Brand Content Designer | LATAM Only | Remote | 83171

📍 Job Overview

Job Title: Brand Content Designer | LATAM Only | Remote

Company: Remote Talent LATAM

Location: Colombia

Job Type: Full-Time

Category: Creative & Media / Marketing Operations

Date Posted: 2026-08-03

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role focuses on the hands-on execution of visual content for a growing Direct-to-Consumer (DTC) digital brand.

• The Brand Content Designer will be responsible for producing high-impact visual assets that align with an established creative direction, utilizing both traditional tools and cutting-edge AI technologies.

• The position is critical for driving brand presence, enhancing digital recognition, and accelerating growth through compelling social media content, advertising campaigns, and digital channel assets.

• This is a highly collaborative role, working closely with the Head of Growth and Creative Director to translate brand strategy into tangible, high-performing content.

📝 Enhancement Note: While the title is "Brand Content Designer," the description emphasizes execution and production rather than strategic brand direction. This suggests a strong focus on operationalizing creative concepts into daily content output, aligning with a Marketing Operations or Creative Operations function within a GTM framework. The explicit mention of AI tools and performance marketing indicates a data-driven approach to content creation.

📈 Primary Responsibilities

• Produce and edit engaging video content for social media platforms (Instagram, TikTok, YouTube) and advertising campaigns, leveraging product footage, user-generated content (UGC), and existing assets.

• Design visually appealing graphic assets for various digital channels including Instagram, TikTok, Meta Ads, newsletters, and email marketing campaigns.

• Utilize Artificial Intelligence tools to generate images, videos, and other creative content, enhancing the efficiency and innovation of content production.

• Manage the consistent publishing and administration of content across social media channels, with a particular focus on Instagram, TikTok, and YouTube.

• Develop clear briefs for UGC creators and expertly edit received materials to produce high-performing advertisements.

• Support the creation of visual content and concise copy for email marketing and SMS campaigns to drive engagement and conversions.

• Actively participate in the planning and execution of digital campaigns aimed at increasing brand visibility, improving communication, and fostering overall business growth.

• Monitor content performance through key metrics and indicators, proactively proposing data-driven improvements and optimizations.

• Adapt and repurpose existing content to create multiple versions for A/B testing, ensuring continuous learning and performance enhancement.

• Collaborate closely with the Creative Director to maintain visual consistency and strict adherence to the established brand identity.

• Work in tandem with Growth, Marketing, and Design teams to ensure efficient and effective project execution across all digital initiatives.

📝 Enhancement Note: The responsibilities clearly indicate a blend of creative execution, technical skill, and analytical awareness. The emphasis on "high-performance ads," "A/B testing," and "performance metrics" points towards a role deeply integrated with GTM performance metrics and optimization, characteristic of a Marketing Operations or Performance Marketing function.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Communication, Marketing, or a related field is desirable. Experience:

• Over 3 years of proven experience in creating content for social media, digital campaigns, or Direct-to-Consumer (DTC) brands.

• Demonstrable experience in video production and editing using tools such as CapCut, Adobe Premiere Pro, or similar professional software.

• Hands-on experience utilizing Artificial Intelligence tools for image, video, and creative content generation.

• Proficiency in design software including Photoshop, Illustrator, Figma, or Canva.

• Solid understanding of formats and best practices for major social media platforms like Instagram, TikTok, and YouTube, as well as advertising platforms like Meta Ads.

• Experience in developing performance-oriented content for advertising campaigns.

• Ability to interpret performance metrics and analyze content impact to drive optimization.

• Exceptional organizational skills, meticulous attention to detail, and the capacity to manage multiple projects concurrently.

• Strong collaborative skills for effective teamwork with multidisciplinary teams.

• A comprehensive portfolio showcasing real-world projects in social media content, advertisements, and video production is mandatory. Required Skills:

• Video Editing (CapCut, Adobe Premiere Pro)

• Graphic Design (Photoshop, Illustrator, Figma, Canva)

• Artificial Intelligence Content Generation

• Social Media Content Creation (Instagram, TikTok, YouTube)

• Performance Marketing Content Design (Meta Ads)

• Content Performance Analysis & Optimization

• Project Management & Organization

• Cross-functional Collaboration Preferred Skills:

• Experience working with DTC brands in beauty, skincare, wellness, or technology sectors.

• Experience developing creatives specifically for Meta Ads and TikTok Ads.

• Proven experience working with User-Generated Content (UGC) creators.

• Basic copywriting skills for social media, newsletters, email marketing, and SMS.

• Familiarity with AI tools such as ChatGPT, Midjourney, Runway, Veo, Kling, or similar platforms.

📝 Enhancement Note: The requirement for a portfolio demonstrating "real-world projects" is crucial for operations roles focused on execution and tangible results. The emphasis on performance marketing and data analysis indicates that candidates should be prepared to discuss how their creative output directly contributes to business objectives, a key aspect of GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of content creation experience, with a focus on social media, digital campaigns, and DTC brands.

• Include examples of video production and editing projects, highlighting proficiency with tools like CapCut or Adobe Premiere Pro.

• Provide case studies or examples of content generated using Artificial Intelligence tools, demonstrating innovative application.

• Feature graphic design projects created with Photoshop, Illustrator, Figma, or Canva, tailored for digital channels.

• Present a selection of performance-oriented content designed for advertising campaigns (e.g., Meta Ads, TikTok Ads), ideally with performance metrics.

• Demonstrate an understanding of social media best practices for Instagram, TikTok, and YouTube through specific content examples.

• Include examples of content adaptation for A/B testing or iterative improvement. Process Documentation:

• Illustrate your workflow for creating and editing video content, from initial concept to final delivery.

• Detail your process for generating and refining graphic assets for various digital marketing needs.

• Explain your methodology for utilizing AI tools in content creation, including prompt engineering and output refinement.

• Outline your approach to managing social media content calendars and publishing schedules.

• Describe how you create briefs for UGC creators and integrate their content into campaigns.

• Show how you analyze content performance metrics and apply insights to optimize future content creation.

📝 Enhancement Note: For a role focused on content execution within a GTM strategy, the portfolio is paramount. It needs to demonstrate not just creative flair but also the ability to produce content that drives measurable results. The emphasis on process documentation is key for operations roles, as it shows an understanding of repeatable and scalable workflows.

💵 Compensation & Benefits

Salary Range:

• USD $1,800 per month.

• This salary is benchmarked against mid-level Brand Content Designer roles with similar responsibilities and remote work arrangements within the LATAM region, considering the specified experience level and the specialized nature of AI content creation. Benefits:

• 100% Remote Work: Full flexibility to work from any location within eligible LATAM countries.

• Professional Growth Opportunities: Potential for career advancement within a rapidly expanding company.

• Dynamic Work Environment: Exposure to innovative marketing strategies, AI tools, and a collaborative team culture.

• Full-Time Contract: Standard employment contract with a stable work schedule. Working Hours:

• Full-time, equivalent to 40 hours per week.

• The remote nature of the role offers flexibility in daily scheduling, provided that deadlines and collaboration needs with teams in different time zones are met.

📝 Enhancement Note: The salary of USD $1,800 per month for a mid-level role in LATAM aligns with industry standards for remote positions requiring specialized digital content creation skills, including AI integration. This figure reflects the cost of living and talent market in the region for skilled professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing, Direct-to-Consumer (DTC) Products, E-commerce, Technology (AI Integration).

Company Size: Growing Digital Brand (Specific size not provided, but described as "en crecimiento" and "empresa en expansión"). This implies a dynamic, agile environment with potential for rapid scaling.

Founded: The company is a digital brand in growth, suggesting a relatively modern establishment focused on innovation and digital-first strategies.

Team Structure:

• The Brand Content Designer will report to the Head of Growth and work closely with the Creative Director.

• This role is part of a broader Growth and Marketing team, likely involving collaboration with performance marketers, copywriters, and potentially other designers or content specialists.

• The structure emphasizes direct collaboration with leadership for creative alignment and strategic execution. Methodology:

• Data-driven content creation, leveraging performance metrics to inform and optimize all visual assets.

• Integration of Artificial Intelligence into content production workflows for efficiency and innovation.

• Agile campaign planning and execution to respond quickly to market trends and opportunities.

• Emphasis on high-impact content designed to increase brand awareness and drive direct consumer engagement.

• Collaborative approach, encouraging cross-functional input and alignment on creative and performance goals.

Company Website: remotetalentlatam.com (This is the client's employer of record/recruiter, not the DTC brand itself. The DTC brand's website is not explicitly provided but is implied to be the focus of the role.)

📝 Enhancement Note: The company culture is characterized by rapid growth, innovation (especially with AI), and a strong focus on performance marketing within the DTC e-commerce space. This requires operations professionals to be adaptable, data-literate, and comfortable with fast-paced environments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Content Designer, focusing on execution rather than high-level strategy. It's a key operational role within the marketing function, responsible for bringing the brand's visual identity to life across digital channels.

Reporting Structure: The role reports directly to the Head of Growth and collaborates closely with the Creative Director. This structure allows for direct feedback and alignment with business objectives and creative vision, facilitating efficient content deployment.

Operations Impact: The Brand Content Designer's work directly impacts key GTM metrics by creating compelling visual assets that drive brand recognition, engagement, and conversion rates for advertising campaigns and digital channels. Their ability to produce high-performing content directly influences customer acquisition cost (CAC) and return on ad spend (ROAS).

Growth Opportunities:

• Specialization: Deepen expertise in AI-driven content creation, advanced video editing, or specific advertising platform creative best practices.

• Leadership: Potential to become a Senior Content Creator or lead small content production teams as the company scales.

• Skill Expansion: Opportunities to develop basic copywriting skills, gain deeper insights into performance marketing analytics, and contribute more to campaign strategy.

• Cross-functional Development: Exposure to growth hacking, e-commerce operations, and broader marketing strategies.

📝 Enhancement Note: For operations professionals, the growth path here is about deepening expertise in execution, performance, and specialized tools (like AI), rather than moving into pure strategy. The impact is measured by the effectiveness of the content produced on key GTM KPIs.

🌐 Work Environment

Office Type: 100% Remote. This role is fully distributed, with no physical office requirement.

Office Location(s): Candidates must reside in eligible LATAM countries (Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela).

Workspace Context:

• Flexibility: The remote setup offers significant flexibility in managing one's workday, provided deadlines and collaboration needs are met.

• Technology: Candidates are expected to have their own reliable equipment and internet connection suitable for video editing and design work. Access to and proficiency with various digital content creation and AI tools is essential.

• Collaboration: Communication will primarily occur via digital platforms (e.g., Slack, email, project management tools) and video conferencing. Regular check-ins with the Head of Growth and Creative Director are expected.

Work Schedule: Full-time, approximately 40 hours per week. While the exact daily hours may offer flexibility, candidates must be available for collaborative sessions and responsive during core business hours relevant to team operations and potentially across different LATAM time zones.

📝 Enhancement Note: The remote nature of this role is a key operational aspect. Candidates need to demonstrate self-discipline, strong communication skills, and the ability to thrive in a distributed team environment, managing their workload effectively without direct supervision.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with requirements. Automated disqualification for non-LATAM residents or incomplete portfolios.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, potentially with a specific request to present case studies or walk through their design process for selected projects. This stage will focus on execution quality, creative problem-solving, and understanding of performance metrics.

• Skills-Based Challenge (Potential): Candidates may be asked to complete a short, timed task related to video editing, graphic design, or AI content generation to assess practical skills and speed.

• Behavioral & Cultural Fit Interview: Discussion with the Head of Growth and/or Creative Director to assess proactivity, collaboration style, adaptability, and alignment with the company's innovative and data-driven culture. Questions may focus on how candidates approach challenges, manage feedback, and integrate new technologies.

• Final Interview/Offer: Final discussions and offer extension.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in video editing, graphic design, and AI-generated content relevant to social media and advertising. Prioritize work for DTC brands if possible.

• Highlight Performance: For advertising creatives, include data or metrics demonstrating their effectiveness (e.g., engagement rates, conversion metrics, A/B test results). Explain your role in achieving these results.

• Showcase Process: For key projects, briefly outline your workflow, from brief interpretation to final execution. This demonstrates your operational approach.

• Demonstrate AI Proficiency: Include examples of content where AI was instrumental, explaining the tools used and the benefits derived.

• Tailor to the Role: Ensure your portfolio directly addresses the responsibilities outlined, especially content for Instagram, TikTok, Meta Ads, and video editing.

Challenge Preparation:

• Practice Speed: If a practical challenge is anticipated, practice creating content under time constraints.

• Tool Familiarity: Be ready to demonstrate proficiency in requested tools (CapCut, Premiere Pro, Photoshop, AI tools).

• Problem-Solving: Prepare to discuss how you would approach a specific content creation challenge for a DTC brand, considering performance goals.

📝 Enhancement Note: The emphasis on portfolio review and potential practical challenges highlights the execution-focused nature of this role. Operations candidates should be ready to demonstrate not just what they can do, but how they do it and the results they achieve.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing: CapCut (highly desirable), Adobe Premiere Pro (or similar professional NLE).

• Graphic Design: Photoshop, Illustrator, Figma, Canva.

• AI Content Generation: ChatGPT, Midjourney, Runway, Veo, Kling (or similar generative AI platforms for image and video).

• Social Media Management: Platforms like Buffer, Hootsuite, or native scheduling tools.

Analytics & Reporting:

• Native analytics within social media platforms (Instagram Insights, TikTok Analytics, YouTube Studio).

• Meta Ads Manager for campaign performance tracking.

• Google Analytics (basic understanding may be beneficial for understanding content impact). CRM & Automation:

• While not a direct CRM role, understanding how content feeds into marketing automation platforms (e.g., email marketing tools like Mailchimp, Klaviyo) and SMS platforms will be beneficial for content adaptation.

• Proficiency in adapting content for different marketing automation workflows.

📝 Enhancement Note: The explicit mention of specific AI tools and video editing software is critical. Candidates should be prepared to discuss their hands-on experience and proficiency with this stack, as it's central to the role's operational execution.

👥 Team Culture & Values

Operations Values:

• Proactivity & Execution: A strong bias for action and delivering high-quality content efficiently.

• Data-Driven Creativity: Using performance metrics to inform creative decisions and optimize content for maximum impact.

• Innovation & Adaptability: Embracing new technologies like AI and being willing to experiment with new formats and strategies.

• Collaboration & Communication: Working effectively with cross-functional teams and providing clear, timely updates.

• Brand Consistency: Maintaining a sharp focus on adhering to and enhancing the brand's visual identity.

Collaboration Style:

• Cross-functional Integration: Close working relationships with Growth, Marketing, and Creative leadership to ensure content aligns with broader GTM strategies.

• Feedback Loops: Openness to constructive criticism and iterative improvements on creative work.

• Knowledge Sharing: Willingness to share insights on content performance and effective AI tool usage with the team.

• Agile Workflow: Ability to adapt to changing priorities and quickly execute on new campaign needs.

📝 Enhancement Note: The culture emphasizes a blend of creative output and operational efficiency, driven by data and innovation. This requires a proactive, results-oriented mindset.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Content Pace: The need to produce a high volume of content consistently for multiple platforms and campaigns.

• AI Integration Nuances: Effectively leveraging AI tools to enhance, not just replace, human creativity, and staying updated with rapidly evolving AI capabilities.

• Performance Optimization: Translating creative execution into measurable growth metrics and ROI, requiring a strong analytical mindset alongside creative skills.

• Brand Consistency with AI: Ensuring AI-generated content remains perfectly aligned with brand guidelines and quality standards.

Learning & Development Opportunities:

• AI Specialization: Becoming an expert in prompt engineering and advanced AI content generation techniques for marketing.

• Performance Marketing Insights: Gaining deeper knowledge of paid social advertising strategies and how creative impacts campaign performance.

• Cross-functional Exposure: Learning about broader DTC e-commerce operations, customer acquisition strategies, and marketing automation.

• Creative Tool Mastery: Advanced training or self-study in professional video editing and design software.

📝 Enhancement Note: This role presents an opportunity to be at the forefront of AI integration in content marketing, a significant trend in digital operations. The challenges are geared towards operational excellence and continuous learning.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing video ad for TikTok or Instagram, from brief to final asset." (Focus on workflow, tools, and performance considerations.)

• "How would you approach creating a series of social media graphics for a new product launch, ensuring brand consistency and visual appeal?" (Demonstrate understanding of brand guidelines and design process.)

• "Walk me through a project where you used AI tools to generate content. What were the challenges, and how did you ensure the final output met quality standards?" (Assess AI proficiency and critical evaluation.) Company & Culture Questions:

• "How do you stay updated on the latest trends in social media content creation and AI technology?" (Gauge proactivity and continuous learning.)

• "Describe a time you received feedback on your creative work that you disagreed with. How did you handle it?" (Assess collaboration and adaptability.)

• "How do you measure the success of your content beyond likes and shares? What metrics are most important to you?" (Evaluate data-driven approach and understanding of impact.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, briefly introduce the objective, your role, the tools used, your process, and the outcome (ideally with metrics).

• Highlight Key Skills: Ensure your presentation showcases your proficiency in video editing, graphic design, and AI tools as required by the role.

• Focus on Performance: Emphasize how your creative decisions contributed to campaign goals or brand objectives.

• Be Ready for Deep Dives: Anticipate detailed questions about specific design choices, editing techniques, or AI prompt strategies.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, operational efficiency, and a results-oriented mindset, particularly in relation to performance marketing and AI integration.

📌 Application Steps

To apply for this Brand Content Designer position:

• Submit your application through the provided link on Workable.

• Customize Your Portfolio: Ensure your portfolio prominently features examples of social media content, video editing (CapCut/Premiere Pro), graphic design (Photoshop/Figma/Canva), and AI-generated content. Tailor it to highlight work for DTC brands and performance-oriented campaigns.

• Optimize Your Resume: Clearly articulate your 3+ years of experience in content creation, emphasizing your proficiency with the required tools and your experience in performance marketing and AI. Quantify achievements where possible.

• Prepare for a Portfolio Walkthrough: Be ready to discuss specific projects in your portfolio, detailing your process, the tools used, and the impact of your work. Practice explaining your creative decisions and how they align with business objectives.

• Research the Company Context: Understand the DTC model, the importance of performance marketing, and the innovative use of AI in this sector. This will help you tailor your responses to the company's growth-focused culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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