Brand & Marketing Designer (part-time)

📍 Job Overview

Job Title: Brand & Marketing Designer (part-time)

Company: Nova Wealth

Location: London, England, United Kingdom

Job Type: PART_TIME

Category: Marketing Operations / Brand Design

Date Posted: 2026-09-03

Experience Level: Entry to Mid-Level (0-2 years)

Remote Status: Hybrid (1 day per week in office)

🚀 Role Summary

• Drive brand consistency and visual identity across all marketing collateral and digital platforms.

• Manage and evolve the company's design system to ensure scalable and on-brand creative output.

• Produce high-quality campaign and organic creative assets for diverse marketing channels, including social media and content marketing.

• Support the creation and optimization of web and landing pages to enhance user experience and conversion rates.

• Collaborate closely with senior stakeholders to gather design requirements and ensure alignment with business objectives.

📝 Enhancement Note: This role is positioned as a "support-and-build" role within a fast-growing fintech startup. The part-time nature (2-3 days/week) suggests it's ideal for individuals seeking to supplement freelance work, personal projects, or academic pursuits with commercial experience, or for those looking to gain foundational experience in a dynamic environment. The emphasis on "marketing operations" stems from the direct involvement in asset management, campaign execution across multiple platforms, and content creation for growth teams.

📈 Primary Responsibilities

• Design System Ownership: Lead the maintenance and evolution of NOVA Wealth's design system (Claude Design), ensuring it remains current, comprehensive, and reflective of brand guidelines as the company scales.

• Asset Library Management: Curate, organize, and manage a central asset library, encompassing stock photography, logos, headshots, icons, animations, and verified award/Trustpilot assets for easy access and consistent use.

• Campaign & Organic Creative Development: Translate briefs from Wealth, Mortgage, and Financial Wellbeing teams into compelling campaign creative, as well as engaging organic assets for blogs, LinkedIn posts, and adviser content.

• Ad Creative Management: Take ownership of ad creative production from conception to deployment, including sizing, versioning, and uploading assets across platforms such as Google Ads, LinkedIn, YouTube, and Meta.

• Web & Landing Page Support: Manage imagery within Strapi (CMS) for the company website and blog, and collaborate with the Performance Marketing Lead to build and iterate on landing pages for marketing campaigns.

• Event & Collateral Design: Design professional decks, brochures, and other collateral for financial wellbeing workshops, roadshows, and seminars, ensuring brand consistency and impactful messaging.

• Stakeholder Collaboration: Engage with senior stakeholders across the business to gather design input, understand evolving needs, and ensure design outputs align with strategic goals.

📝 Enhancement Note: The responsibilities highlight a blend of operational execution (asset management, ad creative deployment) and strategic design input (design system evolution, stakeholder collaboration). The focus on "marketing operations" is evident in managing creative assets, ensuring brand consistency across multiple platforms, and supporting performance marketing initiatives.

🎓 Skills & Qualifications

Education:

• A degree in Design, Marketing, or a related field, or equivalent practical experience.

• Openness to self-taught individuals with a strong portfolio. Experience:

• 0-2 years of experience in a design or marketing-related role.

• Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment. Required Skills:

• Portfolio Excellence: A strong portfolio showcasing exceptional layout, typography, and visual hierarchy skills. Taste and judgment are prioritized over years of experience.

• AI Creative Tool Proficiency: Demonstrated comfort and practical experience with AI creative tools (e.g., Claude Design, or similar). Genuine curiosity and willingness to explore AI's evolving capabilities in design.

• Brief-to-Execution Capability: Ability to effectively interpret written briefs, ask clarifying questions, and develop a clear point of view for design solutions.

• Organizational Skills: Meticulous attention to detail and proven ability to maintain tidy and accessible asset libraries and project files.

• Brand Consistency: Understanding of brand guidelines and the ability to apply them consistently across various creative outputs.

• Typography & Layout: Strong foundational knowledge of design principles, with a keen eye for effective typography and layout composition.

Preferred Skills:

• Experience with infographic and data visualization design.

• Proficiency in motion graphics, animation, or video editing.

• Familiarity with paid social and paid search ad specifications and best practices.

• Experience with content management systems (CMS) like Strapi.

📝 Enhancement Note: The emphasis on a "strong portfolio" and "taste and judgment" over years of experience indicates that this role is highly suitable for individuals who can visually demonstrate their capabilities. The explicit mention of AI creative tools suggests a forward-thinking approach to design, and candidates should be prepared to discuss their experience and perspective on these technologies. The "0-2 years" experience level aligns with a junior or emerging talent profile, where foundational skills and potential are key.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Storytelling: The portfolio should clearly articulate the design process from brief to final output, highlighting problem-solving and creative decision-making.

• Brand System Examples: Showcase projects where the candidate has managed or contributed to a design system, demonstrating an understanding of consistency and scalability.

• Asset Management Demonstration: Include examples of organized asset libraries or projects where asset management was a key component, showcasing tidiness and efficiency.

• Cross-Channel Execution: Present work that spans various marketing channels (digital ads, social media, web content, print collateral), demonstrating versatility and understanding of platform-specific requirements.

• AI Tool Integration: If possible, include examples of work where AI creative tools were utilized, explaining the specific tools and the impact on the design process or outcome.

Process Documentation:

• Workflow Design: Ability to document and articulate design workflows, from brief intake and concept development to final asset delivery and archiving.

• System Implementation: Experience with or understanding of how to implement designs within CMS (like Strapi) and other digital platforms.

• Performance Analysis: A demonstrated understanding of how design contributes to marketing performance, even if not directly measuring ROI, by showing awareness of conversion-focused design principles.

📝 Enhancement Note: For a role with this experience level and part-time nature, the portfolio is paramount. It needs to serve as a proxy for a broader professional track record. Emphasizing the ability to document processes, even if informally through portfolio case studies, will be crucial. The focus on "system implementation" within Strapi and other platforms indicates a need for practical, hands-on design application, not just conceptual work.

💵 Compensation & Benefits

Salary Range:

• Hourly rate to be discussed based on experience.

• Estimated Range: £15 - £25 per hour, depending on experience and qualifications.

• Methodology: This estimate is based on typical part-time, entry-to-mid-level design roles in London, United Kingdom, considering the fintech industry and the hybrid work model. Research from industry salary benchmarks for freelance/part-time designers in the UK market was utilized.

Benefits:

• Flexible Working Hours: Ability to structure working hours to accommodate personal commitments, fitting the 2-3 days per week requirement.

• Hybrid Remote Working: Combination of remote work flexibility with one mandatory day per week in the London office, fostering collaboration while maintaining work-life balance.

• Diverse & Multinational Team: Opportunity to work within an exceptionally open and diverse, multinational team environment.

• Entrepreneurial Environment: Exposure to a dynamic, creative, and growth-oriented startup culture.

• Initial 6-Month Term: A defined contract period with a strong possibility of extension, providing a clear initial commitment.

• Genuine Purpose & Impact: Contribution to a firm with a clear mission and positive impact on customers, operating with a strong moral code.

Working Hours:

• Approximately 2-3 days per week, totaling an estimated 16-24 hours per week, with flexibility in scheduling.

• One day per week is expected to be worked from the London office.

📝 Enhancement Note: The salary is presented as an hourly rate due to the part-time nature. The provided range is an estimate, and candidates should be prepared to negotiate based on their demonstrated skills and experience. The benefits package emphasizes flexibility and the unique environment of a growing fintech startup.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (Fintech) / Financial Services. NOVA Wealth operates in a regulated FCA environment, focusing on modernizing financial advice delivery through technology.

Company Size: Fast-growing startup. This implies a dynamic, agile, and potentially less structured environment than established corporations, with opportunities for significant individual impact.

Founded: The company is described as a "fast growing startup" with "innovative Lifeline technology," suggesting a relatively recent founding and a focus on disruption and technological advancement.

Team Structure:

• Head of Client Growth: The designer will work closely with this individual, indicating a direct reporting line or strong collaborative relationship focused on marketing and growth initiatives.

• Cross-Functional Collaboration: The role requires interaction with senior stakeholders across various departments (Wealth, Mortgage, Financial Wellbeing teams), emphasizing a collaborative and integrated approach.

• Marketing & Design Engine: The designer is positioned as a core component of the marketing output, working alongside marketing leads to execute campaigns and content.

Methodology:

• Customer-Centric Approach: NOVA Wealth aims to deliver better customer outcomes, suggesting that design decisions should prioritize user experience and client needs.

• Technology-Leveraged Advice: The core business model involves using technology to empower human advisers, indicating a blend of human-centric service and digital innovation.

• Data-Driven Decisions: While not explicitly stated for design, the fintech context and focus on growth imply that data and performance metrics will inform marketing and design strategies.

Company Website: https://jobs.workable.com/company/41spSh9sc24T1x6tUHzRRR/jobs-at-nova-wealth

📝 Enhancement Note: The startup environment at NOVA Wealth suggests a culture of rapid iteration, adaptability, and direct contribution. The "fast growing" nature means processes are likely evolving, and the designer will have an opportunity to influence them. The FCA regulation adds a layer of seriousness and compliance to their operations, which might influence design choices.

📈 Career & Growth Analysis

Operations Career Level: This role is categorized as an Entry to Mid-Level Designer (0-2 years experience), specifically focused on Brand and Marketing Design. It serves as a foundational role within the marketing and growth function, offering hands-on experience in a regulated fintech environment.

Reporting Structure: The designer will report to or work very closely with the Head of Client Growth, indicating a direct line of sight to marketing strategy and performance.

Operations Impact: The designer's work will directly influence brand perception, marketing campaign effectiveness, and the user experience of digital platforms. They are the "design and marketing engine behind our content output," meaning their creations will be seen by potential clients and partners, impacting lead generation and brand trust.

Growth Opportunities:

• Design System Expertise: Opportunity to deeply own and evolve a design system, becoming a subject matter expert in brand consistency and scalable design.

• Marketing Operations Acumen: Gain practical experience in managing creative assets, ad creative deployment, and web content updates within a marketing operations context.

• Fintech Industry Exposure: Develop specialized knowledge and experience within the FCA-regulated fintech sector, a rapidly growing and in-demand industry.

• Stakeholder Management: Enhance skills in collaborating with and presenting design ideas to senior leadership across different business units.

• Career Path: Potential to grow into a more senior Brand Designer, Marketing Designer, or even transition into Marketing Operations management roles, depending on performance and interest.

📝 Enhancement Note: The part-time nature and initial 6-month term suggest this role could be a stepping stone. Growth will likely be tied to demonstrating initiative, absorbing new skills quickly, and proving value in a fast-paced startup setting. The opportunity to "shape the design system itself as we grow" is a significant growth lever.

🌐 Work Environment

Office Type: Hybrid. The role requires 1 day per week in the London office, with the remaining days being remote. This suggests a modern, collaborative office setup designed for focused work and team interaction on designated days.

Office Location(s): London, England, United Kingdom. Specific office address details are not provided but would be available upon inquiry or during the interview process.

Workspace Context:

• Collaborative Hub: The office day is likely intended for team meetings, brainstorming sessions, and direct collaboration with the Head of Client Growth and other key stakeholders.

• Technology-Rich: As a fintech startup, expect access to modern design software, collaboration tools, and potentially specialized hardware required for design tasks.

• Agile & Dynamic: The startup environment means the workspace will likely be adaptable, with opportunities for direct interaction and feedback from colleagues across different functions.

Work Schedule:

• Flexible working hours, totaling 2-3 days per week (approx. 16-24 hours).

• One day per week in the London office. This structure allows for personal project work or other commitments on non-office days.

📝 Enhancement Note: The hybrid model with a single office day per week is typical for roles balancing individual contribution with team cohesion in startups. Candidates should be comfortable with this blended approach and the need to be highly effective in both remote and in-office settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submit CV and a strong portfolio. The portfolio is the primary screening tool.

• Screening Call: A brief discussion, likely with HR or the hiring manager, to assess basic qualifications, interest, and cultural fit. Focus on understanding your motivation for a part-time, hybrid role.

• Design Task/Challenge: A practical exercise simulating a real-world task (e.g., creating campaign assets from a brief, refining an existing design, or proposing improvements to a landing page). This assesses your brief-to-POV capability and design execution skills.

• Stakeholder Interview: Meeting with the Head of Client Growth and potentially other senior stakeholders to discuss your experience, design philosophy, and how you would contribute to NOVA Wealth's brand and marketing efforts. Expect questions about your approach to design systems and AI tools.

• Final Interview/Offer: Potential final discussion to clarify terms, benefits, and confirm the offer.

Portfolio Review Tips:

• Showcase Process: For each project, clearly outline the brief, your role, the challenges faced, your design process, and the final outcome. Use visuals to illustrate each step.

• Highlight Design System Work: If you have experience with design systems, dedicate a section to showcase your contributions, emphasizing consistency, scalability, and evolution.

• Demonstrate AI Tool Usage: If you've used AI creative tools, present specific examples, detailing how you used them (e.g., ideation, asset generation, refinement) and the results achieved. Be ready to discuss your perspective on AI in design.

• Tailor to the Role: Ensure your portfolio includes examples relevant to brand design, marketing collateral, web assets, and ad creative. Prioritize work that demonstrates strong typography, layout, and brand application.

• Quantify Impact (if possible): Even for a junior role, if any of your past work contributed to measurable outcomes (e.g., increased engagement, better conversion rates), highlight this.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief. Identify key objectives, target audience, and constraints.

• Think Like a Marketer: Consider how your design will serve the marketing goals of NOVA Wealth, especially within a regulated fintech environment.

• Showcase Your Process: Be prepared to walk through your thought process, design decisions, and rationale behind your creative choices.

• AI Integration: If the challenge allows, consider how AI tools could be leveraged effectively and ethically to enhance your output.

• Conciseness: For a part-time role, efficiency is key. Deliver a polished solution that meets the brief's requirements within the given timeframe.

📝 Enhancement Note: The interview process emphasizes practical design skills and the ability to integrate into a fast-paced startup. The portfolio is critical, and candidates should prepare to discuss their experience with AI creative tools in detail, as this is a specific requirement. The design challenge will likely be a key differentiator.

🛠 Tools & Technology Stack

Primary Tools:

• Design System Management: Claude Design (or similar design system platforms). Candidates should be familiar with the principles and practical application of managing and contributing to a design system.

• Graphic Design Software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a standard expectation, though proficiency with alternatives like Figma or Sketch may also be relevant.

• Web Content Management System (CMS): Strapi. Experience with or ability to quickly learn Strapi for managing website imagery and content.

• AI Creative Tools: Explicitly mentioned, candidates need experience with AI tools for creative generation and refinement. Specific examples and comfort level are crucial.

Analytics & Reporting:

• Ad Platforms: Google Ads, LinkedIn Ads, YouTube, Meta (Facebook/Instagram). Familiarity with ad specifications and creative requirements for these platforms.

• Web Analytics (Potential): While not explicitly listed, an understanding of how design impacts web traffic and user behavior (e.g., Google Analytics) would be beneficial.

CRM & Automation:

• Marketing Automation Platforms (Potential): Familiarity with how design assets integrate with email marketing or other automation workflows.

📝 Enhancement Note: Proficiency with Claude Design and Strapi are specific technical requirements. Candidates should be ready to discuss their experience with these, or demonstrate a strong aptitude for learning new platforms quickly. The explicit mention of AI creative tools necessitates candidates having hands-on experience and a willingness to discuss their approach.

👥 Team Culture & Values

Operations Values:

• Helpful: Emphasizes a collaborative and supportive team dynamic where individuals go out of their way to assist colleagues. This translates to a positive and proactive approach to problem-solving and teamwork.

• Straightforward: Values clear, honest, and simple communication and processes. This suggests a preference for directness over complexity, encouraging efficient workflows.

• Bold: Encourages innovation, idea-sharing, and taking calculated risks. This fosters an environment where creativity is valued, and new initiatives are welcomed.

• Purpose-Driven: A commitment to genuine impact on customers and operating with a strong moral code, aligning with the company's mission in financial advice.

Collaboration Style:

• Cross-Functional Integration: The role requires close collaboration with marketing, wealth, mortgage, and financial wellbeing teams, indicating a highly integrated approach to creative development.

• Feedback-Oriented: In a startup environment, continuous feedback is essential for iteration and improvement. Expect an open dialogue around design concepts and execution.

• Agile & Iterative: The fast-paced nature of a growing startup means projects are likely managed using agile methodologies, with a focus on rapid prototyping and iterative design.

📝 Enhancement Note: The company values ("Helpful, Straightforward, Bold") are directly stated and should be reflected in how candidates present themselves and their work. The emphasis on "purpose and impact" suggests that designers should be able to connect their work to the company's broader mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Part-Time with Impact: Effectively contributing meaningfully within 2-3 days per week while managing diverse creative demands.

• Evolving Design System: Keeping pace with rapid company growth and evolving stakeholder needs to maintain a robust and relevant design system.

• Navigating a Regulated Industry: Understanding and adhering to compliance requirements within the FCA-regulated fintech sector, which can influence creative freedom.

• Adopting New Technologies: Quickly mastering new tools like Claude Design and Strapi, and integrating AI creative tools effectively into workflows.

Learning & Development Opportunities:

• Design System Specialization: Deep dive into design system architecture, maintenance, and governance.

• Marketing Operations Acumen: Gain hands-on experience in campaign execution, asset management, and cross-channel creative deployment.

• Fintech Design Expertise: Develop a niche understanding of design challenges and best practices within the financial services technology sector.

• Agile Workflow Adaptation: Learn to thrive in a dynamic startup environment, adapting quickly to changing priorities and project scopes.

• AI in Design Exploration: Opportunity to experiment with and integrate cutting-edge AI creative technologies into professional workflows.

📝 Enhancement Note: The challenges are framed to highlight opportunities for growth. Candidates who can demonstrate resilience, adaptability, and a proactive approach to learning will be well-suited for this role. The AI component is a significant growth area.

💡 Interview Preparation

Strategy Questions:

• "How would you approach evolving our design system to accommodate new product offerings or marketing campaigns?"

• "Describe your process for translating a marketing brief into a creative concept and then executing it across multiple channels."

• "Given our FCA-regulated environment, how do you ensure creative assets are compliant while still being engaging?"

• "Walk us through a project where you used AI creative tools. What was the tool, what did you use it for, and what was the outcome?" Company & Culture Questions:

• "Why are you interested in a part-time, hybrid role at a fintech startup like NOVA Wealth?"

• "How do you embody our values of 'Helpful, Straightforward, and Bold' in your work and collaborations?"

• "What interests you most about the financial advice industry and our mission to change it?"

• "How do you ensure you stay organized and manage your time effectively when working remotely and part-time?" Portfolio Presentation Strategy:

• Storytelling is Key: For each project, articulate the narrative: the problem, your solution, and the impact.

• Focus on Process: Be ready to discuss your thought process, the tools you used (especially AI and design systems), and your decision-making.

• Highlight Relevant Work: Prioritize projects that showcase brand design, marketing collateral, web assets, and ad creative.

• Demonstrate AI Proficiency: Clearly explain your experience with AI creative tools and how they fit into your workflow.

• Address Part-Time Fit: Be prepared to explain how you manage your time and ensure consistent output in a part-time capacity.

📝 Enhancement Note: Interview questions will likely probe your understanding of design systems, AI tools, and your ability to work within a regulated startup environment. The portfolio presentation is a critical component, so practice articulating your work concisely and effectively, with a focus on process and impact.

📌 Application Steps

To apply for this Brand & Marketing Designer position:

• Submit your CV and a comprehensive portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features examples of brand design, marketing collateral, ad creative, and any work demonstrating design system contributions or AI tool usage. Tailor the presentation to highlight your understanding of typography, layout, and brand consistency.

• Resume Optimization: Clearly articulate your relevant skills and any experience with design systems, AI creative tools, CMS platforms (like Strapi), and marketing asset management. Quantify achievements where possible.

• Prepare for Design Challenge: Anticipate a practical design exercise. Practice translating briefs into creative concepts and executing them efficiently, considering brand guidelines and potential AI tool integration.

• Research NOVA Wealth: Understand their mission, target audience, and the fintech landscape. Be ready to discuss how your design skills can directly support their growth and brand objectives within a regulated environment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.