Content and Marketing Designer

📍 Job Overview

Job Title: Content and Marketing Designer

Company: Searchable

Location: London, England, United Kingdom

Job Type: Full-time

Category: Marketing Design / Brand Design

Date Posted: 2026-08-31

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Drive visual storytelling for a groundbreaking AI Search analytics platform, translating complex technical concepts into memorable and accessible brand experiences.

• Develop and execute creative visual assets across diverse marketing channels, including paid advertising, organic social media, website, and sales collateral.

• Collaborate directly with founders and cross-functional teams to conceptualize and produce high-impact design solutions that enhance brand perception and market understanding.

• Establish and maintain a consistent visual system that supports rapid growth and ensures brand coherence across all touchpoints.

📝 Enhancement Note: This role is positioned as a foundational design hire for a startup in a nascent and rapidly evolving market (AI Search). The emphasis on direct collaboration with founders and owning visual identity suggests a high-impact, hands-on position where strategic input and execution excellence are paramount. The role bridges brand identity, marketing campaign execution, and sales enablement through design.

📈 Primary Responsibilities

• Conceptualize and produce compelling visual assets for paid advertising campaigns and organic social media content, aligning with brand strategy and marketing objectives.

• Design engaging website graphics, landing page visuals, product illustrations, and other digital assets to enhance user experience and communicate value propositions.

• Develop polished sales decks, one-pagers, case studies, and reports, transforming data and customer insights into clear, persuasive visual narratives.

• Collaborate closely with founders, design, product, and marketing teams to translate strategic briefs into innovative and effective visual solutions.

• Rapidly iterate on design concepts in Figma, moving from initial sketches to high-fidelity, production-ready assets.

• Build and maintain reusable templates and a robust visual system to ensure brand consistency and streamline design workflows across the team.

• Translate complex product insights, customer success stories, and performance data into easily digestible and visually compelling narratives.

• Manage production details, including asset specifications, formats, sizes, and channel-specific export requirements.

• Actively participate in design critiques, providing and receiving constructive feedback to continuously elevate the quality of creative output.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of both strategic conceptualization and meticulous execution. The emphasis on "turning strategy into strong visual ideas" and "building reusable templates and visual systems" indicates a desire for a designer who can contribute to the scalable growth of the brand's visual identity. The mention of "AI Search, AEO, and GEO" suggests a need for understanding the nuances of search engine optimization and broader market visibility strategies.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Visual Communications, or a related field is implied through the required skills and portfolio expectations.

Experience: A minimum of 2-5 years of professional experience in brand and marketing design, with a proven track record in digital products or technology companies.

Required Skills:

• Exceptional proficiency in Figma, from initial concept development through to final production and asset delivery.

• Demonstrated expertise in typography, layout, composition, color theory, and visual hierarchy.

• Proven ability to create high-quality design assets for diverse platforms including digital advertising, social media, websites, and sales collateral.

• Strong conceptualization skills, capable of taking a loose brief and developing it into a polished, impactful design solution.

• Ability to balance speed, quality, and consistency in a fast-paced startup environment.

• Excellent organizational skills, with a self-directed approach to managing workload and production details.

• A keen understanding of messaging and audience engagement, ensuring design serves a strategic communication purpose.

• Experience with collaborative design processes, including giving and receiving direct feedback. Preferred Skills:

• Experience designing for B2B technology, analytics platforms, AI products, or similar technical fields.

• Proven ability to develop and scale a visual identity across multiple channels and touchpoints.

• Familiarity with Paper.design for creative exploration and asset production.

• Experience utilizing AI-powered image generation tools such as Midjourney for creative ideation and visual direction.

• A demonstrable interest in or understanding of AI Search, SEO, AEO, or GEO concepts.

📝 Enhancement Note: The "Who You Are" section strongly implies a mid-level designer who is not only technically skilled but also possesses strong design judgment and strategic thinking. The emphasis on "caring about the message and audience" suggests a candidate who can connect design execution to business objectives. The preference for "in-person collaboration" is a critical aspect of the work environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a range of brand and marketing design work specifically for digital products or technology companies.

• Clear examples of how design concepts were developed from initial brief to final execution, demonstrating a strategic thought process.

• Demonstrations of visual system design, including reusable templates and brand guidelines implementation.

• Work samples that illustrate proficiency in creating assets for digital advertising, social media, websites, and sales materials.

• Evidence of strong typography, layout, composition, and color application in practical design projects. Process Documentation:

• Case studies detailing the process of creating visual assets for specific marketing campaigns or product launches.

• Examples of how design solutions addressed specific business challenges or communicated complex information.

• Demonstrations of workflow efficiency, such as the creation of design systems or templates that improved team productivity.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's capabilities. The emphasis is on demonstrating not just aesthetic skill but also strategic thinking, process, and the ability to translate complex ideas into clear visual communications relevant to a technology product.

💵 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum, commensurate with experience.

Benefits:

• Meaningful early-stage equity, offering ownership in a rapidly growing startup.

• 25 days of annual holiday allowance, in addition to public bank holidays.

• Comprehensive parental and childcare policies designed to support work-life balance.

• Daily meal allowance via Uber Eats or Deliveroo for on-site workdays.

• Reimbursement for late-night travel via Uber when work commitments extend beyond standard hours.

• Monthly reimbursement for fitness and wellbeing activities.

• Flexibility in managing personal work schedules, with a strong emphasis on the quality and impact of the work produced.

Working Hours: Standard full-time hours are expected, with flexibility to manage personal schedules. The role is on-site, requiring daily presence.

📝 Enhancement Note: The salary range is competitive for a mid-level design role in London, reflecting the strategic importance of this hire. The benefits package is generous for a startup, particularly the meal allowance, late-night travel, and wellbeing reimbursement, indicating a focus on supporting employees working on-site and potentially demanding schedules. The mention of "flexibility to manage your own schedule" alongside "in-person role" suggests a focus on output and efficiency rather than strict hour-by-hour tracking.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, specifically AI Search analytics and agentic platforms. This is a cutting-edge sector focused on how users discover information and products through emerging AI interfaces.

Company Size: Early-stage startup, likely under 50 employees given the context of direct founder collaboration and building a foundational team. This size implies a dynamic, fast-paced environment with significant opportunity for individual impact.

Founded: Searchable is a relatively new company, focused on defining a new market category. This suggests a culture of innovation, rapid iteration, and a strong emphasis on strategic vision.

Team Structure:

• The design team is small and integrated, with the Content and Marketing Designer working very closely with founders and potentially a lead designer or product manager.

• Reporting structure will likely be direct to a founder (e.g., Sam Hogan, Co-founder) or a Head of Marketing/Design if one exists.

• Cross-functional collaboration is a core tenet, with constant interaction between design, product, engineering, and marketing/sales. Methodology:

• Data-driven decision-making, leveraging analytics to understand market trends and product performance.

• Agile and iterative design processes, emphasizing rapid prototyping, testing, and refinement.

• Focus on clear communication and storytelling to simplify complex technical concepts for diverse audiences.

Company Website: https://searchable.com/

📝 Enhancement Note: The company's focus on a "new technical category" and "AI Search" implies a culture that values forward-thinking, adaptability, and a strong understanding of emerging technology trends. The emphasis on "clear ideas, sharp execution" points to a results-oriented and detail-focused approach.

📈 Career & Growth Analysis

Operations Career Level: This is a crucial early-stage hire in a "Content and Marketing Designer" capacity. While not strictly "Revenue Operations" or "Sales Operations," it sits within the broader GTM (Go-To-Market) function, directly supporting marketing and sales efforts through design. It represents a mid-level individual contributor role with significant ownership.

Reporting Structure: Likely reporting directly to a founder or a senior leader responsible for product and marketing strategy. This provides high visibility and direct mentorship opportunities.

Operations Impact: The designer's work will directly influence how Searchable is perceived in the market, impacting brand recognition, lead generation through marketing materials, and sales enablement. Effectively communicating the value proposition of a complex AI product through design is critical for revenue growth.

Growth Opportunities:

• Specialization: Opportunity to become the go-to expert for visual identity and marketing design within the company, potentially leading to a Senior Designer or Design Lead role as the company scales.

• Skill Development: Hands-on experience with cutting-edge AI Search technology, B2B SaaS marketing, and the challenges of building a brand in a new category. Exposure to AI-powered design tools and advanced visual systems.

• Leadership Potential: As the company grows, there will be opportunities to mentor junior designers, shape the design team's culture, and influence broader product and marketing strategies.

📝 Enhancement Note: This role offers significant potential for growth by being an integral part of a company defining a new market. The designer will have a direct hand in shaping the company's visual narrative, offering a unique opportunity for impact and career advancement beyond traditional design roles.

🌐 Work Environment

Office Type: This is an in-person role based at the company's office near London Bridge. The emphasis on working together "five days a week" highlights a preference for a highly collaborative and co-located team environment.

Office Location(s): London Bridge, United Kingdom. This is a central and accessible location in London.

Workspace Context:

• The environment is described as a "small team" that "benefits from fast feedback, shared context and being able to solve creative problems side by side." This suggests an open, collaborative, and informal workspace conducive to spontaneous ideation and quick problem-solving.

• Expect access to standard design tools and technologies, with a strong emphasis on Figma. The mention of Paper.design and Midjourney suggests an openness to innovative creative tools.

• Opportunities for direct interaction with founders and cross-functional teams are abundant, fostering a shared sense of purpose and rapid knowledge transfer.

Work Schedule: While a full-time commitment is expected, there's stated "flexibility to manage your own schedule, with a focus on the quality of your work." This implies an outcome-oriented approach, where employees are trusted to deliver excellent results within a structured work week.

📝 Enhancement Note: The "in-person" requirement is a strong signal. Candidates who thrive in highly collaborative, face-to-face environments and value spontaneous interaction will be a strong fit. The London Bridge location is a significant draw for talent in the city.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio. Focus on showcasing relevant work that aligns with the job description's emphasis on digital products, B2B tech, and brand/marketing design.

• Portfolio Review: Expect a detailed review of your portfolio by founders and/or design leadership. Be prepared to walk through your process, design choices, and the impact of your work. Highlight case studies demonstrating problem-solving and strategic thinking.

• Creative Challenge/Exercise: A practical design task may be assigned, likely focused on developing concepts for a specific marketing campaign or illustrating a core product feature. This will assess your ability to work from a brief, conceptualize, and execute in Figma.

• Founder/Team Interviews: Discussions will likely cover your design philosophy, approach to collaboration, understanding of the AI Search market, and cultural fit with a fast-paced startup. Questions will probe your ability to translate strategy into visual ideas and manage production details.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in brand identity, marketing collateral, digital advertising, and website design for tech companies.

• Showcase Process: For each project, detail your thought process, the problem you were solving, your design decisions, and the outcomes achieved. Use visuals to illustrate early concepts, iterations, and final assets.

• Highlight Impact: Quantify results where possible (e.g., engagement metrics for social campaigns, conversion rates for landing pages, clarity of sales decks). If metrics aren't available, focus on the strategic value and intended impact.

• Address Tech Context: If you have experience with B2B, analytics, or AI products, explicitly call this out and ensure relevant examples are included.

• Figma Proficiency: Include examples that showcase your advanced Figma skills, such as complex layouts, component usage, or prototyping.

Challenge Preparation:

• Understand the Product: Thoroughly research Searchable, its mission, the AI Search market, and its competitive landscape.

• Focus on Clarity: Practice distilling complex technical ideas into simple, compelling visual narratives.

• Demonstrate Strategic Thinking: Be ready to explain why you made certain design choices, linking them back to the brief, audience, and business objectives.

• Time Management: If given a timed challenge, practice working efficiently within constraints, prioritizing key elements.

📝 Enhancement Note: The interview process will heavily rely on the portfolio. Candidates should prepare to articulate their design process and strategic rationale behind their work, especially concerning how design supports business objectives in a technical B2B context. Direct collaboration with founders means cultural fit and communication clarity are as important as design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool. Advanced proficiency is expected for all aspects of design, from wireframing and prototyping to final asset production and system building.

• Adobe Creative Suite (Illustrator, Photoshop): Likely used for asset manipulation, vector graphics, and photo editing, complementing Figma.

• Paper.design: Mentioned as a preferred tool for creative exploration, suggesting an interest in innovative digital sketching and ideation tools.

Analytics & Reporting:

• While not a direct responsibility, an understanding of how design impacts analytics (e.g., website engagement, ad performance) is beneficial. Familiarity with common analytics platforms (e.g., Google Analytics, Amplitude) could be a plus. CRM & Automation:

• Not directly in scope for this design role, but awareness of how marketing materials are used within CRM systems or marketing automation platforms could be advantageous for context.

📝 Enhancement Note: Figma is the central technology. Proficiency here is non-negotiable. The inclusion of Paper.design and Midjourney indicates the company's openness to leveraging newer, potentially AI-assisted tools for creative ideation and execution.

👥 Team Culture & Values

Operations Values:

• Clarity & Simplicity: A core value for explaining a new, complex technical category. Design must make AI Search understandable and accessible.

• Execution Excellence: Driving from "rough concepts to polished final work" with "sharp execution." This emphasizes quality and attention to detail.

• Collaboration: Working "closely with founders, design, product and marketing" and giving/receiving "direct feedback." This highlights a team-oriented and communicative culture.

• Data-Driven: Turning "product insights, customer stories and data into clear, compelling visual narratives." Design decisions should be informed by evidence.

• Ownership & Initiative: Building "reusable templates and visual systems" and being "organised, self-directed and reliable." This points to a culture that empowers individuals to take responsibility.

Collaboration Style:

• Highly integrated and cross-functional, with daily interaction between design, founders, product, and marketing.

• A culture of rapid feedback and iterative improvement, where ideas are shared openly and refined collaboratively.

• Emphasis on shared context and problem-solving "side by side," reinforcing the value of co-location and in-person interaction.

📝 Enhancement Note: The company culture appears to be deeply rooted in its early-stage startup ethos: fast-paced, collaborative, founder-led, and focused on rapid iteration and clear communication. Values around clarity, execution, and collaboration will be key for a successful hire.

⚡ Challenges & Growth Opportunities

Challenges:

• Category Definition: Designing for a nascent market (AI Search) requires creating visual language that educates and establishes a new category, rather than relying on established conventions. This demands strong conceptual thinking and strategic foresight.

• Technical Complexity: Translating the intricacies of AI Search analytics and agentic platforms into visually simple and compelling narratives for diverse audiences (technical and non-technical).

• Balancing Speed & Quality: Operating in a fast-moving startup means delivering high-quality creative assets quickly, requiring efficient workflows and excellent prioritization skills.

• Maintaining Consistency: As the company scales and marketing efforts expand, ensuring a consistent and cohesive brand identity across all touchpoints will be an ongoing challenge.

Learning & Development Opportunities:

• Industry Immersion: Deep dive into the rapidly evolving AI Search, SEO, AEO, and GEO landscapes.

• Brand Building: Gain hands-on experience in building and scaling a brand identity for a venture-backed tech startup from its early stages.

• Tool Proficiency: Explore and master advanced design tools, including AI-assisted creative platforms like Midjourney and Paper.design.

• Strategic Impact: Contribute directly to Go-To-Market strategies and influence the visual direction of a company at the forefront of AI innovation.

📝 Enhancement Note: The challenges presented are significant but also represent major growth opportunities. A designer who thrives on ambiguity, enjoys problem-solving in new domains, and is motivated by shaping a brand's visual future will find this role particularly rewarding.

💡 Interview Preparation

Strategy Questions:

• "How would you approach creating a visual identity for a new technical category like AI Search, where existing visual shortcuts may not apply?" (Focus on your process for establishing a unique brand language, research methods, and conceptualization strategies.)

• "Describe a time you had to translate a complex product feature or technical concept into a clear and compelling visual for a non-technical audience. What was your process, and what was the outcome?" (Prepare a case study demonstrating your ability to simplify complexity and communicate effectively.)

• "How do you balance the need for speed and rapid iteration with maintaining high-quality design standards in a fast-paced environment?" (Discuss your workflow, prioritization techniques, and how you manage feedback loops.) Company & Culture Questions:

• "Based on your understanding of Searchable and the AI Search market, what do you see as the biggest visual communication challenges and opportunities for the company?" (Show you've done your research and can think strategically about the brand's positioning.)

• "This role requires close collaboration with founders and cross-functional teams. Can you describe your ideal collaborative working relationship and how you give and receive feedback?" (Highlight your teamwork skills and ability to integrate into a founder-led environment.)

• "How do you measure the success of your design work, particularly in a marketing or sales context?" (Focus on metrics, impact, and how design contributes to business goals.) Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around a story for each project: the challenge, your approach, your solutions, and the results/impact.

• Process Visualization: Show early sketches, wireframes, mood boards, and iterations to demonstrate your thought process, not just the final polished assets.

• Highlight Figma Mastery: Point out specific Figma techniques or features you utilized to achieve efficient workflows or complex designs.

• Connect to Searchable: For each project, briefly explain how the skills and experience demonstrated are relevant to Searchable's needs and the AI Search market.

• Be Ready for Deep Dives: Anticipate questions about specific design choices, color palettes, typography selections, and your rationale behind them.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, problem-solving capabilities, and a deep understanding of how design supports business objectives, particularly within a tech startup context. Being able to articulate your process and rationale is key.

📌 Application Steps

To apply for this Content and Marketing Designer position:

• Submit your application via the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight experience in brand design, marketing collateral creation, digital product design, and proficiency in Figma. Use keywords from the job description such as "visual systems," "creative concepts," "B2B," and "AI."

• Curate Your Portfolio: Ensure your portfolio is easily accessible (link provided in application) and showcases your strongest work relevant to this role. Prioritize projects demonstrating versatility across digital channels and a strategic approach to design challenges.

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, focusing on your process, decision-making, and the impact of your work. Practice articulating how your skills align with Searchable's mission and the specific requirements of this role.

• Research Searchable: Understand the company's product, target market, and competitive landscape. Familiarize yourself with their current branding and messaging to inform your application and interview discussions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.