Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Outtake

Location: New York City, New York, United States

Job Type: CONTRACTOR

Category: Marketing & Creative Operations

Date Posted: 2026-09-10

Experience Level: Mid-Level (2-5 Years)

Remote Status: On-site

🚀 Role Summary

• Drive the evolution and consistent expression of Outtake's visual identity across all brand touchpoints.

• Translate brand strategy into compelling creative concepts for campaigns, social content, events, and digital experiences.

• Design and build responsive websites and digital assets using Figma and Webflow, ensuring a cohesive user experience.

• Develop and maintain flexible design systems, templates, and guidelines to empower broader team creativity and maintain brand integrity.

• Collaborate closely with marketing and growth teams to align creative output with business priorities and product launches.

📝 Enhancement Note: This role is positioned as a Brand Designer, but given the emphasis on "marketing and growth team," "campaigns," "social content," and "web experiences," it strongly aligns with a Marketing Operations or Creative Operations function focused on brand execution and systemization rather than pure GTM strategy or sales enablement operations. The "CONTRACTOR" employment type suggests a project-based or specialized support role.

📈 Primary Responsibilities

• Evolve and refine Outtake's distinct visual identity, ensuring consistent application across all external communications and internal assets.

• Conceptualize and design engaging campaigns, social media content, event materials, and presentations that align with brand messaging and marketing objectives.

• Design, build, and maintain Outtake's website using Figma for design and Webflow for development, focusing on responsive design principles and user experience.

• Create and document reusable design systems, templates, and style guides to enable efficient and on-brand content creation by other teams.

• Partner with marketing and growth stakeholders to translate business priorities, product updates, and new ideas into impactful creative solutions.

• Manage the end-to-end design process, from initial concept development and ideation to final production and execution, ensuring high quality and attention to detail.

• Juggle multiple design projects with varying timelines and levels of ambiguity, prioritizing effectively and maintaining a high standard of craft and consistency.

• Proactively identify and implement efficient design processes and production methods to deliver excellent work in a fast-paced environment.

• Coordinate and collaborate with external agencies, vendors, and freelancers as needed to augment internal capabilities and deliver specialized project requirements.

📝 Enhancement Note: The responsibilities highlight a need for both strategic brand thinking and hands-on execution, particularly in digital design and web development. The emphasis on "reusable systems" and "templates" points towards an operations-centric approach to creative asset management and brand governance.

🎓 Skills & Qualifications

Education: [While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for professional design roles. Candidates with equivalent professional experience and a strong portfolio may be considered.]

Experience: A few years (2-5 years) of professional design experience, with a proven track record of developing and executing brand identities and creative campaigns.

Required Skills:

• Brand Identity Development: Proven ability to evolve and maintain a cohesive visual identity system.

• Graphic Design Software: Fluency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma for design and prototyping.

• Web Design & Development: Experience designing and building responsive websites using Webflow.

• Typography & Composition: Strong understanding and application of typography, layout, hierarchy, and visual composition.

• Art Direction: Solid art direction skills for visual storytelling and content creation.

• Brand Systems: Ability to understand, work within, and contribute to brand systems and guidelines.

• Cross-functional Collaboration: Experience working closely with marketing, growth, and product teams.

• Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Creative Concept Development: Skill in translating business objectives into compelling creative ideas.

Preferred Skills:

• Motion Design: Experience with motion graphics software (e.g., After Effects) for animated content.

• Video Editing: Familiarity with video editing tools and techniques for social media or marketing content.

• Marketing Campaign Design: Experience in designing integrated marketing campaigns across various channels.

• Presentation Design: Proficiency in creating impactful presentations for internal and external stakeholders.

📝 Enhancement Note: The "few years of professional design experience" and the specific tool requirements (Figma, Webflow) suggest a mid-level role. The "preferred skills" in motion and video editing indicate opportunities for specialization or growth within the creative operations scope.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand System Showcase: Examples demonstrating the development, evolution, and application of a comprehensive brand identity system. This should include logos, color palettes, typography guidelines, and imagery style.

• Campaign & Digital Design: Case studies of integrated marketing campaigns or digital design projects that showcase creative concept development, execution across multiple channels (social, web, ads), and measurable impact.

• Web Design & UX: Prototypes or live examples of responsive websites designed and built in Webflow, highlighting user flow, layout, and visual appeal.

• Systems & Templates: Examples of reusable design templates, style guides, or system components created to streamline design processes for broader teams.

• Production Quality: Demonstrations of polished, high-quality execution across various mediums, from digital assets to print-ready materials.

Process Documentation:

• Evidence of creating and utilizing design guidelines or systems to ensure brand consistency and facilitate efficient content creation by others.

• Examples of how design processes were adapted to meet the demands of a fast-paced environment, including methods for managing multiple projects and ambiguous briefs.

• Documentation of collaboration workflows with marketing and growth teams, showcasing how creative concepts were translated into actionable design deliverables.

📝 Enhancement Note: For a Brand Designer role with an operations focus, the portfolio is critical. It needs to demonstrate not just aesthetic skill but also the ability to build scalable systems and work efficiently within a growing company, which is a key aspect of operations.

💵 Compensation & Benefits

Salary Range: As a Contractor in New York City with 2-5 years of experience, the estimated salary range for a Brand Designer would typically fall between $60,000 - $90,000 annually, or $30 - $45 per hour, depending on the specific project scope, duration, and Outtake's budget for this contractor role.

Benefits:

• 100% company-paid medical, dental, and vision insurance for employees.

• Flexible Paid Time Off (PTO) policy, trusting individuals to manage their time and energy.

• Annual company retreats and regular in-person team events to foster connection and collaboration.

Working Hours: The role is described as "5 days a week" with "flexibility as needed," implying a standard 40-hour work week. The "on-site" requirement in Brooklyn suggests a full-time presence during business hours.

📝 Enhancement Note: Salary is estimated based on industry benchmarks for contract Brand Designers in New York City with 2-5 years of experience, considering the "CONTRACTOR" employment type and the company's likely need for specialized skills. Benefits listed are for permanent employees; contractor benefits may vary and should be confirmed.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity/Technology (AI-driven platform for digital trust and fraud prevention). Outtake operates in a rapidly evolving tech landscape where brand perception and trust are paramount. This necessitates a strong, consistent, and compelling visual identity to communicate complex solutions effectively.

Company Size: The description emphasizes a "lean, dense, exceptionally talented team." This suggests a startup environment, likely in the range of 10-50 employees, where each member plays a crucial role and cross-functional collaboration is high.

Founded: [Founding date not provided, but the mention of "ex-Palantir, ex-CTO/founders, and ex-Notion engineers" indicates a company with experienced leadership and a focus on building sophisticated technology.]

Team Structure:

• The Brand Designer will work most closely with the marketing and growth team.

• Collaboration will extend across the entire company, implying a flat or matrixed organizational structure common in startups.

• The reporting structure is not explicitly defined but likely falls within the marketing or product function, supporting Go-To-Market (GTM) initiatives. Methodology:

• Data-Driven Brand Evolution: While not explicitly stated, the company's tech focus suggests a data-informed approach to understanding brand perception and campaign effectiveness.

• Agile Creative Development: The "fast-moving company" and "flexibility as needed" indicate an agile approach to creative production, prioritizing speed and adaptability.

• Systematic Brand Governance: Emphasis on "reusable systems," "templates," and "guidelines" points to a structured methodology for maintaining brand consistency and scalability.

Company Website: https://www.outtake.ai/

📝 Enhancement Note: The company's mission to build a "trust layer of the modern internet" and its focus on "agentic AI" suggest a high-tech, innovative environment. The brand design role is crucial for translating this technical expertise into accessible and trustworthy communication.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level individual contributor position focused on executing brand strategy and building design systems. It's a hands-on creative role with operational responsibilities, bridging the gap between creative vision and scalable implementation.

Reporting Structure: The Brand Designer will likely report to a Marketing Lead, Head of Marketing, or a Creative Director, working collaboratively with members of the marketing and growth teams.

Operations Impact: The Brand Designer's work directly impacts Outtake's market perception, brand recognition, and ability to communicate its value proposition. By establishing a strong visual identity and efficient design systems, this role supports marketing efforts, enhances customer trust, and contributes to overall GTM success.

Growth Opportunities:

• Specialization: Develop deeper expertise in areas like motion design, video editing, or specific digital platforms.

• System Ownership: Grow into a role managing and expanding the company's design systems and brand guidelines.

• Creative Leadership: Potentially move into a Lead Brand Designer or Art Director role as the company scales.

• Cross-functional Exposure: Gain experience collaborating on product marketing, user experience (UX) design, and broader GTM strategies.

📝 Enhancement Note: For a contractor role, formal "career growth" might be limited, but the opportunity to build a strong portfolio with significant impact, develop in-demand skills (Webflow, Figma systems), and potentially transition to a full-time role or secure future high-profile contracts is substantial.

🌐 Work Environment

Office Type: The company operates out of a "stunning waterfront office in Brooklyn" and emphasizes an "in-person team (5 days a week, with flexibility as needed)." This indicates a traditional office-based setup designed for collaboration and focused work.

Office Location(s): New York City (Brooklyn), NY. This location provides access to a vibrant creative community and talent pool.

Workspace Context:

• Collaborative Hub: The office environment is designed for high levels of collaboration, encouraging spontaneous interaction and team synergy.

• Creative Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and web development platforms (Webflow) is expected.

• Team Interaction: Frequent interaction with marketing, growth, and potentially other cross-functional teams will be integral to the role, fostering a dynamic and communicative work atmosphere.

Work Schedule: The role is expected to be on-site 5 days a week, aligning with standard business hours. While "flexibility as needed" is mentioned, the primary expectation is for consistent in-office presence to facilitate collaboration.

📝 Enhancement Note: The emphasis on a 5-day in-office work week is a key differentiator, particularly for a creative role. This suggests a company culture that values in-person interaction, rapid iteration, and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative fit.

• Portfolio Presentation: A dedicated session to walk through your portfolio, highlighting relevant projects, your design process, and how you've contributed to brand identity and systems. Be prepared to discuss your approach to Webflow and Figma.

• Skills Assessment/Creative Challenge: You may be asked to complete a small design exercise or case study related to brand adaptation or campaign concept development, focusing on speed and strategic thinking.

• Team/Cultural Fit Interview: Meetings with marketing and growth team members to assess collaboration style, communication skills, and alignment with Outtake's culture.

• Final Interview: Potentially with leadership to discuss broader company vision and role expectations.

Portfolio Review Tips:

• Curate Strategically: Showcase projects that directly align with the responsibilities: brand systems, campaign execution, web design (Figma/Webflow), and template creation.

• Tell a Story: For each project, explain the problem, your process, your role, the solutions you implemented, and the impact achieved (even if qualitative).

• Highlight Systems Thinking: Emphasize how you've built or worked within design systems to ensure consistency and efficiency.

• Demonstrate Tool Proficiency: Clearly show examples of work done in Figma and Webflow.

• Showcase Range: Include a variety of work types (digital, print, social, web) to demonstrate your multidisciplinary capabilities.

• Keep it Concise: Aim for 5-7 strong case studies rather than an exhaustive list.

Challenge Preparation:

• Understand the Brand: Research Outtake's mission, product, and existing visual identity.

• Focus on Adaptability: Be prepared to show how you can quickly grasp a brand and create effective assets.

• Emphasize Process: Clearly articulate your thought process, even for a small exercise.

• Consider Collaboration: Think about how your design choices would support marketing and growth objectives.

📝 Enhancement Note: The emphasis on a portfolio that demonstrates "brand thinking," "systems," and "Webflow" proficiency is crucial. Candidates should be ready to discuss their process for creating scalable design solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for a wide range of graphic design tasks, including illustration, photo editing, and layout.

• Figma: The primary tool for interface design, prototyping, and collaborative design system development.

• Webflow: The platform for designing, building, and launching responsive websites, requiring proficiency in its visual editor and potentially some understanding of its underlying structure.

Analytics & Reporting:

• While not a primary tool for this role, understanding how design impacts website traffic, conversion rates, or user engagement metrics (e.g., via Google Analytics, Mixpanel) would be beneficial for demonstrating impact. CRM & Automation:

• Familiarity with how design assets are used within marketing automation platforms or CRM systems (e.g., for email campaigns) could be a plus.

📝 Enhancement Note: Proficiency in Figma and Webflow is explicitly called out and is critical for this role, indicating a modern digital design workflow.

👥 Team Culture & Values

Operations Values:

• Clarity, Autonomy, and Velocity: Core principles of Outtake's operational model, suggesting a culture that values clear communication, independent problem-solving, and efficient execution.

• Craft and Consistency: High standards for design quality and brand integrity are paramount, even in a fast-paced environment.

• Collaboration: A strong emphasis on working closely with marketing and growth teams, and across the company.

• Ambition: The company has an "ambitious goal" to become the "trust layer of the modern internet," indicating a driven and forward-thinking culture.

Collaboration Style:

• Cross-functional Integration: Close partnership with marketing and growth teams is expected, requiring clear communication and shared understanding of objectives.

• Feedback Exchange: A culture that likely encourages constructive feedback to refine creative concepts and improve design output.

• Agile Iteration: The need to adapt to evolving priorities suggests a flexible and iterative approach to design and production.

📝 Enhancement Note: The company's stated values of "clarity, autonomy, and velocity" are key operational principles that will likely shape how teams work together and how projects are managed.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Evolution with Consistency: The challenge of refining the visual identity while ensuring it remains consistent across all touchpoints and is easily adopted by the broader team.

• Fast-Paced Production Demands: Meeting the diverse and often urgent creative needs of a fast-moving startup, from major campaigns to day-to-day design requests.

• Translating Complex Technology: Visually communicating the value and functionality of an "agentic AI platform" for trust and fraud prevention in an accessible and compelling way.

• Managing Ambiguity: Operating effectively in an environment where project briefs may evolve, requiring adaptability and strong problem-solving skills.

Learning & Development Opportunities:

• Advanced Webflow Skills: Opportunity to deepen expertise in Webflow for complex website design and functionality.

• Design System Development: Experience in building and scaling robust design systems that support a growing company.

• Cross-Functional Project Exposure: Gaining insights into marketing strategy, growth hacking, and product development through close collaboration.

• Brand Strategy Contribution: Playing a key role in shaping the visual narrative of a cutting-edge AI security company.

📝 Enhancement Note: The challenges are typical for a designer in a high-growth startup, emphasizing the need for both creative talent and operational efficiency. Growth opportunities are tied to mastering core tools and contributing to scalable brand infrastructure.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Outtake's visual identity to reflect our mission of building a trust layer for the digital-first world?" (Focus on brand strategy, target audience, and competitive landscape.)

• "Describe your process for creating and maintaining a design system, and how you'd ensure its adoption by non-designers." (Highlight systems thinking, documentation, and collaboration.)

• "Walk us through a campaign you designed from concept to execution. What were the key challenges, and how did you overcome them?" (Showcase creative process, problem-solving, and impact.)

• "How do you prioritize design requests when faced with multiple urgent projects and varying levels of ambiguity?" (Demonstrate project management and decision-making skills.) Company & Culture Questions:

• "What excites you about Outtake's mission and technology?" (Show genuine interest and research.)

• "How do you see your design work contributing to building trust in a digital-first world?" (Connect your skills to the company's core purpose.)

• "Describe your experience working in a fast-paced, in-person startup environment." (Highlight adaptability and collaborative spirit.)

• "What are your thoughts on our current brand presence at outtake.ai?" (Be prepared with constructive feedback and ideas.) Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most relevant projects (brand systems, Webflow sites, campaigns).

• Quantify Where Possible: Even if it's qualitative, discuss the intended impact or how the design supported a business goal.

• Demonstrate Process: For each project, explain your thinking, challenges, and solutions. Don't just show the final output.

• Highlight Figma & Webflow: Clearly indicate which projects were designed in Figma and built in Webflow, and be ready to discuss your workflow in these tools.

• Be Ready for Questions: Anticipate questions about your design choices, technical execution, and how you handle feedback.

📝 Enhancement Note: Interview preparation should focus on showcasing not just design talent but also an understanding of brand strategy, systems thinking, and operational efficiency, with a particular emphasis on Figma and Webflow.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating brand system development, campaign execution, and responsive web design using Figma and Webflow. Prioritize case studies that show your process and impact.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, proficiency with Adobe Creative Suite, Figma, and Webflow, and any experience with building design systems or working in fast-paced environments.

• Prepare Your Narrative: Be ready to articulate your design philosophy, your approach to brand consistency, and how you can contribute to Outtake's mission during interviews. Practice presenting your portfolio.

• Company Research: Thoroughly research Outtake's mission, product, target audience, and current brand presence to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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