Content Designer (12 Month FTC)

📍 Job Overview

Job Title: Content Designer (12 Month FTC)

Company: Lloyds Banking Group

Location: Edinburgh, United Kingdom

Job Type: Full time, Temporary

Category: GTM Operations / Content Strategy

Date Posted: August 18, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is central to shaping the voice and user experience of Lloyds Banking Group's digital platforms, focusing on content strategy and user-centered communication.

• You will be responsible for crafting clear, engaging, and accessible copy across apps and websites, ensuring a consistent and empathetic customer journey.

• This position requires a strategic thinker who can translate user needs and business objectives into effective conversational content within an agile framework.

• The role involves significant cross-functional collaboration, acting as the content expert and influencing product, risk, legal, and branding teams to maintain brand consistency and achieve success metrics.

📝 Enhancement Note: While the title is "Content Designer," the responsibilities heavily lean into UX writing and conversation design within a financial services context, indicating a specialized role focused on user interaction and communication strategy rather than broader graphic or visual design. The "12 Month FTC" (Fixed-Term Contract) is a key detail for applicants to note regarding employment duration.

📈 Primary Responsibilities

• Develop and refine engaging, readable, and accessible content for digital applications and websites to enhance customer experiences.

• Conduct user research and leverage insights to craft empathetic and effective customer conversations, understanding user needs, aspirations, and challenges.

• Act as the dedicated content expert within agile product teams, taking ownership of content strategy and execution.

• Strategically plan the evolution of customer conversations, identifying opportunities for integration with other digital experiences and touchpoints.

• Collaborate closely with product teams to define and track success metrics for content initiatives, demonstrating impact and ROI.

• Ensure consistency in tone, voice, and personality across all customer communications, aligning with brand guidelines and user expectations.

• Champion the value of effective writing and clear communication to internal stakeholders, promoting best practices in content design.

• Manage relationships and influence multiple internal customers, including product, risk, legal, and branding teams, to gain alignment on content strategies.

📝 Enhancement Note: The core responsibilities highlight a blend of content creation, strategic input, and stakeholder management, typical of senior content roles within product development. The emphasis on "conversations with customers" and "conversational content" suggests a strong focus on dialogue design, particularly for digital self-service channels.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant experience and skills is paramount. Backgrounds in English, Linguistics, Communications, HCI, or related fields are advantageous.

Experience: A minimum of 5 years of experience in UX writing, conversation design, or content design is required. Experience within the financial services industry is highly preferred due to the complex regulatory and product landscape.

Required Skills:

• UX Writing & Content Design: Proven ability to create clear, concise, and user-centered copy for digital interfaces.

• Conversation Design: Expertise in designing natural and effective conversational flows for chatbots, virtual assistants, or interactive digital experiences.

• Agile Methodology: Experience working within agile development environments, collaborating with cross-functional product teams.

• Figma Proficiency: Demonstrated experience using design platforms such as Figma for content collaboration and prototyping.

• Stakeholder Management: Ability to effectively manage and influence diverse stakeholders across product, legal, risk, and branding departments.

• Tone of Voice & Brand Consistency: Skill in adapting writing style to match different brand tones and ensuring consistent messaging across channels.

• Accessibility Standards: Understanding and application of accessibility guidelines (e.g., WCAG) in content creation.

• Research & Empathy: Ability to develop genuine empathy for users and translate research findings into actionable content strategies.

Preferred Skills:

• Financial Services Domain Knowledge: Familiarity with the financial services industry, including regulatory requirements and customer needs.

• User Research: Experience conducting or collaborating on user research to inform content decisions.

• Strategic Thinking: Capacity to think beyond individual content pieces to consider the broader user journey and business objectives.

• Data Analysis: Ability to interpret data and use insights to refine content and measure its effectiveness.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with the preference for financial services background and specific tool proficiency (Figma), positions this role at a mid-to-senior level. The emphasis on influencing multiple departments underscores the need for strong communication and negotiation skills beyond pure writing ability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of relevant work, demonstrating expertise in UX writing, conversation design, or content design.

• Case studies that clearly articulate the problem, your role, the content solutions implemented, and the measurable outcomes achieved.

• Examples of content designed for complex digital products, preferably within regulated industries like financial services.

• Demonstrations of how you've applied user research and empathy to inform content decisions and improve user journeys.

• Evidence of collaboration within agile teams and with cross-functional stakeholders, illustrating your ability to integrate content into product development workflows. Process Documentation:

• Showcase experience in developing and documenting content design processes, including style guides, content audits, and workflow management.

• Provide examples of how you have established and maintained consistency in content across various digital touchpoints and channels.

• Illustrate your approach to content iteration and optimization based on user feedback, A/B testing, and performance analytics.

📝 Enhancement Note: For a role like this, the portfolio is critical. It should not only display writing samples but also demonstrate a structured approach to content strategy, user-centered design, and measurable impact. The emphasis on "conversations" implies a need for examples of dialogue flows or chatbot scripts if applicable.

💵 Compensation & Benefits

Salary Range: £61,344 - £68,160 per annum.

Benefits:

• Pension: Generous contribution of up to 15%.

• Bonus: Annual performance-related bonus.

• Share Schemes: Including free shares, offering ownership and long-term financial participation.

• Lifestyle Benefits: Discounts on shopping and other adaptable benefits to suit personal needs.

• Holiday: 30 days annual leave, in addition to bank holidays.

• Wellbeing: Comprehensive wellbeing initiatives and support programs.

• Parental Leave: Generous policies to support new parents.

Working Hours: Full-time, with an expectation of approximately 40 hours per week. The role supports hybrid working, requiring at least two days per week (40% of time) in the Edinburgh office. Flexibility is a key aspect, with options for job sharing and workplace adjustments for colleagues with disabilities.

📝 Enhancement Note: The salary range provided is competitive for a mid-to-senior level Content Designer role in Edinburgh, especially within a large financial institution. The benefits package is robust, reflecting Lloyds Banking Group's commitment to employee well-being and long-term engagement. The hybrid working model is clearly defined.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services. Lloyds Banking Group is one of the UK's leading financial services groups, offering a wide range of banking and financial products. This context means a strong emphasis on regulation, security, and customer trust.

Company Size: Large enterprise, with a significant global presence and a large employee base, indicating a structured environment with established processes and diverse career opportunities.

Founded: Lloyds Banking Group has a long history, with roots tracing back to 1695. This heritage suggests a culture that values tradition and stability while undergoing significant digital transformation.

Team Structure:

• The role sits within a digital product development environment, likely part of a multi-disciplinary "agile pod" or team.

• This team will include product managers, UX designers, researchers, developers, and potentially other content specialists.

• Collaboration is expected to be high, with frequent interaction across product, risk, legal, and branding departments. Methodology:

• Agile Development: Work will be conducted within agile frameworks (e.g., Scrum, Kanban), emphasizing iterative development, frequent feedback, and adaptability.

• User-Centered Design: A strong focus on understanding and meeting customer needs through research and iterative design.

• Data-Driven Decision Making: Content effectiveness will be measured using metrics, and insights will drive content optimization.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: Working for a large, established financial institution like Lloyds Banking Group means operating within a regulated environment. While undergoing digital transformation, there's a strong emphasis on compliance, security, and brand reputation, which will influence content decisions and require careful stakeholder management.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Content Designer. It requires significant independent contribution, expertise in specialized content design skills, and the ability to influence cross-functional teams. It's a key individual contributor role with significant impact on user experience.

Reporting Structure: The Content Designer will likely report into a Head of Content Design, a Product Design Lead, or a similar senior role within the digital product organization. They will work closely with Product Managers and Agile Team Leads.

Operations Impact: The Content Designer has a direct impact on customer engagement, satisfaction, and task completion rates within Lloyds Banking Group's digital channels. Effective content design can reduce customer service inquiries, increase conversion rates, and enhance brand loyalty, all of which contribute to the company's revenue and operational efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in conversation design, accessibility, or content strategy within financial services.

• Leadership: Transition into a Senior Content Designer role, lead content initiatives, or mentor junior team members.

• Cross-Functional Movement: Potentially move into related roles like Product Management, UX Research, or Content Strategy leadership within the broader organization.

• Learning & Development: Access to extensive training programs, workshops, and industry conferences sponsored by Lloyds Banking Group.

📝 Enhancement Note: The "12 Month FTC" nature of the role is crucial. While it offers excellent experience, growth opportunities might be more focused on skill development and portfolio enhancement rather than long-term career progression within this specific contract. However, the experience gained at a company like Lloyds is highly valuable for future roles.

🌐 Work Environment

Office Type: Hybrid working model, requiring presence in the Edinburgh office for at least 2 days per week (40% of time). This suggests a collaborative office space designed for teamwork, meetings, and focused work.

Office Location(s): Edinburgh New Uberior House Head Office. This location provides access to amenities and transport links within the city.

Workspace Context:

• Collaborative Environment: The office is set up to facilitate interaction between team members, supporting the agile working style and cross-functional collaboration.

• Tools & Technology: Access to standard office technology, design software (like Figma), and internal communication tools.

• Team Interaction: Opportunities for face-to-face collaboration with colleagues on product teams, design, and other departments, fostering a strong team dynamic.

Work Schedule: Full-time, approximately 40 hours per week. The hybrid model offers flexibility in balancing office-based and remote work, allowing for effective time management around content creation, meetings, and focused analytical tasks.

📝 Enhancement Note: The hybrid model is a significant aspect of the work environment. Candidates should be comfortable commuting to Edinburgh and actively participating in office-based collaboration at least two days a week, while leveraging remote time for focused work.

📄 Application & Portfolio Review Process

Interview Process: Typically involves multiple stages to assess skills, experience, and cultural fit.

• Initial Screening: HR or recruiter call to verify basic qualifications and interest.

• Hiring Manager Interview: Discussion focused on experience, motivations, and alignment with the role and team.

• Technical/Skills Assessment: This may involve a practical exercise or portfolio review to evaluate content design, UX writing, and conversation design capabilities. Candidates may be asked to present their portfolio and discuss specific case studies.

• Team/Cross-Functional Interview: Meeting with potential colleagues and stakeholders (e.g., Product Manager, UX Designer) to assess collaboration style and ability to influence.

• Final Interview: Often with a senior leader to confirm fit and discuss final terms.

Portfolio Review Tips:

• Highlight Impact: Clearly demonstrate the business and user impact of your content. Quantify results wherever possible (e.g., increased conversion, reduced support tickets).

• Showcase Process: Explain your thought process, research methods, and how you collaborated with teams. This is crucial for roles involving stakeholder management.

• Variety of Work: Include examples that showcase your ability to adapt tone and voice, handle complex information, and design for accessibility.

• Focus on Conversation: Since the role emphasizes conversational design, include examples of dialogue flows, chatbot scripts, or microcopy that facilitates user interaction.

• Figma Integration: If possible, show how you've used Figma or similar tools in your workflow.

Challenge Preparation:

• Be prepared for a content design or UX writing exercise. This might involve rewriting existing copy, creating copy for a new feature, or outlining a conversational flow.

• Practice articulating your design decisions and the reasoning behind them, especially in relation to user needs and business goals.

• Prepare to discuss your experience with agile methodologies and stakeholder management, providing specific examples of how you've navigated these situations.

📝 Enhancement Note: The portfolio review will be a critical component. Candidates should prepare a concise presentation that highlights their most impactful projects, clearly explaining their contribution, process, and the results achieved. Demonstrating an understanding of the financial services context will be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and content integration within the product development workflow.

• Content Management Systems (CMS): Familiarity with various CMS platforms for managing digital content.

• Collaboration Tools: Proficiency with tools like Microsoft Teams, Slack, Jira, Confluence for communication and project tracking.

Analytics & Reporting:

• Web Analytics Tools: Experience with tools like Google Analytics, Adobe Analytics for tracking user behavior and content performance.

• User Feedback Platforms: Familiarity with tools for collecting and analyzing user feedback (e.g., surveys, heatmaps).

• A/B Testing Tools: Understanding of how to use A/B testing to optimize content effectiveness.

CRM & Automation:

• While not directly a CRM management role, an understanding of how content impacts customer journeys within a CRM context is beneficial.

• Familiarity with marketing automation platforms might be advantageous for understanding broader customer communication strategies.

📝 Enhancement Note: Figma is explicitly mentioned as a required skill, indicating its central role in the design and content workflow. A strong understanding of analytics and user feedback mechanisms is crucial for demonstrating the impact of content design.

👥 Team Culture & Values

Operations Values:

• Customer Focus: A deep commitment to understanding and serving customer needs, ensuring digital experiences are helpful and empathetic.

• Collaboration: A strong emphasis on working together across teams and departments to achieve shared goals.

• Innovation: Embracing change and actively participating in the digital transformation of the bank.

• Integrity: Upholding high ethical standards and ensuring compliance in all communication.

• Efficiency: Striving for clear, concise communication that helps users achieve their goals quickly and effectively.

Collaboration Style:

• Cross-Functional Integration: Actively participating in agile teams, providing content expertise to product managers, designers, and developers.

• Influential Communication: Building strong relationships with stakeholders in risk, legal, and branding to ensure content meets all requirements while remaining user-friendly.

• Feedback Culture: Open to giving and receiving constructive feedback to continuously improve content and processes.

• Knowledge Sharing: Willingness to share expertise and best practices in content design and UX writing with colleagues.

📝 Enhancement Note: Lloyds Banking Group emphasizes values like "helping Britain prosper," "integrity," and "collaboration." The culture is likely to be professional, with a strong focus on compliance and customer service, balanced by an drive towards digital innovation.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Stakeholder Needs: Navigating the diverse and sometimes conflicting requirements of product, legal, risk, and branding teams within a regulated environment.

• Maintaining Brand Consistency: Ensuring a unified tone of voice and personality across a vast range of digital products and services.

• Driving Digital Transformation: Contributing to the ongoing modernization of a large, traditional financial institution through effective content design.

• Measuring Content Impact: Clearly demonstrating the ROI and business value of content design initiatives to stakeholders.

Learning & Development Opportunities:

• Specialized Training: Opportunities to attend industry conferences, workshops, and training sessions focused on UX writing, conversation design, and digital content strategy.

• Mentorship: Access to experienced professionals within Lloyds Banking Group for guidance and career development.

• Exposure to Complex Projects: Working on large-scale digital transformation projects within a leading financial institution provides invaluable experience.

• Skill Enhancement: Developing expertise in financial services content, accessibility, and advanced design tools.

📝 Enhancement Note: The primary challenge will be balancing the need for clear, user-friendly content with the strict regulatory and compliance requirements of the financial services industry. The growth opportunities are substantial, particularly in gaining experience within a major transformation initiative.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from different stakeholders (e.g., product, legal, marketing) for a piece of content. How did you resolve it?" (Focus on negotiation, influence, and problem-solving.)

• "How do you approach creating content that is both engaging and compliant with industry regulations, specifically in financial services?" (Highlight your understanding of constraints and creative solutions.)

• "Walk us through your process for designing a conversational flow for a customer inquiry on a banking app. What steps do you take from initial concept to final implementation?" (Demonstrate your structured approach to conversation design.) Company & Culture Questions:

• "What do you know about Lloyds Banking Group's digital strategy or recent initiatives?" (Research the company's recent news, annual reports, and digital transformation efforts.)

• "How do you see yourself contributing to our goal of 'helping Britain prosper' through your role as a Content Designer?" (Connect your work to the company's mission and values.)

• "Describe your experience working in a hybrid environment. How do you ensure effective collaboration and communication with your team?" (Be ready to discuss your strategies for remote and in-office work.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project type or by the skills demonstrated (e.g., UX Writing, Conversation Design, Content Strategy). For each project, clearly state the objective, your role, the challenges, your process, the solution, and the measurable outcomes.

• Storytelling: Frame your case studies as narratives. Explain the "why" behind your design decisions and how your content addressed a specific user need or business problem.

• Metrics: Whenever possible, include quantitative data (e.g., conversion rates, task completion times, reduction in support calls) to demonstrate the impact of your work.

• Figma Examples: If you have them, show how you've used Figma for wireframing, prototyping, or collaborating on content within design mockups.

📝 Enhancement Note: Be prepared to discuss specific examples of how you've applied user-centered design principles and accessibility standards. Understanding the challenges of communicating complex financial information clearly will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday job portal link.

• Customize Your Resume: Tailor your resume to highlight experience in UX writing, conversation design, content strategy, agile environments, and financial services. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases your best work relevant to the role, and includes case studies with clear metrics and process explanations. Be ready to present it.

• Research Lloyds Banking Group: Understand their mission, values, recent digital initiatives, and the specific challenges within the financial services industry.

• Practice Interview Responses: Prepare for behavioral and technical questions, focusing on providing specific examples from your experience, particularly related to stakeholder management and content impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---