Brand designer

📍 Job Overview

Job Title: Brand Designer

Company: Applift

Location: Tel Aviv-Yafo, Tel Aviv District, Israel

Job Type: Full-time

Category: Marketing Operations / Brand Management / Creative Design

Date Posted: April 30, 2026

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Drive brand consistency and visual compellingness across all marketing and client-facing materials through expert brand and marketing design.

• Translate complex technological concepts into accessible, aesthetically pleasing visuals that resonate with target audiences.

• Develop and maintain a comprehensive brand style guide, defining standards for visual assets, presentations, and branded merchandise.

• Set creative direction for marketing campaigns and advertisements, managing external design teams to uphold brand integrity and quality.

• Leverage data-driven insights and feedback from marketing and sales teams to iteratively improve design performance and impact.

📝 Enhancement Note: While the title is "Brand Designer," the responsibilities clearly indicate a strong overlap with Marketing Operations and GTM (Go-To-Market) functions, particularly in visual content creation, brand consistency, and supporting marketing/sales efforts. This role requires a blend of creative design expertise and a strategic understanding of how design contributes to business objectives.

📈 Primary Responsibilities

• Collaborate closely with marketing and content managers to ensure all company communications are visually sharp, professional, and engaging for prospective and existing clients.

• Simplify complex technology and business processes into clear, visually appealing graphics and illustrations for marketing collateral, presentations, and digital platforms.

• Establish, document, and evolve the official brand style guide, dictating design standards for iconography, typography, color palettes, and overall visual language.

• Lead the creative direction for digital advertising campaigns and marketing content, providing clear briefs and oversight to external design agencies or freelancers.

• Analyze design performance metrics and incorporate feedback from sales and marketing stakeholders to refine and optimize visual assets for maximum impact and conversion.

• Design and maintain branded merchandise and event materials, ensuring a consistent and high-quality brand experience.

• Contribute to the development of design systems and asset libraries to streamline the creation and deployment of visual content.

📝 Enhancement Note: The description emphasizes a strategic partnership with marketing and content teams, suggesting the Brand Designer will not just execute but also influence brand strategy through visual communication. The mention of "data-driven insights" and "iterating on designs" points to a process-oriented approach common in operations roles, where continuous improvement is key.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years of professional experience in visual design, with a focus on branding, marketing collateral, and digital imagery.

• Demonstrated experience in developing and maintaining cohesive visual systems, including icon sets and brand style guides.

Required Skills:

• Brand Design & Development: Expertise in creating and evolving brand identities, including logos, color palettes, typography, and visual guidelines.

• Marketing Collateral Design: Proficiency in designing a wide range of marketing materials such as ads, social media graphics, presentations, brochures, and digital assets.

• Figma Proficiency: Advanced skills in Figma for UI/UX design, prototyping, and creating scalable design systems.

• Adobe Creative Suite: Mastery of Adobe Photoshop for image editing and manipulation, and Adobe Illustrator for vector graphics and illustration.

• Visual Storytelling: Ability to communicate complex ideas and brand messages effectively through visual means.

• Iconography Design: Experience creating clear, consistent, and aesthetically pleasing icon sets.

• Style Guide Development: Proven ability to create and maintain comprehensive brand style guides that ensure visual consistency.

• English Communication: Clear, confident, and articulate communication skills, both written and verbal, for effective collaboration and client interaction.

Preferred Skills:

• Motion Graphics: Experience with Adobe After Effects and Adobe Premiere for creating animated visuals and video content.

• 3D Design Tools: Familiarity with 3D software such as Blender, Cinema 4D, ZBrush, or Maya to enhance visual assets.

• AI Generative Tools: Experience with AI tools like Midjourney, ChatGPT, Gemini, Runway ML, DALL-E, or Seedreams for concept generation and asset creation.

• Web Design Tools: Proficiency in Framer or Webflow for designing and prototyping web experiences.

• Product Management Collaboration: Experience working alongside product managers and developers, understanding product lifecycles and design integration.

• Project Management Software: Familiarity with tools like Jira, Monday.com, Asana, or equivalents for workflow management.

• User Research: Experience conducting user interviews to gather insights for design improvements.

• Copywriting: Basic copywriting skills to contribute to marketing messaging.

• Digital/Performance Marketing Background: Understanding of digital marketing channels, metrics, and design's role in performance.

• Frontend Development: Basic knowledge of HTML, CSS, or JavaScript to understand web implementation constraints and opportunities.

📝 Enhancement Note: The "Nice to Have" section is extensive and points towards a role that values a broad skill set, including emerging technologies like AI generative tools and advanced 3D/motion graphics. This suggests the company is forward-thinking and encourages continuous learning and exploration of new design methodologies, a common trait in dynamic tech environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Branding & Identity: Showcase a minimum of one comprehensive branding project, demonstrating the development of a logo, color palette, typography, and overall visual identity.

• Concept Visualization: Include examples of how abstract or complex concepts have been translated into clear and compelling visual representations.

• Iconography Systems: Present a cohesive set of icons designed for a specific purpose (e.g., app interface, website navigation, marketing materials).

• Composited Hero/Feature Visuals: Feature at least one high-quality composite image or hero graphic that effectively communicates a product or service.

• Marketing Campaign Assets: Examples of visual assets created for marketing campaigns, such as digital ads, social media posts, or landing page elements.

Process Documentation:

• Style Guide Creation: Demonstrate the ability to create and maintain detailed brand style guides, including examples of specific sections on typography, color usage, logo application, and imagery guidelines.

• Workflow Design & Optimization: Provide examples of how you've approached design projects with a structured workflow, detailing steps from brief interpretation to final delivery and iteration.

• Systematic Design Approach: Illustrate how you've contributed to or maintained design systems, focusing on consistency, scalability, and efficiency in asset creation.

• Feedback Integration: Showcase how you've incorporated feedback from cross-functional teams (marketing, sales, product) and data-driven insights to refine and improve designs.

📝 Enhancement Note: The emphasis on a "portfolio showcasing branding work, concept visualization, iconography, and at least one composited hero or feature visual" combined with the need to "translate intricate systems and processes into clean, aesthetically considered visuals" highlights the operational aspect of design. Candidates should prepare to demonstrate not just aesthetic talent but also the ability to create structured, repeatable visual solutions that support business goals.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Professional Growth Opportunities: Investment in employee development, including potential for training, workshops, and exposure to new technologies.

• Collaborative Culture: A supportive team environment with opportunities to work alongside experienced professionals across design, product, and marketing.

• Creative Freedom: Autonomy to explore new ideas, experiment with different design approaches, and influence the company's visual direction.

• Impactful Work: The chance to see your designs directly contribute to the company's success and growth in a fast-paced tech environment.

• Company Swag: Access to branded merchandise, a testament to the company's appreciation for its brand and employees.

• Standard Israeli Benefits: Likely includes comprehensive health insurance, retirement contributions (Keren Hishtalmut, Pension), paid vacation days, and sick leave, in line with Israeli labor laws.

Working Hours:

• Standard full-time working hours are expected to be around 40 hours per week. The company culture emphasizes impact and results, suggesting a degree of flexibility may be available, but the role is on-site, requiring regular physical presence.

📝 Enhancement Note: The salary range is an estimation based on general market data for Tel Aviv. Actual compensation will depend on the candidate's specific experience, skills, and negotiation. The benefits mentioned are derived from the job description's emphasis on growth, collaboration, and creative freedom, supplemented by typical Israeli employment benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (Mobile App Marketing Solutions)

Company Size: Applift is described as a "fast-growing tech company." Based on typical tech company growth patterns and company descriptions, it likely falls within the 50-250 employee range, indicating a dynamic and scaling organization.

Founded: Applift was founded to address the needs of mobile applications in marketing performance. The company's focus on proprietary technology and organic marketing methods suggests a history of innovation and adaptation in the ad-tech space.

Team Structure:

• Squad-Based Methodology: The design and product teams operate in "squads," which are multidisciplinary teams assigned clear goals every six months. This structure fosters autonomy, collaboration, and shared ownership.

• Cross-Functional Collaboration: The Brand Designer will work within a squad that includes designers, product managers, product analysts, content managers, and developers, requiring strong collaboration across diverse skill sets.

• Reporting Structure: While not explicitly detailed, the Brand Designer will likely report to a Design Lead or a Marketing Lead, with significant interaction and guidance from senior managers available for advice.

Methodology:

• Goal-Oriented Squads: Teams are given specific metrics and targets to achieve over defined periods, encouraging strategic planning and execution.

• Data-Driven Decision Making: Insights derived from data are crucial for improving designs and achieving squad goals, emphasizing an analytical approach to creative work.

• Empowered Teams: The company culture promotes hiring smart individuals and allowing them to dictate direction, fostering a sense of ownership and innovation.

Company Website: [Applift Website URL - Ideally provided, but assuming it's applift.com based on domain_derived]

📝 Enhancement Note: The squad-based methodology is a key differentiator and indicates a modern, agile approach to product development and marketing. The emphasis on empowering employees and fostering innovation suggests a culture where initiative and proactive problem-solving are highly valued, aligning with operations principles of efficiency and continuous improvement.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor, likely at a Mid-Level to Senior Designer stage. It requires not only execution capabilities but also strategic input into brand direction and design system standards. The "Brand and Marketing Designer" title, combined with responsibilities like defining style guides and setting creative direction, suggests a role with significant autonomy and influence.

Reporting Structure: The Brand Designer is part of a multidisciplinary squad. While reporting lines may exist to a Head of Design or Marketing, the emphasis is on collaborative work within the squad, with senior managers available for guidance rather than direct day-to-day supervision. This structure promotes learning from peers and contributing to collective goals.

Operations Impact: The Brand Designer's impact extends beyond aesthetics. They are expected to make "measurable impact" on brand perception, marketing performance (through ads and content), and client engagement. By translating complex technology into accessible visuals and ensuring brand consistency, the role directly supports sales efforts and enhances Applift's market positioning. The focus on data-driven design further links design output to tangible business outcomes.

Growth Opportunities:

• Specialization & Advanced Skills: Opportunity to deepen expertise in areas like motion graphics, 3D design, AI generative tools, or web design through "Nice to Have" skills.

• Leadership in Design Systems: Potential to lead the development and maintenance of sophisticated design systems and brand guidelines, becoming a subject matter expert.

• Cross-Functional Leadership: As part of squads, there's potential to influence product and marketing strategy, moving towards roles with broader strategic scope.

• Mentorship: Opportunities to mentor junior designers or contribute to the growth of the design function within a scaling company.

• Exposure to Cutting-Edge Tech: Working in a fast-growing tech company allows for continuous learning and adaptation to new design tools and methodologies.

📝 Enhancement Note: The career path here is not purely linear but growth-oriented, emphasizing skill expansion and increased strategic influence within a collaborative framework. The company's investment in employee growth suggests a commitment to developing talent internally.

🌐 Work Environment

Office Type: The role is explicitly on-site in Tel Aviv, Israel. This indicates a traditional office environment designed for in-person collaboration.

Office Location(s): Tel Aviv-Yafo, Tel Aviv District, Israel. This prime location in a major tech hub offers access to a vibrant ecosystem of talent and networking opportunities.

Workspace Context:

• Collaborative Environment: The squad-based methodology necessitates a workspace that facilitates frequent interaction, brainstorming, and co-creation among team members.

• Tools & Technology: While specific office amenities aren't detailed, a tech company like Applift would typically provide modern workstations, access to necessary software licenses (Figma, Adobe Suite), and potentially collaboration tools.

• Team Interaction: The emphasis on a "genuinely open-minded team" and "strong collaborative culture" suggests an environment where designers are encouraged to engage with colleagues from product, marketing, and development.

Work Schedule:

• Standard full-time hours (approximately 40 hours/week) are expected. As an on-site role, consistent attendance during business hours is required. The company culture may offer some flexibility regarding work patterns, but the core expectation is a dedicated presence in the office.

📝 Enhancement Note: The on-site requirement is a critical factor for candidates. The description implies a dynamic, collaborative office setting conducive to the squad-based work model, with a focus on innovation and teamwork.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and creative output.

• Portfolio Presentation & Discussion: Candidates will likely be asked to present their portfolio, explaining their design process, rationale behind key projects, and how they approach problem-solving and collaboration. Expect questions about their experience translating complex ideas and their understanding of brand consistency.

• Technical Assessment/Case Study: A practical exercise or case study may be given to evaluate design skills in a specific context (e.g., designing an icon set for a new feature, creating a marketing ad concept). This might involve using Figma or Adobe Suite.

• Team/Culture Fit Interviews: Meetings with potential team members (designers, product managers, marketing leads) to assess collaboration style, communication skills, and alignment with Applift's values.

• Final Interview: Potentially with a senior leader to discuss career aspirations and overall fit within the company's strategic direction.

Portfolio Review Tips:

• Showcase Process, Not Just Polish: Highlight your thought process, problem-solving approach, and how you iterated on designs based on feedback and data. Explain why you made certain design decisions.

• Tailor to Applift: Emphasize projects that demonstrate experience with branding, visual systems, translating complex tech into visuals, and supporting marketing/sales objectives.

• Quantify Impact: Where possible, use metrics or explain the intended business impact of your design work. For example, "This ad campaign design aimed to increase click-through rates by X%," or "The updated style guide reduced design production time by Y%."

• Include Required Elements: Ensure your portfolio clearly features branding work, concept visualization, iconography, and at least one composited hero/feature visual.

• Demonstrate Collaboration: If possible, include examples of projects where you worked closely with cross-functional teams and how you managed feedback.

Challenge Preparation:

• Understand Applift's Business: Research Applift's products, target market, and competitive landscape. Understand what they do and why visual branding is important for a tech company in this space.

• Prepare for "Translate Complex Tech": Think about how you would visually represent abstract concepts related to mobile app marketing, data analytics, and technology platforms.

• Brand Consistency: Be ready to discuss how you ensure brand consistency across diverse platforms and materials, and how you would manage external design resources.

• Data-Driven Design: Be prepared to discuss how you use data to inform design decisions and measure design effectiveness.

📝 Enhancement Note: The emphasis on a strong portfolio, process explanation, and data-driven iteration suggests that Applift seeks designers who are strategic thinkers and problem-solvers, not just executors of visual tasks. Preparation should focus on demonstrating this operational mindset.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, collaborative design, and building scalable design systems. Proficiency is a must.

• Adobe Photoshop: Critical for image editing, manipulation, digital art, and creating composites.

• Adobe Illustrator: Key for vector graphics, icon design, logo creation, and scalable illustrations.

Analytics & Reporting:

CRM & Automation:

• Project Management: Experience with tools like Jira, Monday.com, or Asana is listed as a "Nice to Have," indicating a need for organized workflow management and collaboration.

Emerging & Advanced Tools (Nice to Have):

• Motion & Video: Adobe After Effects, Adobe Premiere for dynamic visual content.

• 3D Design: Blender, Cinema 4D, ZBrush, Maya for advanced visual asset creation.

• AI Generative Tools: Midjourney, ChatGPT, Gemini, Runway ML, DALL-E, Seedreams for creative exploration and asset generation.

• Web Development Tools: Framer, Webflow for interactive prototyping and web design.

📝 Enhancement Note: The core requirements are centered around Figma and the Adobe Suite. The "Nice to Have" section indicates a desire for a designer who is adaptable and willing to explore advanced tools, including cutting-edge AI technologies, which is increasingly relevant for forward-thinking design roles.

👥 Team Culture & Values

Operations Values:

• Innovation & Out-of-the-Box Thinking: A core value encouraging creative solutions that go beyond the obvious.

• Ownership & Investment: Treating company success as personal success, showing dedication and accountability.

• Data-Driven Improvement: Using insights and metrics to guide decisions and optimize outcomes, a key operational principle.

• Collaboration & Open Communication: Valuing teamwork, open idea sharing, and constructive feedback across disciplines.

• Efficiency & Accessibility: Simplifying complex systems into clear, usable, and visually compelling forms.

• Continuous Learning: Encouraging self-teaching and staying updated with new tools and methodologies.

Collaboration Style:

• Squad-Based Synergy: Working closely within multidisciplinary squads, fostering a dynamic and agile collaborative environment.

• Cross-Functional Partnerships: Regularly interacting with marketing, content, product, and development teams, requiring strong communication and understanding of different perspectives.

• Feedback-Rich Environment: Openness to receiving and giving feedback to continuously improve work and processes.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings among team members.

📝 Enhancement Note: The company culture values proactivity, innovation, and a results-oriented approach, mirroring many of the core tenets of successful operations teams. The emphasis on empowerment and collaboration suggests a positive and productive work environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: Visually representing complex technology and data-driven marketing concepts in an understandable and engaging manner.

• Maintaining Brand Consistency: Ensuring a unified brand identity across diverse marketing channels and materials, especially when working with external teams.

• Balancing Creative Freedom with Business Goals: Navigating the tension between artistic expression and the need for designs to meet specific marketing objectives and conversion targets.

• Rapid Iteration and Adaptation: Keeping pace with fast-changing market trends, new technologies (like AI tools), and evolving business needs in a scaling tech company.

Learning & Development Opportunities:

• Mastery of Advanced Design Tools: Opportunity to become proficient in specialized tools like 3D software, motion graphics, or advanced AI generative platforms.

• Strategic Brand Influence: Growing influence on the overall brand direction and design strategy of a fast-growing tech company.

• Cross-Disciplinary Learning: Gaining exposure to product management, data analysis, and marketing strategies through squad work.

• Industry Exposure: Working in the ad-tech industry provides insights into performance marketing and the role of design in driving user acquisition and retention.

• Potential for Leadership: As the company scales, opportunities for design leadership or specialization may emerge.

📝 Enhancement Note: The challenges presented are common in dynamic tech environments but also offer significant opportunities for professional development. The company's emphasis on growth suggests a supportive structure for tackling these challenges.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex technical concept into a simple, compelling visual. What was your process, and what was the outcome?" (Focus on process, clarity, and impact.)

• "How do you approach ensuring brand consistency across various marketing channels and with external design partners?" (Highlight your methodology for style guides, asset management, and communication.)

Company & Culture Questions:

• "What interests you about Applift's mission and our approach to app marketing?" (Research Applift's business model and market position.)

• "How do you align with our value of 'hiring smart people and letting them tell us what to do'?" (Showcase your initiative, problem-solving skills, and willingness to take ownership.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the problem, your role, the process you followed, your creative decisions, and the final outcome (including any measurable results).

• Focus on Process & Rationale: Explain why you made specific design choices. How did you translate requirements, address constraints, and achieve objectives?

• Highlight Key Skills: Ensure your presentation explicitly showcases your proficiency in Figma, Adobe Suite, branding, iconography, and visual storytelling.

• Demonstrate Adaptability: If you have "Nice to Have" skills, briefly mention how they could be applied to enhance Applift's visual communication or workflow.

• Be Ready for Q&A: Anticipate questions about your design philosophy, how you handle constructive criticism, and your understanding of the ad-tech industry.

📝 Enhancement Note: The interview process emphasizes not only creative talent but also strategic thinking, process orientation, and cultural fit. Candidates should prepare to articulate their design methodology and demonstrate how their skills align with Applift's business objectives and collaborative culture.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided Comeet link on the Applift careers page.

• Tailor Your Resume: Highlight experience in brand design, marketing visuals, and proficiency with Figma, Photoshop, and Illustrator. Quantify achievements where possible (e.g., "Improved ad CTR by X% with new visual assets").

• Curate Your Portfolio: Select projects that best showcase your branding, concept visualization, iconography, and marketing asset creation skills. Ensure it clearly demonstrates your design process and ability to translate complex ideas.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your thought process, design rationale, and the impact of your work. Be ready to discuss how you'd approach Applift's specific design challenges.

• Research Applift: Understand their business, target audience, and current brand presence. Identify potential areas where your design expertise can add significant value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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