Brand designer Lead (F-H)

📍 Job Overview

Job Title: Brand Designer Lead (F/H)

Company: France Télévisions

Location: Paris, France

Job Type: Temporary (CDD 6 months)

Category: Brand & Visual Identity Design, Digital Product Design

Date Posted: June 2, 2026

Experience Level: Senior (6-10 years)

Remote Status: On-site

🚀 Role Summary

• Lead the strategic development and continuous enhancement of visual identities for France Télévisions' digital product portfolio, including key platforms like france.tv, france info, Okoo, and Lumni.

• Drive the creation and maintenance of compelling visual assets, graphic guidelines, and iconography that reinforce brand consistency across all digital touchpoints.

• Collaborate closely with cross-functional teams, including product designers, design system specialists, and editorial teams, to ensure cohesive brand expression and adoption.

• Document and contribute to the evolution of the company's design system, ensuring all visual elements align with established brand markers and accessibility standards.

• Foster a culture of design excellence and brand advocacy by facilitating workshops and knowledge sharing on branding principles.

📝 Enhancement Note: This role is a 6-month fixed-term contract (CDD) starting in September 2026, focusing on brand identity within the digital offerings of a major public service broadcaster. The emphasis on a "Design System" and "Transverse Design Team" indicates a mature design organization with a focus on scalable and consistent user experiences.

📈 Primary Responsibilities

• Spearhead the creation and ongoing maintenance of visual identities and brand guidelines for France Télévisions' digital products.

• Develop and produce essential graphic assets, including icons, illustrations, visual patterns, store visuals, and social media content.

• Ensure cross-channel brand consistency and coherence by documenting digital offerings for all relevant expertise areas.

• Contribute to the cross-product consistency of each offering through close collaboration with the Design System team.

• Create powerful, immersive visual narrative supports to facilitate buy-in for the creative vision.

• Facilitate cross-product co-design workshops to foster collaboration and innovation.

• Collaborate with editorial teams to enhance iconographic expertise and visual storytelling.

• Regularly synchronize and align with other Brand Designers and transverse design/product teams.

• Maintain daily collaboration with other teams and stakeholders, including artwork, marketing, and digital social media.

• Participate actively in transverse Design team meetings and stakeholder forums.

📝 Enhancement Note: The responsibilities highlight a strong need for a Brand Designer who can operate both strategically (driving identity construction) and tactically (producing assets, documenting guidelines). The emphasis on "co-conception," "collaboration," and "documentation" points to a role that requires strong interpersonal skills and a systematic approach to brand management within a complex digital ecosystem.

🎓 Skills & Qualifications

Education:

• Master's degree or equivalent in Visual Communication, Digital Art Direction, Graphic Design, or a related field. Experience:

• 6 to 10 years of experience as a Senior Brand Designer, with a proven track record in digital