BRAND DESIGNER (h/f/x)

📍 Job Overview

Job Title: BRAND DESIGNER (h/f/x)

Company: Opisto

Location: Toulouse, Occitania, France

Job Type: CONTRACTOR

Category: Brand & Creative Operations

Date Posted: April 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (2 days in office, up to 3 days remote)

🚀 Role Summary

• Drive the evolution and consistent application of Opisto's brand identity across all digital and physical touchpoints.

• Develop and execute a strong brand platform, informed by market research, user studies, and a keen understanding of target audiences.

• Create compelling visual assets for both daily operational needs and key marketing initiatives, ensuring high quality and brand coherence.

• Champion and disseminate brand standards internally to foster widespread adoption and brand integrity.

• Collaborate closely with marketing and communication teams to align brand strategy with business objectives for acquisition, conversion, and brand awareness.

📝 Enhancement Note: This role is situated within a Marketing & Communications team, indicating a strong focus on how brand design directly supports go-to-market strategies and customer engagement. The company's mission in the circular economy and automotive parts sector suggests a need for a brand that communicates reliability, innovation, and sustainability. This is not a typical "Revenue Operations" or "Sales Operations" role but rather a specialized function within the broader GTM operations ecosystem, focusing on brand assets and strategy that enable sales and marketing efforts.

📈 Primary Responsibilities

• Brand Identity Development & Deployment: Lead the creation and ongoing management of Opisto's visual identity, ensuring it is strong, differentiated, and consistently applied across all channels, including digital platforms (website, social media, marketplaces) and physical materials (commercial supports, DMS).

• Brand Platform Enhancement: Develop the brand platform by conducting user studies, market benchmarks, and creating mood boards and artistic direction to deeply understand target audiences and market positioning.

• Content & Asset Creation: Design and produce a wide range of communication materials, both physical and digital, including daily graphic elements for products, campaigns, and key marketing moments.

• Internal Brand Advocacy: Act as a brand guardian within the organization, educating and guiding internal teams to ensure consistent and effective adoption of brand standards and guidelines.

• Creative Strategy & Execution: Translate strategic brand objectives into tangible creative outputs, ensuring all design work aligns with business goals such as customer acquisition, conversion rates, and overall brand credibility.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand management and hands-on creative execution. The emphasis on "deploying brand identity across all targets, supports, and channels" and "creating graphic elements for products and key moments" suggests a need for a designer who can think holistically about the brand ecosystem while also producing high-quality, day-to-day creative assets. The mention of "DMS, marketplaces" indicates a need for understanding B2B and B2C digital environments.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Marketing, or a related field is typically expected for this level of role.

Experience: A minimum of 3 years of experience in brand design, with a preference for candidates who have worked in a high-growth digital environment.

Required Skills:

• Brand Design Expertise: Proven ability to develop and manage a strong, differentiated brand identity.

• Brand Strategy Acumen: Solid understanding of brand strategy principles, including repositioning, visual identity modernization, and graphic charter evolution or overhaul.

• Cross-Channel Coherence: Skill in creating a consistent brand experience across diverse touchpoints (website, platforms, social media, campaigns, sales materials).

• Design Tool Proficiency: Mastery of design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Systemic Design Thinking: Ability to create structured graphic systems (charters, guidelines, UI kits) designed for scalable deployment.

• Business Acumen: A strategic mindset with a sensitivity to business objectives, including acquisition, conversion, and brand image.

• Proactivity & Autonomy: Demonstrated ability to work independently, take ownership, and proactively propose innovative solutions.

Preferred Skills:

• Experience in the automotive industry or with circular economy concepts.

• Familiarity with User Experience (UX) principles and UI design best practices.

• Experience in art direction and leading creative projects.

• Understanding of digital marketing channels and their creative requirements.

📝 Enhancement Note: The requirements emphasize a strategic approach to brand design, moving beyond purely aesthetic creation to encompass brand strategy, business impact, and scalable system development. The specific mention of Figma and Adobe Suite highlights key technical proficiencies. The preference for a "high-growth digital environment" suggests the need for adaptability and experience in fast-paced settings.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Strategy Case Studies: Showcase at least one comprehensive brand redesign or repositioning project, detailing the strategic approach, target audience analysis, and resulting visual identity.

• Cross-Channel Deployment Examples: Include examples of how you've applied a brand identity consistently across various platforms and formats (digital ads, social media content, website UI elements, print collateral).

• Graphic System Design: Present a well-documented graphic system or brand guideline document that demonstrates structured design thinking and scalability.

• Creative Process Documentation: Illustrate your design process, from initial concept and mood boards to final asset creation, highlighting your problem-solving approach and iterative design methods.

Process Documentation:

• Evidence of developing and documenting brand guidelines and design systems.

• Examples of workflow management for creative projects, demonstrating how you handle briefs, feedback loops, and project delivery timelines.

• Instances of collaborating with cross-functional teams (marketing, product, development) to ensure brand consistency in their respective outputs.

📝 Enhancement Note: For a Brand Designer role, the portfolio is paramount. It needs to demonstrate not just creative talent but also strategic thinking, understanding of brand architecture, and the ability to create systems that facilitate consistent brand expression across a complex organization like Opisto. Focus should be on showcasing the impact of the design work, not just the aesthetic output.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-5 years), location (Toulouse, France), and the "CONTRACTOR" employment type (though the description details CDI/Cadre benefits, implying a potential shift or miscategorization), a competitive salary range for a Brand Designer in Toulouse would typically be between €35,000 to €48,000 annually. This estimate is based on French market data for similar roles, adjusted for cost of living in Toulouse and the specified experience level.

Benefits:

• Meal vouchers (Titres restaurants)

• Telework allowance

• Public transport subsidy

• Holiday bonus (Prime de vacances)

• Co-optation/Referral bonus (Prime de cooptation)

• Seniority bonus (Prime d'ancienneté)

• Health insurance (Mutuelle) fully covered by the company

• Work-life balance with 37.5 hours per week and 16 RTT days (Reduction of Working Time) per year.

Working Hours: 37.5 hours per week, with potential for schedule adjustments to meet job objectives. The company offers 16 RTT days annually, contributing to a strong work-life balance.

📝 Enhancement Note: The listing mentions "CONTRACTOR" for employment type but then details "CDI, statut cadre" (permanent, executive status) and extensive benefits typical of full-time employment. This suggests a potential inconsistency in the job posting. The salary range provided is an estimate for a full-time, permanent role as implied by the benefits. If it is truly a contractor role, benefits would likely be structured differently, and the hourly/daily rate would need to be calculated. The detailed benefits package indicates a commitment to employee well-being and retention.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Aftermarket / Circular Economy / Digital Solutions for VHU (Vehicules Hors d'Usage - End-of-Life Vehicles). Opisto operates at the intersection of traditional automotive services and modern digital platforms, aiming to digitize the VHU sector and promote the reuse of automotive parts.

Company Size: Approximately 94 employees, indicating a growing mid-sized company. This size often allows for a dynamic work environment where individual contributions are visible and impactful.

Founded: 2010. With over a decade of operation, Opisto has established itself as a specialist in its niche, suggesting a degree of stability and proven business model.

Team Structure:

• The Brand Designer will join the "Market & Com" (Marketing & Communication) team.

• This team likely comprises specialists in marketing, communications, and potentially digital strategy.

• The role implies collaboration with product development, sales, and potentially external agencies.

Methodology:

• Data-Driven Brand Development: The role requires leveraging user studies and market benchmarks to inform brand strategy and creative execution.

• Agile Creative Processes: The mention of a "high-growth digital environment" and the need for quick turnaround on creative assets suggests an agile approach to design production.

• Collaborative Workflow: Emphasis on internal brand advocacy and cross-functional collaboration points to a team-oriented work methodology.

Company Website: opisto.fr / opisto.com / opisto.pro

📝 Enhancement Note: Opisto's mission is central to its culture. Employees are expected to be motivated by contributing to the circular economy and the digitalization of the automotive sector. The company size suggests opportunities for direct impact and visibility, while its founding date indicates a mature understanding of its market. The "Market & Com" team structure implies a focus on driving business growth through integrated marketing and communication efforts.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, requiring 3+ years of experience. It offers a significant opportunity to shape the visual identity of a growing company in a unique industry. The role involves both strategic brand development and hands-on creative execution, providing a well-rounded experience.

Reporting Structure: The Brand Designer will report to a manager within the Marketing & Communication team. Given the interview process includes meeting the CEO, there is visibility to senior leadership. This structure allows for direct feedback and strategic alignment.

Operations Impact: The Brand Designer's impact is crucial for Opisto's Go-To-Market (GTM) strategy. A strong, consistent brand identity directly influences customer perception, market credibility, and the effectiveness of marketing campaigns. This role supports sales efforts by providing compelling visual assets and brand messaging that resonate with target audiences in the automotive aftermarket and VHU sectors.

Growth Opportunities:

• Specialization: Deepen expertise in brand strategy, digital design systems, or art direction within the automotive/circular economy niche.

• Leadership: Potential to grow into a Senior Brand Designer or Art Director role, leading creative projects and mentoring junior designers as the company expands.

• Cross-Functional Exposure: Gain experience in marketing strategy, product development, and business operations through close collaboration with other departments.

• Industry Expertise: Develop specialized knowledge in the automotive aftermarket and circular economy sectors, becoming a valuable asset in this growing field.

📝 Enhancement Note: While not a traditional "Operations" role in the sense of Sales or Revenue Ops, this Brand Designer role is critical for the operational success of the GTM function. A strong brand is the foundation for all marketing and sales activities. Growth opportunities are tied to developing specialized design skills within a specific industry and potentially moving into leadership roles within the creative or marketing function.

🌐 Work Environment

Office Type: The role is based in Toulouse, France, with a hybrid work arrangement allowing up to 3 days of remote work per week. This suggests a modern, flexible work environment.

Office Location(s): 3 Rue Lucien Servanty, 31400 Toulouse, France. This is a specific physical location for on-site work.

Workspace Context:

• Collaborative Hub: The office serves as a hub for team meetings, brainstorming sessions, and fostering team cohesion, particularly for the 2 days per week required on-site.

• Technology Integration: As a digital-first company, the workspace is expected to be equipped with modern design software and communication tools, facilitating seamless collaboration between remote and in-office team members.

• Team Interaction: The hybrid model balances focused individual work (potentially at home) with essential in-person collaboration and cultural integration within the Marketing & Com team.

Work Schedule: The standard work schedule is 37.5 hours per week, with the flexibility to adjust hours to meet project objectives. This structure is designed to accommodate both focused creative work and responsive team collaboration.

📝 Enhancement Note: The hybrid model is a key feature, indicating a trust-based work culture that values employee autonomy while ensuring regular team interaction. The office location in Toulouse provides a specific base for the on-site component of the role. This environment is conducive to creative professionals who benefit from both focused work time and collaborative exchanges.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Contact (Email): A brief email exchange with HR to confirm basic information and suitability.

• HR Video Call (1 hour): An in-depth discussion with HR (Gwladys or Marine) to assess cultural fit, motivation, and alignment with company values.

• Manager Interview (1 hour): Video call or in-person meeting with the direct manager to discuss role expectations, responsibilities, and technical skills.

• Team Practical Exercise (1.5 hours): A video-based simulation or case study involving members of the design/marketing team to evaluate creative problem-solving, collaboration, and practical design application.

• CEO Interview (1 hour): A final conversation with Sébastien (CEO) to gauge overall fit, strategic thinking, and long-term potential.

Portfolio Review Tips:

• Strategic Narrative: For each project in your portfolio, clearly articulate the business challenge, your strategic approach, the target audience, your creative process, and the measurable impact of your design solutions.

• Brand System Showcase: Highlight your ability to create and implement comprehensive brand guidelines and design systems that ensure consistency and scalability.

• Tool Demonstrations: Be prepared to discuss your proficiency with Figma and the Adobe Suite, and potentially walk through a project file to demonstrate your workflow and technical skills.

• Company Alignment: Research Opisto's current brand (website, social media) and come prepared with thoughtful observations and potential areas for enhancement, demonstrating your understanding of their mission and market.

• Focus on Impact: Quantify results where possible (e.g., "increased engagement by X%", "improved brand recall," "streamlined creative production").

Challenge Preparation:

• Creative Problem-Solving: Expect a design challenge that requires you to think strategically and creatively under time constraints. Practice developing a concise brief, brainstorming ideas, and outlining a visual direction.

• Brand Application: The challenge will likely involve applying brand principles to a new context or solving a communication problem for Opisto.

• Presentation Skills: Prepare to present your work clearly and concisely, articulating your rationale and defending your design decisions to the team. Focus on storytelling and impact.

📝 Enhancement Note: The multi-stage interview process, including a practical exercise with the team and a final meeting with the CEO, indicates a thorough selection process. Candidates should prepare to demonstrate not only creative skills but also strategic thinking, cultural alignment, and the ability to integrate into a growing team. The portfolio review is critical, requiring a strategic narrative beyond just visual presentation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, UI design, and building scalable design systems. Expect to use it extensively for creating assets and managing project files.

• Adobe Creative Suite: Proficiency expected in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout for print and digital collateral).

• Design System Management Tools: Potentially tools integrated with Figma or standalone platforms for managing style guides and component libraries.

Analytics & Reporting:

• While not the primary focus of this role, understanding how design impacts metrics is key. Familiarity with analytics platforms (e.g., Google Analytics, social media analytics) to understand user behavior and campaign performance would be beneficial.

CRM & Automation:

• Not directly required for this role, but awareness of how brand assets are used within CRM or marketing automation platforms (e.g., email templates, landing pages) is advantageous.

📝 Enhancement Note: The core technical requirements are centered around industry-standard design software. The emphasis on Figma and Adobe Suite underscores the need for current proficiency. Understanding how design integrates with broader marketing technology stacks is a plus, demonstrating a holistic view of brand deployment.

👥 Team Culture & Values

Operations Values:

• Responsibility & Autonomy: Opisto values individuals who take ownership of their work and can operate independently while contributing to team goals. This means managing your design projects from conception to completion.

• Ownership & Impact: Employees are encouraged to "own" their contributions and focus on delivering tangible results that drive the company's mission forward, particularly in areas like brand growth and market positioning.

• Team Spirit: Trust & Reliability: A strong emphasis is placed on building a cohesive team environment where members trust each other and can rely on consistent performance and open communication.

• Customer Satisfaction: The ultimate goal is to "perform through quality and bring value." This applies to design work by ensuring it meets high standards and effectively serves Opisto's customers and business objectives.

Collaboration Style:

• Cross-Functional Integration: The Brand Designer will work closely with marketing, communication, and potentially product teams, requiring effective communication and collaboration to ensure brand consistency across all touchpoints.

• Feedback & Iteration: Expect a culture that encourages constructive feedback and iterative design processes to refine creative outputs and ensure alignment with strategic goals.

• Knowledge Sharing: As a specialist, sharing design expertise and best practices with the wider team will be important for fostering a cohesive brand vision.

📝 Enhancement Note: Opisto's stated values are geared towards a proactive, collaborative, and impact-driven work environment. For a Brand Designer, this translates to taking initiative on creative projects, ensuring brand consistency that benefits the entire organization, and being a reliable team player who contributes positively to the company's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Needs: Maintaining a strong, cohesive brand identity across all channels while adapting to new product launches, market trends, and campaign requirements.

• Digital-First Adaptation: Ensuring brand assets are optimized for various digital platforms, understanding the nuances of UI/UX and digital content creation for a high-growth environment.

• Cross-Functional Alignment: Effectively communicating design rationale and ensuring buy-in from various departments (sales, product, marketing) who may have different perspectives or priorities.

• Driving Circular Economy Messaging: Translating the complex and positive message of the circular economy and automotive parts reuse into compelling and easily understandable visual narratives.

Learning & Development Opportunities:

• Advanced Brand Strategy: Opportunity to deepen strategic understanding of brand building, market positioning, and brand architecture within a niche industry.

• Digital Design Systems: Develop expertise in creating and managing robust design systems for digital products and marketing platforms.

• Industry Specialization: Become an expert in the visual communication needs of the automotive aftermarket and circular economy sectors.

• Creative Leadership: Potential to take on more senior responsibilities, lead creative initiatives, and mentor junior team members as the company grows.

📝 Enhancement Note: The challenges are rooted in the dynamic nature of brand management in a growing digital company within a specialized industry. The growth opportunities focus on deepening expertise in brand strategy, digital design, and industry-specific communication, with a clear path towards leadership.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand strategy for a company like Opisto, given our mission in the circular economy and automotive parts?" (Focus on user research, market analysis, and defining brand pillars.)

• "Describe a time you had to ensure brand consistency across multiple, disparate channels. What was your process, and what were the results?" (Highlight your systematic approach and understanding of cross-channel deployment.)

Company & Culture Questions:

• "What attracts you to Opisto's mission and our role in promoting the circular economy?" (Show genuine interest and alignment with company values.)

• "How do you approach collaboration with non-design teams, such as sales or product development, to ensure brand integration?" (Emphasize communication skills, empathy, and a solutions-oriented approach.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, start with the "why" (the challenge), move to the "how" (your process and solutions), and end with the "what" (the impact and results).

• Highlight Systems Thinking: Clearly showcase your ability to create design systems, brand guidelines, and scalable assets that facilitate consistent brand application.

• Demonstrate Tool Proficiency: Be ready to discuss your workflow in Figma and Adobe Suite, and potentially share screen to show specific techniques or file organization.

• Tailor to Opisto: Emphasize projects that demonstrate experience in digital environments, B2B/B2C contexts, or industries with a strong mission-driven component. Prepare to discuss how your skills can directly benefit Opisto.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a deep understanding of brand building, practical design skills, and cultural alignment with Opisto's values and mission. The interview process is designed to assess not just creative talent but also strategic impact and collaborative potential.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on opisto.teamtailor.com.

• Curate Your Portfolio: Select 2-3 of your strongest projects that best showcase your brand strategy experience, cross-channel deployment capabilities, and proficiency with design systems. Ensure each project has a clear narrative explaining the challenge, your process, and the outcome.

• Tailor Your Resume: Highlight keywords from the job description, such as "brand design," "brand strategy," "Figma," "Adobe Suite," "visual identity," and "digital marketing." Quantify achievements where possible.

• Practice Your Pitch: Prepare to walk through your portfolio confidently, articulate your design rationale, and discuss your approach to brand challenges. Rehearse answers to common interview questions about strategy, collaboration, and company fit.

• Research Opisto: Thoroughly understand Opisto's mission, services, current brand presence, and target audience. Be ready to articulate why you are a good fit for their unique industry and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.