Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Metaview

Location: London, England, United Kingdom

Job Type: FULL_TIME

Category: Brand Design / Marketing

Date Posted: 2026-09-01

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Shape Metaview's visual identity and brand presence across all touchpoints, ensuring a distinctive and consistent brand experience.

• Develop and maintain scalable brand systems, including typography, color palettes, illustration styles, and iconography, to empower rapid creative production.

• Create compelling visual assets for marketing campaigns, digital platforms, product launches, events, and internal communications.

• Collaborate closely with Marketing, Product Design, and leadership to translate complex AI concepts into clear, impactful visual narratives.

• Drive brand consistency and quality across all creative outputs, balancing high standards with operational velocity.

📝 Enhancement Note: This role sits at the intersection of Brand Design and Marketing Operations, requiring a candidate who can not only execute exceptional creative work but also build and manage design systems that enable efficient, high-quality brand expression within a fast-paced tech environment. The emphasis on "velocity" and "first-principles mindset" suggests a need for a designer who can think strategically about brand scalability and impact.

📈 Primary Responsibilities

• Evolve and maintain Metaview's public website, ensuring it remains fresh, differentiated, and reflective of the brand's cutting-edge positioning.

• Develop and refine Metaview’s visual identity, translating it into comprehensive, scalable brand systems and toolkits for typography, color, illustration, icons, photography, and motion.

• Design standout creative assets for a variety of channels, including digital marketing campaigns, social media, print materials, event branding, merchandise (swag), and other key brand moments, managing projects from concept to final production.

• Create distinctive illustrations and graphics for use on the website, within product experiences, marketing campaigns, and other communication channels.

• Contribute to the visual development of video content by storyboarding and directing the visual style for product explainers and brand videos, with animation skills being a valued bonus.

• Design visually compelling and informative presentations and decks that effectively communicate Metaview’s story, value proposition, and product innovations to various stakeholders.

• Foster strong collaborative relationships with cross-functional teams, including Marketing, Product Design, Video, Events, and Operations, ensuring seamless integration of brand elements from initial brief to final delivery.

📝 Enhancement Note: The responsibilities highlight a need for a versatile designer capable of working across a broad spectrum of brand applications. The emphasis on "scalable systems" and "toolkits" indicates an expectation for a designer who can build foundational assets that empower others and streamline creative processes, a key aspect of GTM and Brand Operations.

🎓 Skills & Qualifications

Education: While formal education is not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of responsibility. Equivalent practical experience and a strong portfolio can also be highly valued.

Experience: 2-5 years of professional experience in Brand Design, Visual Identity, or a closely related role, preferably within a fast-paced tech or startup environment.

Required Skills:

• Demonstrated expertise in brand thinking, visual storytelling, typography, layout design, and art direction, evidenced by a strong portfolio showcasing work across digital and physical touchpoints.

• Exceptional creative judgment and the ability to translate ambiguous briefs into sharp, polished, and distinctive design solutions.

• Proven ability to maintain high standards of craft and detail while operating at a high velocity, essential for a fast-moving startup environment.

• High agency and low ego; ability to take ownership, work autonomously, collaborate effectively with cross-functional teams, and remain hands-on throughout the creative production process.

• A first-principles mindset, with a strong appetite for solving complex creative problems in innovative ways, rather than relying on conventional approaches.

• Genuine curiosity about Artificial Intelligence (AI) and enthusiasm for contributing to the visual language of a frontier technology company.

• Proficiency in industry-standard design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, or similar tools. Preferred Skills:

• Experience in developing and managing comprehensive brand systems and design toolkits.

• Skills in illustration, motion graphics, or animation.

• Experience storyboarding and directing video content.

• Familiarity with web design principles and content management systems (CMS) for website updates.

• Understanding of Go-To-Market (GTM) strategies and how brand design supports marketing objectives.

📝 Enhancement Note: The requirements emphasize a blend of strong creative execution and strategic thinking. The "first-principles mindset" and "high agency" suggest a need for a proactive individual who can contribute to the operational efficiency of the design function, not just execute tasks. The preference for AI curiosity links the role directly to Metaview's core business.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of projects demonstrating exceptional brand thinking, visual storytelling, typography, layout, and art direction across both digital and physical mediums.

• Include case studies that highlight your process for developing and evolving brand identities, from initial concept and research to final execution and system implementation.

• Feature examples of scalable brand systems, design toolkits, or style guides that illustrate your ability to create foundational assets for consistent brand application.

• Present work that reflects a deep understanding of design principles and a high standard of craft, detailing your role and contributions in each project.

• Demonstrate your ability to adapt creative solutions to specific briefs and business objectives, showing how you translated complex ideas into simple, distinctive visual outcomes. Process Documentation:

• Provide examples or descriptions of your approach to developing and documenting brand systems, ensuring clarity and usability for internal teams and external partners.

• Detail your workflow for managing creative projects from brief to delivery, emphasizing collaboration with cross-functional teams (Marketing, Product, etc.) and your methods for ensuring brand consistency.

• Illustrate how you approach problem-solving for creative challenges, potentially showcasing a situation where you applied a first-principles mindset or innovative thinking.

• Explain your methods for staying current with design trends and technologies, and how you integrate new learnings into your design process and brand development.

📝 Enhancement Note: For a Brand Designer role, especially in a fast-paced AI company, the portfolio is paramount. It should not only showcase creative output but also the candidate's strategic approach to brand building, their ability to create scalable systems (a key operational component), and their collaborative process. The emphasis on "velocity" suggests a need to see how the candidate balances quality with speed.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Brand Designer (2-5 years experience) in London, the estimated annual salary range is £50,000 - £70,000. This range accounts for the company's focus on high compensation, the tech industry, and the specific responsibilities of the role.

Benefits:

• High compensation: Competitive salary package.

• Equity: Opportunity to own a stake in the company's growth.

• AI tools and resources budget: Financial support for acquiring necessary AI tools, books, and learning resources relevant to the role.

• Unlimited Paid Time Off (PTO): Flexibility and trust in managing personal time.

• WFH setup allowance: A budget to enhance the home working environment.

• Office meals: Provision for lunch and dinner when working from the office, promoting team cohesion and convenience.

• Supreme rate-of-learning: An environment conducive to rapid professional and personal development, particularly in the evolving field of AI.

Working Hours: 40 hours per week, with a hybrid work arrangement. While a standard work week is expected, the company's emphasis on "velocity" and "learning" may imply a dynamic work environment where flexibility is valued, though clear communication and high productivity are paramount.

📝 Enhancement Note: The salary estimate is derived from data for similar Brand Designer roles in London, considering factors like company stage (well-funded startup), industry (AI/Tech), and experience level. The benefits package is directly pulled from the provided text, with added context for operations professionals. The working hours are based on the standard 40-hour week for full-time employment, with a note on potential flexibility given the company culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: Artificial Intelligence (AI) focused on Recruiting. Metaview is a leader in automating and augmenting the hiring process for world-class companies.

Company Size: Growing rapidly, with a recent Series B funding round led by Google Ventures, indicating significant growth and ambition. The "5x YoY growth" suggests a company moving from startup to scale-up phase.

Founded: Founded by Siadhal and Shahriar, who have prior experience scaling companies like Uber and Palantir. This background points to a culture that values high performance, data-driven decision-making, and operational excellence.

Team Structure:

• The Brand Designer will likely be part of a lean but high-impact Design team, working closely with Marketing and Product Design.

• There is a strong emphasis on direct collaboration with founders, indicating a relatively flat hierarchy and open communication channels.

• Cross-functional collaboration is a core operational principle, with the designer expected to partner across Marketing, Product, Video, Events, and Operations. Methodology:

• Velocity: The core operating principle, focused on accelerating the rate of learning and execution. This means processes are designed for speed and efficiency without compromising quality.

• Great Work: A commitment to producing high-quality, impactful output that is recognized for its craft and distinction.

• Open and Direct Communication: Full context is shared, fostering transparency and enabling faster decision-making.

Company Website: https://www.metaview.ai

📝 Enhancement Note: Metaview's culture is characterized by high velocity, a commitment to craft, and open communication, all within the context of revolutionizing recruiting with AI. This implies an environment where designers are expected to be proactive, strategic, and efficient, contributing to operational scalability through their work on brand systems and collateral.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer, likely with 2-5 years of experience. It offers significant ownership and the opportunity to shape a nascent but rapidly growing brand in the AI space. The role is not just about execution but also about building the foundational systems that enable the brand's scale.

Reporting Structure: The Brand Designer will likely report to a Design Lead or Head of Marketing/Brand. Close collaboration with founders is explicitly mentioned, suggesting direct access to leadership and influence on brand strategy.

Operations Impact: The Brand Designer's work directly impacts Metaview's ability to attract top talent, communicate its complex AI solutions effectively to customers, and build a recognizable and trusted brand in a competitive market. High-quality brand assets and systems are crucial for marketing campaigns, product adoption, and investor relations, all of which are key operational outcomes for a growth-stage company.

Growth Opportunities:

• Brand System Development: Opportunity to build and own core brand systems that will be used long-term, providing a significant foundation for career growth in brand strategy and management.

• Skill Specialization: Potential to deepen expertise in specific areas like motion graphics, illustration, or digital campaign design based on project needs and personal interest.

• Leadership Potential: As the company scales, there will be opportunities to mentor junior designers, lead brand initiatives, and potentially move into more senior or managerial roles within the Design or Marketing function.

• Industry Exposure: Gaining deep experience in the AI and recruiting technology sectors, a high-growth and cutting-edge industry.

📝 Enhancement Note: The role offers substantial growth potential beyond traditional design execution. The emphasis on building scalable systems and contributing to a rapidly growing brand in AI suggests opportunities for strategic development and leadership, aligning with career progression goals for ambitious operations and design professionals.

🌐 Work Environment

Office Type: Metaview operates with a hybrid model, allowing for a blend of remote work and in-office collaboration. The company mentions providing "lunch & dinner any time you're in the office," suggesting a focus on making the office a productive and engaging space for those who choose to be there.

Office Location(s): Primarily based in London, England, United Kingdom, with a focus on enabling remote work within the UK.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on "velocity" and "open communication" suggest a dynamic workspace that encourages both focused individual work and frequent team interaction.

• Tools & Technology: The company explicitly offers a budget for "AI tools & books/resources" and a "ramp card for your WFH setup," indicating a commitment to providing employees with the necessary tools for productivity and learning, both remotely and in the office.

• Team Interaction: The hybrid setup and office meal benefits are designed to foster cohesion, collaboration, and performance among team members, ensuring that remote and in-office employees feel connected.

Work Schedule: A standard 40-hour work week is implied for full-time employees. However, the company's culture of "velocity" and "learning" might suggest an environment where results and learning are prioritized, potentially allowing for some flexibility in daily schedules, provided work is completed efficiently and collaboratively.

📝 Enhancement Note: The hybrid work environment in London aims to balance flexibility with the operational need for collaboration and team cohesion. The provision of resources for both remote and in-office setups underscores the company's commitment to supporting its employees' productivity and learning, crucial for roles involving design systems and creative output.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Your application, including your resume and portfolio, will be the first step. The hiring team will assess your fit based on your creative output, brand thinking, and relevant experience.

• Screening Call: A brief introductory call with a member of the hiring team to discuss your background, interest in Metaview, and initial fit for the role.

• Design Challenge/Portfolio Presentation: You will likely be asked to present your portfolio in detail, discussing your design process, strategic thinking, and how you approach building scalable brand systems. A specific design challenge related to Metaview's brand or product might be given.

• Team Interviews: Interviews with key stakeholders, including members of the Design, Marketing, and potentially Product teams, to assess your collaboration style, cultural fit, and technical skills.

• Founder/Leadership Interview: A final conversation with one of the founders to discuss your vision for Metaview's brand, your alignment with the company's mission and values, and your potential impact.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best demonstrate your brand thinking, system design capabilities, and ability to execute high-quality work. Prioritize projects relevant to Metaview's AI/tech focus if possible.

• Tell a Story: For each project, clearly articulate the brief, your role, your strategic approach, the challenges you faced, your creative process, and the measurable impact or outcome. Use visuals effectively to support your narrative.

• Showcase Systems Thinking: Highlight projects where you developed brand systems, style guides, or toolkits. Explain how these systems enabled consistency and efficiency.

• Demonstrate Velocity & Craft: Be prepared to discuss how you balance high standards of craft with the need for speed and efficiency, especially in a startup environment.

• Tailor to Metaview: Research Metaview's current brand identity and products. Be ready to discuss your initial thoughts on how you would evolve their brand and what makes their current approach distinctive.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly understand the objectives, target audience, and constraints.

• Apply First Principles: Approach the challenge by thinking from the ground up, focusing on the core problem Metaview is trying to solve with its brand.

• Show Your Process: Document and articulate your design process clearly, even for a hypothetical challenge. This includes research, ideation, iteration, and final execution.

• Consider Scalability: Think about how your design solutions can be scaled across different platforms and applications.

📝 Enhancement Note: The interview process is designed to assess not only creative talent but also strategic thinking, operational efficiency (through process and system design), and cultural fit. A strong portfolio that demonstrates a systematic approach to brand building and a clear understanding of Metaview's mission will be critical for success.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are expected staples for graphic design, illustration, and layout.

• Figma: Highly probable as a primary tool for UI/UX design, prototyping, and collaborative design system building, especially in tech companies.

• After Effects / Motion Graphics Software: Beneficial for creating animations, motion graphics for video, and dynamic website elements.

Brand System & Asset Management:

• Digital Asset Management (DAM) Systems: While not explicitly mentioned, experience with or understanding of DAM principles is valuable for organizing and distributing brand assets at scale.

• Collaboration Platforms: Tools like Slack, Google Workspace (Docs, Slides), or Notion for communication, documentation, and cross-functional collaboration.

Website & Digital Platforms:

• CMS Knowledge: Familiarity with Content Management Systems (e.g., Webflow, WordPress, or custom solutions) could be advantageous for website updates.

• Prototyping Tools: Figma, Sketch, or Adobe XD for creating interactive mockups and prototypes.

Video Production Support:

• Storyboarding Software: Tools for visual planning of video content.

• Basic Video Editing Software: Potentially useful for simple edits or directing video production.

📝 Enhancement Note: Proficiency in core design software like Adobe Creative Suite and Figma is essential. Given the role's focus on building scalable brand systems and working with cross-functional teams, experience with collaborative design tools and an understanding of how design assets are managed and deployed across various platforms are highly valued.

👥 Team Culture & Values

Operations Values:

• Velocity: A commitment to moving quickly and learning rapidly. This translates to efficient workflows, rapid iteration, and a focus on impactful execution.

• Great Work: A dedication to high craft and quality in all outputs, ensuring that speed does not compromise excellence.

• Open and Direct Communication: A culture of transparency, providing full context to foster informed decision-making and strong collaboration.

• First-Principles Mindset: Encouraging deep problem-solving and innovation by questioning assumptions and building solutions from the ground up.

• High Agency & Low Ego: Empowering individuals to take ownership and work autonomously, while also fostering a collaborative and humble team environment.

Collaboration Style:

• Cross-functional Integration: The Brand Designer is expected to work closely with Marketing, Product Design, Video, Events, and Operations, integrating brand strategy and execution into broader company initiatives.

• Direct Feedback Loops: The emphasis on open communication suggests a culture where constructive feedback is regularly exchanged to drive continuous improvement.

• Shared Ownership: Team members are encouraged to take ownership of their work and contribute to collective goals, fostering a sense of shared responsibility for the company's success.

📝 Enhancement Note: The company culture is strongly aligned with operational efficiency and high performance, driven by principles of velocity, craft, and open communication. A Brand Designer who thrives in a fast-paced, collaborative environment and can contribute to building scalable systems will be well-suited for Metaview.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Velocity and Craft: The core challenge will be to maintain Metaview's high standards of design quality and brand distinction while operating at the company's rapid pace. This requires efficient workflows and strategic system design.

• Translating Complex AI Concepts: Effectively visualizing and communicating the intricacies of AI in recruiting to diverse audiences (customers, potential hires, investors) will be a continuous creative challenge.

• Building a Scalable Brand Identity: Establishing and evolving a brand identity that can support rapid growth and expansion across new markets and product offerings.

• Adapting to a Fast-Paced Environment: Thriving in a startup culture that prioritizes rapid learning and iteration, requiring adaptability and resilience.

Learning & Development Opportunities:

• AI & Tech Industry Immersion: Gaining deep insights into the AI and recruiting technology sectors, a rapidly evolving and influential field.

• Brand System Architecture: Developing expertise in building and managing comprehensive design systems that support organizational scale and efficiency.

• Cross-Functional Collaboration: Enhancing skills in working effectively with diverse teams (Product, Marketing, Engineering), understanding their needs and integrating design solutions.

• Strategic Brand Development: Contributing to the overarching brand strategy and vision of a high-growth tech company, potentially leading to leadership opportunities.

📝 Enhancement Note: The role presents significant opportunities for professional growth in a cutting-edge industry. The challenges are directly tied to the company's ambitious goals, offering a chance to develop strategic design thinking and operational efficiency in a high-impact environment.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving Metaview's brand identity to reflect its position at the forefront of AI in recruiting?" (Focus on first-principles, strategic thinking, and understanding the AI context.)

• "Describe a time you had to balance high-quality craft with rapid production deadlines. What was your process?" (Highlight your ability to manage velocity and quality.)

• "How do you ensure brand consistency across a wide range of touchpoints, especially in a fast-growing company with multiple teams contributing?" (Emphasize system design, toolkits, and collaboration.)

• "Walk us through a project where you developed a scalable brand system. What were the key components, and how did it benefit the organization?" (Prepare a case study demonstrating system thinking and operational impact.) Company & Culture Questions:

• "What excites you about Metaview's mission and its approach to AI in recruiting?" (Show genuine interest and research.)

• "How do you see your role contributing to Metaview's core principle of 'velocity'?" (Connect your design process to operational speed and learning.)

• "Describe your ideal collaborative environment. How do you work with product managers, engineers, and marketers?" (Demonstrate your agency and low-ego approach.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio by project, clearly outlining the problem, your solution, your process, and the results.

• Highlight Systems: Dedicate specific slides or sections to brand systems, style guides, or toolkits you've developed. Explain their structure and how they were implemented.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the effectiveness of your designs and brand initiatives.

• Discuss Process: Be ready to deep-dive into your design process for each project, explaining your decision-making rationale and how you addressed challenges.

• Tailor to Metaview: Frame your experience and examples in a way that directly addresses Metaview's needs and culture, particularly their focus on AI, velocity, and first-principles thinking.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic brand thinking, an understanding of operational efficiency through design systems, and alignment with Metaview's high-velocity, first-principles culture. Your portfolio presentation is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your online portfolio or PDF to prominently feature 3-5 projects that best showcase your brand thinking, system design capabilities, and ability to execute high-quality work in a fast-paced environment. Prioritize examples demonstrating your process for creating scalable brand assets and toolkits.

• Resume Optimization: Tailor your resume to highlight experience in brand identity development, visual storytelling, system design, and cross-functional collaboration within tech or startup settings. Use keywords from the job description such as "brand systems," "visual identity," "art direction," "typography," and "velocity."

• Interview Preparation: Prepare to articulate your design process, strategic approach to brand challenges, and how you balance craft with speed. Practice presenting your portfolio, focusing on explaining the "why" behind your design decisions and the operational impact of your work.

• Company Research: Thoroughly research Metaview, its products, current brand presence, and company culture. Understand their mission and their core operational principles like "velocity" and "first-principles mindset," and be ready to discuss how your design philosophy aligns with these.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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