Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Blend IT - Kron Digital

Location: Brazil

Job Type: Tempo integral (Full-time)

Category: Creative & Design Operations / Marketing Operations

Date Posted: 2026-09-03

Experience Level: 5-10 Years (Senior Level)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and adaptation of visual, motion, and GenAI-powered content for a global production structure serving multinational brands in Brazil and Latin America.

• Interpret complex creative briefs from local brand and business teams, translating them into high-impact visual assets and campaigns.

• Drive brand consistency and technical accuracy across diverse digital and physical touchpoints, ensuring premium quality output.

• Leverage cutting-edge Generative AI tools as an integral part of the content creation and production workflow.

• Collaborate closely with cross-functional teams across Brazil and other Latin American countries to ensure alignment and incorporate feedback.

📝 Enhancement Note: While the title is "Content Designer," the description and AI-derived responsibilities indicate a strong emphasis on visual and motion design within a broader content operations framework. The role acts as a bridge between global creative direction and local market execution, requiring a blend of creative talent and operational efficiency. The "pilot" nature suggests involvement in establishing new processes and workflows for a global content production hub.

📈 Primary Responsibilities

• Receive, interpret, and execute creative briefs from local brand and business teams within the specified market.

• Translate creative direction and inputs from leadership into compelling visual assets and campaign concepts.

• Develop original creative concepts, pieces, and campaigns as required by local market needs.

• Adapt global or regional campaigns and materials for specific brands and diverse Latin American markets.

• Design and produce visual assets for various channels, formats, and customer touchpoints, including social media, e-commerce, and marketplaces.

• Create and edit video content, animations, and motion graphics to enhance brand storytelling.

• Develop or adapt packaging materials as per business demands, ensuring brand alignment.

• Integrate Generative AI tools into the creative and production process to enhance efficiency and output.

• Maintain high standards of visual consistency, technical precision, and overall finish quality across all deliverables.

• Manage project timelines effectively, ensuring timely delivery of assets, including those requiring rapid execution.

• Foster collaborative relationships with teams across Brazil and other Latin American countries.

• Proactively incorporate feedback and approvals from local brand teams to ensure market relevance and stakeholder satisfaction.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can not only execute but also strategize on campaign adaptation and concept development, particularly with the integration of GenAI. The "pilot" structure implies a role in process refinement and potentially training or knowledge transfer.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Visual Arts, Communication, or a related field is typically expected for senior-level creative roles. Equivalent practical experience will also be considered.

Experience: 5-10 years of professional experience in content design, visual design, motion graphics, or a closely related creative field, with a proven track record of adapting content for regional markets.

Required Skills:

• Visual Design: Expertise in creating compelling visual assets for various digital platforms.

• Motion Graphics & Animation: Proficiency in creating dynamic video content, animations, and motion graphics.

• Generative AI Tools: Demonstrated experience and understanding of leveraging Generative AI for creative content production (e.g., Midjourney, Stable Diffusion, DALL-E, AI-powered video tools).

• Video Editing: Strong skills in video editing software for producing polished video content.

• Campaign Adaptation: Proven ability to adapt global or regional creative concepts for local market nuances and brand requirements.

• Social Media & Digital Content: Experience creating assets optimized for social media, e-commerce, and online marketplaces.

• Brand Consistency: Deep understanding of brand guidelines and the ability to ensure consistent application across all creative outputs.

• Creative Brief Interpretation: Ability to effectively interpret and execute on creative briefs from various stakeholders.

• Technical Accuracy & High Finish: Commitment to delivering technically sound and high-quality creative assets.

• Project Management Fundamentals: Ability to manage multiple projects, prioritize tasks, and meet deadlines.

• Cross-cultural Collaboration: Experience working effectively with diverse teams in different geographic locations.

• Proficiency in Portuguese: Fluency in Portuguese is essential for client and team communication in Brazil.

Preferred Skills:

• Graphic Design Software: Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro).

• Packaging Design: Experience in developing or adapting packaging artwork.

• Creative Direction Support: Ability to support or contribute to creative direction.

• Experience in Latin American Markets: Familiarity with market nuances and consumer preferences across Latin America.

• English Proficiency: Working knowledge of English for potential interaction with global teams or resources.

📝 Enhancement Note: The AI-derived experience level of "5-10 years" suggests a senior individual contributor role. The emphasis on Generative AI, coupled with traditional design skills, indicates a forward-looking position at the forefront of content production innovation. Proficiency in Portuguese is explicitly noted as essential, aligning with the Brazil location and Latin American scope.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Design Case Studies: Showcase a range of visual assets created for different platforms (social, web, e-commerce), demonstrating design principles and brand alignment.

• Motion Graphics & Video Projects: Include examples of animated explainers, social media video ads, or brand story videos, highlighting technical skill and creative storytelling.

• GenAI Integration Examples: If possible, present projects where Generative AI was used as a tool in the workflow (e.g., concept generation, asset creation, style exploration), explaining the process and impact.

• Campaign Adaptation Examples: Demonstrate instances where global or regional campaigns were successfully localized, showcasing understanding of market adaptation.

• Packaging Design Samples (if applicable): Include any relevant work on packaging design or adaptation.

Process Documentation:

• Workflow Design: Ability to document and articulate personal creative workflows, from brief interpretation to final asset delivery, including feedback loops.

• Tool Proficiency Demonstration: Showcase how specific design and AI tools are used efficiently to achieve project goals and deadlines.

• Quality Assurance: Articulate processes for ensuring brand consistency, technical accuracy, and high-quality output in a production environment.

📝 Enhancement Note: A strong portfolio is critical for design roles, especially those involving new technologies like Generative AI. Candidates should be prepared to walk through their creative process and explain their rationale, particularly how they leverage tools and adapt strategies for different markets.

💵 Compensation & Benefits

Salary Range: For a Senior Content Designer with 5-10 years of experience in Brazil, especially in a multinational context, a competitive salary range would typically fall between R$ 7,000 to R$ 12,000 per month, depending on specific skills, location within Brazil, and the company's compensation structure. This estimate is based on industry benchmarks for senior creative roles in major Brazilian urban centers and the complexity of the multinational scope.

Benefits:

• Full-time Employment Benefits: Standard benefits for full-time employees in Brazil, which may include:

  • Vale Transporte (Transportation Voucher)
  • Vale Refeição/Alimentação (Meal/Food Voucher)
  • Health Insurance (Plano de Saúde)
  • Dental Insurance (Plano Odontológico)
  • Life Insurance (Seguro de Vida)
  • Retirement Plan contributions (Plano de Previdência Privada)
  • Paid Time Off (Férias Remuneradas)
  • Christmas Bonus (13º Salário)

• Professional Development: Opportunities for training in new design techniques, Generative AI tools, and project management.

• Global Exposure: Work on projects for a multinational company with potential for international collaboration.

• Creative Environment: Access to modern tools and a collaborative creative workspace.

Working Hours: Standard full-time working hours, likely 40 hours per week, with potential for flexibility depending on project demands and company policy. The role is on-site, implying adherence to typical office hours.

📝 Enhancement Note: Salary estimates are based on general market data for Brazil, accounting for the senior experience level and the specialized skills (GenAI, motion graphics). Actual compensation will depend on the specific hiring organization's policies, location within Brazil, and the candidate's negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Blend IT - Kron Digital operates within the IT and Digital Transformation sector, likely focusing on providing digital solutions, consulting, and content production services for multinational clients. The company is positioning itself to support a "global production structure."

Company Size: Information not directly provided, but the involvement in a "pilot of a global production structure" for a multinational suggests a growing, potentially medium to large-sized organization or a specialized division within a larger entity.

Founded: Blend IT was founded in 2016, indicating a company with a decade of experience in the digital and IT space, likely having evolved its service offerings over time.

Team Structure:

• Global Production Hub: The role is part of a "pilot of a global production structure," implying a newly formed or experimental team designed for centralized content creation.

• Cross-functional Collaboration: The designer will work closely with local brand and business teams, as well as creative leadership, suggesting a matrixed or collaborative structure.

• Reporting: Likely reports to a Creative Lead or Head of Content Production within this new global structure, with day-to-day guidance from local brand managers.

Methodology:

• Agile Creative Processes: Given the need for rapid execution and adaptation, agile or iterative approaches to content production are probable.

• Data-Informed Creativity: While primarily a creative role, the adaptation for "brands" implies a need to understand performance metrics and consumer insights to inform design decisions.

• Technology Integration: A core aspect is the integration of Generative AI and other advanced tools into the creative workflow.

Company Website: www.blendit.com

📝 Enhancement Note: The "pilot" status of the production structure suggests an environment that is evolving, potentially offering opportunities for influence but also requiring adaptability. The company's founding date indicates established experience, likely with a solid understanding of client needs in the digital space.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Content Designer role, indicating a level of expertise and autonomy. It's an individual contributor position focused on high-level creative execution and adaptation, with potential to influence the development of new production processes.

Reporting Structure: The role reports into a creative leadership structure within the pilot global production hub, with functional collaboration with local brand and business teams in Brazil and Latin America.

Operations Impact: The designer's work directly impacts brand perception, marketing campaign effectiveness, and customer engagement across key Latin American markets. By ensuring high-quality, consistent, and locally relevant content, they contribute to brand strength and business objectives.

Growth Opportunities:

• Specialization in GenAI: Deepen expertise in Generative AI tools and their application in content creation, becoming a subject matter expert.

• Creative Leadership: Progress towards a Creative Lead or Art Director role within the global production structure, overseeing projects and mentoring junior designers.

• Process Improvement: Contribute to refining and optimizing the global content production workflows, potentially moving into operations or strategy roles related to content.

• Cross-Market Expertise: Develop a broad understanding of various Latin American markets, becoming a go-to resource for regional content adaptation.

• Global Project Involvement: Gain experience working on diverse international campaigns and with teams from different cultural backgrounds.

📝 Enhancement Note: The "pilot" nature of the production structure presents a significant growth opportunity. Employees involved in such initiatives often have a chance to shape the future direction of the team and gain visibility within the organization.

🌐 Work Environment

Office Type: The role is "On-site," suggesting a physical office environment. This could be a dedicated Blend IT office in Brazil or potentially a co-working space or client-site office depending on the project setup.

Office Location(s): Brazil. Specific city not mentioned, but major hubs like São Paulo, Rio de Janeiro, or others are likely.

Workspace Context:

• Collaborative Studio: The environment is likely designed to foster collaboration among creative professionals, with access to design software and hardware.

• Technology-Forward: Expect access to up-to-date design software and potentially dedicated resources for experimenting with Generative AI tools.

• Cross-Cultural Interaction: Daily interaction with local Brazilian teams and potential virtual collaboration with other Latin American teams.

Work Schedule: Standard full-time office hours, typically Monday to Friday, 40 hours per week. The nature of creative projects may sometimes require flexibility to meet urgent deadlines, but the core schedule is expected to be consistent.

📝 Enhancement Note: An on-site role in Brazil for a multinational project suggests a structured work environment where collaboration and direct team interaction are prioritized.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter will likely review applications for basic qualifications and cultural fit.

• Portfolio Review & Creative Challenge: A key stage will involve a thorough review of the candidate's portfolio. This may be followed by a practical creative challenge designed to assess skills in visual design, motion graphics, and/or GenAI application relevant to the role's responsibilities.

• Technical/Skills Interview: Discussion with a hiring manager or senior creative to delve deeper into technical skills, process, and experience with specific tools (e.g., Adobe Suite, GenAI platforms).

• Team/Cultural Fit Interview: Meeting with potential team members or stakeholders to assess collaboration style and alignment with the company's values and the pilot team's dynamics.

• Final Interview: Potentially with a senior leader to discuss overall fit and career aspirations.

Portfolio Review Tips:

• Highlight Relevant Work: Prioritize projects that demonstrate visual design, motion graphics, video editing, and any experience with Generative AI.

• Showcase Adaptation Skills: Include examples of how you've adapted creative assets for different markets or audiences.

• Explain Your Process: Be ready to articulate your creative process, decision-making, and how you use tools to achieve results. For GenAI projects, explain your prompt engineering, iteration process, and how you integrated AI output into the final design.

• Quantify Impact: Where possible, mention the impact of your work (e.g., increased engagement, successful campaign launch).

• Demonstrate Brand Consistency: Show how you've applied brand guidelines meticulously.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any creative challenge brief, identifying key objectives and constraints.

• Think Strategically: Consider the target audience, brand, and market context.

• Leverage Your Tools: Be prepared to demonstrate your proficiency with design and AI tools.

• Communicate Your Process: Even if the output is the primary focus, be able to explain your thought process and decisions.

📝 Enhancement Note: The emphasis on "pilot" and "global production structure" means interviewers will likely assess a candidate's adaptability, problem-solving skills, and ability to contribute to establishing new processes, in addition to core creative competencies.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for visual design, motion graphics, and video editing (Photoshop, Illustrator, After Effects, Premiere Pro).

• Generative AI Platforms: Proficiency in tools like Midjourney, Stable Diffusion, DALL-E, or similar AI art and image generation platforms. Familiarity with AI-powered video editing or content creation tools would be a plus.

• Prototyping/Wireframing Tools: Potentially Figma, Sketch, or Adobe XD, especially if any UI/UX aspects are involved in digital asset creation.

Analytics & Reporting:

• While not a primary responsibility, understanding how to interpret basic analytics from social media, e-commerce, or campaign performance dashboards (e.g., Google Analytics, social media insights) to inform design choices would be beneficial. CRM & Automation:

• Not directly relevant to the core design responsibilities, but understanding how content is deployed through marketing automation platforms or CMS might be useful for context.

📝 Enhancement Note: The specific mention of "GenAI" in the job description makes familiarity with these emerging tools a critical requirement, not just a preferred skill.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering high-quality, technically precise, and aesthetically pleasing creative assets.

• Innovation: Embracing new technologies like Generative AI and continuously seeking creative solutions.

• Collaboration: Working effectively in a team environment, both locally in Brazil and with international counterparts.

• Adaptability: Being flexible and responsive to changing project needs, briefs, and feedback.

• Efficiency: Delivering work on time, especially for rapid execution demands, and optimizing workflows.

Collaboration Style:

• Cross-functional Integration: Actively engaging with brand managers, business teams, and creative leadership to ensure alignment and successful project outcomes.

• Feedback-Driven Improvement: Open to receiving and incorporating feedback to refine creative work and improve processes.

• Knowledge Sharing: Willingness to share insights and best practices, especially regarding new tools and techniques like GenAI, within the pilot structure.

📝 Enhancement Note: The "pilot" structure often fosters a culture of experimentation and shared learning, where team members are encouraged to contribute ideas and help shape how things are done.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving GenAI Landscape: Staying current with the fast pace of Generative AI advancements and integrating new capabilities effectively.

• Balancing Global Standards with Local Nuances: Adapting global brand guidelines and creative concepts to resonate with diverse Latin American audiences.

• Managing Multiple Stakeholders: Effectively managing feedback and approvals from various local brand teams and creative leadership.

• Establishing New Workflows: Contributing to the definition and refinement of processes within a new "pilot" production structure.

• High-Volume, Fast-Paced Production: Meeting tight deadlines and producing a high volume of quality assets consistently.

Learning & Development Opportunities:

• Mastery of GenAI Tools: Becoming an expert in leveraging advanced AI for creative workflows.

• Cross-Cultural Project Management: Gaining experience managing creative projects across different regions and cultures.

• Process Design & Optimization: Opportunity to influence and improve content production methodologies.

• Exposure to Multinational Brand Strategies: Deepening understanding of how global brands operate and market in diverse regions.

📝 Enhancement Note: The challenges present significant opportunities for professional growth, particularly for individuals interested in innovation and process development within the creative industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach adapting a global campaign for the Brazilian market, considering local cultural nuances?" (Focus on your process, research, and creative interpretation).

• "Describe a project where you utilized Generative AI in your design workflow. What was the challenge, your approach, and the outcome?" (Be specific about tools, prompts, integration, and results).

• "How do you ensure brand consistency across different channels and formats, especially when adapting existing assets?" (Highlight your understanding of brand guidelines and quality control).

• "How do you manage feedback from multiple stakeholders with potentially differing opinions?" (Focus on communication, negotiation, and finding solutions). Company & Culture Questions:

• "What interests you about working on a pilot global production structure for multinational brands?" (Show enthusiasm for innovation and impact).

• "How do you stay updated on the latest trends in visual design, motion graphics, and AI?" (Demonstrate proactive learning).

• "Describe your ideal collaborative environment." (Align with the described team structure and culture). Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly state the objective, your role, the tools used (especially GenAI), your creative process, and the final outcome or impact.

• Emphasize Problem-Solving: Highlight how you addressed creative challenges and met client needs.

• Showcase Versatility: Present a range of work that demonstrates your breadth of skills across visual design, motion, and AI.

• Be Prepared for Live Design/Challenge: If a creative challenge is part of the process, practice quick ideation and execution.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only creatively skilled but also adaptable, technologically forward-thinking, and capable of contributing to a new operational model.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on the Zoho Recruit portal.

• Portfolio Customization: Tailor your portfolio to prominently feature visual design, motion graphics, and any relevant Generative AI projects. Ensure it's easily accessible and showcases your adaptation skills for diverse markets.

• Resume Optimization: Highlight your 5-10 years of experience, specific design software proficiency, and any experience with multinational projects or GenAI tools. Use keywords from the job description like "Content Designer," "Visual Design," "Motion Graphics," "Generative AI," and "Campaign Adaptation."

• Prepare Your Narrative: Practice articulating your creative process, your experience with GenAI, and how you approach adapting content for different regions. Be ready to discuss your portfolio items in detail.

• Research Blend IT: Understand the company's mission, services, and the potential implications of working within a "pilot global production structure." Research recent projects or news if available.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.