Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Artemis

Location: New York City, New York, United States

Job Type: FULL_TIME

Category: Brand & Marketing Design

Date Posted: May 18, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping and evolving the Artemis brand system across all touchpoints, from digital platforms to physical event experiences.

• The Brand Designer will be responsible for creating original illustration work, developing a distinctive visual language that differentiates Artemis in the competitive AI-driven defense market.

• A key aspect involves designing impactful physical brand presences, such as conference booths and trade show setups, translating the brand into tangible, experiential environments.

• This position requires close collaboration with marketing, product, and sales teams to ensure design initiatives are strategically aligned and contribute to tangible business outcomes, emphasizing a GTM (Go-to-Market) design perspective.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities heavily lean into GTM strategy and execution through design, especially in event marketing and collateral creation. The "Experiential Design" and "Partner with marketing, product, and sales" points highlight a strategic GTM function.

📈 Primary Responsibilities

• Develop and maintain the Artemis brand system, ensuring consistent application across digital, print, and experiential channels, serving as a key component of the GTM strategy.

• Produce original illustrations that define and elevate the Artemis visual identity, creating a unique and memorable brand aesthetic for the cybersecurity sector.

• Design and execute immersive event experiences, including conference booths and trade show activations, to drive brand awareness and lead generation within GTM initiatives.

• Create a wide range of marketing collateral, encompassing digital ads, social media content, email campaigns, web assets, presentations, promotional items, and signage, all supporting GTM efforts.

• Collaborate closely with marketing, product, and sales teams to ensure design strategies are seamlessly integrated with overall business objectives and GTM plans.

• Craft compelling multi-media narratives that effectively communicate the Artemis brand story and value proposition to diverse audiences.

• Continuously refine and optimize the company website and other digital platforms to accurately reflect brand positioning and enhance user engagement.

• Establish and disseminate brand guidelines, templates, and toolkits to empower internal teams to produce on-brand content consistently, supporting scaled GTM operations.

• Contribute to product design efforts where brand intersects with user interface (UI) and user experience (UX), ensuring a cohesive brand journey.

• Analyze brand performance metrics, extract actionable insights, and leverage them to drive continuous improvement in design strategies and GTM effectiveness.

• Act as a champion for design excellence and creative ambition across the Artemis organization, fostering a culture that values impactful visual communication.

📝 Enhancement Note: The responsibilities clearly indicate a role that goes beyond purely aesthetic design, focusing on strategic brand application that directly supports GTM objectives such as lead generation, brand awareness, and sales enablement.

🎓 Skills & Qualifications

Education:

Experience:

• A minimum of 5 years of professional experience in brand design, with a proven track record of developing and executing comprehensive brand systems.

Required Skills:

• Brand System Development: Expertise in creating, evolving, and scaling brand identity systems across diverse mediums.

• Original Illustration: A strong portfolio showcasing a distinct illustration practice with demonstrable range and a unique point of view, essential for brand differentiation.

• Experiential & Environmental Design: Proven ability to design compelling physical brand experiences, including conference booths and trade show setups, with an understanding of large-format graphics.

• Digital & Print Collateral Design: Proficiency in creating a broad spectrum of marketing materials, from digital ads and social content to print collateral and signage, supporting GTM campaigns.

• Software Proficiency: Fluency in industry-standard design tools: Adobe Illustrator, Adobe Photoshop, and Figma.

• Visual Storytelling: Strong ability to craft narratives and communicate complex ideas effectively through visual mediums across various channels.

• Communication & Presentation: Excellent verbal and written communication skills, with a proven ability to present and articulate design concepts, strategies, and outcomes to stakeholders.

• Collaborative Mindset: A team-oriented approach with comfort and experience working closely with cross-functional partners in marketing, product, and sales.

Preferred Skills:

• Live Event Design Experience: Hands-on experience designing for live events, trade shows, and conferences, including environmental graphics and large-format installations.

• Diverse Organizational Background: Experience working within startups, agencies, or established in-house creative teams, offering a broad perspective on design operations.

• Product Design Contribution: Experience contributing to product design, particularly at the intersection of brand and UI/UX, ensuring a holistic brand experience.

• Motion Design: Skills or experience in incorporating motion graphics to enhance brand storytelling and digital content.

• Cybersecurity Industry Experience: Familiarity with the cybersecurity landscape, its visual language, and communication nuances, providing domain-specific insight.

📝 Enhancement Note: The required skills emphasize a blend of creative execution and strategic application, with a strong focus on how design supports broader business and GTM objectives. The "Nice to Have" section provides clear pathways for candidates to stand out.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Brand System Showcase: Demonstrate the ability to evolve and scale a brand system across multiple platforms and formats, including digital, print, and experiential. Showcase how your design contributions have enhanced brand consistency and impact.

• Illustration Range and POV: Present a diverse range of original illustration work that highlights your unique style, technical skill, and ability to adapt to different creative briefs. Emphasize how your illustrations contribute to brand storytelling.

• Experiential Design Case Studies: Include detailed case studies of designed event experiences (e.g., conference booths, trade show activations). Focus on the strategic intent, design process, execution, and measurable impact on brand perception or GTM goals.

• Marketing Collateral Examples: Provide examples of marketing collateral across digital and print, demonstrating versatility in creating effective assets for ads, social media, web, presentations, and signage. Highlight how these assets supported specific campaigns or objectives.

• Process and Workflow Documentation: Briefly outline your design process, from concept development and stakeholder collaboration to final execution and iteration. Showcase your ability to work efficiently and manage projects end-to-end.

Process Documentation:

• Brand Evolution Workflows: Illustrate how you approach the process of evolving a brand system, including research, concept development, stakeholder feedback loops, and implementation strategies.

• Creative Brief to Execution: Detail your process for translating creative briefs into tangible design solutions, emphasizing problem-solving and strategic alignment.

• Performance Measurement Integration: Show examples of how you have integrated performance metrics or feedback into your design process to inform iterations and drive better outcomes, particularly in relation to GTM effectiveness.

📝 Enhancement Note: For a role like this, the portfolio is paramount. It needs to go beyond just showcasing pretty pictures; it must demonstrate strategic thinking, process, and measurable impact, especially concerning GTM initiatives.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage to support employee well-being.

• Stock Options/Equity: Potential for ownership in a high-growth startup, aligning employee success with company growth.

• Generous Paid Time Off: Vacation days, sick leave, and paid holidays to ensure work-life balance.

• Professional Development: Opportunities for continued learning, workshops, and conferences to enhance design skills and industry knowledge.

• 401(k) Retirement Plan: Savings plan to support long-term financial security.

• Commuter Benefits: Assistance with transportation costs for on-site employees.

• Team Events and Socials: Opportunities for team building and fostering a strong company culture.

Working Hours:

• Standard full-time work hours are expected, likely around 40 hours per week. Given the on-site nature and the demands of a fast-moving startup environment, flexibility may be required at times to meet project deadlines and support GTM initiatives.

📝 Enhancement Note: Salary estimation is based on industry data for similar roles in NYC and the specified experience level. Benefits are typical for tech startups, with a focus on growth potential and employee well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity and AI defense, focusing on protecting against AI-driven cyber threats. This is a rapidly evolving and critical sector, demanding innovative solutions and strong brand messaging to build trust and awareness.

Company Size: Artemis is a growing startup, backed by prominent venture capital firms. This implies a dynamic, fast-paced environment where individual contributions have a significant impact, and roles often require adaptability and a broad range of skills.

Founded: Founded by experienced cybersecurity operators (ex-Palo Alto Networks, AWS, Demisto, Abnormal Security, Twitter), Artemis is built on deep industry expertise and a proven track record of scaling successful tech products. This foundation suggests a culture that values technical excellence, strategic thinking, and operational efficiency.

Team Structure:

• The team comprises a strong mix of software engineers, AI researchers, security engineers, and product designers.

• Design likely operates within a broader marketing or GTM function, with close reporting lines to leadership and frequent collaboration with product and engineering.

Methodology:

• Data-Driven Design: The company emphasizes looking at brand performance, pulling insights, and using them to push the work forward, indicating a data-informed approach to design and marketing strategy.

• Agile & Iterative Processes: As a startup, expect agile methodologies where design processes are iterative, allowing for quick adaptation and continuous improvement based on feedback and market dynamics.

• Strategic Partnership: Design is positioned as a strategic partner, not just a service provider, working alongside other departments to achieve shared GTM and business goals.

Company Website: https://goartemis.ai

📝 Enhancement Note: The company's focus on AI-driven defense and its experienced founders suggest a culture that is innovative, technically proficient, and strategically focused. The design role is positioned to be integral to their GTM efforts.

📈 Career & Growth Analysis

Operations Career Level: This Brand Designer role is positioned as a mid-to-senior level individual contributor. It requires significant autonomy and ownership ("own your projects end to end") and carries substantial responsibility for shaping the company's brand identity and its external presentation. The expectation of "strong opinions" and driving "real outcomes" suggests a role with influence.

Reporting Structure: The designer will likely report to a Head of Marketing, a VP of Marketing, or potentially a Chief Marketing Officer, depending on the current organizational structure. Close collaboration with founders and heads of product and sales is also expected, indicating a high level of visibility.

Operations Impact: The impact of this role is significant and directly tied to the company's Go-to-Market (GTM) strategy.

• Brand Perception: Shaping how Artemis is perceived in the critical cybersecurity and AI defense market.

• Lead Generation: Designing impactful collateral and experiences that attract potential customers and partners.

• Sales Enablement: Providing sales teams with compelling visual assets and presentations.

• Market Differentiation: Using unique illustration and experiential design to set Artemis apart from competitors.

• Brand Consistency: Ensuring a unified and professional brand presence across all touchpoints, crucial for building trust in a sensitive industry.

Growth Opportunities:

• Brand Leadership: Potential to grow into a Brand Director or lead a design team as the company scales, managing brand strategy and execution more broadly.

• Specialization: Deepen expertise in areas like experiential design, illustration, or motion graphics, becoming a go-to specialist within the company or industry.

• Product Design Integration: Further develop skills at the intersection of brand and product design, contributing more directly to the core user experience.

• Strategic Influence: Gain experience in shaping high-level GTM strategies through design, becoming a key advisor on brand positioning and communication.

• Industry Expertise: Develop deep knowledge of the cybersecurity and AI defense sectors, becoming a valuable asset in a high-demand field.

📝 Enhancement Note: This role offers substantial growth potential within a high-demand industry. The emphasis on strategic impact and autonomy suggests opportunities for leadership and advanced specialization.

🌐 Work Environment

Office Type: The role is on-site in New York City, suggesting a collaborative office environment. Startups often foster open, dynamic workspaces designed to encourage interaction and rapid iteration.

Office Location(s): New York City, a major hub for technology and creative industries, likely offers access to talent, resources, and networking opportunities. Specific office details would need to be confirmed, but its presence in NYC indicates a professional setting.

Workspace Context:

• Collaborative Environment: Expect a dynamic workspace where designers work closely with marketing, sales, and product teams. This fosters a culture of co-creation and quick feedback loops.

• Tools and Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and potentially other MarTech tools will be provided to facilitate design production and collaboration.

• Cross-functional Interaction: The role necessitates frequent interaction with various departments, providing ample opportunities to understand different facets of the business and contribute to diverse projects.

Work Schedule:

• While standard full-time hours are expected, the fast-paced startup environment may require flexibility to meet critical deadlines for GTM campaigns, product launches, or major events. This flexibility is often balanced with a focus on achieving results and fostering a sustainable work rhythm.

📝 Enhancement Note: The on-site requirement in NYC points to a traditional office setup geared towards collaboration, which is typical for early-stage startups aiming to build strong team cohesion and rapid communication.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and alignment with the role's requirements.

• Portfolio Presentation: A dedicated session where you'll present your work, focusing on case studies that demonstrate brand strategy, illustration skills, experiential design, and GTM impact. Be prepared to discuss your process, rationale, and the outcomes of your projects.

• Skills Assessment: Potential for a design exercise or challenge, focused on a brand-related problem relevant to Artemis's GTM strategy or a specific design task (e.g., illustrating a concept, designing a small collateral piece).

• Cross-functional Interviews: Meetings with members of the marketing, product, and sales teams to assess collaboration style, communication skills, and understanding of their respective functions.

• Founder/Leadership Interview: A final conversation with founders or senior leadership to discuss strategic alignment, cultural fit, and long-term vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your strengths in brand system evolution, original illustration, and experiential design. Prioritize work that demonstrates GTM thinking and measurable impact.

• Tell a Story: For each project, clearly articulate the challenge, your role, your process, the creative solutions you developed, and the results achieved. Focus on the "why" behind your design decisions.

• Showcase Range and POV: Ensure your portfolio includes diverse examples across different mediums and clearly communicates your unique artistic voice and strategic approach.

• Highlight GTM Connection: Explicitly connect your design work to business objectives, such as lead generation, brand awareness, or sales enablement. Use metrics where possible to quantify impact.

• Prepare for Discussion: Be ready to discuss your design choices, defend your rationale, and answer questions about your process, tools, and collaboration style.

Challenge Preparation:

• Understand Artemis's Brand: Research Artemis's current brand, messaging, target audience (cybersecurity professionals, defense sector), and competitive landscape.

• GTM Focus: Anticipate challenges related to communicating complex AI/cybersecurity concepts visually, designing for industry events, or creating compelling marketing collateral.

• Illustration Practice: Refresh your illustration skills and be ready to sketch out concepts or ideas quickly.

• Figma/Adobe Proficiency: Be prepared to demonstrate your ability to use these tools efficiently, perhaps in a live exercise.

📝 Enhancement Note: The interview process is designed to evaluate not just creative talent but also strategic thinking, collaboration, and the ability to translate design into business results, particularly within a GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, illustration, and creating scalable brand assets. Proficiency is critical for logo creation, icon design, and detailed illustration work.

• Adobe Photoshop: Key for image manipulation, digital asset creation, web graphics, and preparing print-ready files. Necessary for photo editing, digital compositing, and detailed raster-based artwork.

• Figma: The standard for UI/UX design and collaborative prototyping. Expected for website design, digital interface elements, and creating design systems/component libraries. Crucial for collaborative workflows and maintaining design consistency across digital platforms.

Analytics & Reporting:

CRM & Automation:

• Designers may interact with CRM or marketing automation platforms indirectly, such as providing assets for email marketing campaigns or landing pages. Understanding the context of how these assets are used in GTM workflows is helpful.

📝 Enhancement Note: The required tools are standard for brand and digital design roles. Proficiency in Figma is particularly important for collaborative workflows and digital asset creation in a startup environment.

👥 Team Culture & Values

Operations Values:

• Innovation & Ambition: A drive to build the future of AI-driven defense, requiring a forward-thinking and ambitious approach to design.

• Excellence & Craftsmanship: A commitment to high-quality design and execution, from intricate illustrations to impactful event experiences.

• Collaboration & Partnership: Strong emphasis on working closely with marketing, product, and sales to achieve shared goals and drive business outcomes.

• Data-Informed Creativity: Using insights and performance data to guide design decisions and ensure effectiveness, rather than relying solely on intuition.

• Ownership & Impact: Taking responsibility for projects and focusing on delivering tangible results that contribute to the company's success and GTM objectives.

Collaboration Style:

• Cross-functional Integration: Design is expected to be deeply integrated with other departments, fostering an environment where ideas are shared freely and design is seen as a strategic partner.

• Feedback-Driven Iteration: A culture of constructive feedback is likely in place, encouraging designers to share work early and often, and to iterate based on input from various stakeholders.

• Knowledge Sharing: Encouraging designers to share best practices, new techniques, and insights, potentially through internal presentations or documentation, to elevate the entire team's capabilities.

📝 Enhancement Note: The culture values both creative excellence and strategic business impact. Collaboration is key, with design acting as a crucial link in the GTM chain.

⚡ Challenges & Growth Opportunities

Challenges:

• Communicating Complex Concepts: Visually representing sophisticated AI-driven defense technology in an understandable and compelling way for diverse audiences.

• Balancing Brand Consistency with GTM Agility: Maintaining a cohesive brand identity while rapidly producing diverse assets for dynamic marketing and sales campaigns.

• Standing Out in a Crowded Market: Differentiating Artemis visually in the highly competitive cybersecurity landscape through unique brand storytelling and illustration.

• Translating Digital Brand to Physical Spaces: Effectively designing physical experiences (booths, events) that authentically represent the digital brand and create memorable interactions.

• Rapid Growth Environment: Adapting to evolving company priorities, product developments, and market shifts within a fast-paced startup.

Learning & Development Opportunities:

• Deep Dive into Cybersecurity & AI: Gaining specialized knowledge in a high-demand technology sector, enhancing expertise and marketability.

• Experiential Design Mastery: Developing advanced skills in designing and executing large-scale physical brand experiences.

• Strategic GTM Contribution: Learning how design directly influences sales enablement, lead generation, and overall GTM strategy.

• Cross-functional Skill Development: Gaining exposure to product development, marketing strategy, and sales processes through close collaboration.

• Potential for Team Leadership: As the company grows, opportunities to lead design initiatives or manage a growing design team may emerge.

📝 Enhancement Note: The challenges are inherent to working in a cutting-edge tech sector with a GTM focus. The growth opportunities are substantial, offering deep domain expertise and strategic career development.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual language for a cybersecurity company that needs to convey both technical sophistication and trustworthiness?"

• "Describe a time you designed an event experience or trade show booth. What were the key objectives, your design process, and the impact?"

• "How do you balance creating unique, impactful brand assets with the need for consistent application across various GTM channels (digital ads, social media, web, print)?"

• "Walk us through your process for creating original illustrations. How do you ensure they align with brand strategy and resonate with the target audience?"

Company & Culture Questions:

• "What excites you most about Artemis's mission and the cybersecurity/AI defense industry?"

• "How do you approach collaboration with non-design teams like marketing, sales, and product?"

• "Describe a situation where you had to advocate for a design decision. How did you influence stakeholders?"

• "How do you stay current with design trends, especially those relevant to technology and B2B marketing?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly explain the problem, your role, your strategic approach, the creative solutions you implemented (highlighting illustration and experiential design specifically), and the measurable outcomes.

• Emphasize Process: Detail your design thinking, research, ideation, and iteration stages. Showcase how you translate briefs into effective visual solutions.

• Quantify Impact: Use data and metrics whenever possible to demonstrate the success of your designs, particularly in relation to GTM goals (e.g., increased engagement, lead generation, brand recall).

• Showcase Illustration Range: Dedicate specific slides or sections to your illustration work, explaining your creative process and how it contributes to brand identity.

• Discuss Experiential Design: Present case studies of event or booth designs, detailing spatial considerations, material choices, and how the design created an immersive brand experience.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with Adobe Illustrator, Photoshop, and Figma, and how you leverage their features for efficient workflow and high-quality output.

📝 Enhancement Note: Preparation should focus on demonstrating strategic thinking, a strong GTM perspective, and the ability to translate creative vision into tangible business results, supported by a robust portfolio.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature projects demonstrating brand system evolution, original illustration skills, and experiential/event design. Highlight examples that show clear GTM impact or collaboration with marketing/sales.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of relevant experience, highlighting achievements in brand development, illustration, and cross-functional collaboration using keywords from the job description. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, focusing on storytelling, strategic rationale, and measurable outcomes. Prepare to discuss your process for illustration and experiential design, and how you collaborate with GTM teams.

• Company Research: Thoroughly research Artemis, its mission in AI-driven defense, its target market, and its current brand presence. Understand their competitive landscape and identify opportunities where your design skills can make a significant impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.