Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Clio

Location: Burnaby, British Columbia, Canada; Vancouver, British Columbia, Canada; Toronto, Ontario, Canada; Calgary, Alberta, Canada

Job Type: FULL_TIME

Category: Creative & Design / Marketing

Date Posted: 2026-06-18

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal for shaping and advancing Clio's visual brand identity across all global touchpoints, focusing on conceptual design and meticulous execution.

• The Brand Designer will own the end-to-end creative process for design projects, from initial brief interpretation to final quality assurance, ensuring brand consistency and strategic alignment.

• Key responsibilities include developing net-new visual identities and robust design systems for Clio's sub-brands, contributing to a growing portfolio of distinct brand expressions.

• The position demands a blend of creative vision and production efficiency, requiring expertise in industry-standard design tools and a proactive approach to leveraging emerging AI design technologies.

📝 Enhancement Note: While the job title is "Brand Designer," the responsibilities and required skills suggest a strong focus on GTM (Go-To-Market) creative execution and Brand Operations within a marketing context. The emphasis on "production-forward role with real conceptual scope" and "owning the full arc, not just the handoff" indicates a need for a designer who can translate strategic brand direction into tangible marketing assets and campaigns efficiently. The mention of "demand gen" and "campaign needs" further solidifies this GTM alignment.

📈 Primary Responsibilities

• Conceptualize and execute compelling brand design solutions across a diverse range of channels, including advertising, social media campaigns, case studies, presentations, and experiential marketing initiatives.

• Take full ownership of design projects from the initial brief to final delivery, ensuring all creative outputs are strategically sound, on-brand, and meet project objectives.

• Actively contribute to the extension and evolution of Clio's overarching visual brand system, ensuring consistency while strategically pushing creative boundaries.

• Develop and implement net-new visual identities and comprehensive design systems for Clio's emerging sub-brands, ensuring a cohesive and scalable brand architecture.

• Provide critical design support for a wide array of communication and campaign needs, specifically supporting marketing, demand generation efforts, and event activations.

• Collaborate closely with Creative Team Leads and cross-functional stakeholders (e.g., Marketing, Product Marketing) to deliver polished, on-brand work efficiently within a fast-paced environment.

• Ensure meticulous attention to detail in all design outputs, maintaining high craft standards regardless of project scale or complexity.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can manage multiple workstreams and deliver high-quality creative assets under pressure. The emphasis on "brand standards," "evolving the work," and "developing net-new visual identities" points to a role that requires both tactical execution and strategic brand stewardship.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for mid-level design roles. Equivalent practical experience will also be considered.

Experience: 3–5 years of dedicated brand design experience, ideally within a creative agency setting or a fast-paced in-house creative team. Proven track record of successfully managing design projects from concept to completion.

Required Skills:

• Demonstrated expertise in brand systems development and multi-channel execution, as evidenced by a strong portfolio.

• Advanced proficiency in Figma for collaborative design workflows and prototyping.

• Mastery of the Adobe Creative Cloud suite, including Illustrator, InDesign, and Photoshop, for detailed asset creation and production.

• Experience and comfort with AI design tools such as Midjourney, Krea, or similar, integrating them into the creative workflow for concept generation and asset enhancement.

• Exceptional storyboarding and visual storytelling capabilities, with the ability to articulate and pitch design concepts effectively before pixel-perfect execution.

• Strong communication and interpersonal skills, enabling effective collaboration with creative leads and cross-functional stakeholders.

• Excellent prioritization and project management abilities, capable of managing multiple concurrent workstreams without compromising quality or deadlines.

• A keen eye for detail and a commitment to maintaining high craft standards in all design outputs. Preferred Skills:

• Experience in building or significantly extending large-scale brand design systems.

• Background in SaaS, legal tech, or other complex, regulated industries, demonstrating an understanding of nuanced brand communication.

• Familiarity with presentation design tools such as Keynote and Google Slides, with an ability to create compelling executive and event presentations.

• A strong, opinionated understanding of typography and its application in brand building.

📝 Enhancement Note: The "preferred skills" highlight a desire for a candidate who can operate at a strategic level within the brand framework, particularly in complex industries. The emphasis on typography and presentation design suggests the need for a designer who can contribute to high-level corporate communications and brand storytelling.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a breadth of brand design work, including examples of developed brand systems, integrated campaign executions, and multi-channel asset creation.

• Demonstrate the ability to conceptualize and execute net-new visual identities and design systems for sub-brands, illustrating your process and outcomes.

• Include case studies that highlight your role in taking projects from initial brief through final Quality Assurance (QA), emphasizing ownership and end-to-end responsibility.

• Showcase examples of how you've pushed brand standards forward while maintaining overall brand consistency, demonstrating strategic creative thinking.

• Evidence of work across various channels, such as advertising, social media, presentations, and experiential design, is crucial. Process Documentation:

• Illustrate your design process, from brief interpretation and concept development to execution and final asset delivery, highlighting efficiency and quality checkpoints.

• Detail your approach to extending and evolving existing brand guidelines, including how you maintain consistency and introduce innovation.

• Showcase your methodology for developing and documenting new design systems, ensuring scalability and ease of use for other teams.

• Provide examples of how you collaborate with cross-functional stakeholders to gather requirements, present concepts, and incorporate feedback.

📝 Enhancement Note: For a brand design role, the portfolio is paramount. The requirements emphasize not just the final output but also the designer's process, strategic thinking, and ability to manage projects holistically. This suggests that interviewers will look for evidence of problem-solving, strategic brand alignment, and efficient workflow management.

💵 Compensation & Benefits

Salary Range: The expected salary range for this role in CAD is:

• Entry Midpoint: $71,500 CAD

• Midpoint: $84,100 CAD

• Top of Band: $96,700 CAD

Explanation: This range is based on the provided information and industry benchmarks for a Brand Designer with 3-5 years of experience in major Canadian metropolitan areas like Toronto, Vancouver, and Calgary. The midpoint is typically where experienced individuals are hired, with room for growth within the band based on performance. The final offer will be influenced by geographical region, specific experience, and skillset.

Benefits:

• Competitive, equitable salary: Aligned with market standards and internal equity.

• Top-tier health benefits: Comprehensive coverage including medical, dental, and vision insurance.

• Hybrid work environment: Expectation to be in the office a minimum of twice per week in local Clio offices (Vancouver, Calgary, Toronto).

• Flexible time off policy: Encouraged to take 20 days off annually.

• Annual counseling benefit: $2,000 allowance for mental health support.

• RRSP matching and RESP contribution: Financial planning support for retirement and education savings.

• Clioversary recognition program: Special acknowledgement and rewards at key employment milestones (3, 5, 7, and 10 years).

Working Hours: Standard full-time hours, typically around 40 hours per week. The hybrid work model allows for flexibility in scheduling, with an expectation of in-office presence on designated days.

📝 Enhancement Note: The salary band is provided with clear explanations for its structure and how it relates to experience and performance. The benefits package is robust, reflecting a commitment to employee well-being and financial security, which is attractive for mid-level professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Clio operates in the Legal Tech industry, specifically as a leader in legal AI technology. This sector requires a high degree of professionalism, security consciousness, and an understanding of complex regulatory environments. The company also has a strong focus on improving access to justice.

Company Size: Clio is a significant player in its field, indicated by its global presence and extensive employee base (though exact numbers aren't provided here, the range of offices and the nature of its operations suggest a mid-to-large-sized organization). This size implies structured processes, opportunities for specialization, and cross-functional collaboration.

Founded: Clio was founded with the mission to transform the legal experience by empowering legal professionals. Its history is rooted in innovation and a drive to improve the lives of those in the legal industry, which likely fosters a culture of continuous improvement and forward-thinking.

Team Structure:

• The Creative team is likely a central function within Marketing or a dedicated Brand department, comprising various design specialists (Brand, Product, UI/UX) and potentially content creators or copywriters.

• Reporting lines will likely go up to a Creative Director or Head of Brand/Marketing, with clear collaboration pathways to marketing strategists, demand generation teams, and product marketing.

• Cross-functional collaboration is essential, with designers working closely with marketing managers, product teams, sales enablement, and potentially engineering or operations for asset integration. Methodology:

• Data Analysis & Insights: Design decisions are likely informed by market research, user feedback, and campaign performance data to ensure creative effectiveness and ROI.

• Workflow Planning & Optimization: The emphasis on "production-forward" and "owning the full arc" suggests a structured workflow for design projects, prioritizing efficiency and clear communication.

• Automation & Efficiency: The explicit mention of AI design tools indicates a proactive approach to leveraging technology for faster ideation and asset creation, aiming for greater operational efficiency.

Company Website: https://www.clio.com/

📝 Enhancement Note: Understanding Clio's position as a legal AI leader is crucial. This context implies a need for design that is professional, trustworthy, and capable of communicating complex services clearly. The company culture likely values innovation, efficiency, and a mission-driven approach to improving professional lives.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Brand Designer role. It signifies a professional who has moved beyond entry-level tasks and can independently manage significant design projects, contribute strategically to brand evolution, and mentor junior designers if applicable. The role requires a blend of strong execution skills and conceptual thinking.

Reporting Structure: The Brand Designer will report to a Creative Team Lead or a higher-level design manager within the Creative or Marketing department. They will collaborate extensively with peers within the creative team and stakeholders across various departments.

Operations Impact: The Brand Designer's work directly impacts Clio's external perception, brand recognition, and effectiveness of marketing campaigns. High-quality visual assets are critical for lead generation, customer acquisition, and reinforcing brand trust – all key GTM objectives. Their contributions are essential for communicating value propositions clearly and compellingly to target audiences.

Growth Opportunities:

• Brand System Specialization: Opportunity to deepen expertise in building and scaling complex brand design systems, potentially leading to a Senior Brand Designer or Brand System Lead role.

• Creative Leadership: Potential progression into a Creative Lead or Art Director position, overseeing specific projects or teams and contributing more significantly to creative strategy.

• Industry Expertise: Developing specialized knowledge within Legal Tech can open doors to leadership roles within that niche or related technology sectors.

• Cross-functional Skill Development: Exposure to marketing strategy, demand generation, and product marketing can broaden skill sets for future roles in integrated marketing or brand management.

📝 Enhancement Note: This role is positioned for growth, offering a clear path from mid-level execution to more strategic brand leadership. The emphasis on AI tools and complex industries suggests opportunities to develop cutting-edge skills relevant to future design trends.

🌐 Work Environment

Office Type: Clio operates a hybrid work environment, with an expectation for local employees (in Vancouver, Calgary, Toronto) to be in the office a minimum of twice per week. This suggests a modern office setup designed to facilitate collaboration, innovation, and team cohesion.

Office Location(s): The role is available in Burnaby, Vancouver, Toronto, and Calgary, Canada. These are significant metropolitan hubs, offering access to talent, amenities, and a vibrant professional community. Specific office details regarding accessibility and amenities would be available upon inquiry.

Workspace Context:

• The office environment is likely designed to foster collaboration and creativity, with spaces conducive to brainstorming sessions and team meetings, essential for a hybrid setup.

• Access to necessary design tools and technology, including the Adobe Creative Cloud and Figma, will be standard. The company's embrace of AI tools suggests an environment that values technological advancement and efficiency.

• Opportunities for direct interaction with the Creative team, marketing professionals, and other cross-functional colleagues will be frequent, supporting knowledge sharing and integrated project execution.

Work Schedule: The standard work schedule is full-time, around 40 hours per week. The hybrid model offers flexibility, allowing employees to balance in-office collaboration with remote work, catering to individual productivity needs while ensuring team connectivity.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, requiring a candidate who can thrive in both remote and in-office settings. The expectation of being in the office twice a week highlights the company's value for in-person collaboration and team building.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submit resume and portfolio. The portfolio will be assessed for craft, strategic thinking, range, and alignment with Clio's brand aesthetic and needs. Focus on case studies that demonstrate end-to-end project ownership.

• Screening Call: A brief conversation with a recruiter or hiring manager to assess initial fit, understand your experience, and discuss the role in more detail. Be prepared to articulate your interest in Clio and the Brand Designer position.

• Design Challenge/Assignment: You may be asked to complete a take-home design exercise or a live working session focused on a specific brand challenge relevant to Clio. Prepare to apply your skills in Figma and Adobe Creative Cloud, and potentially demonstrate your approach with AI tools.

• Team/Stakeholder Interviews: Interviews with members of the Creative team and key cross-functional stakeholders (e.g., Marketing Managers, Product Marketers). These will delve into your design process, collaboration style, and problem-solving abilities.

• Final Interview: Potentially with a senior leader (e.g., Head of Marketing, Creative Director) for final assessment of cultural fit, strategic alignment, and overall candidacy.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the required skills (brand systems, multi-channel execution, AI tool usage, end-to-end ownership).

• Tell a Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, solutions implemented, and measurable outcomes or impact. Use concise, impactful language.

• Showcase Craft and Concept: Demonstrate both your technical proficiency (Figma, Adobe CC) and your ability to develop strong creative concepts and strategic brand direction.

• Highlight AI Integration: If applicable, clearly show how you've used AI tools (Midjourney, Krea) in your process and the benefits they brought.

• Tailor to Clio: If possible, include a project that shows your understanding of brand design within the SaaS or Legal Tech space, or a hypothetical concept for Clio itself.

Challenge Preparation:

• Understand Clio's Brand: Thoroughly review Clio's website, marketing materials, and any available brand guidelines. Identify their current visual identity, tone, and key messaging.

• Practice Problem-Solving: Be ready to tackle a hypothetical design brief. Think about how you would approach translating a business objective into a visual solution.

• Articulate Your Process: Be prepared to walk through your thought process step-by-step, explaining the rationale behind your design decisions.

• Time Management: If it's a timed challenge, practice managing your time effectively to deliver a polished outcome within the given constraints.

📝 Enhancement Note: This section provides a structured approach to the application process, offering actionable advice for portfolio creation and interview preparation. The emphasis on case studies and demonstrating end-to-end ownership is critical for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and maintaining design systems. Proficiency is a core requirement.

• Adobe Creative Cloud:

  • Illustrator: For vector graphics, logos, and detailed illustrations.
  • InDesign: For layout design, presentations, and multi-page documents.
  • Photoshop: For image manipulation, digital assets, and mockups.

• AI Design Tools:

  • Midjourney, Krea, or similar: Expected to be used for concept generation, mood boards, and potentially asset creation, demonstrating an embrace of modern design workflows.

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts metrics is key. Familiarity with tools used for tracking campaign performance (e.g., Google Analytics, marketing automation platform dashboards) can be beneficial for understanding design effectiveness.

CRM & Automation: Understanding how brand assets are deployed within marketing automation platforms or CRM systems (e.g., Salesforce, HubSpot) may be helpful for context, though direct proficiency is not a primary requirement.

Presentation Tools:

• Keynote / Google Slides: Preferred for creating polished presentations for internal stakeholders and executive reviews.

📝 Enhancement Note: The listed tools are standard for a Brand Designer, with a strong emphasis on Figma and the Adobe suite. The inclusion of AI design tools highlights Clio's commitment to leveraging modern technology for increased efficiency and creative exploration.

👥 Team Culture & Values

Operations Values:

• Craft & Craftsmanship: A deep commitment to high-quality design execution, meticulous attention to detail, and a passion for visual excellence.

• Collaboration & Partnership: Valuing teamwork, open communication, and the ability to work effectively with diverse stakeholders across the organization.

• Innovation & Adaptability: Embracing new technologies (like AI), creative approaches, and evolving brand strategies to stay ahead.

• Impact & Purpose: A drive to create design that not only looks good but also achieves business objectives and contributes to Clio's mission of transforming the legal experience.

• Efficiency & Agility: A pragmatic approach to design production, enabling the delivery of polished work at pace without compromising quality.

Collaboration Style:

• Cross-functional Integration: Actively engaging with marketing, product, and other teams to ensure design solutions are strategically aligned and meet diverse needs.

• Constructive Feedback Culture: Open to receiving and providing constructive feedback to continuously improve creative output and team processes.

• Knowledge Sharing: A willingness to share design best practices, learnings, and insights within the creative team and across the broader organization.

📝 Enhancement Note: The emphasis on "craft," "innovation," and "impact" suggests a dynamic and results-oriented creative environment. Candidates should be prepared to demonstrate how they embody these values in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Standards with Innovation: Effectively evolving Clio's visual identity while maintaining consistency and brand recognition across all touchpoints. This requires strategic thinking and a deep understanding of brand architecture.

• Navigating a Fast-Paced Environment: Delivering high-quality creative assets consistently under tight deadlines for various marketing and demand generation initiatives.

• Adapting to Evolving Technologies: Staying current with advancements in design software, AI tools, and digital marketing trends to ensure Clio's brand remains modern and competitive.

• Multi-Brand Management: Developing and maintaining distinct yet cohesive visual identities for Clio's core brand and its growing portfolio of sub-brands.

Learning & Development Opportunities:

• Advanced Design System Development: Opportunities to contribute to and potentially lead the evolution of Clio's comprehensive design system, gaining expertise in scalable brand architecture.

• AI in Design Workshops/Training: Access to training and resources to deepen proficiency in leveraging AI tools for creative ideation and asset production.

• Industry Exposure: Potential for participation in relevant design conferences, workshops, or webinars focusing on branding, digital design, and marketing within the SaaS/Legal Tech space.

• Mentorship & Career Pathing: Opportunities for mentorship from senior design leaders and clear pathways for career progression within Clio's creative or marketing departments.

📝 Enhancement Note: This section highlights that the role offers significant opportunities for professional development in a rapidly evolving field. Candidates looking to grow their skills in brand systems, AI integration, and strategic design will find this role appealing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance maintaining strict brand guidelines with the need to push creative boundaries. How did you approach it, and what was the outcome?"

  • Preparation: Prepare a specific example showcasing your strategic thinking in brand evolution. Focus on your process for understanding brand architecture, stakeholder alignment, and how you measured success.

• "How do you approach developing a net-new visual identity for a sub-brand? Walk us through your process from initial brief to final assets."

  • Preparation: Be ready to detail your methodology for identity creation, including research, concept development, mood boards, logo design, color palettes, typography, and system documentation.

• "Given Clio's mission, how would you ensure our brand design effectively communicates trust and innovation to legal professionals?"

  • Preparation: Research Clio's current brand, target audience, and industry challenges. Articulate how visual elements can convey professionalism, reliability, and forward-thinking solutions.

Company & Culture Questions:

• "What interests you about Clio's mission and our position in the Legal Tech industry?"

  • Preparation: Research Clio's impact, values, and recent news. Connect your personal values and career aspirations to the company's mission.

• "How do you approach collaboration within a hybrid work environment, especially with cross-functional teams?"

  • Preparation: Discuss your experience with collaborative tools (Figma, Slack, etc.) and your strategies for clear communication, feedback, and project alignment in a hybrid setting.

• "Describe a challenging design project where you had to manage multiple stakeholders with competing priorities. How did you navigate this?"

  • Preparation: Use the STAR method (Situation, Task, Action, Result) to detail a complex project, emphasizing your communication, negotiation, and problem-solving skills.

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (brand systems, campaigns) or by demonstrating end-to-end ownership. Start with your strongest, most relevant work.

• Quantify Results: Where possible, include metrics or qualitative feedback that demonstrate the impact of your design work (e.g., increased engagement, improved brand perception, campaign performance).

• Highlight Process: For each key project, briefly walk through your design process, the challenges you overcame, and the rationale behind your key decisions.

• Showcase AI Integration: Clearly indicate where and how you utilized AI tools, explaining the benefit they brought to the project (e.g., faster ideation, unique visual styles).

• Engage and Converse: Present your portfolio as a conversation, not a lecture. Be prepared to answer questions about your work and adapt your presentation based on the interviewer's interest.

📝 Enhancement Note: The interview preparation section provides specific, actionable advice tailored to a Brand Designer role, with a focus on portfolio presentation and strategic thinking relevant to Clio's industry and operational context.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided Workday link, ensuring all required fields are completed accurately.

• Customize Your Resume: Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "Brand Design," "Figma," "Adobe Creative Cloud," "Design Systems," "Multi-channel Execution," and "AI Design Tools." Quantify achievements whenever possible.

• Curate and Refine Your Portfolio: Select 3-5 of your most relevant and impactful projects that showcase your skills in brand system development, multi-channel execution, and end-to-end project ownership. Ensure clear case studies explaining your process, role, and results.

• Prepare Your Presentation Narrative: Practice walking through your portfolio with a focus on articulating your design process, strategic thinking, and the impact of your work. Be ready to discuss how you leverage tools like Figma and AI.

• Research Clio Thoroughly: Understand Clio's mission, brand, industry position, and recent developments. Prepare to discuss why you are a good cultural fit and how your design skills can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.