Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Ravio

Location: London, England, United Kingdom

Job Type: CONTRACTOR

Category: Marketing & Design Operations

Date Posted: 2026-08-14

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (Remote with occasional London office collaboration)

🚀 Role Summary

• This role is for a highly craft-focused Brand Designer to own and evolve Ravio's visual identity across marketing, web, sales, and content.

• You will partner closely with the Marketing and Design teams to create compelling visual communication for complex ideas.

• The position involves building design systems, establishing scalable processes, templates, and workflows to enhance company-wide efficiency.

• You will lead the design of key assets, including campaigns, landing pages, social media content, paid advertisements, email graphics, and product marketing materials.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities heavily lean into marketing operations and GTM enablement through design. The emphasis on building scalable processes, templates, and workflows, alongside owning marketing assets, positions this role as crucial for operationalizing the brand. The "Hybrid" work arrangement with occasional office visits suggests a need for adaptable collaboration within a London-based team.

📈 Primary Responsibilities

• Own the daily execution and evolution of Ravio's brand identity across all marketing channels, ensuring consistency and impact.

• Serve as the dedicated design partner to the Marketing team, translating strategic objectives into visually engaging campaigns and collateral.

• Design a comprehensive range of marketing assets, including digital advertisements, social media graphics, email marketing visuals, and product marketing materials.

• Lead the end-to-end design process for Ravio's annual Compensation Report, encompassing both a premium PDF publication and an interactive web experience.

• Develop and refine website visuals, illustrations, and marketing pages to enhance user engagement and brand perception.

• Improve the existing data visualization system to make charts and graphs more clear, engaging, and aligned with the company's brand guidelines.

• Update and maintain presentations, sales collateral, and other customer-facing materials to reflect new product launches and feature updates.

• Build and maintain reusable Figma libraries, templates, and AI-assisted workflows to improve design speed, consistency, and overall operational efficiency.

• Contribute to the ongoing evolution and maintenance of the overall visual identity across all customer touchpoints.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand stewardship and tactical execution. The emphasis on building reusable assets and AI-assisted workflows indicates a need for a designer who thinks operationally about design processes and scalability, aligning with GTM and marketing operations principles.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, but a strong portfolio is paramount.

Experience: 3+ years of experience in brand, marketing, or visual design, preferably within a technology company or agency setting.

Required Skills:

• Exceptional visual craft demonstrated through a strong portfolio showcasing expertise in branding, editorial design, web design, and marketing collateral.

• Proficiency in designing polished marketing websites and landing pages; collaborative experience with developers is a significant advantage.

• Excellent command of typography, layout, color theory, and illustration sensibilities.

• Proven ability to design information-heavy reports and visually communicate complex data effectively.

• Experience in designing presentations, sales materials, and campaign assets for B2B audiences.

• Demonstrated ability to work independently, manage multiple priorities effectively, and thrive in an ownership-driven environment.

• Aptitude for building design systems, templates, and scalable ways of working.

• Comfort and proficiency in using modern AI tools (e.g., Claude) to enhance design workflows and productivity. Preferred Skills:

• Experience designing for B2B SaaS companies.

• Background in editorial design and the creation of long-form publications.

• Motion design capabilities.

• Advanced illustration skills.

• Experience in creating interactive web experiences.

📝 Enhancement Note: The requirements emphasize a blend of creative excellence and operational efficiency. The mention of AI tools and building scalable systems points to a need for a designer who can contribute to the operational backbone of the marketing and design functions, not just execute creative tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of experience in brand, marketing, or visual design, with a clear emphasis on technology companies or agency work.

• Present a strong portfolio that clearly demonstrates expertise in branding, editorial design, web design, and marketing collateral creation.

• Include examples of polished marketing website and landing page designs, ideally with insights into collaborative development processes.

• Feature case studies that highlight the ability to communicate complex data visually through well-designed reports and infographics.

• Provide examples of presentations, sales materials, and campaign assets that align with B2B SaaS marketing strategies.

• Demonstrate experience in building and maintaining design systems, templates, and scalable workflows. Process Documentation:

• Evidence of creating and managing reusable Figma libraries and templates to ensure design consistency and efficiency.

• Examples of how AI tools have been integrated into design workflows to improve speed and productivity.

• Case studies illustrating the process of designing and launching complex projects like annual reports or interactive web experiences.

• Documentation or examples of how design processes have been optimized for faster turnaround times and improved collaboration.

📝 Enhancement Note: The portfolio requirements are critical for this role, as they need to demonstrate not only design craft but also an understanding of process, scalability, and operational efficiency within a design context. The emphasis on Figma libraries, templates, and AI integration highlights the need for a designer who can contribute to the operational infrastructure of the design function.

💵 Compensation & Benefits

Salary Range: Approximately £200 - £300 per day, commensurate with experience and web design capabilities.

Benefits:

• Contract role offering flexibility with a 3-day per week commitment.

• Potential for a 3-6 month contract duration, with possible extension based on performance and business needs.

• Remote work flexibility, allowing for a good work-life balance.

• Occasional opportunities for in-person collaboration at the London office.

Working Hours: This is a contractor role, expected to be 3 days per week. The specific daily hours are flexible, but an average of 8 hours per day is typical for full-time equivalent, meaning approximately 24 hours per week.

📝 Enhancement Note: The daily rate is specified, and the "DAY" unit suggests a freelance or contract engagement. The hybrid nature offers some flexibility, but the 3-day commitment is a key factor. The role is explicitly defined as a contractor position, which may have implications for benefits typically associated with full-time employment.

🎯 Team & Company Context

🏢 Company Culture

Industry: B2B SaaS, specializing in compensation data and management tools. Ravio aims to help companies get compensation right by providing real-time data and sophisticated tools for pay decisions.

Company Size: Ravio is a fast-growing startup, serving over 1,200 clients and establishing itself as a European leader with global ambitions. This suggests a dynamic, agile, and likely collaborative environment.

Founded: While the founding date isn't explicitly stated, Ravio is presented as a scaling startup that has achieved significant market traction.

Team Structure:

• The Brand Designer will likely be part of a broader Marketing or Design team, with close collaboration with Marketing stakeholders.

• The role is described as "dedicated design partner" to the Marketing team, implying a close working relationship and integration.

• The emphasis on building scalable processes suggests collaboration across departments to ensure brand consistency and efficiency. Methodology:

• Data-Driven Brand Communication: Utilizing compensation data to inform and craft compelling visual narratives.

• Process Optimization: Building scalable systems, templates, and workflows to enhance design and marketing execution speed and consistency.

• Agile Execution: Working in a fast-paced startup environment that requires adaptability and rapid iteration on creative assets.

Company Website: https://ravio.com

📝 Enhancement Note: Ravio operates in the FinTech/HR Tech space, focusing on a critical business function (compensation). The company culture is characterized by growth, innovation, and a mission-driven approach to making compensation fairer. The design role is positioned to directly impact this mission through clear communication and brand consistency.

📈 Career & Growth Analysis

Operations Career Level: This role is for a mid-level Brand Designer, with 3+ years of experience. It offers significant ownership and the opportunity to shape the brand's visual direction.

Reporting Structure: The Brand Designer will partner closely with the Marketing team and is described as their "dedicated design partner." They will likely report into a Design Lead or Marketing Lead.

Operations Impact: The Brand Designer's work will directly impact Ravio's ability to communicate complex compensation data and its value proposition effectively to its target audience. This includes driving brand awareness, supporting sales enablement, and enhancing customer engagement through compelling visuals.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in B2B SaaS branding, data visualization, and editorial design for complex reports.

• System Building: Develop skills in creating and maintaining scalable design systems, templates, and AI-assisted workflows, contributing to operational excellence.

• Brand Ownership: Gain significant experience in owning and evolving a brand's visual identity across multiple touchpoints in a high-growth tech environment.

• Cross-functional Leadership: Potential to influence brand strategy and operationalize design processes across the company through strong collaboration.

📝 Enhancement Note: This contract role offers a unique opportunity to make a tangible impact on a growing B2B SaaS brand by operationalizing its visual identity. The emphasis on system building and process improvement provides a path for growth beyond traditional design execution.

🌐 Work Environment

Office Type: Hybrid. While primarily remote, there are occasional collaboration opportunities at the company's London office. This suggests a need for self-discipline and remote work proficiency, balanced with the ability to engage in in-person team activities.

Office Location(s): London, England. Specific office details are not provided, but its existence points to a central hub for team gatherings and key meetings.

Workspace Context:

• Remote Flexibility: The role is predominantly remote, allowing for work from a convenient location.

• Collaborative Hub: The London office serves as a space for team synergy, brainstorming, and potentially client-facing activities.

• Tool-Rich Environment: Expectation to utilize modern design tools, including Figma and AI-assisted platforms, to facilitate efficient and high-quality output.

Work Schedule: A contractor role, 3 days per week. This allows for flexibility in managing personal time while dedicating focused effort to Ravio's design needs.

📝 Enhancement Note: The hybrid model balances remote autonomy with in-person collaboration, typical for scaling startups aiming to foster team cohesion while offering flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your portfolio and resume to assess craft, experience, and alignment with the role's requirements.

• Design Challenge/Portfolio Review: A deeper dive into your portfolio, potentially including a discussion of specific projects, your design process, and how you approach complex problems like data visualization or system building. Be prepared to discuss your approach to building scalable design assets and workflows.

• Team/Hiring Manager Interview: An interview focused on cultural fit, collaboration style, and understanding how you'd integrate as a dedicated design partner to the Marketing team. Expect questions about your experience with B2B SaaS, and how you leverage AI tools.

• Final Discussion: May involve a discussion about the contract terms and expectations for the role.

Portfolio Review Tips:

• Highlight Process & Scalability: Beyond showcasing beautiful final assets, clearly articulate your design process, especially for projects involving complex data or system building (Figma libraries, templates).

• Demonstrate B2B SaaS Relevance: Include examples that show an understanding of B2B marketing, sales enablement, and communicating technical concepts visually.

• Showcase Data Visualization: Feature projects where you've effectively translated complex data into clear, engaging visuals.

• Explain AI Integration: If you've used AI tools to enhance your workflow, be ready to discuss how and what impact it had.

• Tailor to Ravio: Research Ravio's current brand and identify areas where your skills, particularly in data visualization and scalable design systems, could add significant value.

Challenge Preparation:

• Be ready to discuss how you would approach designing Ravio's next annual Compensation Report or improving their data visualization system.

• Prepare to articulate how you would build and maintain Figma libraries and templates to ensure brand consistency and efficiency for the marketing team.

• Consider how you would balance creative execution with the need for scalable, repeatable design processes.

📝 Enhancement Note: The interview process will likely focus on both creative execution and operational thinking. Candidates need to demonstrate not only design skill but also an understanding of how design can be operationalized for efficiency and scalability within a B2B SaaS context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for design creation, prototyping, and building reusable component libraries and design systems. Proficiency is expected for creating templates and scalable workflows.

• AI Tools: Experience with modern AI tools like Claude (or similar) is required to improve design workflows and productivity.

• Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is likely expected for asset creation and editorial design.

Analytics & Reporting:

• Data Visualization Tools: While not explicitly named, the role requires improving data visualization systems, implying familiarity with principles of clear and effective chart design for reporting.

• Web Analytics (Implied): Understanding how website designs perform via analytics (e.g., Google Analytics) may be beneficial for optimizing landing pages.

CRM & Automation:

• Marketing Automation Platforms (Implied): Experience designing for email marketing campaigns suggests familiarity with the visual requirements of platforms like HubSpot, Mailchimp, or similar.

• Presentation Software: Proficiency in tools like Google Slides or PowerPoint for creating sales collateral and internal presentations.

📝 Enhancement Note: The emphasis on Figma and AI tools points to a modern, efficient design workflow. The need to improve data visualization suggests a focus on clarity and impact in communicating complex information, a key aspect of operations in a data-driven company.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Detail: A deep commitment to quality, precision, and attention to detail in all design outputs.

• Clarity in Complexity: A passion for transforming intricate information into simple, elegant, and easily understandable visual communication.

• Systems Thinking: The ability to balance creative exploration with a structured approach to building scalable design systems and processes.

• Ownership & Impact: A drive to take full responsibility for projects from concept to completion and to make a visible, positive impact on the brand.

• Efficiency & Scalability: A focus on creating design solutions that are not only aesthetically pleasing but also efficient to implement and scale across the organization.

Collaboration Style:

• Dedicated Partnership: Working closely with the Marketing team as a consistent, integrated design resource.

• Cross-functional Integration: Collaborating with potentially Product, Sales, and Engineering teams to ensure brand consistency across all customer touchpoints.

• Feedback-Driven Improvement: Openness to receiving and providing constructive feedback to continuously enhance design quality and process efficiency.

• Knowledge Sharing: Willingness to share best practices, templates, and learnings to elevate the design capabilities of the broader team.

📝 Enhancement Note: Ravio's values emphasize a blend of creative excellence and operational pragmatism. The ideal candidate will be someone who not only excels artistically but also thinks strategically about how design can be a scalable and efficient engine for the company's growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Data Visually: The primary challenge will be to make complex compensation data and insights accessible and compelling to a diverse audience.

• Balancing Brand Evolution with Consistency: Evolving the brand identity while maintaining strict consistency across all marketing and sales materials.

• Scaling Design Processes: Establishing and maintaining efficient, scalable design workflows and systems in a fast-paced startup environment.

• Remote Collaboration: Effectively collaborating and building strong working relationships within a hybrid and remote team structure.

Learning & Development Opportunities:

• Specialized B2B SaaS Design: Deepen expertise in the nuances of branding and marketing for B2B SaaS companies.

• Data Visualization Mastery: Enhance skills in creating impactful and informative data visualizations for complex datasets.

• Design System Architecture: Gain hands-on experience in building and managing robust design systems and scalable templates.

• AI-Enhanced Workflows: Become proficient in leveraging AI tools to optimize design processes and boost productivity.

• Impactful Brand Storytelling: Develop skills in crafting brand narratives that resonate with target audiences and drive business objectives.

📝 Enhancement Note: This role offers significant growth potential for a designer who is eager to contribute to operational efficiency and strategic brand development within a dynamic tech company. The challenges are framed as opportunities for skill development and impactful contribution.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing Ravio's next annual Compensation Report to be both informative and visually engaging for executive audiences?" (Focus on your process, data visualization strategy, and editorial design approach.)

• "Describe your process for building and maintaining a scalable Figma library and templates for a growing B2B SaaS company. How would you ensure adoption and consistency across the marketing team?" (Highlight your systems thinking and operational approach to design.)

• "Walk me through a project where you had to communicate complex data visually. What were the challenges, and how did you overcome them?" (Prepare a specific case study from your portfolio.) Company & Culture Questions:

• "What excites you about Ravio's mission to help companies get compensation right?" (Show genuine interest in the company's purpose.)

• "How do you see your role as a 'dedicated design partner' to the Marketing team contributing to Ravio's growth?" (Emphasize collaboration, efficiency, and strategic impact.)

• "How do you stay updated with design trends, and how do you balance creative exploration with brand guidelines and operational constraints?" (Demonstrate a proactive and balanced approach.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase projects relevant to B2B SaaS, data visualization, and system building.

• Narrate Your Process: For each key project, explain the problem, your thought process, the tools and techniques used (including AI if applicable), the challenges faced, and the quantifiable results or impact.

• Highlight Scalability: Specifically point out elements like reusable components, templates, or workflows you've created that demonstrate an operational mindset.

• Be Ready for Deep Dives: Prepare to discuss your Figma libraries, your approach to typography and color, and your understanding of web design best practices.

• Enthusiasm for Ravio: Express your excitement about Ravio's mission and how your skills can directly contribute to their brand and growth.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent but also an understanding of operational efficiency, scalability, and strategic brand building within a B2B SaaS context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best represent your brand design, marketing collateral, data visualization, and web design capabilities. Ensure each project clearly articulates the challenge, your process, and the outcome, with a focus on B2B SaaS and complex data communication.

• Tailor Your Resume: Highlight experience relevant to B2B SaaS, marketing design, brand identity, data visualization, and proficiency with tools like Figma and AI. Quantify achievements where possible, such as "improved design workflow efficiency by X%" or "created X reusable templates."

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your design process, problem-solving skills, and how your work contributes to business objectives. Be ready to discuss how you would approach Ravio's specific design challenges.

• Research Ravio: Understand Ravio's mission, target audience, and current brand presence. Consider how your design approach can enhance their communication and operational efficiency.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.