Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Kenvue

Location: Summit, New Jersey, United States

Job Type: Full-Time

Category: Brand Design / Marketing Operations

Date Posted: 2026-06-03

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Conceptualize and deliver sustainable, brand-led design solutions across packaging, print, and digital touchpoints for the Self Care portfolio.

• Drive innovation in brand design by developing compelling, scalable design solutions that align with and push forward Brand World systems.

• Partner closely with Brand Design Leads, Design Project Managers, and the Design Realization team to ensure brand equity and shelf impact.

• Apply expertise in graphic design, typography, and visual identity to create resonant concepts that meet consumer needs and product performance claims.

• Identify and leverage opportunities for efficiency and innovation through the strategic application of AI tools within the design process.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities involving packaging, digital touchpoints, brand systems, and collaboration with cross-functional teams (marketers, engineers) indicate a strong connection to Marketing Operations and GTM strategy execution. The emphasis on brand equity, shelf impact, and consumer insights positions this role as crucial for translating marketing strategies into tangible brand experiences.

📈 Primary Responsibilities

• Develop standout brand design solutions for Global & NA Self Care brands, ensuring strong brand equity, shelf impact, and portfolio-wide consistency.

• Conceptualize and deliver innovative packaging design solutions that align with innovation briefs, brand vision, consumer needs, and product performance claims.

• Identify and implement opportunities for design process efficiencies and enhancements using AI tools.

• Collaborate with the Design Center of Excellence (CoE) to develop, maintain, and disseminate Brand World Guidelines and Executional Guidance via the Brand Portal.

• Apply deep knowledge of current design and branding trends, coupled with consumer insights, to generate compelling and resonant creative concepts.

• Translate marketing objectives and consumer insights into visually impactful and strategically sound design executions across various touchpoints.

• Ensure all design outputs adhere to brand guidelines, regulatory compliance (where applicable), and sustainability best practices.

• Work effectively within a hybrid work environment, balancing in-office collaboration with remote productivity.

• Present design concepts and strategic rationale clearly and compellingly to stakeholders, including marketing, R&D, and leadership.

• Manage multiple design projects simultaneously, ensuring timely delivery and high-quality execution within fast-paced, real-time environments.

📝 Enhancement Note: The responsibilities outline a role that bridges creative execution with strategic brand management and operational efficiency. The emphasis on "Brand World Systems," "Brand Portal," and "Design CoE" suggests a need for disciplined adherence to established brand frameworks while also pushing creative boundaries. The mention of AI tools points to a forward-thinking approach to design operations.

🎓 Skills & Qualifications

Education:

• A minimum of a Bachelor’s degree (or equivalent) in Graphic/Brand Design, Visual Communications, or a closely related field. Experience:

• A minimum of 2-3 years of dedicated brand design experience, with a strong preference for experience within the consumer goods sector, particularly personal care and Over-The-Counter (OTC) categories.

• Proven track record of successfully conceptualizing, developing, and delivering impactful brand design projects that have achieved market success. Required Skills:

• Graphic Design & Typography: Excellent graphic design and typographic skills, with a refined eye for hierarchy, layout, visual systems, and premium execution.

• Brand Building & Conceptualization: Strong conceptual thinking capabilities with a proven ability to build and strengthen brands, especially in CPG, personal care, and OTC categories.

• Packaging Design & Development: Demonstrated expertise in packaging design, encompassing an understanding of components, cartons, materials, decoration techniques, and production processes.

• Consumer Insights & Trends: Ability to apply deep knowledge of design and branding trends, alongside consumer insights, to create resonant and compelling concepts.

• Cross-functional Collaboration: Proven experience working collaboratively with diverse teams, including designers, packaging developers, engineers, marketers, legal/regulatory, and external agency partners.

• Communication & Presentation: Superior communication and presentation skills, with the ability to clearly and compellingly articulate design intent, strategic rationale, and project outcomes.

• Problem-Solving & Agility: Agile problem-solver adept at pivoting quickly in fast-paced, real-time environments and managing multiple priorities simultaneously.

• Sustainability Knowledge: Strong knowledge of sustainability best practices related to materials, components, cartons, and decoration methods in packaging.

• Detail Orientation: Highly detail-oriented with a meticulous approach to design execution and project management.

Preferred Skills:

• End-to-End Packaging Development: Strong understanding of the complete packaging development lifecycle, from concept to commercialization.

• Craft Excellence: Demonstrated excellence in visual identity, layout, storytelling, and overall aesthetic execution.

• Regulated Product Experience: Experience working within regulated product categories and applying compliance requirements to design solutions.

• AI Tool Proficiency: Familiarity or experience with AI tools for design ideation, automation, or efficiency enhancement.

• Brand Systems Management: Experience in developing or maintaining Brand World Guidelines and Brand Portals.

📝 Enhancement Note: The experience requirement is framed as "2-5 years" to encompass a broader range of candidates who might possess the core competencies and drive, aligning with typical industry expectations for a designer with a solid foundation and potential for growth. The emphasis on CPG, personal care, and OTC categories is crucial for candidates to highlight relevant industry experience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Design Case Studies: Showcase a minimum of 3-5 distinct brand design projects, with a strong emphasis on consumer packaged goods (CPG) or similar consumer-facing products. Each case study should clearly articulate the brand challenge, your strategic approach, the design solutions developed, and the measurable impact (e.g., shelf impact, brand equity enhancement).

• Packaging Design Focus: Include detailed examples of packaging design from concept to execution, demonstrating understanding of materials, structural considerations, print processes, and sustainability. Highlight how you translated brand strategy into effective shelf presence.

• Systemic Thinking: Demonstrate your ability to work within and contribute to brand systems. This could include examples of Brand World Guidelines, Brand Portals, or how you ensured consistency across multiple SKUs or product lines.

• Digital & Print Integration: Showcase examples of how your brand design thinking extends beyond packaging to include print collateral or digital touchpoints (e.g., web graphics, social media assets), demonstrating a holistic brand approach.

• Process Documentation: For key projects, briefly outline your design process, including research, ideation, development, and collaboration phases. Highlight how you leveraged consumer insights or market trends.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach the design process from brief to final artwork, detailing your methods for ensuring efficiency, managing feedback, and integrating with cross-functional partners.

• System Implementation: Explain your experience in contributing to or maintaining brand guidelines and digital asset management systems (like a Brand Portal), emphasizing how you ensure consistency and accessibility of brand assets.

• Measurement & Performance: Articulate how you measure the success of your design work, focusing on metrics related to brand impact, consumer perception, and commercial performance.

📝 Enhancement Note: For a Brand Designer role, a portfolio is paramount. The requirements are detailed to guide candidates in showcasing their relevant skills in CPG packaging and brand system development, crucial for this position. Emphasis on process and systemic thinking is key for operations alignment.

💵 Compensation & Benefits

Salary Range: $90,100 - $127,200 USD per year

Benefits:

• Competitive Benefit Package*

• Paid Company Holidays

• Paid Vacation

• Volunteer Time

• Learning & Development Opportunities

• Kenvuer Impact Networks Working Hours:

• Standard full-time hours (typically 40 hours per week), with potential for flexibility depending on project demands and hybrid work arrangements.

📝 Enhancement Note: The salary range provided is directly from the input data. The benefits are also directly listed. The mention of "standard full-time hours" is a general guideline, acknowledging that design roles can sometimes require additional time for creative output or project deadlines.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Health / Pharmaceuticals / FMCG (Fast-Moving Consumer Goods)

Company Size: ~22,000 employees globally. This suggests a large, established organization with robust processes and significant market presence, offering both stability and opportunities for impact.

Founded: Kenvue was formed in 2023 as a spin-off from Johnson & Johnson, inheriting over a century of heritage and iconic brands. This implies a blend of established operational excellence and the agility of a newer, independent entity focused on its core consumer health mission.

Team Structure:

• Brand Design Team: This role reports to the Director, Global Brand Design SC, and is part of the Self Care NA Brand Design function. It implies a hierarchical structure within the design department, with clear reporting lines and collaboration with Design Project Managers and the Design Realization team.

• Cross-functional Collaboration: The role necessitates close partnership with Brand Design Leads, Marketers, Packaging Developers, Engineers, and potentially legal/regulatory teams. This indicates a highly collaborative environment where design is integrated into broader product development and go-to-market strategies.

• Global vs. NA Focus: While reporting within the NA structure, the responsibility for "Global & NA Self Care brands" suggests interaction with global design centers or teams to ensure brand consistency across regions.

Methodology:

• Brand-Led Design: The core methodology emphasizes design solutions that are "brand-led," meaning they originate from and reinforce strong brand equity and vision.

• Systemic Approach: Emphasis on "Brand World systems" and "Brand Portal" highlights a structured, systematic approach to managing brand assets and ensuring consistency.

• Consumer-Centricity: Design concepts are driven by consumer needs, product performance claims, and market trends, indicating a consumer-insight-driven approach.

• Innovation & Efficiency: The role is expected to push forward brand systems and identify opportunities for efficiencies, including the use of AI tools, demonstrating a blend of creativity and operational pragmatism.

Company Website: https://www.kenvue.com/

📝 Enhancement Note: Drawing from the company description, the industry context is framed to highlight Kenvue's position as a major player with a strong heritage, influencing its operational approach and the expectations for its design team. The emphasis on "everyday care" and "iconic brands" provides context for the brand design work.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Brand Designer. It requires independent contribution and the ability to manage projects, collaborate effectively, and contribute to strategic brand initiatives. It's a key individual contributor role that bridges creative execution with operational brand management.

Reporting Structure: The Brand Designer reports to the Director, Global Brand Design SC. This indicates a clear line of reporting within the design function, with potential for interaction with various levels of marketing and product development leadership.

Operations Impact: The Brand Designer's work directly impacts the success of Kenvue's Self Care portfolio by creating visually compelling brand experiences that drive consumer engagement, shelf appeal, and ultimately, sales. By ensuring brand consistency and leveraging design for product innovation, this role contributes significantly to the commercial performance and market perception of Kenvue's brands. The focus on "brand equity" and "shelf impact" directly ties design output to revenue generation and market competitiveness.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific brand categories within the Self Care portfolio or specialize in areas like sustainable packaging design.

• Leadership Development: Potential to grow into a Senior Brand Designer role, leading larger projects, mentoring junior designers, or taking on more strategic brand stewardship responsibilities.

• Cross-functional Mobility: Exposure to marketing, product development, and innovation teams can open doors to broader roles within brand management, marketing operations, or product strategy.

• AI & Innovation: Opportunity to become a subject matter expert in leveraging AI tools for design, a highly valuable skill in the evolving operations landscape.

📝 Enhancement Note: This analysis focuses on how a Brand Designer role, especially one with operational responsibilities, contributes to business outcomes and offers pathways for professional development within a large CPG company.

🌐 Work Environment

Office Type: Hybrid work environment, requiring some in-office presence at the Summit, NJ headquarters. This suggests a blend of collaborative in-office work and focused remote work.

Office Location(s):

• Primary Location: Summit, New Jersey, USA (Kenvue Headquarters). Candidates must be able to travel to this location as required.

• Remote Possibility: While the role is hybrid, the specific days in office will likely be determined by team needs and management.

Workspace Context:

• Collaborative Hub: The office environment is expected to facilitate collaboration with design leads, project managers, marketing teams, and packaging developers, fostering idea exchange and alignment.

• Technology & Tools: Access to industry-standard design software and potentially specialized AI tools for design and automation. The environment likely supports efficient workflows for creating and managing digital assets and print-ready files.

• Cross-functional Interaction: Opportunities to engage with diverse teams, gaining broader perspectives on product development, marketing strategy, and consumer insights, which informs design decisions.

Work Schedule:

• Typically a standard 40-hour work week.

• The hybrid nature allows for some flexibility in structuring workdays, balancing in-office collaboration with remote focus time, which is beneficial for deep work required in design.

📝 Enhancement Note: The hybrid nature of the role is highlighted, emphasizing the need for both in-office collaboration and remote productivity, and defining the context for how design operations function within this setup.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your resume and portfolio by a Talent Acquisition Partner to assess basic qualifications and alignment with the role's requirements.

2. Hiring Manager Interview: A discussion with the Director, Global Brand Design SC to delve into your experience, design philosophy, conceptual thinking, and understanding of brand strategy. Expect questions about your portfolio and specific project examples.

3. Cross-functional/Team Interview: Meetings with key collaborators (e.g., Design Project Managers, Marketing representatives, Packaging Developers) to evaluate your collaboration style, communication skills, and ability to work within a team environment.

4. Design Challenge/Portfolio Presentation: A potential presentation of your portfolio, possibly including a specific design challenge or case study walkthrough. This is where you'll demonstrate your ability to articulate design rationale, process, and impact.

5. Final Interview: Potentially with senior leadership to discuss cultural fit, long-term potential, and overall alignment with Kenvue's strategic goals.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest CPG/consumer brand design projects, with a clear emphasis on packaging. Ensure each project showcases a different skill or aspect of your capabilities.

• Tell a Story: For each project, clearly articulate the brief/problem, your strategic approach, the design process, your specific contributions, and the results/impact. Use visuals effectively to support your narrative.

• Highlight Process & Rationale: Go beyond just showing pretty pictures. Explain why you made certain design decisions, referencing consumer insights, brand strategy, or market trends. Demonstrate your understanding of manufacturing limitations and sustainability.

• Showcase Systems Thinking: Include examples that demonstrate your ability to work within brand guidelines or contribute to brand systems. If you've worked with Brand Portals or similar tools, highlight this.

• Prepare for Q&A: Be ready to discuss your design choices, your process, and how you handle feedback or challenges. Anticipate questions about AI tools and sustainability.

Challenge Preparation:

• Understand the Brand: Research Kenvue's Self Care brands (Neutrogena, Aveeno, Tylenol, Listerine, etc.) and their current design language. Understand their target audiences and competitive landscape.

• Think Strategically: If given a design challenge, focus on translating business objectives and consumer needs into a strategic design brief before jumping into execution.

• Demonstrate Process: Be prepared to walk through your thought process, even if it's a hypothetical scenario. Show how you would approach problem-solving and ideation.

• Focus on Impact: Frame your solutions in terms of their potential impact on brand equity, consumer engagement, and commercial success.

📝 Enhancement Note: This section provides actionable advice tailored to a Brand Designer role, emphasizing the critical importance of a well-curated portfolio and strategic presentation of design work, including process and rationale.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite: Proficiency is essential. This includes:

  • Adobe Illustrator: For vector graphics, logos, and detailed packaging artwork.
  • Adobe Photoshop: For image manipulation, mockups, and visual concept development.
  • Adobe InDesign: For layout, typography, and creating Brand World Guidelines or print collateral.

• 3D Rendering Software (e.g., Adobe Dimension, Keyshot, Blender): Familiarity is beneficial for creating realistic packaging mockups and visualizations.

Brand & Asset Management:

• Brand Portal / Digital Asset Management (DAM) Systems: Experience working with or contributing to brand portals for guideline dissemination and asset management.

• Project Management Tools: Familiarity with tools like Asana, Trello, Jira, or Monday.com for managing design workflows, timelines, and tasks.

AI & Automation Tools:

• AI-Powered Design Tools: Experience or a strong willingness to learn and utilize AI tools for ideation, concept generation, image editing, or workflow automation. This is a key area mentioned in the responsibilities.

Collaboration & Communication:

• Microsoft Office Suite / Google Workspace: Standard productivity tools for documentation, presentations, and communication (Word/Docs, PowerPoint/Slides, Excel/Sheets).

• Communication Platforms: Proficiency with tools like Slack, Microsoft Teams, or Zoom for daily team interaction and virtual meetings.

Analytics & Reporting (Conceptual Understanding):

• While not a direct analytics role, an understanding of how design impacts metrics (e.g., shelf impact, conversion rates, brand perception) is valuable. Familiarity with how data is used to inform design decisions is a plus.

📝 Enhancement Note: This section details the expected technical toolkit for a Brand Designer, with a specific emphasis on the Adobe Creative Suite and the emerging importance of AI tools in the design process, reflecting the "operations" aspect of managing design execution efficiently.

👥 Team Culture & Values

Operations Values:

• Care & Empathy: Reflecting Kenvue's core value, this translates to understanding consumer needs and stakeholder perspectives with genuine care.

• Science & Trust: A commitment to data-driven decision-making and scientific rigor in design, ensuring that brand executions are credible and trustworthy.

• Courage & Innovation: Willingness to challenge the status quo, propose novel design solutions, and explore new technologies (like AI) to drive brand growth.

• Inclusivity & Empowerment: Valuing diverse perspectives and ensuring that all voices within the team, including those of external partners, are heard and respected.

• Efficiency & Excellence: A drive to deliver high-quality design work efficiently, optimizing processes and leveraging tools to achieve outstanding results.

Collaboration Style:

• Cross-functional Integration: Designs are not created in a vacuum. Expect a highly collaborative style where designers actively engage with marketing, R&D, packaging engineers, and regulatory teams to ensure designs are feasible, effective, and compliant.

• Feedback & Iteration: A culture that embraces constructive feedback and iterative design processes to refine concepts and achieve optimal outcomes.

• Knowledge Sharing: Encouraging the sharing of design trends, best practices, and learnings across the team and with broader stakeholders to elevate the overall design capability.

• Brand Stewardship: A collective responsibility for upholding and advancing the equity of Kenvue's iconic brands through thoughtful and consistent design application.

📝 Enhancement Note: This section translates Kenvue's stated company values into practical expectations for a Brand Designer, focusing on how these values inform daily work and collaboration within the design and operations context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The primary challenge will be to uphold the integrity and equity of established, iconic brands while pushing creative boundaries and introducing fresh, contemporary design solutions.

• Navigating Complex Stakeholder Needs: Effectively managing feedback and aligning diverse perspectives from marketing, R&D, legal, and senior leadership to achieve consensus on design direction.

• Integrating New Technologies (AI): Understanding and effectively implementing AI tools into the design workflow, ensuring they enhance, rather than detract from, creative quality and brand integrity.

• Sustainability Demands: Meeting increasing consumer and regulatory expectations for sustainable packaging solutions, which requires innovative material and design approaches.

• Fast-Paced Environment: Adapting quickly to evolving market trends, business priorities, and project timelines in a dynamic consumer goods landscape.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone specialized skills in areas like typography, packaging structure, or digital design through workshops and internal training.

• Brand Strategy Immersion: Deepening understanding of brand management, consumer insights, and marketing strategy through close collaboration with brand teams.

• Sustainability in Design: Gaining expertise in sustainable design practices and materials through dedicated training and project involvement.

• AI in Design Leadership: Becoming a go-to resource for leveraging AI tools in design, potentially leading initiatives or training others.

• Cross-Category Exposure: Learning about the nuances of different product categories within the Self Care portfolio, broadening design adaptability.

📝 Enhancement Note: This section outlines potential hurdles and significant growth avenues for the Brand Designer, framed within the context of operations and design evolution.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance maintaining brand equity with introducing a fresh, innovative design concept. What was your approach, and what was the outcome?" (Focus on your strategic thinking, rationale, and ability to navigate brand guidelines.)

• "How do you approach understanding and translating consumer insights into design solutions? Walk us through an example." (Highlight your research process, how you interpret data, and translate insights into visual elements.)

• "How would you leverage AI tools to improve the efficiency or creativity of the packaging design process for a CPG brand like Aveeno or Neutrogena?" (Be prepared to discuss specific AI applications and your understanding of their potential benefits and limitations.)

• "Describe a challenging cross-functional collaboration you experienced. How did you manage differing opinions or priorities to achieve a successful design outcome?" (Focus on your communication, negotiation, and problem-solving skills.) Company & Culture Questions:

• "What interests you about Kenvue and its portfolio of brands, particularly in the Self Care category?" (Showcase your research into the company, its brands, and your alignment with its mission.)

• "How do you see your design philosophy aligning with Kenvue's values of Care, Science, Courage, and Inclusivity?" (Connect your personal values and work style to the company's stated ethos.)

• "How do you stay updated on design trends, particularly in the CPG and personal care sectors?" (Demonstrate your commitment to continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your strategic solution, the design execution (show visuals!), and the impact/results.

• Quantify Impact: Whenever possible, use data or metrics to demonstrate the success of your designs (e.g., "increased shelf visibility by X%," "received positive consumer feedback on packaging refresh," "contributed to Y% sales lift").

• Highlight Process: Briefly explain your design process for key projects, emphasizing how you incorporated consumer insights, brand strategy, and cross-functional feedback.

• Showcase Versatility: Ensure your portfolio demonstrates a range of skills, from conceptualization to detailed execution, and across different CPG product types if possible.

• Be Ready to Discuss AI & Sustainability: Prepare to talk about how you incorporate sustainability into your designs and your thoughts on leveraging AI tools.

📝 Enhancement Note: These interview questions and preparation tips are tailored for a Brand Designer role, emphasizing strategic thinking, CPG context, and the operational aspects of design execution and collaboration.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on the Kenvue Workday portal.

• Tailor Your Resume: Highlight experience in brand design, packaging development, CPG/personal care categories, and any proficiency or interest in AI tools. Use keywords from the job description, such as "Brand World Systems," "Shelf Impact," "Sustainability," and "Cross-functional Collaboration."

• Curate Your Portfolio: Select your strongest 3-5 CPG brand design projects, emphasizing packaging. Ensure your portfolio clearly articulates the problem, your strategic approach, your design solutions, and the impact. Prepare to present this effectively.

• Prepare Your Narrative: Be ready to discuss your design process, your understanding of brand strategy, how you incorporate consumer insights, and your experience collaborating with diverse teams. Practice articulating your rationale for design decisions.

• Research Kenvue: Familiarize yourself with Kenvue's mission, values, and its key Self Care brands (Neutrogena, Aveeno, Tylenol, Listerine, etc.). Understand their current market positioning and design language.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.