BRAND DESIGNER (h/f/x)

📍 Job Overview

Job Title: BRAND DESIGNER (h/f/x)

Company: Opisto

Location: Toulouse, Occitania, France

Job Type: CONTRACTOR

Category: Brand & Creative Operations

Date Posted: April 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive and evolve Opisto's strong and differentiating brand identity across all target audiences, supports, and channels, including DMS and marketplaces.

• Develop the brand platform by leveraging a deep understanding of target audiences and market dynamics through user research, benchmarking, and art direction.

• Enrich communication materials, both physical and digital, with high-quality and coherent graphic elements.

• Create and deploy daily graphic assets for products and key campaigns, ensuring brand consistency and quality.

• Disseminate and embody brand standards internally to ensure smooth and homogeneous appropriation by all teams.

📝 Enhancement Note: This role is classified as a Brand Designer within Opisto's Market & Com team, focusing on the strategic evolution and consistent application of the company's visual identity. The description emphasizes a need for a candidate who can not only execute design tasks but also contribute to brand strategy and platform development, indicating a mid-level to senior individual contributor role with significant brand ownership.

📈 Primary Responsibilities

• Lead the strategic development and ongoing management of Opisto's brand identity, ensuring its consistent and impactful deployment across all touchpoints, from digital platforms to commercial materials.

• Develop and refine the brand platform by conducting thorough user research, market analysis, and competitive benchmarking to inform creative direction and artistic vision.

• Design and produce compelling visual assets for a variety of communication needs, including digital marketing campaigns, social media content, internal communications, and physical collateral.

• Create and maintain structured graphic systems, including comprehensive brand guidelines and UI kits, to facilitate scalable and consistent brand application across the organization and its products.

• Collaborate closely with internal teams, including marketing, product, and sales, to ensure brand alignment and provide design support for their initiatives, fostering a unified brand experience.

• Champion brand integrity by educating and guiding internal stakeholders on brand standards, promoting a cohesive brand narrative and visual language throughout the company.

• Proactively identify opportunities to innovate and elevate the brand through creative problem-solving, challenging existing norms, and proposing forward-thinking design solutions.

📝 Enhancement Note: The primary responsibilities are inferred from the detailed description of the Brand Designer's role. The emphasis on "platform development," "strategic brand identity," "structured graphic systems," and "challenging the status quo" suggests a role that requires more than just execution; it demands strategic thinking and proactive brand stewardship.

🎓 Skills & Qualifications

Education: While specific educational requirements are not explicitly stated, a Bachelor's degree in Graphic Design, Brand Management, Marketing, or a related field is typically expected for this level of responsibility.

Experience: A minimum of 3 years of experience in brand design, with a strong preference for experience in high-growth digital environments. Demonstrated ability to lead comprehensive brand identity overhauls, including repositioning, visual identity modernization, and full graphic charter redesigns.

Required Skills:

• Brand Strategy & Development: Proven ability to build a strong, differentiating brand that is coherent across all touchpoints (website, platform, social media, campaigns, sales materials).

• Visual Identity Design: Expertise in creating and evolving visual identities that reinforce brand awareness and credibility.

• Graphic Design Tools: Solid proficiency in design software such as Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Systemic Design Thinking: Ability to create structured graphic systems, including brand guidelines and UI kits, designed for large-scale deployment.

• Art Direction & Moodboarding: Skill in developing artistic direction and creating mood boards to guide brand aesthetics and creative vision.

• Market Analysis: Competence in market benchmarking and user research to inform brand strategy and design decisions.

• Cross-functional Collaboration: Experience working effectively with diverse teams to ensure brand consistency and support business objectives.

Preferred Skills:

• Experience in the circular economy or automotive aftermarket sectors.

• Familiarity with digital transformation initiatives within traditional industries.

• Knowledge of UX/UI principles for digital platforms and products.

• Experience with animation or motion graphics for digital content.

• Understanding of SEO best practices for visual content.

📝 Enhancement Note: The requirements are derived directly from the "COMPETENCES RECHERCHÉES" section of the job description. The emphasis on "environnements digitaux à forte croissance" and the specific tools like Figma and Adobe Suite are key indicators of the expected technical and strategic capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of brand identity projects showcasing strategic thinking, creative execution, and measurable impact.

• Case studies demonstrating the development and deployment of brand platforms, including research, concept, and final assets.

• Examples of structured graphic systems, such as comprehensive brand guidelines or UI kits, that facilitate brand consistency across multiple applications.

• Visuals of digital and physical communication materials designed to support business objectives like acquisition, conversion, and brand awareness.

Process Documentation:

• Documented examples of how brand strategy was translated into actionable design guidelines and creative assets.

• Case studies detailing the process of user research and market analysis used to inform brand development.

• Evidence of creating and maintaining comprehensive design systems to ensure scalable brand implementation.

• Examples of collaborative processes with internal teams to ensure brand alignment and effective design support.

📝 Enhancement Note: Portfolio requirements are inferred based on the "COMPETENCES RECHERCHÉES" and "VOTRE FUTUR TERRAIN DE JEU" sections. The emphasis on brand strategy, platform development, structured graphic systems, and cross-functional collaboration necessitates a portfolio that demonstrates not just artistic talent but also strategic thinking and process implementation relevant to a business context.

💵 Compensation & Benefits

Salary Range: Based on the provided information (France, Toulouse, Contractor, Mid-Level experience), a competitive salary range for a Brand Designer with 3-5 years of experience in a high-growth digital environment in Toulouse would typically fall between €40,000 and €55,000 per annum (gross). As a contractor, this may be structured as a daily rate or a fixed-term contract remuneration.

Explanation: This estimate is based on general French salary benchmarks for design professionals in similar roles and locations, considering the company's industry (automotive tech/circular economy) and its stated growth. The salary is also adjusted for the contractor employment type, which can sometimes offer a higher gross rate but may not include the same level of benefits as a permanent role.

Benefits:

• Meal vouchers (Titres restaurants).

• Allowance for remote work expenses (Participation aux frais de télétravail).

• Public transport subsidy (Participation aux frais de transport en commun).

• Vacation bonus (Prime de vacances).

• Co-option/Referral bonus (Prime de cooptation).

• Seniority bonus (Prime d'ancienneté).

• 100% company-paid health insurance (Mutuelle pris en charge à 100%).

• Excellent work-life balance: 37.5 hours per week with 16 days of RTT (Reduction of Working Time) per year.

• Internal events and team-building activities (afterworks, potlucks, online games).

Working Hours: Standard working hours are 37.5 hours per week. However, the role notes flexibility is required, stating "Vous pourrez être amené à adapter vos horaires de travail pour répondre aux objectifs du poste." This suggests a results-oriented approach where occasional adjustments may be necessary.

📝 Enhancement Note: The salary range is an estimate based on typical French market rates for a Brand Designer with the specified experience level and location. The benefits are directly extracted from the job description, highlighting the company's commitment to employee well-being and work-life balance. The working hours description is also directly from the text, noting a standard structure with inherent flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in the automotive aftermarket and circular economy sector, specializing in digital solutions for processing and selling used automotive parts. This industry context implies a focus on efficiency, innovation, sustainability, and digitalization within a traditionally fragmented market.

Company Size: Opisto employs 94 individuals. This size suggests a company that is past the startup phase, has established processes, but still maintains a relatively agile and collaborative environment where individual contributions are highly visible.

Founded: Opisto was founded in 2010. This history indicates a decade of experience and growth in its niche, providing a stable foundation while pursuing expansion and innovation.

Team Structure:

• The Brand Designer will join the "Market & Com" team, a dedicated marketing and communications unit within Opisto.

• This team likely comprises specialists in various marketing and communication disciplines, fostering a collaborative environment for creative and strategic initiatives.

Methodology:

• Data-Driven Brand Development: The role emphasizes understanding target audiences and market dynamics through user research and benchmarking, indicating a data-informed approach to brand strategy.

• Coherent Brand Deployment: A core methodology involves ensuring consistent brand application across diverse channels (DMS, marketplaces, digital, physical), highlighting a focus on integrated marketing communications.

• Process Optimization & Efficiency: The company's mission and growth trajectory suggest an underlying methodology focused on optimizing processes, particularly in digitalization and the circular economy, which the brand design must support and reflect.

Company Website: https://opisto.fr / https://opisto.com / https://opisto.pro

📝 Enhancement Note: Company context is synthesized from the provided "NOTRE RAISON D'ETRE" section, including founding date, employee count, mission, and the specific team the role belongs to. The industry context is derived from the description of Opisto as a specialist in used auto parts and digitalization for VHU (Vehicle Recycling Centers).

📈 Career & Growth Analysis

Operations Career Level: This position is for a Brand Designer, an individual contributor role at a mid-level to senior level (2-5 years of experience suggested). The responsibilities indicate a significant degree of autonomy and strategic input into the brand's evolution, suggesting ownership beyond simple execution. The role is pivotal in shaping the company's external perception and internal brand alignment.

Reporting Structure: The Brand Designer will be part of the "Market & Com" team and will report to a manager within that department. This structure implies regular interaction with marketing and communication colleagues, with potential for collaboration across other departments such as product, sales, and leadership (including the CEO, Sébastien, as indicated in the interview process).

Operations Impact: The Brand Designer's impact is directly tied to shaping Opisto's brand identity, which is crucial for market positioning, customer acquisition, and brand credibility. A strong, coherent brand is essential for Opisto's mission of promoting used auto parts and digitalizing the VHU sector. The role contributes to building brand awareness, reinforcing the company's commitment to the circular economy, and supporting business growth through effective visual communication.

Growth Opportunities:

• Brand Leadership: With proven success and strategic contribution, there is potential to grow into a Brand Manager or Head of Brand role, leading brand strategy and team development.

• Specialization: Opportunities to deepen expertise in specific areas of brand design, such as digital product design, motion graphics, or advanced brand system development.

• Cross-Functional Development: Exposure to various business functions (marketing, product, sales) can lead to broader understanding and potential career pivots within the company or related fields.

• Industry Expertise: Developing deep knowledge in the circular economy and automotive tech sectors can open doors to specialized roles within these growing industries.

📝 Enhancement Note: Career and growth analysis is based on the role's responsibilities, experience level, and the company's growth context. The impact is tied to branding's influence on business objectives, and growth opportunities are projected based on typical career paths for brand design professionals in growing companies.

🌐 Work Environment

Office Type: The job is based in Toulouse, France, with a hybrid work arrangement allowing up to 3 days of remote work per week. This suggests a modern work environment that balances the benefits of in-office collaboration with the flexibility of remote work.

Office Location(s): The primary office is located at 3 Rue Lucien Servanty, 31400 Toulouse. This location in Toulouse provides access to a vibrant city with a strong business and technological ecosystem.

Workspace Context:

• Collaborative Environment: The role involves working within the "Market & Com" team and collaborating with other departments, implying a dynamic and interactive workspace. The emphasis on team values like "esprit d'équipe: confiance & fiabilité" reinforces this.

• Tools & Technology: The role requires proficiency in industry-standard design tools like Figma and the Adobe Creative Suite, indicating that appropriate technology and software are available or expected to be utilized.

• Team Interaction: Regular team meetings, internal events (afterworks, games), and the hybrid model suggest opportunities for both focused individual work and team-based interaction.

Work Schedule: The standard work week is 37.5 hours, with 16 days of RTT per year, promoting work-life balance. However, the job description notes that hours may need to be adapted to meet role objectives, indicating a results-oriented culture.

📝 Enhancement Note: The work environment details are derived from the location, remote status, and benefits information provided. The description of internal events and team values helps paint a picture of the workplace culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Contact: A preliminary email from the HR team to confirm basic information.

• HR Interview: A 1-hour video call with Gwladys or Marine (HR representatives) to assess cultural fit, motivation, and preliminary qualifications.

• Manager Interview: A 1-hour video or in-person meeting with the future manager to discuss role specifics, strategic alignment, and team integration.

• Team Case Study/Challenge: A 1.5-hour video session involving a practical exercise or case study with team members to evaluate design skills, problem-solving abilities, and collaboration style.

• CEO Interview: A final 1-hour discussion with Sébastien, the CEO, likely focusing on strategic vision, company alignment, and overall suitability for Opisto's growth trajectory.

Portfolio Review Tips:

• Strategic Narrative: For each project, clearly articulate the business challenge, your strategic approach, the design solutions implemented, and the measurable impact (e.g., improved brand perception, increased conversion rates, enhanced brand consistency).

• Tool Proficiency Showcase: Ensure your portfolio demonstrates seamless use of Figma and Adobe Creative Suite, highlighting your ability to create structured graphic systems and deploy them effectively.

• Brand Platform Examples: Include specific examples of how you've developed or evolved brand platforms, from initial research and mood boards to final brand guidelines and asset creation.

• Scalability Focus: Highlight projects where your designs were intended for large-scale deployment or adaptation across multiple channels, demonstrating an understanding of systemic design.

• Conciseness & Clarity: Aim for a portfolio that is well-organized, visually appealing, and easy to navigate. Prioritize quality over quantity, showcasing your best and most relevant work.

Challenge Preparation:

• Understand Opisto's Brand: Research Opisto's current brand identity, target audience, mission (circular economy, digitalization), and market position. Be prepared to offer thoughtful critiques and suggestions.

• Brand Strategy Scenarios: Anticipate brand-related challenges or opportunities the company might face and be ready to propose design solutions that align with business goals.

• Design Process Articulation: Be prepared to walk through your design process for a specific project, explaining your decision-making at each stage and how you ensured brand coherence and strategic alignment.

📝 Enhancement Note: The interview process steps are directly extracted from the "NOS FUTURS ECHANGES" section. Portfolio and challenge preparation advice is tailored to the Brand Designer role, emphasizing strategic thinking, tool proficiency, and understanding Opisto's specific business context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is expected for UI design and brand asset creation.

• Adobe Creative Suite: Includes Photoshop (image editing, digital assets), Illustrator (vector graphics, logos), and InDesign (layout, print collateral, brand guidelines). Comprehensive mastery is required.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified for this role. However, understanding how brand assets are utilized within marketing automation platforms or CRM systems for campaign execution and customer communication would add value.

📝 Enhancement Note: The tools and technology stack are identified directly from the "COMPETENCES RECHERCHÉES" section. The emphasis on Figma and Adobe Suite is prominent. Analytics and CRM tools are mentioned as potentially beneficial for a holistic understanding of brand impact, though not explicitly required for this specific role.

👥 Team Culture & Values

Operations Values:

• Responsibility & Autonomy: Employees are expected to take ownership of their work, manage their tasks independently, and deliver results.

• Ownership & Impact: A strong emphasis is placed on employees feeling a sense of ownership over their projects and contributing directly to the company's success and growth.

• Team Spirit (Trust & Reliability): A culture of mutual trust, reliability, and strong collaboration within teams is highly valued.

• Client Satisfaction & Value Creation: The core principle is to perform through quality work and deliver tangible value to clients (VHU centers and end-users).

Collaboration Style:

• Cross-functional Integration: The Brand Designer will work closely with the Market & Com team and potentially other departments, requiring effective communication and collaboration to ensure brand consistency across all touchpoints.

• Process Review & Feedback: The company culture encourages challenging the status quo and proposing new ideas, suggesting an open environment for feedback and continuous improvement of brand strategies and creative processes.

• Knowledge Sharing: While not explicitly stated, the emphasis on team spirit and collaborative events implies a culture where knowledge sharing and collective problem-solving are encouraged.

📝 Enhancement Note: The team culture and values are directly extracted from the "LES VALEURS DE NOS EQUIPES" section. The collaboration style is inferred from the role's description and the stated team values.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Evolution in a Growth Phase: Evolving Opisto's brand identity to match its rapid growth and increasing market presence while maintaining consistency and strategic coherence.

• Balancing Digital & Physical Brand Application: Ensuring a seamless and impactful brand experience across diverse channels, from digital platforms and marketplaces to physical VHU centers and materials.

• Driving Brand Adoption Internally: Successfully embedding brand standards and fostering brand understanding across a growing organization with diverse teams and functions.

• Adapting to Market Dynamics: Staying ahead of design trends and market shifts within the automotive aftermarket and circular economy sectors to keep the brand relevant and competitive.

Learning & Development Opportunities:

• Advanced Brand Strategy: Opportunity to deepen expertise in brand architecture, positioning, and strategic brand management through hands-on experience.

• Digital Design Systems: Developing advanced skills in creating and managing complex, scalable design systems for digital products and platforms.

• Industry Immersion: Gaining in-depth knowledge of the circular economy, automotive parts industry, and digitalization trends through direct involvement.

• Cross-functional Exposure: Learning about marketing, product development, and sales strategies by collaborating closely with these departments.

📝 Enhancement Note: Challenges are identified based on the role's responsibilities and the company's context (growth, industry). Growth opportunities are projected based on typical career progression and skill development within a brand design role in a dynamic company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Opisto's brand identity to reflect our mission of promoting the circular economy and digitalization in the automotive sector?" (Focus on strategic thinking, understanding of mission, and creative solutions.)

• "Describe a time you successfully managed a brand redesign or significant identity evolution. What was your process, and what were the key outcomes?" (Prepare a case study showcasing strategic brand management and measurable impact.)

Company & Culture Questions:

• "What are your thoughts on Opisto's current brand and how it aligns with the principles of the circular economy?" (Demonstrate research into the company and industry.)

• "How do you contribute to a positive team culture, and what does 'trust and reliability' mean to you in a professional setting?" (Align with Opisto's stated values.)

Portfolio Presentation Strategy:

• The Opisto Narrative: Frame your portfolio presentation around how your skills and experience can directly benefit Opisto's specific mission and growth objectives.

• Case Study Deep Dive: Select 1-2 key projects that best demonstrate your ability to handle strategic brand challenges, develop cohesive visual systems, and drive business impact. Walk through your process, decisions, and results clearly.

• Tool Demonstration (if applicable): Be prepared to briefly showcase your proficiency in Figma or other relevant tools if asked, perhaps by demonstrating a specific feature or workflow relevant to Opisto's needs.

• Q&A Readiness: Anticipate questions about your design philosophy, how you handle feedback, and your approach to collaborating with non-design stakeholders.

📝 Enhancement Note: Interview questions are crafted to align with the role's responsibilities, company values, and the noted interview stages. Preparation advice focuses on demonstrating strategic thinking, understanding Opisto's unique market position, and showcasing relevant skills through a portfolio.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Opisto's Teamtailor platform.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your experience in brand strategy, visual identity development, and working with digital platforms, especially if you have experience in high-growth environments. Showcase your proficiency with Figma and Adobe Suite.

• Resume Optimization: Ensure your resume clearly outlines your 3+ years of brand design experience, focusing on achievements related to brand platform development, graphic system creation, and contributing to business objectives like acquisition and conversion. Use keywords from the job description.

• Interview Preparation: Prepare detailed examples for each stage of the interview process, focusing on your strategic approach to brand challenges, your collaborative style, and how you measure the impact of your design work. Practice articulating your thought process for case studies.

• Company Research: Thoroughly research Opisto, its mission, its current brand presence, and its role in the circular economy and automotive aftermarket. Understand their target audience and market positioning to better tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.