Brand Content Designer | LATAM Only | Remote | 83171

📍 Job Overview

Job Title: Brand Content Designer

Company: Remote Talent LATAM

Location: Mexico (Remote)

Job Type: Full-Time

Category: Marketing & Content Creation

Date Posted: 2026-08-03

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role is a hands-on position focused on the rapid and consistent execution of visual content aligned with an established brand identity for a growing Direct-to-Consumer (DTC) digital brand.

• The Brand Content Designer will be responsible for creating and editing video content for social media and advertising campaigns, leveraging product materials, user-generated content (UGC), and existing resources.

• A key aspect of this role involves utilizing Artificial Intelligence (AI) tools for generating images, videos, and creative assets to enhance content production efficiency and innovation.

• The position requires a strong understanding of social media platforms (Instagram, TikTok, YouTube) and digital advertising best practices, with a focus on performance marketing and driving brand growth.

📝 Enhancement Note: While the title is "Brand Content Designer," the description emphasizes "Brand Content Creator" and "hands-on execution" rather than strategic brand development. This role is about bringing a creative director's vision to life through efficient content production, including AI-assisted asset creation. The target audience is experienced content creators who can work independently and quickly.

📈 Primary Responsibilities

• Create and edit high-impact video content for social media platforms (Instagram, TikTok) and advertising campaigns, incorporating product footage, UGC, and existing assets.

• Design compelling graphic assets for various digital channels including Instagram, TikTok, Meta Ads, email marketing newsletters, and other online marketing collateral.

• Leverage Artificial Intelligence tools to generate unique images, videos, and supplementary creative content, staying at the forefront of content innovation.

• Manage the consistent publication and administration of content across key social media channels, with a primary focus on Instagram, TikTok, and YouTube.

• Develop clear briefs for user-generated content (UGC) creators and expertly edit received materials into high-performing advertisements that align with brand messaging.

• Support the creation of visual content and concise copy for email marketing and SMS campaigns to drive engagement and conversions.

• Actively participate in the planning and execution of digital campaigns, specifically targeting brand visibility, communication objectives, and overall business growth initiatives.

• Monitor content performance through key metrics and indicators, proactively proposing data-driven improvements and optimizations.

• Adapt and repurpose existing content to create multiple variations for A/B testing, maximizing campaign effectiveness and learning.

• Maintain strict adherence to visual consistency and brand identity guidelines under the direction of the Creative Director.

• Foster close collaboration with Growth, Marketing, and Design teams to ensure seamless project execution and cohesive brand messaging.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, technical proficiency with editing and design tools, and a strong performance marketing orientation. The emphasis on AI tool usage and UGC management indicates a forward-thinking approach to content creation for DTC brands.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Communications, Marketing, or a related field is desirable. Experience:

• Over 3 years of demonstrable experience in creating content for social media, digital campaigns, or Direct-to-Consumer (DTC) brands.

• Proven track record in video production and editing, with proficiency in tools such as CapCut, Adobe Premiere Pro, or comparable software.

• Hands-on experience utilizing Artificial Intelligence tools for image, video, and creative content generation.

• Demonstrated expertise in graphic design software including Photoshop, Illustrator, Figma, or Canva.

• Solid understanding of content formats, best practices, and platform nuances for Instagram, TikTok, YouTube, and Meta advertising platforms.

• Experience developing performance-oriented content specifically for advertising campaigns.

• Ability to interpret performance metrics and analyze content impact to drive optimization and improve results.

• Strong organizational skills, meticulous attention to detail, and the capacity to manage multiple projects concurrently.

• Proven ability to collaborate effectively within multidisciplinary teams.

• A comprehensive portfolio showcasing real-world content projects for social media, advertisements, and video is mandatory. Required Skills:

• Video Editing (CapCut, Adobe Premiere Pro)

• Graphic Design (Photoshop, Illustrator, Figma, Canva)

• Artificial Intelligence Content Generation

• Social Media Content Creation (Instagram, TikTok, YouTube)

• Performance Marketing Content Development

• Digital Campaign Execution

• Data Analysis & Performance Metrics Interpretation

• Project Management & Organization

• Cross-functional Collaboration

• Portfolio Development & Presentation Preferred Skills:

• Experience with DTC brands in beauty, skincare, wellness, or technology sectors.

• Expertise in creating creatives specifically for Meta Ads and TikTok Ads.

• Experience managing and working with User-Generated Content (UGC) creators.

• Basic copywriting skills for social media, newsletters, email marketing, and SMS.

• Familiarity with AI tools such as ChatGPT, Midjourney, Runway, Veo, or Kling.

📝 Enhancement Note: The requirements clearly define a mid-level role with a strong emphasis on practical execution and tool proficiency. The "Desirable" section points towards ideal candidates who have experience in specific DTC verticals and advanced AI tools, which can be a significant differentiator. The mandatory portfolio is crucial for assessing practical skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating real-world content creation projects, including social media posts, digital advertisements, and video content.

• Evidence of design process, including concept development, asset creation, and final execution for a variety of digital platforms.

• Showcase of work created using AI tools for image, video, or creative ideation, detailing the tools and prompts used.

• Examples of content optimized for performance marketing campaigns, highlighting metrics and ROI where possible.

• Inclusion of projects that demonstrate adaptation of content across different platforms and formats. Process Documentation:

• While not explicitly stated as a requirement for submission, candidates are expected to be able to articulate their content creation process, from brief interpretation to final delivery and performance analysis.

• The ability to describe how they approach content planning, execution, and iteration based on performance data will be assessed.

• Understanding of workflow management for content production, especially when managing UGC or multiple AI-generated assets, is important.

📝 Enhancement Note: The job description strongly emphasizes the need for a portfolio. Applicants should ensure their portfolio clearly illustrates their capabilities in video editing, graphic design, AI content generation, and performance-oriented content creation for social media and ads. The portfolio should function as a visual representation of their ability to execute efficiently and effectively.

💵 Compensation & Benefits

Salary Range: USD $1,800 per month.

• This represents a competitive salary for a mid-level Brand Content Designer in the LATAM region, considering the remote nature of the role and the specific skill set required, particularly AI tool proficiency. Benefits:

• 100% Remote Work: The opportunity to work from any location within Latin America, offering flexibility and work-life balance.

• Professional Growth Opportunities: Potential for career advancement within a rapidly expanding company, with opportunities to develop new skills and take on more responsibility.

• Dynamic Work Environment: Exposure to a fast-paced, innovative, and collaborative atmosphere focused on modern digital marketing strategies and AI integration.

• Full-Time Contract: Secure full-time employment with a stable contract.

• Exposure to AI and Modern Marketing: Direct engagement with cutting-edge AI tools and contemporary digital marketing techniques.

Working Hours: 40 hours per week.

📝 Enhancement Note: The salary is specified as USD $1,800 per month. This figure is a fixed amount, suggesting it's not a negotiable range but rather the offered compensation. Research into LATAM remote work salaries for similar roles indicates this is within a competitive bracket, especially for a remote position with a specific skill focus. The benefits highlight flexibility and growth potential, which are attractive to remote professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Products (Direct-to-Consumer - DTC)

Company Size: Growing Digital Brand (Specific size not provided, but implied to be scaling rapidly)

Founded: Not specified, but described as a "growing digital brand."

Team Structure:

• The role reports to the Head of Growth and works closely with the Creative Director, who is responsible for visual identity and art direction.

• Collaboration is expected with Growth, Marketing, and Design teams, indicating a cross-functional operational structure.

• The team likely operates in a lean, agile manner, common for DTC brands focused on rapid iteration and performance optimization. Methodology:

• The company utilizes a strategy that combines high-impact content, performance marketing, and Artificial Intelligence to drive digital presence and growth.

• There's a strong emphasis on data-driven decision-making, with content performance metrics influencing strategy and execution.

• A "hands-on" approach to content production is valued, prioritizing speed, consistency, and alignment with brand guidelines.

Company Website: remotetalentlatam.com (implied domain for the hiring entity, not the DTC brand itself)

📝 Enhancement Note: The company operates in the fast-paced DTC e-commerce space, emphasizing innovation through AI and performance marketing. The culture appears to be dynamic and growth-oriented, with a focus on execution and measurable results. Candidates should be comfortable with rapid iteration and a data-informed approach to content creation.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Content Creator/Designer

• This role is positioned as a key executor within the marketing and creative function. It's ideal for someone who excels at bringing creative visions to life efficiently and effectively, rather than defining overarching brand strategy. The focus is on production and optimization. Reporting Structure:

• The Brand Content Designer will work under the guidance of the Creative Director for visual consistency and collaborate closely with the Head of Growth for campaign execution and performance insights. This dual reporting/collaboration structure ensures alignment with both creative vision and business objectives. Operations Impact:

• The primary impact of this role is on driving brand visibility, engagement, and ultimately, customer acquisition and revenue for the DTC brand.

• By producing high-quality, performance-optimized content, the designer directly contributes to the effectiveness of marketing campaigns and the overall growth trajectory of the company.

• Utilizing AI and A/B testing will further refine content effectiveness, leading to improved conversion rates and marketing ROI. Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-powered content creation, advanced video editing techniques, and performance marketing creative strategies.

• Leadership Potential: As the company grows, there may be opportunities to lead specific content initiatives, manage junior creators, or specialize in a particular platform or content type (e.g., TikTok Ads specialist).

• Cross-Functional Experience: Gain broader experience in growth marketing, digital strategy, and product development by working closely with other departments.

• Industry Expertise: Become a specialist in DTC marketing, with a focus on leveraging AI and content for rapid brand scaling.

📝 Enhancement Note: This role offers solid growth within a specific, high-demand niche (DTC, AI-driven content). While not a direct management track initially, it provides a strong foundation for becoming a content specialist or a lead creator within a scaling organization. The emphasis on AI and performance marketing means continuous learning is key for career progression.

🌐 Work Environment

Office Type: Fully Remote

• This role is 100% remote, allowing the candidate to work from anywhere within Latin America. Office Location(s):

• Candidates must reside in a Latin American country (Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Venezuela). Applications from outside LATAM will not be considered. Workspace Context:

• The work environment is expected to be dynamic, collaborative, and innovation-focused, typical of a growing digital brand.

• Candidates will need to be self-motivated and disciplined to thrive in a remote setting.

• Access to reliable internet and a suitable home office setup is implicitly required.

• Collaboration will primarily occur through digital communication tools. Work Schedule:

• Full-time, 40 hours per week. While remote, adherence to a standard work week is expected, with potential for flexibility depending on team needs and project deadlines.

📝 Enhancement Note: The fully remote nature within LATAM is a key characteristic. Candidates should be comfortable with asynchronous communication and managing their own work schedule effectively. The emphasis on a dynamic environment suggests a fast-paced workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and mandatory portfolio to assess foundational skills and experience.

• Skills Assessment/Case Study: A practical exercise or a detailed review of portfolio case studies to evaluate video editing, design, AI content generation, and performance marketing creative capabilities. This may involve creating a sample asset or analyzing existing content.

• Interview with Hiring Manager/Team: Discussion focused on experience, problem-solving skills, understanding of DTC/performance marketing, and cultural fit with a dynamic, remote team. Questions will likely probe how candidates use AI tools and analyze content performance.

• Final Interview (Potentially): May involve discussing collaboration styles and strategic thinking related to content execution.

Portfolio Review Tips:

• Showcase Breadth and Depth: Include a variety of projects demonstrating skills in video editing, graphic design, and AI-generated content.

• Highlight Performance: For ad creatives, clearly articulate the objective, your role, the tools used (including AI), and any measurable results or key learnings. Use case study format: Problem, Solution, Results.

• Demonstrate Process: Briefly explain your workflow for creating content, from receiving a brief to final delivery, especially how you integrate AI tools and iterate based on feedback or data.

• Brand Alignment: Include examples that show your ability to adapt to and maintain a specific brand identity, as this role is execution-focused.

• AI Integration: Clearly label any content created using AI tools and explain the specific prompts or techniques used, demonstrating your understanding of AI capabilities and limitations.

• Platform Specificity: Showcase work tailored for Instagram, TikTok, and Meta Ads, highlighting your understanding of each platform's nuances.

Challenge Preparation:

• Be prepared to discuss how you would approach creating content for a specific DTC product or campaign.

• Practice articulating your thought process for optimizing content based on performance metrics.

• Be ready to explain your experience with specific AI tools and how you integrate them into a creative workflow.

• Prepare to discuss your understanding of DTC brand building and performance marketing principles.

📝 Enhancement Note: The portfolio is the most critical component. Candidates must present a curated collection that directly addresses the responsibilities and required skills, with a clear emphasis on performance and AI integration. The interview process will likely be rigorous in assessing practical application and strategic thinking within the defined role scope.

🛠 Tools & Technology Stack

Primary Tools:

• Video Editing: CapCut, Adobe Premiere Pro (or similar professional editing software).

• Graphic Design: Photoshop, Illustrator, Figma, Canva.

• Artificial Intelligence Content Generation: ChatGPT, Midjourney, Runway, Veo, Kling, or similar AI platforms for image, video, and text generation.

Analytics & Reporting:

• Experience interpreting metrics from social media platforms (Instagram Insights, TikTok Analytics) and ad platforms (Meta Ads Manager).

• Ability to use data to inform content creation and optimization decisions. CRM & Automation:

• While not explicitly listed, familiarity with email marketing platforms (for newsletter/SMS content) and potentially CRM systems for understanding customer segmentation could be beneficial.

📝 Enhancement Note: Proficiency in a range of creative and AI tools is essential. The emphasis on AI tools like Midjourney, Runway, and Kling suggests the company is leveraging advanced AI for content creation, and candidates should be prepared to demonstrate their expertise in these areas.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A strong emphasis on delivering high-quality content quickly and consistently, aligning with the "hands-on" nature of the role.

• Innovation & Adaptability: Embracing new technologies like AI and modern marketing strategies to stay ahead in the competitive DTC landscape.

• Data-Driven Decision Making: Utilizing performance metrics to inform creative choices and optimize campaign effectiveness.

• Collaboration: Working effectively within a multidisciplinary remote team to achieve shared growth objectives.

• Brand Consistency: Maintaining a strong visual identity and brand voice across all content outputs.

Collaboration Style:

• The team likely operates with a lean, agile approach, requiring proactive communication and collaboration through digital channels.

• Expect regular check-ins with the Head of Growth and Creative Director, and collaborative sessions with marketing and design teams.

• A culture of feedback exchange is probable, essential for iterating on content and improving performance.

📝 Enhancement Note: The culture values proactive individuals who can execute efficiently, embrace new technologies like AI, and contribute to a data-informed, collaborative environment. Candidates should highlight their ability to work autonomously and effectively in a remote, fast-paced setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Content Production Demands: The need to consistently produce a high volume of diverse content for multiple platforms while maintaining quality and brand consistency.

• AI Integration Mastery: Staying current with rapidly evolving AI tools and effectively integrating them into a creative workflow to achieve optimal results.

• Performance Optimization: Translating content creation skills into measurable business outcomes and demonstrating ROI through data analysis.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones within LATAM.

Learning & Development Opportunities:

• AI Tool Specialization: Becoming an expert in leveraging cutting-edge AI for content creation, a highly sought-after skill.

• Performance Marketing Expertise: Deepening understanding of ad campaign optimization, A/B testing, and data analysis for marketing effectiveness.

• DTC Growth Strategies: Gaining in-depth knowledge of how content fuels growth in the Direct-to-Consumer e-commerce sector.

• Cross-functional Exposure: Developing a broader understanding of marketing, growth hacking, and creative direction within a scaling digital brand.

📝 Enhancement Note: The primary growth path involves mastering AI-driven content creation and performance marketing within the DTC space. Candidates who are adaptable, eager to learn new technologies, and focused on results will find significant opportunities for professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a short-form video ad for TikTok from concept to final asset, including how you might use AI."

• "How do you ensure brand consistency across different content formats and platforms, especially when working with a Creative Director?"

• "Walk us through a piece of content in your portfolio that you optimized for performance. What was the objective, what changes did you make, and what were the results?"

• "How do you approach selecting and briefing UGC creators to ensure the content aligns with brand standards and campaign goals?" Company & Culture Questions:

• "What excites you about working for a growing DTC brand that leverages AI in its marketing strategy?"

• "How do you manage your workflow and stay organized when working remotely and juggling multiple projects?"

• "Describe a time you collaborated with a creative director or a growth team. What was your role, and how did you ensure alignment?" Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by platform (Instagram, TikTok, Ads) or by skill (Video, Graphics, AI).

• Storytelling: For each key project, clearly articulate the challenge, your role and process, the tools used (especially AI), and the outcomes (metrics, learnings).

• Visual Emphasis: Ensure your portfolio is visually appealing and easy to navigate, showcasing your design sensibilities.

• AI Showcase: Dedicate a section or clearly mark projects that utilize AI tools, explaining your creative approach and the impact.

• Conciseness: Be prepared to walk through your most impactful projects efficiently, highlighting key achievements.

📝 Enhancement Note: Be prepared to discuss your practical experience with AI tools and how you translate creative concepts into performance-driven assets. Your portfolio should be your primary talking point, so be ready to dissect specific projects in detail, focusing on process, tools, and results.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in video editing, graphic design, and AI content generation relevant to social media and performance marketing. Ensure it includes examples of content for DTC brands if possible.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in content creation, proficiency with specified tools (CapCut, Adobe Suite, AI platforms), and experience with DTC brands and performance marketing. Quantify achievements where possible.

• Interview Preparation: Practice articulating your content creation process, especially your use of AI tools and your approach to performance analysis. Prepare to discuss your understanding of DTC growth strategies and social media best practices.

• Company Research: Familiarize yourself with the Direct-to-Consumer (DTC) e-commerce landscape and the role of AI in modern digital marketing. Understand the company's focus on growth and innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.