Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Torq

Location: United States

Job Type: Full-time

Category: Marketing / Creative & Media

Date Posted: 2026-06-10T18:45:48

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Design visually compelling graphics and digital assets for a rapidly growing cybersecurity company, ensuring brand consistency across all marketing materials.

• Collaborate closely with design and content teams to conceptualize and execute creative campaigns that align with Torq's disruptive brand voice and vision.

• Develop original design pieces, including illustrations and infographics, to enhance content engagement and brand storytelling.

• Contribute to a dynamic, fast-paced marketing environment, managing multiple design projects from conception through completion within a disruptive cybersecurity sector.

📝 Enhancement Note: The role is explicitly for a Brand Designer within the marketing team, focusing on visual content creation. Given Torq's industry (cybersecurity) and stated growth, this role is critical for maintaining a strong, attention-grabbing brand identity, which is often a key differentiator in competitive tech markets. The emphasis on "disruptive brand voice" suggests a need for a designer who can create bold, memorable visuals.

📈 Primary Responsibilities

• Design a wide range of compelling graphics for digital and print media, including social media materials, campaign imagery, landing pages, presentations, event collateral, and digital assets such as e-books, white papers, and blog images.

• Create printed materials such as brochures, roll-ups, and posters to support marketing initiatives and events.

• Develop original design pieces, including illustrations and infographics, to enhance content and communicate complex ideas effectively.

• Collaborate with the marketing and design teams to brainstorm and develop creative concepts for integrated marketing campaigns that captivate the target audience.

• Ensure strict adherence to brand guidelines, maintaining consistency of design, visual identity, and messaging across all platforms and deliverables.

• Proactively stay informed about emerging design trends, industry best practices, and competitor activities to continuously elevate the quality and impact of Torq's visual content.

• Translate marketing objectives and campaign strategies into impactful visual designs that drive engagement and brand recognition.

📝 Enhancement Note: The responsibilities listed are extensive, covering a broad spectrum of design needs from digital to print and original content creation. This suggests the designer will be a key player in the visual output of the marketing department, requiring strong project management and cross-functional collaboration skills. The mention of "disruptive brand voice" implies the need for creativity that pushes boundaries while remaining on-brand.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field is generally expected for roles requiring this level of creative output and technical proficiency.

Experience: 2-5 years of proven experience in graphic design, with a strong emphasis on brand development and marketing collateral creation in a professional setting.

Required Skills:

• Demonstrated proficiency in graphic design principles and best practices.

• Expert-level command of Figma for UI/UX design, prototyping, and collaborative workflows.

• Advanced skills in Adobe Creative Suite, specifically Photoshop for image manipulation, Illustrator for vector graphics, and InDesign for layout and print design.

• A robust portfolio showcasing a diverse range of successful design projects, demonstrating creativity, technical skill, and problem-solving abilities.

• Exceptional visual communication skills with a keen eye for detail, typography, color theory, and layout composition.

• Ability to manage multiple design projects concurrently in a fast-paced, deadline-driven environment.

• Strong collaboration and interpersonal skills, with the ability to effectively communicate design concepts and rationale to cross-functional teams. Preferred Skills:

• Experience with motion graphics design and animation principles, utilizing tools like Adobe After Effects.

• Familiarity with Claude AI or similar AI tools for design assistance, content generation, or workflow optimization.

• Experience designing for the cybersecurity industry or other B2B technology sectors.

• Understanding of web design principles and experience creating digital assets optimized for web performance.

📝 Enhancement Note: The required skills highlight a strong technical foundation in industry-standard design software, particularly Figma and the Adobe Creative Suite. The emphasis on a "strong portfolio" indicates that practical demonstration of skills and creative output is paramount. Motion graphics and AI tool experience are noted as 'bonuses', suggesting these would make a candidate more competitive but are not strictly essential. The role requires a blend of creative talent and practical execution within a demanding tech environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio showcasing a minimum of 5-7 diverse design projects, with at least 2-3 focused on branding, campaign visuals, or digital marketing assets.

• Demonstrated ability to translate abstract concepts or business objectives into clear, compelling visual narratives.

• Projects should highlight skills in Figma and Adobe Creative Suite, with examples of UI design, branding collateral, or digital content creation.

• Inclusion of case studies or project descriptions that articulate the design process, challenges faced, and the impact of the design solution on business goals. Process Documentation:

• Examples of how design processes were documented or streamlined within previous roles.

• Demonstration of ability to adhere to and contribute to brand style guides and design system documentation.

• Showcase of workflow efficiency, such as template creation, asset organization, or collaborative design processes.

📝 Enhancement Note: For a Brand Designer role, the portfolio is the primary assessment tool. The requirements emphasize not just the aesthetic quality of the work but also the strategic thinking behind it – how the design solved a problem or met an objective. This implies candidates should be prepared to discuss their process, rationale, and the measurable impact of their designs if possible.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 2-5 years of experience in the US market, a competitive salary range is estimated to be between $70,000 and $95,000 annually. This range accounts for the experience level, the demand for creative talent in the tech sector, and the potentially higher cost of living in areas where on-site work might be concentrated.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and company holidays.

• 401(k) retirement savings plan with potential company match.

• Opportunities for professional development, including training, workshops, and conference attendance.

• Stock options or equity grants, reflecting the company's growth-stage nature.

• Access to cutting-edge design tools and technology.

• A vibrant and collaborative work environment with team-building activities.

Working Hours: This role is structured as a full-time position, typically requiring around 40 hours per week. While standard business hours are expected, there may be flexibility for project deadlines and collaborative needs, especially given the fast-paced nature of a growing tech company.

📝 Enhancement Note: As no salary or benefits were provided, this section uses industry standards for a Brand Designer in the US with 2-5 years of experience. The estimated range is based on data from reputable salary aggregators and considers the tech industry context. Benefits are typical for a full-time role at a well-funded startup or growth-stage company.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity. Torq operates in the rapidly evolving and highly competitive cybersecurity market, focusing on AI-native autonomous SecOps. This industry demands innovation, speed, and a strong, distinctive brand presence to cut through the noise and build trust.

Company Size: Torq is experiencing significant growth, indicated by Series D funding and employee growth rates (200% employee growth mentioned). This suggests a dynamic, scaling environment that is past the early startup phase but still retains much of its agility and ambition.

Founded: While the founding date is not explicitly stated, the context of Series D funding and rapid growth implies a company established within the last 5-10 years, likely post-2015.

Team Structure:

• The Brand Designer will be part of the marketing team, working within a design team. This implies a collaborative structure where designers work together and with other marketing functions (content, campaigns, product marketing).

• Reporting likely involves a Design Lead or Marketing Director, with close collaboration with content creators and campaign managers.

• Cross-functional collaboration is essential, involving regular interaction with product marketing, engineering (for product visuals), and potentially sales enablement teams to ensure brand consistency across all touchpoints. Methodology:

• Data-Driven Design: While creative, designs are expected to align with marketing objectives and potentially be informed by campaign performance data.

• Agile Workflow: Given the fast-paced environment, design processes will likely be iterative and agile, adapting quickly to new campaign needs or market shifts.

• Brand-Centric Approach: All design output must reinforce and elevate Torq's unique, attention-grabbing brand identity, ensuring visual consistency across all platforms.

Company Website: torq.io

📝 Enhancement Note: Torq's culture is described as "all gas, no brakes," with "relentless, collaborative go-getters." This suggests a high-energy, results-oriented environment where initiative and teamwork are highly valued. The emphasis on AI and cybersecurity means the company is at the forefront of technology, attracting talent that is forward-thinking and driven by innovation.

📈 Career & Growth Analysis

Operations Career Level: This Brand Designer role appears to be at an intermediate level, likely requiring 2-5 years of experience. It's a crucial individual contributor role focused on executing the brand's visual strategy and contributing to marketing initiatives. The scope involves significant responsibility for creating high-impact visual assets.

Reporting Structure: The designer will report to a Design Lead or a Marketing Manager/Director. They will be part of a design team and work closely with content creators, campaign managers, and potentially product marketing specialists.

Operations Impact: The Brand Designer directly impacts Torq's market perception and brand recognition. High-quality, consistent, and compelling visuals are critical for a cybersecurity company aiming to stand out. This role contributes to lead generation, brand awareness, and establishing Torq as a leader in the AI-native SecOps space through visually engaging content.

Growth Opportunities:

• Specialization: Potential to specialize in areas like motion graphics, UI/UX for marketing platforms, or lead design for specific campaign types.

• Leadership: With significant experience and proven impact, opportunities may arise to move into a Senior Brand Designer role, a Design Lead position, or manage a small team as the company scales.

• Skill Expansion: The encouragement to use AI tools suggests opportunities to learn and integrate cutting-edge design technologies into workflows, enhancing efficiency and creative output.

• Industry Exposure: Working in cybersecurity offers exposure to a high-growth, innovative industry, which can be valuable for future career development.

📝 Enhancement Note: The "AI for prep" note in the original job description suggests an openness to leveraging technology, which can also translate to opportunities for the designer to explore AI-assisted design tools and workflows, potentially accelerating their career growth in this emerging area.

🌐 Work Environment

Office Type: The job is listed as "On-site" and the description mentions a "fast-paced environment" and "collaborative go-getters." This implies a dynamic office setting conducive to teamwork and spontaneous idea exchange, typical of growth-stage tech companies.

Office Location(s): While the location is listed as "United States," without specific city details, it's likely a major tech hub or a location where Torq maintains a significant physical presence.

Workspace Context:

• The environment is designed for high collaboration, encouraging designers to work closely with marketing, content, and potentially product teams.

• Access to modern design tools and technology is implied, essential for executing high-quality creative work in the competitive cybersecurity sector.

• Opportunities for direct interaction with colleagues will foster a strong sense of team and shared purpose, aligning with Torq's emphasis on culture.

Work Schedule: The role is full-time, approximately 40 hours per week. While core hours will likely exist for collaboration, the "all gas, no brakes" culture suggests a dynamic schedule where flexibility may be needed to meet project deadlines and campaign launches, especially during critical periods.

📝 Enhancement Note: The "On-site" nature of the role is a key differentiator. This suggests Torq values in-person collaboration, spontaneous brainstorming, and team cohesion, which are often facilitated by a shared physical workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative alignment with Torq's brand. Be prepared to articulate your design philosophy and how it aligns with Torq's "disruptive" brand voice.

• Design Challenge: A practical design exercise, potentially simulating a real-world task like creating social media graphics for a new product launch or designing a landing page concept. Focus on demonstrating your process, creativity, and ability to meet specific brief requirements.

• Team/Hiring Manager Interview: Deeper dive into your experience, portfolio projects, and how you collaborate. Be ready to discuss your approach to brand consistency, working with marketing teams, and managing multiple projects.

• Cultural Fit/Final Interview: Assessment of how well you align with Torq's "all gas, no brakes" culture and your enthusiasm for the cybersecurity industry. This may involve a conversation with senior leadership.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your brand design skills, digital/print collateral creation, and ability to create "attention-grabbing" visuals. Include examples relevant to B2B tech or cybersecurity if possible.

• Show Your Process: For key projects, include brief explanations of your thought process, the problem you were solving, your design decisions, and the outcome. This is crucial for demonstrating strategic thinking beyond aesthetics.

• Highlight Brand Consistency: If you have experience maintaining or developing brand guidelines, make sure this is evident.

• Tailor to Torq: If possible, include a speculative piece or a redesign concept that shows you understand Torq's current brand and how you might enhance it.

• Prepare for Walkthrough: Be ready to present your portfolio live and speak confidently about each piece.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively to ensure you can complete the core elements of the task.

• Present Your Work: Prepare a concise presentation of your solution, explaining your rationale and design choices.

📝 Enhancement Note: The explicit mention of using AI for preparation is a significant hint. Candidates should leverage AI to refine their resume (keyword optimization for design roles), research Torq's brand (using AI to summarize their messaging and visual style), and even brainstorm initial concepts for potential design challenges. However, the final output must be their own.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, collaborative workflows, prototyping, and creating design systems. Proficiency is a strict requirement.

• Adobe Creative Suite:

  • Adobe Photoshop: For image editing, manipulation, and digital asset creation.
  • Adobe Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Adobe InDesign: For layout design of print materials like brochures, white papers, and event collateral.

• Adobe After Effects (Preferred): For motion graphics, animations, and dynamic visual content.

Analytics & Reporting: While not primary design tools, understanding how design impacts engagement metrics (e.g., click-through rates on ads, time spent on landing pages) is beneficial. Familiarity with basic analytics dashboards could be helpful for understanding design performance.

CRM & Automation: Not directly applicable to the Brand Designer role, but awareness of how marketing automation platforms (e.g., HubSpot, Marketo) use visual assets is advantageous.

Other Potential Tools:

• Cloud Storage/Collaboration: Google Drive, Dropbox, or similar for asset sharing.

• Project Management: Tools like Asana, Trello, or Jira for managing design tasks and workflows.

• Claude AI (Bonus): For assisting with research, content ideation, or potentially generating initial design concepts or copy.

📝 Enhancement Note: The core technical requirements are Figma and the Adobe Creative Suite. The emphasis on Figma points towards a modern design workflow that values collaboration and component-based design. Motion graphics tools are a significant plus, indicating a potential need for animated content.

👥 Team Culture & Values

Operations Values:

• Disruption & Innovation: Torq values pushing boundaries, as seen in their "disruptive brand voice" and AI-native platform. Designers are expected to contribute visually to this innovative spirit.

• Relentless Drive: The "all gas, no brakes" culture implies a high-energy, results-oriented approach where individuals are proactive and committed to achieving ambitious goals.

• Collaboration: The emphasis on working within design and content teams, and across departments, highlights the importance of teamwork and open communication.

• Excellence: Torq aims for "top-tier content" and is recognized as a "Best Startup Employer." This suggests a commitment to high-quality work and a positive employee experience.

• Authenticity: The note about hiring "humans, not chatbots" and valuing the "real you" suggests a culture that appreciates genuine personality and original thought.

Collaboration Style:

• Cross-functional Integration: Designers will work closely with marketing, content, and potentially product teams, requiring strong communication and the ability to translate diverse needs into visual solutions.

• Feedback-Driven: A collaborative environment typically involves constructive feedback loops, encouraging designers to be open to critique and iteration.

• Proactive Contribution: Expectation to actively participate in brainstorming sessions, contribute ideas, and champion the brand's visual identity.

📝 Enhancement Note: The company explicitly encourages candidates to use AI for preparation but emphasizes showing their "real self" in interviews. This suggests a culture that values human creativity, critical thinking, and authentic personality, even while embracing technological advancements.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Growth Environment: Adapting to a fast-paced, scaling company means design needs can change quickly, requiring flexibility and the ability to prioritize effectively.

• Maintaining Brand Consistency: As Torq grows and expands its marketing efforts, ensuring a consistent and impactful brand identity across all touchpoints will be an ongoing challenge.

• Standing Out in Cybersecurity: The cybersecurity market is crowded. Creating visually distinctive and memorable designs that capture attention amidst competitors requires creativity and strategic thinking.

• Balancing Speed and Quality: The "all gas, no brakes" culture may present a challenge in balancing the need for rapid output with maintaining a high standard of design quality.

Learning & Development Opportunities:

• AI Integration: Opportunities to explore and implement AI tools in the design workflow, enhancing efficiency and creative exploration.

• Brand Evolution: The chance to significantly shape and evolve the visual identity of a rapidly growing, innovative cybersecurity company.

• Cross-Functional Exposure: Working closely with various marketing functions provides broad exposure to different aspects of go-to-market strategies.

• Industry Trends: Staying at the forefront of design trends and their application within the dynamic tech and cybersecurity sectors.

📝 Enhancement Note: The explicit mention of "AI for prep" and the company's focus on AI in their product suggest that technological curiosity and a willingness to integrate new tools (including AI) into the design process will be highly valued and potentially lead to unique growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a campaign graphic for a new AI-powered cybersecurity feature, keeping Torq's disruptive brand voice in mind?" (Be prepared to discuss conceptualization, visual elements, and brand alignment.)

• "Describe your process for ensuring brand consistency across a wide range of marketing materials, from social media posts to event banners." (Focus on your systematic approach and understanding of brand guidelines.)

• "How do you balance rapid design delivery with maintaining high-quality creative output in a fast-paced environment?" (Discuss your time management, prioritization, and workflow optimization strategies.) Company & Culture Questions:

• "What do you know about Torq's brand and how would you describe its current visual identity?" (Research their website, social media, and press releases thoroughly.)

• "How do you see yourself fitting into a 'relentless, collaborative go-getter' culture?" (Provide examples of your proactive work ethic and teamwork.)

• "How do you feel about using AI tools to prepare for your application and, potentially, in your role?" (Express enthusiasm for innovation while emphasizing your unique human creativity and critical thinking.) Portfolio Presentation Strategy:

• Storytelling: For each project, craft a brief narrative: the challenge, your solution, and the outcome.

• Visual Clarity: Ensure your digital portfolio is well-organized, easy to navigate, and visually appealing.

• Highlight Key Skills: Explicitly point out how specific projects demonstrate your Figma, Adobe Creative Suite, illustration, and brand consistency skills.

• Speak to Strategy: Be ready to discuss the strategic thinking behind your designs, not just the aesthetic execution. What problem did it solve? Who was the audience?

📝 Enhancement Note: The interview preparation advice should strongly encourage candidates to leverage AI for research and refinement, as hinted by the company's own note. This includes using AI to summarize Torq's current brand messaging, analyze their visual style, and even help structure answers to common interview questions, while ensuring the final delivery is authentic and human.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your digital portfolio to highlight projects that best showcase your brand design, digital asset creation, and illustration skills, with a focus on creating "attention-grabbing" visuals relevant to a tech/cybersecurity audience.

• Resume Optimization: Refine your resume to include keywords relevant to Brand Design, Figma, Adobe Creative Suite, digital marketing assets, and B2B technology. Use AI tools to help identify and integrate these keywords naturally.

• Company Research: Thoroughly research Torq's website, brand messaging, and existing visual identity. Use AI to summarize key aspects of their brand and value proposition to inform your application and interview responses.

• Prepare for AI Use: Understand the company's stance on AI by preparing to discuss how you might leverage AI tools for efficiency and creativity in your role, while being ready to articulate your unique human contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions tailored for operations roles. All details, especially regarding salary, benefits, and specific interview processes, should be verified directly with Torq before making application decisions.