Content Designer (UX Writer - Automotive Interfaces)

📍 Job Overview

Job Title: Content Designer (UX Writer - Automotive Interfaces)

Company: General Motors

Location: Warren, Michigan, United States

Job Type: Full-Time

Category: User Experience (UX) / Content Design

Date Posted: January 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the creation of intuitive, human-centered digital experiences for automotive interfaces, encompassing in-vehicle displays, connected apps, and foundational design systems.

• Craft clear, concise, and engaging content for user interfaces, ensuring a seamless and safe interaction for drivers and passengers.

• Collaborate extensively with cross-functional teams, including engineers, product managers, and designers, to translate complex technical functionality into user-friendly language.

• Develop and maintain design system guidelines and writing standards to ensure consistency and quality across all digital touchpoints.

📝 Enhancement Note: This role is focused on UX Writing and Content Design within the automotive sector, specifically for General Motors' digital interfaces. The emphasis is on creating user-centric content that enhances the overall driving experience and interaction with vehicle technology.

📈 Primary Responsibilities

• Develop and write user interface text for in-vehicle systems, mobile applications, and other digital touchpoints, ensuring clarity, conciseness, and adherence to brand voice and tone.

• Collaborate with UX designers and researchers to create and refine user flows, information architecture, and navigation structures, simplifying complex menu systems and feature discoverability.

• Name products, features, and services, iterating on options and forming a clear design point of view to effectively communicate value and functionality.

• Contribute to and follow an in-house design system and writing standards, ensuring consistency and scalability of content across all platforms.

• Present design concepts, content strategies, and writing samples to executive leadership and cross-functional stakeholders, effectively articulating design decisions and gathering constructive feedback.

• Identify and address content gaps or inconsistencies within existing user interfaces and digital products.

• Work closely with engineers and product managers to understand technical requirements and translate complex functionalities into easily understandable user-facing content.

• Advocate for user needs and best practices in content design throughout the product development lifecycle.

📝 Enhancement Note: The responsibilities highlight a blend of creative writing, strategic thinking (product naming, information architecture), and strong collaboration with technical and design teams, all within the specific context of automotive user interfaces.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in English, Communications, Human-Computer Interaction, Design, or a related field is typically preferred for UX Writing roles.

Experience: 3+ years of professional experience in content writing, UX writing, or a related field, with a demonstrated ability to craft clear and effective user-facing content.

Required Skills:

• UX Writing & Content Strategy: Proven ability to write user interface text, microcopy, and product messaging that is clear, concise, and user-centered.

• Portfolio of Work: A strong portfolio showcasing a range of UX writing projects, including examples of product naming, interface text, and content evaluation.

• Human Interface Design Principles: Deep understanding of UX best practices, usability principles, and human-computer interaction.

• Information Architecture & Taxonomy: Skilled in organizing content, simplifying complex navigation, and structuring information logically.

• Figma Proficiency: Experience using Figma for design and content placement, or similar design tools.

• Technical Acumen: High comfort level with technical complexity and the ability to quickly learn new terminology and concepts.

• Cross-Functional Collaboration: Ability to work effectively with engineers, product managers, designers, and other stakeholders, navigating feedback and requirements.

• Editorial & Design Sensibility: A keen eye for language, a preference for brevity, and an understanding of how words contribute to overall design.

• Presentation Skills: Experience presenting work and ideas effectively to executive leadership and diverse audiences.

• Autonomy & Problem-Solving: Ability to independently identify issues, propose solutions, and drive tasks forward with minimal supervision.

• Adaptability & System Comprehension: Ability to follow and contribute to in-house design systems and writing standards, and to work within system constraints.

Preferred Skills:

• Operating System Experience: Prior experience working on operating system interfaces or complex software platforms.

• Adaptive Style: Proven ability to adapt writing style to different or emerging guidelines and brand voices.

• Cross-Functional Partnership Development: Demonstrated success in building and maintaining strong working relationships with diverse teams.

• Non-Traditional Interface Design: Experience designing content for automotive, voice, wearable devices, or other non-traditional interfaces.

📝 Enhancement Note: The requirements emphasize a blend of writing craft, strategic thinking, technical understanding, and interpersonal skills, all crucial for a UX Writer in a complex domain like automotive interfaces. The portfolio requirement is critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• UX Writing Samples: Showcase a variety of user interface text examples, including error messages, onboarding flows, button labels, tooltips, and navigation elements from previous projects.

• Product Naming Examples: Demonstrate your process and outcomes for naming products, features, or services, highlighting your ability to create clear and impactful designations.

• Information Architecture & Taxonomy Projects: Include examples of how you've structured content, simplified navigation, or organized information within a user interface.

• Design System Contribution: If possible, show examples of how you've worked with or contributed to a design system or style guide for content.

• Process & Rationale: For each project, clearly articulate the problem, your role, the process you followed, the constraints you worked within, and the rationale behind your content decisions.

Process Documentation:

• Workflow Design: Demonstrate an understanding of how content fits into the broader UX design and product development workflow.

• Collaboration & Feedback Integration: Show how you incorporate feedback from engineers, product managers, and other stakeholders into your writing.

• Metrics & Impact (if applicable): Where possible, include examples of how your content has positively impacted user experience metrics (e.g., task completion rates, reduced support calls).

📝 Enhancement Note: A strong portfolio is paramount for this role, as it's the primary way to assess a candidate's UX writing skills, strategic thinking, and ability to simplify complex information. Candidates should be prepared to discuss their process in detail.

💵 Compensation & Benefits

Salary Range: For a mid-level UX Writer in Warren, Michigan, with 3+ years of experience, the estimated salary range is approximately $85,000 - $115,000 annually. This estimation is based on industry benchmarks for UX writing roles in major automotive hubs, considering the company's size and reputation.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• 401(k) retirement savings plan with company match.

• Paid time off, including vacation, sick leave, and holidays.

• Potential eligibility for relocation benefits.

• Employee discounts on vehicles and automotive services.

• Opportunities for professional development and continuing education.

• Hybrid work arrangement offering flexibility.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility expected as needed to meet project deadlines and collaborate with global teams. The role is categorized as hybrid, requiring 3 days per week in the Warren, Michigan office.

📝 Enhancement Note: Salary is an estimate based on typical industry compensation for UX writers in the automotive sector in the Detroit metropolitan area. Specific compensation will depend on experience, qualifications, and GM's internal compensation structure. The hybrid work model is a key aspect of the work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Manufacturing & Technology. General Motors is a global leader in designing, manufacturing, and marketing vehicles, actively investing in future mobility solutions, including electric vehicles and autonomous driving technology.

Company Size: Large Enterprise (over 10,000 employees). This signifies a structured environment with established processes, significant resources, and opportunities for impact across a vast organization.

Founded: 1908. With over a century of history, GM has a deep legacy in the automotive industry, now pivoting towards innovation in software-defined vehicles and connected experiences.

Team Structure:

• Human Interface Design (HID) Team: This team is at the forefront of redefining how users interact with automotive technology. It likely comprises UX Designers, UX Researchers, Content Designers (UX Writers), Information Architects, and potentially Visual Designers specializing in digital interfaces.

• Reporting Structure: The Content Designer will likely report to a manager or lead within the Human Interface Design group, with potential dotted-line reporting or close collaboration with product management and engineering leads for specific vehicle programs or software features.

• Cross-Functional Collaboration: Expect close partnership with software engineers, product managers, UX researchers, visual designers, and potentially marketing and legal teams to ensure cohesive and compliant user experiences.

Methodology:

• User-Centered Design: A core philosophy emphasizing understanding user needs, behaviors, and motivations throughout the design and development process.

• Agile/Iterative Development: Likely follows agile methodologies, involving continuous iteration, testing, and refinement of designs and content based on feedback and data.

• Design System Driven: Relies on established design systems and writing standards to ensure consistency, efficiency, and scalability of digital products.

Company Website: https://www.gm.com/

📝 Enhancement Note: GM's culture is evolving from a traditional automotive manufacturer to a technology-driven mobility company. The Human Interface Design team is a critical part of this transformation, focusing on creating user-friendly digital experiences within a large, established corporate structure.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Content Designer / UX Writer. This role requires a solid foundation of 3+ years of experience, demonstrating proficiency in core UX writing skills, understanding of design principles, and the ability to work independently on defined tasks. It’s a position where one contributes significantly to specific product areas or features.

Reporting Structure: The role is hybrid, reporting to an office in Warren, Michigan. The direct manager is likely a Lead UX Designer, UX Writing Manager, or a Director within the Human Interface Design organization. Collaboration will be extensive with cross-functional teams.

Operations Impact: The Content Designer's work directly impacts the user's perception and usability of GM's vehicles and connected services. Clear, intuitive, and safe content is crucial for customer satisfaction, brand perception, and the adoption of new automotive technologies. They play a key role in making complex technology accessible and user-friendly, contributing to the overall goal of creating a seamless mobility experience.

Growth Opportunities:

• Specialization: Deepen expertise in automotive UX writing, voice interfaces, or specific areas of in-vehicle systems.

• Leadership: Progress to Senior Content Designer, Lead UX Writer, or manage a team of writers as the organization grows its digital capabilities.

• Cross-Disciplinary Skill Development: Gain exposure to UX research methodologies, information architecture, or visual design principles, broadening skill sets.

• System Ownership: Take on greater responsibility for specific components of the design system or writing standards.

• Mentorship: Mentor junior designers and writers, contributing to team development.

📝 Enhancement Note: This role offers a clear path for growth within a rapidly evolving field at a major automotive manufacturer. The focus on hybrid work and the company's investment in future mobility suggests significant opportunities for development and impact.

🌐 Work Environment

Office Type: The role is categorized as hybrid, meaning the selected candidate will be expected to work from the GM Global Technical Center in Warren, Michigan, at least 3 days per week. This environment is designed for collaboration and innovation within the automotive technology sector.

Office Location(s): GM Global Technical Center, Warren, Michigan. This is a major hub for GM's research, development, and engineering efforts.

Workspace Context:

• Collaborative Spaces: The office environment likely offers various collaboration zones, meeting rooms, and open workspaces to facilitate interaction with design, engineering, and product teams.

• Tools & Technology: Access to industry-standard design and collaboration tools, including Figma and other relevant software, will be available.

• Team Interaction: Regular opportunities for in-person discussions, design reviews, and team meetings to foster a cohesive team dynamic and efficient communication.

Work Schedule: The role entails a standard 40-hour work week, with expectations for flexibility to accommodate project timelines and cross-functional team needs. The hybrid model allows for remote work on certain days, balancing focused individual work with in-office collaboration.

📝 Enhancement Note: The hybrid work arrangement is a key feature, requiring a balance between in-office collaboration at a major technical center and remote work. This environment is typical for large tech and automotive companies focused on innovation.

📄 Application & Portfolio Review Process

Interview Process: The interview process is likely to be multi-stage, designed to assess a candidate's writing skills, strategic thinking, technical understanding, and cultural fit.

• Stage 1: Recruiter Screen: Initial phone call to discuss your background, experience, and interest in the role.

• Stage 2: Hiring Manager Interview: Discussion with the hiring manager to delve deeper into your qualifications, experience, and how you approach UX writing challenges.

• Stage 3: Portfolio Review & Skills Assessment: This is a critical stage where you will present your portfolio to a panel of UX designers, writers, and potentially engineers. You'll be expected to articulate your process, rationale, and the impact of your work. This may include a live design exercise or a take-home assignment focusing on automotive interface content.

• Stage 4: Cross-Functional Interviews: Interviews with team members from engineering, product management, or other relevant departments to assess collaboration skills and technical understanding.

• Stage 5: Executive/Senior Leadership Interview: A final interview with senior leadership to assess strategic alignment and overall fit.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest, most relevant projects. For this role, prioritize automotive, complex software, or system design examples.

• Tell a Story: For each project, clearly outline the problem, your specific role and contributions, the process you followed (research, ideation, iteration), the constraints you faced, and the outcomes or impact of your work.

• Highlight Naming & IA: Specifically showcase your experience with product naming and information architecture, as these are key requirements.

• Demonstrate Process, Not Just Polish: While polished visuals are good, focus on explaining your thinking, decision-making, and how you iterated based on feedback and constraints.

• Be Prepared for Whiteboarding: Practice explaining your thought process verbally and visually on a whiteboard or digital equivalent (like Figma) to demonstrate your ability to think on your feet.

• Address Technical Complexity: Be ready to discuss how you approach understanding and communicating complex technical features.

Challenge Preparation:

• Content Audit/Critique: Be prepared to critique existing automotive interfaces or a provided design for clarity, usability, and tone.

• Content Creation Task: You might be asked to write UI text for a specific feature or a set of user flows within a given timeframe. Focus on conciseness, clarity, and user empathy.

• Naming Exercise: You may be given a feature and asked to brainstorm and justify potential names.

• Information Architecture Challenge: You might be asked to propose a simplified navigation structure for a complex system.

📝 Enhancement Note: The portfolio review and potential skills assessment are the most crucial parts of the application process for this role. Candidates must be able to clearly articulate their process and demonstrate their ability to handle technical complexity and user-centric design in an automotive context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, and content placement within the design process. Proficiency is a requirement.

• Design System Tools: Experience working with or contributing to design systems, likely managed within Figma or a similar platform.

• Collaboration Platforms: Tools like Slack, Microsoft Teams, or similar for day-to-day communication and team coordination.

• Project Management Software: Jira, Asana, or Trello for tracking tasks, sprints, and project progress.

Analytics & Reporting:

• Analytics Platforms: While not directly responsible for data analysis, understanding how user behavior data (e.g., from in-vehicle systems or app usage) informs UX decisions is beneficial. Tools like Google Analytics, Adobe Analytics, or internal GM analytics platforms might be used by other teams.

• User Research Tools: Platforms for conducting usability tests, surveys, and gathering user feedback.

CRM & Automation:

• Not directly applicable: This role is focused on product design and content, not typically involving CRM or sales automation tools directly. However, understanding how user data might flow from connected services to CRM systems could be a plus.

• Content Management Systems (CMS): Potentially used for managing content for connected services or web platforms, though less common for core in-vehicle UI text.

📝 Enhancement Note: Figma is explicitly mentioned as a required tool. The emphasis is on tools used in the UX design and content creation process, with an understanding of how user data and feedback inform design decisions.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A fundamental commitment to understanding and prioritizing the needs and experience of the end-user in all design and content decisions.

• Innovation & Future Mobility: A drive to push the boundaries of automotive technology and create next-generation mobility experiences.

• Collaboration & Teamwork: A strong emphasis on working together across disciplines to achieve common goals and deliver cohesive products.

• Excellence & Quality: A dedication to high standards in design, content, and overall product quality.

• Data-Informed Decisions: Utilizing data and user feedback to guide design choices and measure the impact of content.

Collaboration Style:

• Cross-Functional Integration: Seamless collaboration with engineering, product management, and UX design is expected, fostering a shared understanding of objectives and challenges.

• Constructive Feedback Culture: An environment where feedback is openly exchanged, valued, and used to refine designs and content iteratively.

• Knowledge Sharing: Encouraging the sharing of best practices, learnings, and insights across the team and with broader product development groups.

📝 Enhancement Note: GM's culture, particularly within its innovation-focused teams like Human Interface Design, likely emphasizes collaboration, user focus, and a forward-thinking approach to technology.

⚡ Challenges & Growth Opportunities

Challenges:

• Technical Complexity: Translating intricate automotive technology and software functionalities into simple, user-friendly language for diverse user segments.

• Balancing Constraints: Navigating the interplay between technical limitations, design vision, brand voice, and regulatory requirements.

• Evolving Technology: Keeping pace with rapid advancements in automotive technology, AI, and digital interfaces, and adapting content strategies accordingly.

• Cross-Functional Alignment: Ensuring consistent messaging and user experience across numerous vehicle programs, software updates, and connected services developed by different teams.

• Establishing Standards: Contributing to and evolving the design system and writing standards for a large, complex organization.

Learning & Development Opportunities:

• Specialized Automotive UX: Gaining deep expertise in the unique challenges and opportunities of designing for the automotive environment.

• Emerging Interface Design: Exploring and contributing to the design of voice interfaces, gesture controls, and other novel interaction methods.

• Design System Development: Learning to contribute to and maintain robust design systems that scale across a global enterprise.

• Leadership Development: Opportunities to lead content strategy for specific programs or mentor junior team members.

• Industry Conferences & Training: Access to relevant UX and automotive technology conferences and training programs.

📝 Enhancement Note: The challenges are inherent to working on cutting-edge technology within a large corporation. The growth opportunities are substantial, offering pathways to specialization and leadership in a dynamic field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for naming a new product or feature. How do you balance creativity with clarity and technical accuracy?"

• "How do you approach simplifying complex technical information for a user interface? Can you walk me through an example from your portfolio?"

• "How do you identify and address content gaps in a user experience? What's your process for auditing existing content?"

• "Describe a time you had to push back on a requirement from engineering or product management regarding content. How did you handle it, and what was the outcome?"

Company & Culture Questions:

• "What interests you about General Motors and the automotive industry specifically?"

• "How do you approach collaboration with engineers and product managers who may have different priorities or perspectives?"

• "What are your thoughts on the future of automotive interfaces, and how do you see content playing a role?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your role, your process, the solutions you implemented (including specific UI text and naming examples), and the results or impact.

• Highlight Key Skills: Ensure your chosen projects directly demonstrate your proficiency in UX writing, product naming, information architecture, and working with design systems.

• Be Ready for Deep Dives: Anticipate detailed questions about your decision-making process, the rationale behind specific word choices, and how you handled feedback.

• Showcase Figma Usage: Be prepared to discuss how you used Figma in your workflow, whether for creating content, collaborating on mockups, or understanding layout.

• Quantify Impact When Possible: If your work led to measurable improvements (e.g., reduced support tickets, improved task completion), highlight these metrics.

📝 Enhancement Note: Preparation should focus on articulating the "why" behind content decisions, demonstrating a strong understanding of UX principles, and showcasing the ability to navigate technical complexity within a collaborative environment. The portfolio is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the General Motors careers portal.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your UX writing, content design, and automotive interface experience. Select projects that best showcase your skills in product naming, information architecture, and simplifying technical complexity.

• Resume Optimization: Quantify achievements where possible and incorporate keywords from the job description such as "UX Writing," "Content Design," "Human Interface Design," "Information Architecture," "Figma," and "Automotive Interfaces."

• Interview Preparation: Practice articulating your thought process and project rationale clearly and concisely. Prepare to present your portfolio and discuss your experience with technical teams and complex systems.

• Company Research: Familiarize yourself with General Motors' current initiatives in electric vehicles, autonomous driving, and their vision for future mobility. Understand their commitment to user experience and human-centered design.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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