Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Cyera

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Brand Design / Visual Communication

Date Posted: 2026-05-04T10:40:01

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Lead end-to-end brand design projects, from concept through execution, across digital and print formats, significantly impacting Cyera's visual storytelling and brand recognition.

• Develop and evolve Cyera’s comprehensive visual identity, encompassing typography, color systems, iconography, imagery, and illustration styles to ensure a cohesive and impactful brand presence.

• Collaborate closely with HR, Product Marketing, and UX teams to maintain brand consistency and drive creative excellence across all internal and external communications and campaigns.

• Create visually compelling assets for critical initiatives such as marketing campaigns, industry events, product launches, and company-wide communications, directly supporting business growth objectives.

📝 Enhancement Note: While the provided description is for a "Brand Designer," this output has been enhanced to align with operations-focused roles by inferring how a Brand Designer's output directly supports GTM (Go-To-Market) strategies, marketing operations, and sales enablement through consistent and compelling brand collateral. This includes emphasizing the strategic importance of visual identity in supporting business objectives and cross-functional alignment.

📈 Primary Responsibilities

• End-to-End Design Leadership: Spearhead the conceptualization, design, and execution of brand identity elements and marketing collateral across all channels, ensuring alignment with strategic business objectives and GTM initiatives.

• Visual Identity Development & Optimization: Define, evolve, and meticulously manage Cyera's core visual identity system, including typography, color palettes, iconography, illustration guidelines, and imagery standards, to foster a strong and unified brand presence.

• Cross-Functional Brand Stewardship: Partner strategically with HR, Product Marketing, UX, and other departments to champion brand consistency, provide design guidance, and ensure the highest standards of creative output across all touchpoints, including digital platforms, marketing materials, and event presence.

• Asset Creation for Strategic Initiatives: Design and produce high-impact visual assets for key GTM activities such as demand generation campaigns, product launches, sales enablement materials, and corporate events, directly contributing to market penetration and revenue objectives.

• Brand Standards Enforcement & Quality Assurance: Establish, document, and vigilantly enforce comprehensive brand guidelines across all visual communications, ensuring consistent quality, coherence, and brand integrity in every output.

• Creative Mentorship & Standard Setting: Act as a creative thought leader, inspiring fellow designers and stakeholders by setting a high standard for design excellence, providing constructive feedback, and contributing strategic design insights.

• Brand Strategy Translation: Translate overarching brand strategy and company mission into captivating and effective design experiences that resonate with target audiences and reinforce Cyera's market position.

📝 Enhancement Note: The "What You'll Do" section has been expanded to highlight the strategic impact of brand design on business objectives, GTM strategies, and cross-functional alignment, aligning it with an operations perspective.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Visual Communication, Graphic Design, or a related field, or equivalent practical experience.

Experience: Minimum of 2 years of professional experience in brand design, visual communication, or graphic design, with a proven track record demonstrated through a robust portfolio.

Required Skills:

• Brand Identity Design: Proven ability to develop and evolve comprehensive visual identity systems, including logos, typography, color palettes, and imagery.

• Proficiency in Design Software: Expert-level command of Figma, Adobe Creative Cloud Suite (Illustrator, Photoshop, InDesign), and related design tools.

• Visual Storytelling: Strong capability to translate complex concepts into compelling visual narratives across various mediums.

• Illustration Skills: Experience integrating illustration into design projects to enhance visual communication and brand aesthetic.

• Cross-Functional Collaboration: Demonstrated ability to work effectively with diverse teams (HR, Product Marketing, UX) to achieve shared goals and maintain brand consistency.

• Project Management: Excellent organizational skills with the ability to independently manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Communication Skills: Clear and concise verbal and written communication skills, with the ability to articulate design rationale and present ideas effectively to stakeholders at all levels.

Preferred Skills:

• Motion Graphics & Animation: Experience in creating dynamic visual content using motion graphics and animation techniques.

• Vendor Management: Familiarity with collaborating with external agencies or vendors to produce design assets.

• Employer Branding: Experience designing for employer branding initiatives and internal communications.

• Trend Awareness: Keen awareness of current design trends, emerging creative tools, and new techniques, with a proactive approach to learning and experimentation.

📝 Enhancement Note: The skills section has been rephrased to emphasize the application of these skills in a business context, particularly how they support marketing and GTM operations. "Visual Storytelling" and "Illustration" are highlighted for their importance in creating engaging marketing collateral.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase 3-5 detailed case studies that illustrate your end-to-end brand design process, from initial concept and strategy development to final execution and implementation.

• Brand Identity System Examples: Include examples of developed brand identity systems, demonstrating your ability to create cohesive visual languages across various applications.

• Cross-Channel Application: Present examples of brand collateral created for diverse channels, including digital (web, social media, ads), print (brochures, event materials), and potentially motion graphics.

• Problem-Solution Framework: For each case study, clearly articulate the design challenge, your strategic approach, the solutions implemented, and the measurable impact or outcomes achieved for the business.

Process Documentation:

• Brand Guideline Development: Demonstrate experience in creating comprehensive brand style guides that outline visual identity elements, usage rules, and best practices for consistent application.

• Workflow Optimization: Illustrate how you have optimized design workflows to improve efficiency, collaboration, and output quality, particularly within cross-functional team settings.

• Asset Management Strategy: Provide examples or discuss your approach to organizing and managing design assets to ensure easy accessibility and consistent brand application across the organization.

• Feedback Integration: Detail your process for incorporating feedback from stakeholders and iterating on designs to meet project requirements and business objectives.

📝 Enhancement Note: This section has been specifically tailored to the needs of a Brand Designer by focusing on the process behind design work. It emphasizes how a candidate would demonstrate their ability to manage brand systems and workflows, which is crucial for operational consistency. The "Process Documentation" subsection is designed to probe for systematic approaches to design management.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Brand Designers with 2-5 years of experience in Tel Aviv, Israel, a competitive salary range is estimated between ₪180,000 - ₪280,000 annually. This estimate considers the cost of living in Tel Aviv, the specialized skills required, and the demand for creative talent in the tech sector.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.

• Stock Options: Opportunity to participate in the company's growth and success through equity.

• Professional Development Budget: Annual allowance for courses, conferences, workshops, and certifications to foster continuous learning and skill enhancement in design and related fields.

• Generous Paid Time Off: Vacation days, sick leave, and public holidays to ensure work-life balance.

• Modern Office Environment: Access to a well-equipped, collaborative workspace in Tel Aviv.

• Team Events & Social Activities: Regular opportunities for team building and social interaction to foster a strong company culture.

• Potential for Hybrid Work Flexibility: While the role is listed as on-site, discuss potential for occasional hybrid arrangements after initial onboarding and proven performance.

Working Hours: Standard full-time working hours are approximately 40 hours per week, with flexibility to accommodate project deadlines and team collaboration needs. The role is based on-site in Tel Aviv.

📝 Enhancement Note: Salary range is estimated based on research for similar roles in Tel Aviv, Israel, considering experience level and industry. Benefits have been fleshed out with typical offerings relevant to tech companies and creative roles. The working hours are clarified to reflect the on-site nature of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: Data Security / AI Security. Cyera operates at the intersection of cutting-edge AI technology and critical data security, addressing the evolving challenges of securing data in the age of artificial intelligence. This dynamic industry demands innovation, agility, and a forward-thinking approach.

Company Size: While specific numbers vary, Cyera is a growth-stage startup, likely employing between 50-200 individuals. This size typically fosters a collaborative, fast-paced environment where individual contributions are highly visible and impactful, offering opportunities for significant influence.

Founded: Cyera was founded with a mission to redefine the security operating model for the AI era. As a relatively young company, it embodies a culture of rapid innovation, adaptability, and a strong entrepreneurial spirit, driven by a clear vision for the future of data security.

Team Structure:

• Design Team: This team is likely structured to support various creative needs, potentially with specializations in product design (UX/UI), brand design, and marketing design. The Brand Designer will be a key contributor, working closely with other designers and reporting to a Design Lead or Head of Design.

• Reporting Structure: The Brand Designer will likely report to a Design Manager or Director, who oversees the creative vision and operational execution of the design function.

• Cross-Functional Collaboration: A strong emphasis will be placed on collaboration with Product Marketing, HR, UX Design, and potentially Engineering and Sales teams to ensure brand consistency and support go-to-market strategies.

Methodology:

• Data-Driven Design: While creative, design decisions are expected to be informed by market insights, user feedback, and business objectives, ensuring that visuals serve a strategic purpose.

• Agile Development & Iteration: The company likely employs agile methodologies, requiring designers to be adaptable, responsive to feedback, and capable of iterating quickly on creative concepts.

• Brand Consistency & Governance: A systematic approach to maintaining brand integrity across all touchpoints, with clear guidelines and review processes.

Company Website: www.cyera.com

📝 Enhancement Note: This section infers company culture and team structure based on Cyera's industry (AI Security startup) and the nature of the Brand Designer role. It highlights the fast-paced, innovative environment typical of such companies and emphasizes the collaborative nature required for brand consistency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level individual contributor, focusing on specialized brand design execution. It requires a solid foundation in design principles and practical experience, with the expectation of taking ownership of projects and contributing to the strategic direction of the brand's visual identity.

Reporting Structure: The Brand Designer will report to a Design Lead or Manager. This structure provides mentorship and oversight while allowing for significant autonomy in day-to-day design tasks and project execution. Collaboration will extend across various departments, including Product Marketing, HR, and UX.

Operations Impact: The Brand Designer's impact is critical in shaping Cyera's external perception and internal cohesion. By delivering compelling visuals for marketing campaigns, product launches, and employer branding, the designer directly influences brand recognition, customer acquisition, talent attraction, and overall market positioning. High-quality brand assets are essential for effective GTM strategies and sales enablement.

Growth Opportunities:

• Senior Brand Designer/Art Director: Progression to a more senior role with increased strategic input, leadership over larger design projects, and potentially direct mentorship of junior designers.

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI design for marketing, or employer branding, becoming a subject matter expert.

• Cross-Functional Skill Development: Gaining exposure to marketing strategy, product development, and HR initiatives, allowing for a broader understanding of business operations and the application of design within them.

• Leadership in Brand Strategy: As the company grows, there may be opportunities to contribute more significantly to the overarching brand strategy and visual direction.

📝 Enhancement Note: This analysis focuses on how a Brand Designer's role contributes to "operations" in a broader sense (GTM, marketing, HR) and outlines typical career progression within a design function in a tech company. The "Operations Impact" section specifically connects design output to business metrics and GTM success.

🌐 Work Environment

Office Type: Cyera likely offers a modern, open-plan office environment designed to foster collaboration and innovation. This type of workspace is common in tech startups, encouraging interaction and spontaneous idea exchange.

Office Location(s): The primary office is located in Tel Aviv-Yafo, Israel. This vibrant city is a major hub for technology and innovation, offering a dynamic professional ecosystem and excellent accessibility through public transportation.

Workspace Context:

• Collaborative Spaces: The office will feature dedicated areas for team meetings, brainstorming sessions, and informal discussions, facilitating seamless collaboration between the design team and other departments.

• Technology & Tools: Employees will have access to up-to-date hardware, software, and design tools necessary for high-quality creative work, including powerful workstations and multiple displays.

• Team Interaction: The on-site nature of the role ensures regular face-to-face interaction with colleagues, fostering strong working relationships and a cohesive team dynamic, which is beneficial for design feedback and alignment.

Work Schedule: The role is based on-site in Tel Aviv, with a standard full-time schedule of approximately 40 hours per week. While the core hours are fixed, there may be some flexibility to accommodate project deadlines, creative workflows, and team needs, especially during critical campaign launches or product releases.

📝 Enhancement Note: The description of the work environment is inferred based on typical startup office setups in tech hubs like Tel Aviv, emphasizing collaborative design spaces and access to necessary tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A brief call with a recruiter to assess basic qualifications, experience alignment, and cultural fit.

• Portfolio Review & Design Challenge: A dedicated session to present your portfolio, discuss your design process, and potentially complete a short, focused design exercise relevant to Cyera's brand or a specific marketing challenge. This stage heavily evaluates your strategic thinking and creative execution.

• Team/Hiring Manager Interview: A more in-depth conversation with the Design Lead or Hiring Manager to discuss your experience, approach to brand design, collaboration style, and how you align with the team's goals and Cyera's mission.

• Cross-Functional Stakeholder Interview: An interview with representatives from teams you'd collaborate with closely (e.g., Product Marketing, HR) to assess your ability to understand business needs and communicate design solutions effectively.

• Final Interview: Potentially a conversation with a senior leader to finalize the decision and discuss cultural alignment and long-term potential.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase your expertise in brand identity, visual storytelling, and cross-channel design. Prioritize projects that demonstrate problem-solving and strategic thinking.

• Structure Your Narrative: For each project, clearly articulate the brief, your role, the challenges faced, your design process and rationale, and the final outcomes or impact. Use visuals effectively to support your story.

• Highlight Process & Iteration: Be prepared to discuss your thought process, how you iterated on designs, and how you incorporated feedback. This demonstrates your adaptability and understanding of the design lifecycle.

• Showcase Brand System Expertise: If applicable, include examples of how you've built or evolved brand identity systems, including style guides and asset management.

• Tailor to Cyera: Research Cyera's current brand and marketing efforts. Consider how your portfolio can demonstrate an understanding of their industry (AI Security) and how you can contribute to their visual language.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly analyze the prompt, target audience, and objectives. Ask clarifying questions if needed.

• Focus on Strategy: Demonstrate a clear strategic approach. How does your design solve the problem or meet the objective? What is the underlying rationale?

• Time Management: Allocate your time effectively between concept development, execution, and presentation.

• Presentation Skills: Practice presenting your work clearly and concisely, highlighting key design decisions and their impact. Be ready to articulate your rationale and answer questions thoughtfully.

📝 Enhancement Note: This section provides actionable advice tailored to a Brand Designer role, focusing on portfolio presentation, design challenges, and interview strategies that align with evaluating creative and strategic capabilities.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and creating design systems. Proficiency in creating components, auto-layout, and collaborative editing is expected.

• Adobe Creative Cloud:

  • Illustrator: For vector graphics, logo design, and complex illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.
  • InDesign: For layout design of print materials such as brochures, reports, and event collateral.

Visual Storytelling & Motion Tools (Preferred):

• After Effects: For motion graphics, animation, and creating dynamic visual content.

• Premiere Pro: For video editing and integrating motion graphics into video assets.

Asset Management & Collaboration:

• Cloud Storage Solutions: (e.g., Google Drive, Dropbox, OneDrive) for organizing and sharing design assets.

• Project Management Software: (e.g., Asana, Jira, Trello) for tracking design projects and deadlines.

• Communication Platforms: (e.g., Slack, Microsoft Teams) for real-time team collaboration.

📝 Enhancement Note: This section focuses on the specific software and tools critical for a Brand Designer, categorizing them by primary function and noting which are preferred. This is crucial for candidates to understand the technical environment they will be working in.

👥 Team Culture & Values

Operations Values:

• Innovation & Boldness: Cyera prioritizes pushing boundaries in AI security. For designers, this translates to exploring creative solutions that are not only visually appealing but also strategically impactful and forward-thinking.

• Collaboration & Teamwork: The company emphasizes a strong "teamwork" ethos. Designers are expected to collaborate effectively across departments, share ideas openly, and contribute to a supportive and inclusive work environment.

• Agility & Adaptability: In a fast-paced tech startup environment, designers must be agile, able to pivot quickly based on feedback or changing business needs, and comfortable working in iterative cycles.

• Impact & Ownership: Designers are encouraged to take ownership of their projects, understand their contribution to business objectives, and strive for measurable impact through their creative work.

• Data-Driven Creativity: While creativity is key, design decisions should ideally be informed by data, user insights, and market understanding to ensure effectiveness.

Collaboration Style:

• Cross-Functional Integration: The design team actively collaborates with Product Marketing, HR, and UX to align visual messaging with broader company goals and ensure a unified brand experience.

• Feedback-Driven Iteration: A culture of constructive feedback is encouraged, where designers provide and receive input openly to refine creative output and ensure strategic alignment.

• Knowledge Sharing: Designers are likely encouraged to share best practices, new techniques, and inspiration within the team and across departments to foster continuous learning and elevate the overall quality of creative work.

📝 Enhancement Note: This section interprets Cyera's stated values through the lens of a Brand Designer's role, focusing on how creative professionals embody and contribute to these values within the company's operations and collaborative structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Evolving Needs: Maintaining a cohesive brand identity across diverse marketing initiatives, product updates, and internal communications while adapting to new trends and business objectives.

• Rapid Pace of a Startup: Navigating the fast-paced, often unpredictable environment of a growing tech company, requiring quick turnarounds and adaptability to shifting priorities.

• Translating Complex Technical Concepts: Visually communicating sophisticated AI and data security concepts in an accessible and compelling manner for various audiences.

• Managing Stakeholder Expectations: Effectively communicating design rationale and managing feedback from diverse stakeholders with varying perspectives and priorities.

Learning & Development Opportunities:

• Deepening Expertise in AI/Tech Branding: Gaining specialized knowledge in designing for the AI and cybersecurity sectors, understanding industry-specific visual language and communication needs.

• Expanding Skillset: Opportunities to develop skills in areas like motion graphics, UI design for marketing platforms, or advanced employer branding strategies through training and project experience.

• Strategic Design Influence: Growing from execution-focused tasks to contributing more significantly to strategic brand planning and direction as the company scales.

• Mentorship: Learning from experienced design leaders and potentially mentoring junior designers as the team expands.

📝 Enhancement Note: This section identifies potential challenges specific to a Brand Designer role within a tech startup and outlines growth pathways that are relevant to career development in the design and operations fields.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance maintaining brand consistency with introducing a fresh visual concept. How did you approach it?" (Assesses strategic thinking, brand stewardship)

• "How do you ensure your designs effectively communicate complex technical information, such as AI security concepts, to a non-technical audience?" (Evaluates communication and conceptualization skills)

Company & Culture Questions:

• "Based on your understanding of Cyera and the AI security market, what opportunities do you see for enhancing our brand's visual communication?" (Tests research, strategic insight, and cultural fit)

• "How do you approach collaboration with teams like Product Marketing or HR, especially when there are differing opinions on design direction?" (Assesses teamwork and stakeholder management)

Portfolio Presentation Strategy:

• Start with the "Why": Begin each project by clearly stating the business objective or problem you were solving.

• Showcase Your Process: Detail your thought process, research, sketches, and iterations. Explain why you made certain design decisions.

• Quantify Impact (If Possible): If you have data on the success of your designs (e.g., increased engagement, improved conversion rates), present it.

• Highlight Brand System Thinking: Emphasize your ability to create and manage cohesive brand elements.

• Be Ready for Questions: Anticipate questions about your tools, techniques, challenges, and how your work aligns with business goals.

📝 Enhancement Note: These interview questions and preparation tips are tailored to a Brand Designer role, focusing on their ability to execute strategically, collaborate effectively, and contribute to the company's overall brand and operational success.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the Comeet application link provided.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest brand identity projects, visual storytelling examples, and any work relevant to technology or B2B audiences. Ensure it clearly demonstrates your process and strategic thinking.

• Resume Optimization: Tailor your resume to highlight your 2+ years of professional experience in brand design, proficiency in Figma and Adobe Creative Cloud, and any experience in fast-paced or startup environments. Quantify achievements where possible.

• Prepare Your Narrative: Practice articulating your design process, rationale behind key decisions, and how your work has contributed to business objectives during your portfolio presentation.

• Research Cyera: Thoroughly understand Cyera's mission, products, target market, and current brand presence. Consider how your design skills can best support their GTM strategies and overall business goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions, especially regarding specific compensation, benefits, and day-to-day responsibilities.