B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Sheffield, England, United Kingdom (Remote)

Job Type: FULL_TIME

Category: Go-To-Market Operations / Product Design & Strategy

Date Posted: 2026-09-04

Experience Level: Mid-Level to Senior (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead the design and implementation of cutting-edge B2B initiatives, focusing on UI/UX and brand identity from conception to launch.

• Drive the translation of high-level strategic vision into actionable execution roadmaps, ensuring rapid prototype-to-production cycles.

• Architect scalable solutions and manage critical milestones for new department growth and potential spin-off opportunities.

• Collaborate directly with founders and an elite team of engineers, researchers, and commercial leaders in a high-growth, agile environment.

• Embrace extreme end-to-end ownership in a "0-to-1" environment, prioritizing fast execution and impactful ideas over bureaucracy.

📝 Enhancement Note: While the title is "B2B UI/UX & Brand Designer," the core responsibilities and company context strongly suggest a hybrid role that blends design leadership with strategic GTM and product development execution. The emphasis on "0-to-1 initiatives," "architecting systems," and "driving strategy" points to a significant operations component, particularly in product-market fit exploration and early-stage GTM strategy. The role requires not just design execution but also the strategic thinking to build and scale new ventures.

📈 Primary Responsibilities

• Lead the end-to-end UI/UX design process for new B2B products and initiatives, from user research and wireframing to high-fidelity prototyping and final asset creation.

• Develop and maintain a cohesive brand identity and visual language for new ventures, ensuring consistency across all touchpoints and marketing materials.

• Translate complex business requirements and strategic objectives into intuitive and engaging user experiences that drive adoption and customer satisfaction.

• Collaborate closely with product management, engineering, and marketing teams to define product roadmaps, prioritize features, and ensure successful launch and iteration cycles.

• Define and implement key performance indicators (KPIs) for design and brand initiatives, continuously analyzing data to inform design decisions and optimize user journeys.

• Drive rapid iteration cycles by creating and testing prototypes, gathering user feedback, and making data-informed design adjustments to accelerate market validation.

• Contribute to the strategic planning of new B2B initiatives, providing design-led insights into market opportunities, user needs, and competitive landscapes.

• Establish design systems and brand guidelines to ensure scalability, consistency, and efficiency as new initiatives grow.

📝 Enhancement Note: The original description emphasizes leading "core 0-to-1 initiatives" and translating "strategic vision into concrete execution roadmaps." This has been expanded to explicitly include the UI/UX and Brand Design aspects that are core to the role, while also highlighting the operational responsibilities of roadmap execution, KPI definition, and data-informed iteration, which are critical for a "0-to-1" environment.

🎓 Skills & Qualifications

Education: Bachelor's or Master's degree in Graphic Design, Interaction Design, Human-Computer Interaction, or a related field, or equivalent practical experience.

Experience: 5-10 years of professional experience in UI/UX Design and Brand Design, with a strong portfolio showcasing B2B product development and successful brand launches. Experience in a "0-to-1" or early-stage startup environment is highly desirable.

Required Skills:

• Proven expertise in UI/UX design principles, methodologies, and best practices, including user research, wireframing, prototyping, and usability testing.

• Strong visual design skills with a deep understanding of branding, typography, color theory, and layout.

• Proficiency in industry-standard design and prototyping tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Experience designing for B2B SaaS products or complex enterprise solutions.

• Demonstrated ability to translate strategic vision into tangible design solutions and execution roadmaps.

• Excellent verbal and written communication skills in English, with the ability to articulate design decisions and strategic rationale clearly.

• High-agency builder mindset with a proven track record of taking extreme end-to-end ownership. Preferred Skills:

• Experience in leading design initiatives from concept to launch in a fast-paced, high-growth environment.

• Familiarity with agile development methodologies and cross-functional team collaboration.

• Understanding of front-end development principles (HTML, CSS, JavaScript) to facilitate effective collaboration with engineering teams.

• Experience in developing and managing design systems.

• Portfolio showcasing successful brand identity development for new ventures or product lines.

• Experience working in a remote-first or distributed team environment.

📝 Enhancement Note: The original requirements were quite broad ("high-agency builder mindset," "proven domain expertise"). This enhancement specifies the types of design expertise, tools, and project experience expected, aligning them with B2B UI/UX and Brand Design roles, while also integrating the "builder mindset" and "ownership" aspects into the required skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end UI/UX design process for at least 2-3 B2B products or significant features.

• Case studies that clearly articulate the problem, your design process, your role, the challenges faced, and the measurable impact of your solutions (e.g., user adoption, conversion rates, task completion time).

• Examples of brand identity development, including logo design, style guides, and application across various marketing collateral.

• Prototypes (interactive or high-fidelity mockups) that showcase user flows and interface interactions.

• Evidence of strategic thinking and roadmap execution, illustrating how design decisions contributed to business objectives. Process Documentation:

• Demonstrate proficiency in documenting design processes, including user research findings, design rationale, and iteration logs.

• Showcase examples of how you've established or utilized design systems and brand guidelines to ensure consistency and scalability.

• Provide evidence of collaboration with cross-functional teams, illustrating how design processes were integrated with development and marketing workflows.

• Illustrate methods for gathering and incorporating user feedback into iterative design cycles to drive product improvement.

📝 Enhancement Note: Given the role's emphasis on "0-to-1 initiatives" and building from scratch, a strong portfolio is paramount. This section details what specific elements a candidate's portfolio should contain to demonstrate not just design skill but also strategic thinking, process ownership, and impact in a B2B context.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years) and the competitive nature of remote roles in Europe/Americas for high-impact positions, a typical range for a B2B UI/UX & Brand Designer with strategic responsibilities would be €60,000 - €90,000 annually, depending on specific experience, location within Europe/Americas, and candidate qualifications.

Benefits:

• Competitive compensation package.

• Significant equity upside, reflecting the high-impact and ownership nature of the role.

• 100% remote work arrangement, offering flexibility and autonomy.

• Opportunity to work directly with experienced serial entrepreneurs and build category-defining ventures.

• Maximum ownership and autonomy to architect systems and drive strategy without corporate red tape.

• High-growth environment focused on rapid execution and market validation.

• Collaborative and elite team environment with world-class talent.

Working Hours: While the role is full-time, the remote nature and emphasis on "fast execution" suggest a flexible working schedule is likely, provided core responsibilities and collaboration needs are met. A standard 40-hour work week is expected, but the focus will be on outcomes and impact rather than strict adherence to hours.

📝 Enhancement Note: Salary information was not provided. A regional estimate for a mid-to-senior level remote designer in Europe has been provided, along with a clear methodology and justification based on industry benchmarks and the role's strategic importance. The benefits listed are directly pulled from the job description and framed for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, B2B SaaS. EWOR GmbH is positioned as a venture builder, backed by highly successful serial entrepreneurs, focusing on launching and scaling new, high-impact technology initiatives.

Company Size: The company is likely in a growth phase, with the "new department" focusing on "0-to-1" initiatives. This implies a lean, agile, and entrepreneurial structure rather than a large, established corporation. The core team backing the ventures is elite, suggesting a focus on high-caliber talent.

Founded: EWOR GmbH is backed by serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a strong foundation in building successful tech companies. The exact founding date of EWOR GmbH as a venture builder is not specified, but its operational focus is on launching new ventures.

Team Structure:

• The role reports directly to the department founder, who is one of the company's serial entrepreneur backers.

• Collaboration will be with an "elite team" comprising world-class engineers, researchers, and commercial leaders.

• The structure is designed for rapid execution and minimal bureaucracy, fostering direct communication and swift decision-making.

• Cross-functional collaboration is essential, with designers working closely with engineering, product, and commercial leads to bring initiatives to life. Methodology:

• Data-Driven Execution: Emphasis on "good ideas and fast execution" rather than extensive presentations or approvals, suggesting a bias towards action and empirical validation.

• Agile Development: The "0-to-1" nature and focus on rapid iteration imply agile methodologies for product development and GTM strategy.

• Ownership Culture: High emphasis on "maximum ownership" and "extreme end-to-end ownership," encouraging individuals to take responsibility and drive initiatives forward autonomously.

• Lean Operations: Focus on efficiency, scalability, and achieving market validation quickly, avoiding unnecessary complexity or "corporate red tape."

Company Website: https://eworgmbh.teamtailor.com/ (Note: This is the careers page; the primary company website may differ but is likely related to EWOR's venture-building activities.)

📝 Enhancement Note: The company context is crucial for operations roles. This section extrapolates from the description to define the likely operational culture, team dynamics, and strategic methodology, framing it for an operations professional who values agility, ownership, and impact.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant opportunity for mid-to-senior level designers who aspire to have substantial strategic impact and ownership. It's positioned as a "builder" role within a venture-building framework, offering a path beyond traditional design roles into product strategy and early-stage GTM leadership. The "0-to-1" nature means you're not just executing a design but helping to define the product and market strategy itself.

Reporting Structure: You will report directly to a department founder, a highly experienced entrepreneur. This provides direct access to leadership and strategic decision-making, offering unparalleled learning opportunities. The team is structured for lean, efficient collaboration.

Operations Impact: The impact of this role is direct and profound. You will be instrumental in shaping new, cutting-edge B2B initiatives from their inception. Your design and brand strategy will directly influence market perception, user adoption, scalability, and the ultimate success and potential spin-off of these ventures. You are building the foundation upon which future growth will be built.

Growth Opportunities:

• Strategic Leadership: Transition from a design focus to broader product strategy and GTM leadership as initiatives mature and potentially spin off into their own entities.

• Entrepreneurial Experience: Gain invaluable experience in building and scaling tech ventures from the ground up, working alongside seasoned entrepreneurs.

• Skill Specialization: Deepen expertise in B2B UI/UX, brand strategy, and product development within innovative domains.

• Equity & Upside: Direct participation in the success of new ventures through competitive compensation and significant equity upside.

• Cross-Functional Mastery: Develop strong collaborative skills by working closely with elite engineering, research, and commercial teams.

📝 Enhancement Note: This section frames the career trajectory for a designer in a way that emphasizes operational impact and strategic growth, aligning with the "builder" and "owner" ethos of the company. It highlights how this role can be a stepping stone to broader leadership and entrepreneurial roles.

🌐 Work Environment

Office Type: 100% Remote. This is a fully distributed role, eliminating the need for physical office presence.

Office Location(s): While the specific company headquarters are not detailed, the role requires candidates to be based in Europe or the Americas, or be open to remote arrangements within these regions. This allows for global talent acquisition while maintaining reasonable time zone overlap for collaboration.

Workspace Context:

• Autonomy & Flexibility: The remote setup, coupled with the company's emphasis on "fast execution" and "no corporate red tape," suggests a high degree of autonomy and flexibility in managing your workday.

• Technology-Enabled Collaboration: Expect to leverage a suite of digital collaboration tools (e.g., Slack, Zoom, project management software) to communicate and work effectively with a distributed team.

• Focus on Output: The environment is geared towards achieving results and driving initiatives forward, rather than adhering to traditional office structures or hours.

• Direct Leadership Access: Working remotely still allows for direct interaction with founders and leadership through virtual channels, ensuring alignment and visibility.

Work Schedule: The role is full-time. While a standard 40-hour work week is implied, the emphasis on rapid execution and ownership suggests that flexibility in working hours is a key feature, allowing individuals to manage their time effectively to achieve project milestones. Collaboration across different time zones within Europe and the Americas will be a consideration.

📝 Enhancement Note: For a remote role, detailing the work environment is critical. This section elaborates on the implications of a 100% remote setup within EWOR's fast-paced, entrepreneurial context, highlighting autonomy, collaboration tools, and output-oriented culture.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements, particularly the B2B UI/UX and brand design expertise and builder mindset.

• Portfolio Deep Dive: A session focused on reviewing your portfolio in detail. Be prepared to walk through 2-3 key case studies, explaining your process, your specific contributions, the challenges you overcame, and the measurable impact of your design and brand work.

• Founder/Leadership Interview: A discussion with the department founder (likely Paul Müller or Petter Made, or a senior lead) to assess your strategic thinking, problem-solving abilities, understanding of B2B markets, and alignment with the company's entrepreneurial culture and "0-to-1" approach.

• Cross-Functional Collaboration Discussion: Potential interviews with key team members (engineers, researchers, commercial leads) to evaluate your collaboration style and ability to work effectively in a fast-paced, cross-functional environment.

• Final Assessment: Evaluation of your overall fit, potential for growth, and alignment with the company's values and mission.

Portfolio Review Tips:

• Curate Strategically: Select B2B-focused projects that best demonstrate your ability to solve complex problems, drive user adoption, and build strong brand identities. Prioritize projects with measurable outcomes.

• Tell a Story: For each case study, clearly articulate the problem statement, your role and responsibilities, your design process and rationale, the key decisions made, and the quantifiable results achieved. Highlight your ownership and initiative.

• Showcase Brand Expertise: Include examples of brand identity development, style guides, and how you've applied branding consistently across different touchpoints.

• Demonstrate Process: Clearly outline your design methodology, from research and ideation to prototyping and iteration. Show how you gather and incorporate feedback.

• Highlight "Builder" Mindset: Emphasize projects where you took initiative, worked autonomously, and contributed to strategic direction, not just design execution.

Challenge Preparation:

• Strategic Design Thinking: Be prepared to discuss your approach to designing for new markets or launching new products, focusing on user needs, business goals, and competitive landscapes.

• Problem-Solving Scenarios: Anticipate hypothetical scenarios related to B2B product design or brand challenges and outline your problem-solving process.

• Culture & Alignment: Be ready to articulate why you are drawn to a "0-to-1" environment, your understanding of extreme ownership, and how you thrive in high-growth, remote settings.

📝 Enhancement Note: This section provides specific, actionable advice tailored to operations and design roles seeking to highlight strategic thinking and impact during the interview process, especially concerning portfolio presentation and understanding the "0-to-1" operational context.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design & Prototyping: Figma (highly probable, industry standard for collaboration), Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects).

• Brand Design: Adobe Creative Suite (Illustrator, Photoshop), potentially tools for brand guideline creation.

• Collaboration & Communication: Slack, Zoom, Google Workspace (Docs, Sheets, Slides), Microsoft Teams.

• Project Management: Jira, Asana, Trello, or similar agile project management tools.

Analytics & Reporting:

• While not explicitly a data analyst role, familiarity with analytics platforms (e.g., Google Analytics, Mixpanel, Amplitude) to understand user behavior and product performance will be beneficial.

• Tools for A/B testing and user feedback analysis. CRM & Automation:

• Understanding of CRM systems (e.g., Salesforce, HubSpot) from a user perspective to ensure design aligns with sales and marketing processes is a plus.

• Familiarity with marketing automation platforms might be helpful for understanding B2B customer journeys.

📝 Enhancement Note: Identifying the likely technology stack is crucial for operations professionals. This section lists common tools used in UI/UX, Brand Design, and collaborative remote environments, emphasizing those that support agile development and "0-to-1" initiatives.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A core value is taking "maximum ownership" and "extreme end-to-end ownership." This means individuals are empowered and expected to drive initiatives forward with minimal oversight.

• Execution & Speed: The company prioritizes "good ideas and fast execution" over bureaucracy. This fosters a culture of rapid iteration, learning, and getting things done efficiently.

• Impact & Results: The focus is on achieving strong market validation and scalable traction. Success is measured by tangible outcomes and contributions to growth, not just activity.

• Entrepreneurial Spirit: A culture that embraces building from the ground up, innovation, and taking calculated risks to create category-defining ventures.

• Collaboration & Elite Talent: Working with and learning from a world-class team of engineers, researchers, and commercial leaders, fostering a high-performance, collaborative environment.

Collaboration Style:

• Lean & Direct: Collaboration is likely to be direct, efficient, and cross-functional, cutting across traditional departmental silos.

• Feedback-Oriented: In a "0-to-1" environment, continuous feedback and rapid iteration are essential for success, suggesting an open and constructive feedback culture.

• Outcome-Focused: Discussions and collaborations will be geared towards achieving specific project milestones and business objectives.

• Remote-First Communication: Reliance on digital communication tools to maintain connectivity and collaboration across distributed team members.

📝 Enhancement Note: Understanding company values is key for cultural fit. This section translates the company's stated ethos into specific values relevant to operations professionals, emphasizing ownership, speed, and impact.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Operating in a "0-to-1" environment means dealing with significant ambiguity and evolving requirements. You'll need to be comfortable defining processes and strategies from scratch.

• Rapid Iteration & Validation: The pressure to achieve market validation quickly requires a high tolerance for rapid prototyping, testing, and iterating based on feedback, which can be demanding.

• Balancing Design & Strategy: Integrating design leadership with strategic execution for new initiatives requires a broad skill set and the ability to think beyond pure aesthetics to market viability and business impact.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong working relationships within a fully remote, fast-paced team requires excellent communication and proactive engagement.

Learning & Development Opportunities:

• Entrepreneurial Acumen: Direct exposure to building and scaling tech ventures from the ground up, offering unparalleled entrepreneurial learning.

• Strategic GTM Development: Opportunity to contribute significantly to Go-To-Market strategies for new products, gaining experience in market entry and growth.

• Cross-Functional Expertise: Deepen collaboration skills by working closely with elite engineers, researchers, and commercial leaders, broadening your understanding of the entire venture lifecycle.

• Leadership Potential: The "maximum ownership" and "0-to-1" nature of the role can be a fast track to leadership positions within new ventures or the broader organization.

📝 Enhancement Note: Highlighting challenges and growth opportunities provides a realistic view of the role, essential for operations professionals looking for development and impact. This section focuses on the unique aspects of a "0-to-1" remote venture-building role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a B2B product design initiative from concept to launch. What was your process, and what were the key outcomes?" (Focus on your end-to-end ownership and impact.)

• "How would you approach developing a brand identity for a completely new B2B SaaS product in an emerging market with limited existing research?" (Demonstrate strategic thinking and process.)

• "Imagine we need to rapidly prototype and test a new feature for a B2B application. What would be your first steps, and how would you incorporate user feedback quickly?" (Highlight your agile design and iteration skills.)

• "How do you balance the need for creative design excellence with the demands of rapid execution and business objectives in a '0-to-1' environment?" (Showcase your understanding of operational constraints and priorities.) Company & Culture Questions:

• "What attracts you to a '0-to-1' role and a company backed by serial entrepreneurs like Paul Müller and Petter Made?" (Express your entrepreneurial drive and respect for their track record.)

• "How do you approach taking 'extreme end-to-end ownership' of a project or initiative?" (Provide specific examples of your proactivity and accountability.)

• "Describe your experience working in a fully remote, high-growth environment. What strategies do you employ to stay productive and collaborative?" (Highlight your remote work best practices.)

• "How do you align your design decisions with broader business goals and market validation strategies?" (Connect design to business outcomes.) Portfolio Presentation Strategy:

• Prioritize B2B Impact: Select 2-3 B2B case studies that best showcase your ability to solve complex business problems through design and branding, with clear, quantifiable results.

• Structure Your Narrative: For each case study, follow a clear story arc: Problem -> Your Role & Process -> Challenges -> Solution -> Impact/Results.

• Quantify Your Success: Wherever possible, use data and metrics to demonstrate the impact of your work (e.g., increased conversion rates, improved user satisfaction scores, faster task completion).

• Highlight Ownership: Explicitly state your contributions and how you took initiative beyond the basic requirements of the role.

• Be Ready for Strategic Questions: Anticipate questions about your design philosophy, how you handle ambiguity, and your vision for building a brand or user experience from scratch.

📝 Enhancement Note: This section provides concrete examples of interview questions and portfolio presentation strategies tailored to the specific demands of this unique "0-to-1" B2B design role, emphasizing operational thinking and strategic impact.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Customize Your Resume: Highlight your experience in B2B UI/UX and Brand Design, emphasizing projects with significant ownership, strategic input, and measurable results. Use keywords like "0-to-1," "venture building," "product strategy," "brand identity," and "remote collaboration."

• Curate Your Portfolio: Ensure your portfolio prominently features B2B case studies that demonstrate your end-to-end process, strategic thinking, and impact. Tailor the selection to showcase your ability to build and scale.

• Prepare Your Narrative: Practice articulating your experience and approach to design, strategy, and ownership, particularly in a remote and fast-paced environment. Be ready to discuss your motivation for joining a venture-building initiative.

• Research EWOR GmbH: Understand their backing by serial entrepreneurs and their focus on launching cutting-edge initiatives. This will help you align your responses with their company culture and operational philosophy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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