Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Preply

Location: Barcelona, Catalonia, Spain

Job Type: FULL_TIME

Category: Brand & Creative Operations

Date Posted: 2026-06-26

Experience Level: Mid-Senior (7+ years)

Remote Status: Hybrid (with relocation package to Barcelona)

🚀 Role Summary

• Lead the conceptualization, design, and iteration of high-volume visual creatives for diverse paid and organic channels, including Meta, TikTok, Google Ads, OOH, and content visuals.

• Drive creative optimization by translating data insights into actionable design changes that enhance ad engagement and conversion rates, directly impacting marketing performance.

• Own the end-to-end project lifecycle for creative assets, ensuring clarity, timeliness, and strategic alignment with brand guidelines and performance objectives across multiple global markets.

• Foster strong cross-functional collaboration with growth marketers, copywriters, and fellow brand creatives to ensure cohesive, impactful, multi-channel campaign execution.

• Actively research, experiment with, and integrate emerging AI tools and workflows to accelerate ideation, explore visual directions, scale localization and adaptation, and expand creative output efficiently.

📝 Enhancement Note: This role sits within the Brand and Creative Operations function, focusing on the visual execution of marketing campaigns. The emphasis on "performance design" and "data insights" indicates a strong need for creativity that is directly tied to measurable business outcomes, a hallmark of effective operations in marketing. The integration of AI is a significant differentiator, suggesting a forward-thinking team and a need for candidates comfortable with cutting-edge creative technologies.

📈 Primary Responsibilities

• Design and iterate on a high volume of visual creatives for paid social (Meta, TikTok, Google Ads), organic content, blog visuals, and out-of-home (OOH) advertising.

• Translate performance data and user insights into creative optimizations that improve ad engagement, click-through rates, and conversion metrics.

• Manage the entire creative process from initial concept development and brainstorming to final asset delivery, ensuring all deliverables meet brand standards and project deadlines.

• Collaborate closely with growth marketing teams to ensure creative assets are aligned with campaign strategies and target audience needs.

• Partner with copywriters and motion designers to develop cohesive, multi-channel marketing campaigns that resonate across different platforms and markets.

• Maintain and evolve Preply's visual brand identity, ensuring consistency and adherence to the established design system across all creative outputs.

• Proactively research and integrate AI-powered design tools and workflows to enhance ideation, explore diverse visual concepts, support scaled content production, and facilitate localized asset creation.

• Present creative concepts and design rationale to stakeholders, effectively communicating how designs support both brand objectives and performance goals.

• Stay abreast of industry trends, platform best practices, and emerging creative technologies to continuously elevate the quality and impact of Preply's visual communications.

📝 Enhancement Note: The responsibilities highlight a dual focus: artistic creativity and data-driven performance. The emphasis on "translating data insights into creative optimizations" and "design for performance" points to a need for operations professionals who can not only create visually appealing assets but also understand how to measure their effectiveness and iterate based on results. The AI integration is a critical component, indicating a requirement for proactive adoption of new technologies to enhance operational efficiency and creative output.

கல் Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent experience and skill is paramount. Candidates with degrees in Graphic Design, Visual Communications, Fine Arts, or related fields may have a foundational understanding relevant to brand strategy and visual execution.

Experience: 7+ years of progressive experience in brand design and performance design roles, ideally within fast-moving, high-growth B2C environments. Proven track record of working with established brands or within robust brand systems, demonstrating the ability to advance brand identity while maintaining consistency.

Required Skills:

• Expert proficiency in Figma for UI/UX design and collaborative workflows.

• Advanced skills in Adobe Creative Suite, specifically Photoshop and Illustrator, for graphic design and image manipulation.

• Deep understanding of typography, layout principles, and visual hierarchy to create impactful and aesthetically pleasing designs.

• Proven ability to develop and execute visual campaigns across multiple channels, including paid social (Meta, TikTok, Google Ads), organic content, and OOH advertising.

• Experience in translating data insights and performance metrics into actionable creative improvements.

• Strong conceptual thinking and creative problem-solving skills, with the ability to generate bold, original ideas.

• Excellent project management skills, with the ability to manage multiple projects simultaneously from concept to completion.

• Ability to work effectively in a fast-paced, collaborative, and cross-functional team environment.

• Demonstrated experience and enthusiasm for integrating AI tools into the creative design process for ideation, production, and localization. Preferred Skills:

• Experience with motion design tools or collaboration with motion designers.

• Familiarity with A/B testing methodologies for creative assets.

• Experience in the Ed-Tech industry or with subscription-based B2C products.

• Understanding of design system principles and their application.

• Familiarity with basic animation principles or video editing for social media content.

📝 Enhancement Note: The emphasis on AI-enabled design practice is a critical requirement, not just a preferred skill. This signals a need for candidates who are not only proficient in traditional design tools but are also early adopters and skilled practitioners of AI in their workflow, capable of leveraging these tools for efficiency and innovation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of high-impact brand and performance design projects that demonstrate end-to-end ownership.

• Case studies that clearly articulate the problem, your creative solution, the process followed, and the measurable results (e.g., engagement rates, conversion improvements, brand impact).

• Examples showcasing expertise in typography, layout, and visual storytelling across various media.

• Demonstrations of how you have adapted designs for different markets and platforms, highlighting localization and scalability.

• Specific examples of how AI tools were integrated into your design process, illustrating innovation, efficiency gains, or expanded creative exploration. Process Documentation:

• Examples of workflow design and optimization, particularly how you manage high-volume creative production.

• Evidence of your approach to translating data and performance metrics into design iterations and improvements.

• Documentation of how you maintain brand consistency and adhere to design systems while experimenting with new creative directions.

• Case studies that quantify the ROI or business impact of your design work, showcasing your understanding of design's role in achieving business objectives.

📝 Enhancement Note: For a role that emphasizes "design for performance" and "AI integration," the portfolio must explicitly showcase projects where data-driven decisions led to measurable improvements and where AI tools were strategically employed to enhance the design process or output. Quantifiable results are key.

💵 Compensation & Benefits

Salary Range: Given the location (Barcelona, Spain), the experience level (7+ years), and the hybrid work arrangement with a relocation package, a competitive salary range for a Brand Designer in this market would typically fall between €50,000 - €70,000 annually, depending on specific experience and the company's compensation philosophy. This estimate is based on aggregated salary data for senior graphic and brand designers in major European tech hubs, adjusted for the cost of living in Barcelona and the Ed-Tech industry context.

Benefits:

• Generous monthly allowance for language lessons on Preply.com.

• Dedicated Learning & Development budget and allocated time off for self-improvement.

• Competitive financial package including equity options.

• Comprehensive leave allowance and health insurance.

• Attractive relocation package to support a move to the Preply Barcelona Hub.

• Access to free mental health support platforms for employee well-being.

• Membership to Gympass-partnered wellness and gym centers across Spain.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with flexibility expected to meet project deadlines and campaign needs, common in fast-paced creative environments.

📝 Enhancement Note: The salary estimate is based on industry benchmarks for senior design roles in major European tech cities, considering Barcelona's cost of living and the competitive nature of the Ed-Tech sector. The inclusion of equity is a significant benefit, reflecting Preply's unicorn status and growth trajectory.

🎯 Team & Company Context

🏢 Company Culture

Industry: Ed-Tech (Education Technology). Preply operates in a rapidly evolving sector, leveraging technology to democratize language learning and connect learners with tutors globally. This industry context drives a culture of innovation, continuous improvement, and a strong focus on user experience and educational outcomes.

Company Size: Unicorn status with a recent $150M Series D funding round indicates a large, well-funded, and rapidly scaling organization, likely employing 500+ individuals globally. This size suggests established processes but also a dynamic, growth-oriented environment with opportunities for impact.

Founded: Preply was founded in 2012. This history provides a foundation of experience and market understanding, combined with recent rapid growth and technological advancement (AI integration), creating a blend of stability and cutting-edge development.

Team Structure:

• The Brand Design team is likely part of a larger Marketing or Creative department.

• It will include specialists such as Copywriters, Motion Designers, and potentially other Brand Designers.

• The reporting structure is likely to a Head of Brand, Creative Director, or Marketing Director, with close collaboration with Growth Marketing teams.

• Cross-functional collaboration is essential, with strong partnerships expected between design, marketing, product, and potentially data analytics teams. Methodology:

• Data-driven decision-making is a core principle, particularly for performance creatives.

• Agile or iterative approaches to campaign development and creative iteration are probable.

• Emphasis on a "human-led, tech-enabled" approach, suggesting a balance between creative intuition and technological application.

• Continuous improvement and experimentation are encouraged, aligning with the company's "Keep perfecting" and "Growth mindset" principles.

Company Website: https://preply.com/

📝 Enhancement Note: The company's "unicorn" status and substantial funding suggest a high-performance culture where operational efficiency and measurable results are highly valued. The Ed-Tech industry implies a mission-driven approach, so candidates should be prepared to articulate how their design work supports learning outcomes and user progress.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior to Senior level, indicated by the 7+ years of experience requirement and the expectation of end-to-end ownership. It is a key individual contributor role with significant influence on the brand's visual communication strategy and execution.

Reporting Structure: The Brand Designer will likely report to a Creative Lead, Brand Manager, or Head of Brand. They will work collaboratively with growth marketers, copywriters, and other members of the marketing and creative teams.

Operations Impact: This role has a direct impact on Preply's market presence and customer acquisition. Creative assets designed by this role will influence brand perception, ad performance (engagement, conversion), and ultimately, user acquisition and retention. The integration of AI and data-driven optimization means the impact is measurable and directly tied to business KPIs.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven brand design, AI-enhanced creative workflows, or specific channels like paid social or OOH.

• Leadership: Potential progression into a Senior Brand Designer role, Creative Lead, or Art Director position, managing projects and potentially mentoring junior designers.

• Skill Development: Opportunities to expand into areas like motion graphics, UI/UX for marketing assets, or campaign strategy through dedicated L&D budgets and cross-functional collaboration.

• Cross-functional Exposure: Gain deeper insights into marketing strategy, product development, and data analytics through close collaboration with other departments.

📝 Enhancement Note: The "Growth mindset" and "Raise the bar" company principles strongly suggest an environment that supports professional development. The role's emphasis on innovation with AI also presents a unique opportunity for career growth in a cutting-edge area of design operations.

🌐 Work Environment

Office Type: The role is listed as "TELECOMMUTE" with a primary requirement for being based in Spain, and an attractive relocation package to Barcelona. This suggests a hybrid work model, likely involving a mix of remote work and in-office collaboration at the Preply Barcelona Hub.

Office Location(s): The primary focus is on Barcelona, Spain, serving as the company's "Barcelona Hub." This indicates a central, modern office space designed to foster collaboration and innovation.

Workspace Context:

• Collaborative Environment: The Barcelona Hub is designed to facilitate teamwork, idea sharing, and cross-functional project work. Expect a dynamic space with meeting rooms, creative zones, and potentially open-plan areas.

• Tools & Technology: Access to high-performance workstations, necessary software licenses (Adobe Creative Suite, Figma), and potentially advanced creative technologies or AI-powered tools will be provided or supported.

• Team Interaction: Frequent opportunities for in-person and virtual interaction with colleagues from diverse backgrounds and departments, fostering a vibrant and inclusive work atmosphere.

Work Schedule: While generally a standard 40-hour work week, the nature of creative and marketing roles often requires flexibility to meet campaign deadlines, respond to urgent requests, or collaborate across different time zones. The hybrid model offers a balance between focused individual work and collaborative team engagement.

📝 Enhancement Note: The "TELECOMMUTE" designation combined with the Barcelona Hub focus and relocation package strongly implies a hybrid model. Candidates should clarify expectations regarding in-office days upon further discussion, but the setup suggests a preference for on-site collaboration for key team activities and brainstorming.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio for relevant experience, skills, and alignment with Preply's brand and performance focus.

• Portfolio Presentation & Skills Assessment: A session where candidates present their portfolio, discuss their creative process, and potentially complete a design exercise or challenge focused on brand and performance design, possibly incorporating AI elements.

• Cross-functional Interviews: Meetings with key stakeholders from marketing, growth, and potentially product teams to assess collaboration style, strategic thinking, and cultural fit.

• Final Interview: Discussion with hiring manager or senior leadership to finalize the decision, focusing on overall fit, career aspirations, and alignment with Preply's mission and values.

Portfolio Review Tips:

• Showcase Impact: Prioritize projects with clear, measurable results. Quantify your contributions using data points (e.g., "Increased CTR by X%", "Reduced CPA by Y%", "Improved brand recall").

• Highlight AI Integration: Dedicate a section or specific case studies to demonstrate your proficiency and innovative use of AI tools in the design process. Explain how AI helped achieve specific outcomes.

• Demonstrate Process: Detail your design methodology, from initial brief interpretation and concept generation to iteration, feedback incorporation, and final delivery. Show your thought process.

• Brand Alignment: Select projects that align with Preply's brand aesthetic and mission. Showcase versatility in adapting to different brand guidelines while maintaining creative excellence.

• Storytelling: Structure your portfolio and presentations as compelling narratives. Explain the "why" behind your design choices and the "so what" of your impact.

Challenge Preparation:

• Performance Focus: Be prepared for design challenges that require balancing creative appeal with performance metrics. Think about how to design for engagement and conversion.

• AI Application: Anticipate tasks that might involve using AI tools for ideation, rapid prototyping, or generating variations. Familiarize yourself with prompt engineering for design outputs.

• Brand System Understanding: If given a brief, ensure you can quickly grasp and apply existing brand guidelines or design systems.

• Conciseness & Clarity: Present your work and rationale clearly and concisely, respecting time constraints.

📝 Enhancement Note: The emphasis on "AI & Innovation" and "Design for Performance" means interviewers will be looking for more than just aesthetic skill. They'll want to see how you use data and AI to drive tangible business results and how you approach creative challenges in a scalable, efficient manner.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is a core requirement.

• Adobe Creative Suite: Including Photoshop for image manipulation and asset creation, and Illustrator for vector graphics and branding elements.

• AI Design Tools: Proficiency with emerging AI tools for ideation, content generation, image creation, and workflow acceleration (e.g., Midjourney, DALL-E, Stable Diffusion, Adobe Firefly, or similar).

Analytics & Reporting:

• Familiarity with or ability to interpret data from analytics platforms (e.g., Google Analytics, Meta Ads Manager insights, Amplitude) to inform creative decisions. CRM & Automation:

• While not direct CRM tools, an understanding of how design assets are deployed through marketing automation platforms or ad tech stacks is beneficial. Project Management:

• Experience with project management tools like Asana, Jira, or similar, used for managing creative workflows and deadlines.

📝 Enhancement Note: The explicit mention of AI tools as a required skill necessitates candidates to be prepared to discuss their experience with specific AI platforms and how they integrate them into their daily design operations. This is a key differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Care to change the world: A passion for Preply's mission of transforming education through language learning.

• We do it for learners: A user-centric approach, focusing on how design impacts the learning experience and empowers tutors.

• Keep perfecting: A commitment to continuous improvement, attention to detail, and striving for excellence in all creative outputs.

• Now is the time: A proactive, action-oriented mindset, embracing speed and agility in a fast-paced environment.

• Disciplined execution: Setting clear goals and efficiently utilizing resources to achieve high-quality outcomes.

• Dive deep: A curious and analytical approach to understanding data and user behavior to inform design decisions.

• Growth mindset: Openness to feedback, continuous learning, and embracing challenges as opportunities for development.

• Raise the bar: A drive to consistently improve performance standards and contribute to a high-achieving team.

• Challenge, disagree and commit: Valuing open communication, constructive debate, and commitment to decisions.

• One Preply: Prioritizing teamwork, collaboration, and shared success over individual ambition.

Collaboration Style:

• Cross-functional Integration: Expected to work closely with marketing, copy, and other creative teams, requiring strong communication and partnership skills.

• Feedback Culture: Open to giving and receiving constructive feedback to enhance creative work and team processes.

• Knowledge Sharing: Encouraging the sharing of insights, best practices, and learnings, especially regarding new tools like AI.

• Experimentation: A willingness to try new approaches and test creative concepts to find what works best.

📝 Enhancement Note: The extensive list of company principles, particularly "Disciplined execution," "Dive deep," and "Growth mindset," indicates a culture that values data-informed creativity, efficiency, and continuous learning. Candidates should be prepared to demonstrate how their work aligns with these operational philosophies.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, High Performance: Balancing the need to produce a large quantity of creative assets with the demand for high-impact, data-driven performance.

• Rapid Iteration: Adapting quickly to evolving marketing strategies, platform changes, and performance feedback in a fast-paced environment.

• AI Integration & Evolution: Staying ahead of the curve with AI tools, determining their most effective application, and integrating them seamlessly without compromising brand quality.

• Global Scalability: Designing assets that resonate across diverse international markets, requiring an understanding of cultural nuances and localization needs.

Learning & Development Opportunities:

• AI Specialization: Becoming a leader in AI-driven creative operations within the Ed-Tech space.

• Performance Design Expertise: Deepening skills in conversion rate optimization (CRO) through design, A/B testing, and data analysis.

• Cross-Disciplinary Skills: Opportunities to explore motion design, advanced animation, or even basic video editing for richer content creation.

• Strategic Brand Development: Contributing to the evolution of Preply's overall brand strategy and visual identity.

• Mentorship: Potential to mentor junior designers and contribute to the growth of the broader creative team.

📝 Enhancement Note: The challenge of integrating AI is framed as a growth opportunity, suggesting Preply views this as a strategic advantage and a key area for development within the team.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated complex data insights into a creative design that significantly improved a campaign's performance. What was your process, and what were the results?" (Focus on data-driven design and ROI).

• "How do you approach balancing a strong brand identity with the need for varied, high-volume creative assets for performance marketing channels like Meta and TikTok?" (Focus on brand consistency vs. channel optimization).

• "Walk us through your process for integrating AI tools into your design workflow. What are the benefits and potential pitfalls you've encountered?" (Focus on AI adoption and critical evaluation). Company & Culture Questions:

• "How does Preply's mission to 'power people’s progress' resonate with your own values and approach to design?" (Focus on mission alignment).

• "Preply's principles include 'Keep perfecting' and 'Growth mindset.' How have these principles manifested in your past work or professional development?" (Focus on continuous improvement and learning).

• "Describe a situation where you had to 'Challenge, disagree and commit' within a team. How did you navigate that situation?" (Focus on collaboration and communication). Portfolio Presentation Strategy:

• Quantify Everything: For each project, clearly state the objectives, your role, the solutions, and the measurable outcomes. Use numbers and percentages wherever possible.

• Show, Don't Just Tell: Use visuals effectively. Explain your design choices concisely, focusing on how they addressed the brief and achieved goals.

• Highlight AI Use: Have 1-2 specific examples ready where AI played a crucial role. Explain why you used AI, what tools you used, and what the outcome was.

• Structure for Impact: Organize your presentation logically – problem, solution, process, results. Practice your narrative to ensure it flows well and stays within time limits.

• Be Ready for a Challenge: Prepare to explain your design decisions under scrutiny, especially regarding performance implications and brand adherence.

📝 Enhancement Note: Interviewers will be keen to understand how candidates apply design thinking to solve business problems and drive measurable results, especially through the lens of emerging technologies like AI. Demonstrating a strategic, analytical, and adaptive approach to creative operations will be key.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application, including your resume and a link to your online portfolio, through the provided application link.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate strong brand design, performance-driven creative execution, and successful integration of AI tools. Prioritize case studies with quantifiable results.

• Resume Optimization: Ensure your resume clearly articulates your 7+ years of experience, specific skills in Figma and Adobe Creative Suite, and any experience with AI design applications. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on explaining your process, creative rationale, and the measurable impact of your work. Be ready to discuss your approach to AI in design and performance optimization.

• Company Research: Familiarize yourself with Preply's mission, values, and current marketing campaigns. Understand their target audience and the Ed-Tech landscape to better articulate your fit and potential contributions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.