Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Spellbook

Location: Canada

Job Type: FULL_TIME

Category: Marketing / Creative & Media / Art & Design

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years inferred)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on shaping Spellbook's visual identity and brand presence across all customer touchpoints, including sales enablement materials, marketing campaigns, and digital platforms.

• You will be instrumental in developing and maintaining a cohesive brand system, ensuring consistency and impact in all visual communications.

• A key aspect of this role involves leveraging and building generative AI tools to enhance brand output speed and quality, demonstrating a forward-thinking approach to design operations.

• Collaboration is central, with a need to partner closely with Product, Marketing, Sales, and Customer Success teams to drive impactful design solutions.

📝 Enhancement Note: The provided job description is for a "Brand Designer," which typically falls under Marketing or Creative departments. However, the emphasis on "sales enablement materials," "AI brand tools," and "cross-functional collaboration with Sales, Product Marketing, and Customer Success" suggests a strong connection to GTM (Go-To-Market) operations. The role requires not just creative design skills but also an understanding of how design supports business objectives and operational efficiency, making it relevant to operations professionals seeking roles that bridge creative and operational functions. The "AI tooling" component further aligns with an operations mindset focused on automation and scalability.

📈 Primary Responsibilities

• Design and produce high-quality sales enablement materials, including pitch decks, one-pagers, templates, and other collateral that clearly communicate complex information.

• Contribute to the evolution and expansion of Spellbook's brand system, ensuring its application across diverse marketing and communication channels.

• Support broader brand initiatives, including campaign design, social media assets, and event-related materials, demonstrating flexibility across different creative needs.

• Collaborate effectively with internal stakeholders in Sales, Product Marketing, and Customer Success to understand project requirements and deliver design solutions that meet business objectives.

• Develop and implement custom AI-powered brand tools designed to accelerate design workflows and improve the quality of brand assets across the organization.

• Participate actively in design critiques and feedback sessions led by the Creative Director and other team members to foster continuous improvement and uphold high design standards.

• Manage multiple design projects simultaneously, ensuring timely delivery and alignment with project deadlines and company goals.

• Translate complex legal and business concepts into clear, compelling visual narratives.

📝 Enhancement Note: The responsibilities highlight a blend of traditional brand design and forward-thinking operational efficiency through AI. The emphasis on "sales enablement materials" and "collaboration with Sales, Product Marketing, and Customer Success" directly supports GTM operations. The creation of "generative AI brand tools" is a strong indicator of an operations-focused approach to design, aiming to scale output and improve efficiency, which is a core tenet of revenue and sales operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a strong portfolio demonstrating relevant skills is paramount. Equivalent practical experience will be considered.

Experience: 4+ years of experience in brand design, graphic design, or a closely related creative role.

Required Skills:

• Proven expertise in editorial layout design, with a strong portfolio showcasing the ability to present information-dense materials effectively.

• Exceptional attention to detail regarding typography, visual hierarchy, and overall composition.

• Proficiency in key design software: Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Familiarity with presentation tools such as Google Slides.

• Demonstrated interest and aptitude for building and utilizing custom AI tooling to enhance design workflows and output.

• Strong project management skills, with the ability to effectively manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Excellent collaboration and communication skills, with an appetite for constructive critique and a commitment to producing high-quality, impactful work.

• Ability to translate complex concepts into clear and engaging visual communications. Preferred Skills:

• Experience working within a small studio environment or in an independent design practice.

• Proficiency in motion design or short-form video editing, with experience in tools like Jitter.

• Illustration capabilities.

📝 Enhancement Note: The requirement for "4+ years of experience" and a portfolio emphasizing "editorial layout design of information-dense materials" suggests a role that requires more than just aesthetic appeal; it demands clarity and strategic communication, aligning with the operational need to effectively convey complex information to sales and marketing teams. The specific mention of "Figma" and "Adobe suite" are standard for design roles, but the "AI tooling" requirement is a strong differentiator, appealing to candidates with an operational mindset focused on efficiency and automation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 4 years of professional design experience.

• Specific emphasis on editorial layout design for information-dense materials, demonstrating clarity, hierarchy, and effective visual communication.

• Examples of contributions to brand systems, illustrating an understanding of brand consistency and scalability.

• Case studies or project examples that highlight your collaborative process, especially with sales, marketing, or product teams.

• Demonstrations of how design solutions have directly supported business objectives or improved operational efficiency. Process Documentation:

• Evidence of a structured design process, from concept development and iteration to final execution and delivery.

• Examples of how you have managed design projects from brief to completion, including stakeholder management and feedback incorporation.

• Any personal projects or experiments related to building or utilizing AI tools for design efficiency, workflow automation, or brand asset generation.

📝 Enhancement Note: For a role like this, especially with the "AI tooling" component, the portfolio should not just be a collection of pretty pictures. It needs to demonstrate a design process that is efficient, scalable, and results-oriented. Candidates should be prepared to discuss how their designs have supported sales enablement or improved operational workflows, and critically, how they approach using technology (especially AI) to achieve these goals.

💵 Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year.

Benefits:

• Company-paid group benefits for comprehensive health coverage.

• $1,000 annual allowance for mental health support.

• Company-wide holiday closure for extended rest.

• Generous paid time off (PTO) policies throughout the year.

• Monthly paid meals to support work-life balance.

• Annual wellness allowance to encourage personal well-being.

• Parental leave top-ups to support new parents.

• Competitive stock option grants, reflecting the role's importance as an early employee.

Working Hours: Approximately 40 hours per week, with flexibility in how the work is accomplished, focusing on outcomes rather than strict hours.

📝 Enhancement Note: The salary range of $80,000 - $120,000 CAD for a Brand Designer with 4+ years of experience in Canada, particularly for a remote role in a well-funded tech company like Spellbook, is competitive and aligns with industry benchmarks. The benefits package is comprehensive, with a strong emphasis on well-being and work-life balance, which is attractive to operations professionals who value supportive work environments. The mention of "stock option grants" is also a significant draw for early employees in growth-stage companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: LegalTech (AI Copilot for Transactional Lawyers). Spellbook operates at the intersection of AI, legal services, and enterprise software, aiming to revolutionize contract work.

Company Size: The description implies a growing startup that has recently secured significant Series B funding ($50 million), suggesting a dynamic, fast-paced environment with a team that is scaling but still likely maintains a close-knit culture. The "small, focused team of creatives with low ego and high standards" indicates a culture that values collaboration and quality.

Founded: While the founding date isn't provided, the Series B funding and mention of being "pivotal early employees" suggest a company that is established enough to have a product-market fit but still in a high-growth phase.

Team Structure:

• The Brand Designer will be part of a "small, focused team of creatives."

• This team operates as a "strategic partner" rather than a "service desk," implying a proactive and integrated approach to design.

• Collaboration is expected with key departments: Product, Marketing, Sales, and Customer Success.

• The reporting structure likely involves reporting to a Creative Director. Methodology:

• Emphasis on "iteration and quality" and striving for "impact in every project."

• A belief that "quality and speed are not opposing forces, but together create conditions to build momentum."

• Development of "generative AI brand tools" indicates a commitment to leveraging technology for efficiency and innovation in design processes.

• Regular "critiques" suggest a culture of continuous feedback and improvement.

Company Website: https://spellbook.legal

📝 Enhancement Note: Spellbook's focus on AI in LegalTech positions it as an innovative company. The culture described – emphasizing strategic partnership, quality, speed, and AI-driven efficiency – is highly attractive to operations-minded individuals. The "low ego and high standards" mentality is crucial for effective cross-functional collaboration in a GTM context.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer (inferred from 4+ years of experience), with potential to grow into a senior design role or specialize in AI-driven design tooling. While not a direct "Operations" title, the responsibilities bridge creative execution with operational efficiency and GTM support.

Reporting Structure: The Brand Designer will report to the Creative Director and collaborate closely with leaders in Product, Marketing, and Sales. This provides exposure to strategic decision-making across critical business functions.

Operations Impact: The role directly impacts GTM effectiveness by creating sales enablement materials that help the sales team close deals more efficiently. By developing AI tools, the designer contributes to scaling operational capacity and improving the consistency and speed of brand output across the company.

Growth Opportunities:

• Specialization in AI Design: Opportunity to become a leader in developing and implementing AI tools for creative workflows, a rapidly growing field.

• Brand System Development: Potential to take ownership of significant portions of the brand system and influence its future direction.

• Cross-Functional Leadership: Develop strong relationships and strategic influence with Product, Marketing, and Sales leaders, potentially leading to opportunities in broader GTM strategy or operational initiatives.

• Creative Leadership: Advance to a Senior Brand Designer or Art Director role within the growing creative team.

📝 Enhancement Note: The growth potential here is significant, especially for someone who can blend creative talent with an operational mindset. The ability to build and manage AI tools for design is a highly sought-after skill that can lead to specialized roles in design operations or GTM strategy.

🌐 Work Environment

Office Type: This is a fully remote position, allowing employees to work from anywhere within Canada. This offers significant autonomy and flexibility.

Office Location(s): Canada (Remote). The company operates across various time zones within Canada, necessitating strong asynchronous communication practices.

Workspace Context:

• A remote-first environment that prioritizes outcomes and empowers employees to manage their work.

• Access to collaborative tools and digital platforms for seamless team interaction and project management.

• The team structure emphasizes collaboration and critique, suggesting a supportive virtual environment for creative professionals.

• The company's investment in tools and employee well-being (e.g., wellness allowance, mental health support) indicates a commitment to providing a productive and supportive remote workspace.

Work Schedule: While the standard is around 40 hours per week, the emphasis on "outcomes" suggests flexibility in daily scheduling, accommodating different working styles and time zones within Canada, provided project deadlines are met.

📝 Enhancement Note: The fully remote nature within Canada aligns well with operations roles that often require flexibility and asynchronous work capabilities. The focus on outcomes is a key aspect of operational efficiency – measuring success by results rather than hours clocked.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess design skills, experience, and fit with the role requirements.

• Creative Director/Design Team Interview: Discussion about design philosophy, portfolio highlights, and approach to challenges. This stage will likely involve a review of specific projects, focusing on editorial layout and brand system contributions.

• Cross-Functional Stakeholder Interview: Conversation with representatives from Product, Marketing, or Sales to assess collaboration skills, understanding of business needs, and ability to contribute to GTM objectives.

• AI Tooling Discussion: A dedicated segment to discuss your interest and experience with AI tools in design, and potentially a small exercise or brainstorming session related to building AI brand tools.

• Final Interview: Likely with a senior leader to discuss overall company fit, career aspirations, and finalize offer details.

Portfolio Review Tips:

• Highlight Editorial Layout: Ensure your portfolio prominently features examples of information-dense materials (decks, reports, one-pagers) where typography, hierarchy, and composition are expertly handled.

• Showcase Brand System Contribution: Include projects where you've worked within or contributed to a brand system, demonstrating an understanding of scalability and consistency.

• Document Your Process: For key projects, briefly outline your design process, challenges faced, and how you collaborated with stakeholders.

• Demonstrate AI Interest/Experience: If you have any personal projects or experience using AI for design tasks (e.g., generating assets, automating workflows, exploring new creative avenues), include them. Even conceptual ideas for AI brand tools are valuable.

• Quantify Impact: Where possible, mention how your designs have supported business goals (e.g., "improved engagement on sales decks," "increased brand consistency across marketing collateral").

Challenge Preparation:

• Be prepared to discuss your design process and how you approach solving design problems.

• Think about how you would translate Spellbook's current brand into various sales enablement formats.

• Consider how AI could be leveraged to create unique brand assets or streamline the production of recurring materials like pitch decks.

• Familiarize yourself with Spellbook's product and target audience (transactional lawyers) to understand their design needs.

📝 Enhancement Note: The interview process emphasizes both creative talent and operational aptitude, particularly concerning AI. Candidates should prepare to articulate their design process, demonstrate their ability to collaborate effectively with business units, and showcase their forward-thinking approach to design efficiency through technology.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and UI design. Expect to use it extensively for creating sales enablement materials and contributing to brand systems.

• Adobe Creative Suite: Proficiency in Photoshop, Illustrator, and InDesign is required for various design tasks, from image editing to complex layout creation.

• Google Slides: Expected for creating and presenting sales decks and other pitch materials.

Analytics & Reporting: While not directly a design tool, understanding how design impacts engagement metrics could be beneficial. Familiarity with analytics dashboards used by marketing or sales teams might be helpful for context.

CRM & Automation: No direct CRM/automation tool usage is specified for this role, but understanding how design assets integrate into marketing automation platforms or CRM-driven sales processes could be a plus.

📝 Enhancement Note: The tool stack is standard for a brand designer but the mention of "building custom AI brand tools" implies potential use of AI platforms or APIs, or at least a deep understanding of how to integrate AI capabilities into design workflows. This is a key area where operations mindset can shine – optimizing tool usage for maximum efficiency.

👥 Team Culture & Values

Operations Values:

• Quality & Impact: A strong commitment to producing high-quality, impactful work in every project undertaken.

• Speed & Momentum: Believing that speed and quality can coexist to build momentum, reflecting an agile and efficient operational approach.

• Collaboration & Partnership: Operating as a strategic partner to other departments, fostering strong cross-functional relationships.

• Innovation & Efficiency: Embracing new technologies, particularly AI, to enhance design processes and scale output.

• Iteration & Critique: A culture that values continuous improvement through regular feedback and constructive critique.

Collaboration Style:

• Proactive & Strategic: The team acts as a strategic partner, not a reactive service desk.

• Cross-Functional Integration: Close collaboration with Sales, Product Marketing, and Customer Success is expected.

• Feedback-Driven: Regular design critiques are a core part of the workflow to ensure high standards and continuous learning.

• Low Ego, High Standards: A culture that prioritizes team success and excellent work over individual recognition.

📝 Enhancement Note: The emphasis on "impact," "speed," "momentum," and "AI innovation" are all hallmarks of an operations-centric culture, even within a creative team. This suggests a work environment where efficiency, measurable results, and strategic thinking are highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently delivering high-quality design work at the pace required by a fast-growing tech company.

• Scaling Brand Assets: Developing and maintaining a cohesive brand system that can scale efficiently across numerous touchpoints and campaigns.

• Integrating AI Tools: Successfully building and integrating custom AI brand tools into existing workflows, requiring both technical understanding and creative application.

• Cross-Functional Alignment: Effectively managing design expectations and delivering solutions that meet the diverse needs of Sales, Product, and Marketing teams.

Learning & Development Opportunities:

• AI in Design Specialization: Deepen expertise in AI-driven design tools and workflows, becoming a subject matter expert in this emerging field.

• Brand System Ownership: Gain significant experience in developing, managing, and evolving a comprehensive brand identity for a rapidly growing company.

• GTM Strategy Exposure: Work closely with revenue-generating teams, providing insights into how design directly supports sales and marketing objectives.

• Creative Leadership: Potential to grow into senior design or management roles within the expanding creative team.

📝 Enhancement Note: The primary challenge and growth opportunity lies in leveraging AI to solve design operational problems. This is where a candidate with an operations mindset can truly excel, turning a creative role into one that drives significant business efficiency and scalability.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a sales deck for a new feature, considering our target audience of transactional lawyers and the need for speed and clarity?" (Focus on process, hierarchy, and efficiency).

• "Describe a time you collaborated with a sales or marketing team. What was your role, and how did you ensure the design met their objectives?" (Assess collaboration and GTM understanding).

• "If you were to build an AI tool to help scale our brand assets, what problem would you solve first, and how would you approach it?" (Evaluate AI interest, problem-solving, and operational thinking). Company & Culture Questions:

• "What excites you about Spellbook's mission and our role in LegalTech?" (Gauge interest and alignment).

• "How do you handle constructive criticism or design critiques?" (Assess openness to feedback and collaborative spirit).

• "How do you see design contributing to revenue generation and operational efficiency in a company like Spellbook?" (Connect design to business outcomes). Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation with a clear narrative for each project: the problem, your solution, your process, and the outcome/impact.

• Highlight Key Skills: Explicitly point out examples that demonstrate your editorial layout skills, typography expertise, and experience with brand systems.

• Showcase AI Initiatives: If you have any AI-related design projects or even conceptual ideas, dedicate time to explaining them. Discuss the potential benefits in terms of speed, scale, or creativity.

• Focus on Collaboration: Be ready to discuss how you worked with stakeholders and incorporated feedback.

• Quantify Where Possible: If your designs led to measurable improvements (e.g., higher engagement rates, faster content production), mention them.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design prowess, but also an understanding of business objectives, an efficient workflow, and a forward-thinking approach to leveraging technology like AI. Candidates should be ready to speak the language of both design and operations.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Ensure your resume highlights experience relevant to sales enablement, brand system development, and any exposure to AI or automation tools. Use keywords from the job description.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase editorial layout design, brand system contributions, and any AI-related design work. Prepare a concise presentation of these projects.

• Prepare for AI Discussion: Research current AI tools for design and marketing. Be ready to articulate your thoughts on how AI can benefit Spellbook's brand efforts.

• Research Spellbook: Understand their product, target market (transactional lawyers), and company mission. Consider how your design skills can directly support their GTM strategy and operational goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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