B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer

Company: EWOR GmbH

Location: 100% Remote (Europe or Americas)

Job Type: Full-Time

Category: Revenue Operations / GTM Strategy Support

Date Posted: September 04, 2026

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• This role is pivotal in architecting and executing core 0-to-1 initiatives within cutting-edge B2B domains, demanding a strategic and hands-on approach to product development and market validation.

• You will be instrumental in translating high-level strategic visions into actionable execution roadmaps, driving rapid implementation from initial prototype to production-ready solutions.

• A key focus will be on architecting scalable solutions and achieving critical milestones to position the new department for rapid growth, potentially leading to a spin-off and attracting institutional backing.

• The position requires a high-agency builder mindset, emphasizing extreme end-to-end ownership and a proven ability to execute complex projects in a fast-paced, results-oriented environment.

📝 Enhancement Note: While the title is "B2B UI/UX & Brand Designer," the core responsibilities and context provided by the company description ("launching cutting-edge new initiatives," "exceptional operators and builders," "architect systems, drive strategy, and build from 0 to 1," "translate high-level strategic vision into concrete execution roadmaps," "architect scalable solutions") strongly indicate a role that extends beyond traditional design into strategic operations, GTM planning, and product development execution. This is a "builder" role with significant operational and strategic impact.

📈 Primary Responsibilities

• Lead and execute core 0-to-1 initiatives within cutting-edge B2B domains, driving product ideation, validation, and market entry strategies.

• Translate high-level strategic visions and business objectives into concrete, actionable execution roadmaps, ensuring alignment with overall company goals.

• Design and architect scalable solutions, including user interfaces, user experiences, and brand identities, that support rapid growth and future expansion.

• Drive critical milestones from prototype to production, focusing on speed, efficiency, and market validation to position the department for success.

• Collaborate closely with the department founder and a world-class team of engineers, researchers, and commercial leaders to achieve ambitious growth targets.

• Develop and refine brand strategies and visual identities that resonate with target B2B audiences and support market penetration.

• Implement and iterate on product prototypes, gathering feedback and driving continuous improvement based on user insights and market performance.

📝 Enhancement Note: The responsibilities have been expanded to reflect the strategic and operational nature of the role, emphasizing "0-to-1 initiatives," "execution roadmaps," and "scalable solutions," which are core to GTM and Revenue Operations in a startup context.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Computer Science, Business, or a related field; or equivalent practical experience demonstrating strong analytical and strategic capabilities.

Experience: 5-10 years of experience in UI/UX design, brand development, and product strategy, with a strong emphasis on B2B environments and early-stage (0-to-1) initiatives. Proven track record of taking ownership and driving projects from conception to successful execution.

Required Skills:

• UI/UX Design Expertise: Proficiency in creating intuitive, user-centered interfaces and seamless user experiences for B2B applications, with a strong portfolio showcasing design thinking and problem-solving.

• Brand Strategy & Development: Demonstrated ability to develop and implement cohesive brand identities, including visual language, messaging, and brand guidelines, tailored for B2B markets.

• Strategic Vision & Execution: Ability to translate complex business objectives into clear, actionable execution roadmaps and drive rapid implementation.

• 0-to-1 Initiative Leadership: Proven experience in building new products, features, or departments from the ground up, demonstrating a high-agency builder mindset.

• Scalable Solution Architecture: Understanding of how to design systems and user experiences that can scale effectively with business growth.

• Excellent Communication: Superior verbal and written English communication skills, essential for collaborating with a remote, international team and articulating strategic concepts.

• Problem-Solving: Strong analytical and critical thinking skills to identify challenges and develop innovative solutions in a dynamic environment.

Preferred Skills:

• Experience working in a high-growth startup or a venture-backed environment.

• Familiarity with agile development methodologies and rapid prototyping tools.

• Understanding of B2B sales cycles and customer acquisition strategies.

• Experience with data analysis and user research to inform design and strategy decisions.

• Familiarity with various collaboration and project management tools for remote teams.

📝 Enhancement Note: The qualifications have been tailored to emphasize "0-to-1 initiatives," "scalability," and "strategic execution," aligning with the operational demands of the role beyond pure design. The experience level is inferred from the "5-10 years" provided and the nature of building initiatives from scratch.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating end-to-end ownership of B2B product or brand initiatives, from initial concept and strategy through to execution and impact.

• Process Documentation: Clearly articulate your design and strategic process for each case study, highlighting problem identification, solution development, execution steps, and iterative improvements.

• Impact Metrics: Quantify the impact of your work wherever possible, using metrics related to user adoption, engagement, conversion rates, brand recognition, or revenue contribution.

• Scalability Considerations: Demonstrate how your design and architectural decisions considered scalability and future growth potential.

• B2B Focus: Ensure a significant portion of your portfolio highlights experience and success in B2B product design and brand development.

Process Documentation:

• Workflow Design: Provide examples of how you have designed and optimized workflows for product development or brand implementation processes, emphasizing efficiency and speed.

• System Implementation: Showcase experience in implementing design systems or brand guidelines that ensure consistency and facilitate faster execution across multiple touchpoints.

• Performance Analysis: Illustrate how you have used data and user feedback to analyze the performance of your designs and strategies, and how this analysis informed subsequent iterations.

📝 Enhancement Note: This section emphasizes the need for a portfolio that showcases not just design output, but also the strategic thinking, process, and measurable impact crucial for a "builder" role focused on 0-to-1 initiatives.

💵 Compensation & Benefits

Salary Range: Given the 100% remote nature, the company's backing by serial entrepreneurs, and the emphasis on high-impact roles with equity, the salary range is estimated to be competitive within the European and North American markets for a mid-senior level designer with strategic execution responsibilities.

• Estimated Range: €70,000 - €100,000 annually, or equivalent in USD ($75,000 - $110,000 USD).

• Justification: This range reflects the demand for skilled UI/UX and Brand Designers with a strong strategic and operational mindset, particularly those capable of driving 0-to-1 initiatives. The location flexibility (Europe/Americas) and the company's venture-backed status with potential for significant upside (equity) contribute to this competitive positioning.

Benefits:

• Competitive Compensation: Attractive base salary reflecting experience and impact.

• Equity Upside: Significant opportunity for equity in a high-growth venture, aligning your success with the company's.

• 100% Remote Work: Full autonomy and flexibility to work from anywhere within Europe or the Americas.

• Maximum Ownership: The opportunity to architect systems and drive strategy with minimal corporate red tape.

• High-Growth Environment: Focus on rapid execution and market validation, free from bureaucratic processes.

• Elite Team Collaboration: Direct reporting to a department founder and collaboration with experienced professionals.

Working Hours: 40 hours per week, with flexibility to accommodate different time zones within Europe and the Americas. The emphasis is on results and execution rather than strict adherence to traditional office hours.

📝 Enhancement Note: Salary is estimated based on typical ranges for experienced remote designers in Europe/Americas and the context of a well-funded, high-growth initiative. Benefits are directly pulled from the job description and framed for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology/Venture Building/Start-up Incubation. EWOR GmbH is focused on launching cutting-edge new initiatives, implying a dynamic and innovative environment.

Company Size: While not explicitly stated, the context of launching "new initiatives" and being "backed and led by serial entrepreneurs" suggests a lean, agile, and potentially rapidly scaling organization, likely ranging from a small core team to a growing department. This implies a culture where individual contributions have significant visibility and impact.

Founded: The company's active launching of new initiatives and its leadership by established entrepreneurs (Paul Müller, Petter Made) suggests a relatively new or revitalized organizational structure focused on rapid development and market impact.

Team Structure:

• Departmental Focus: You will be part of a new department dedicated to launching and scaling 0-to-1 initiatives.

• Reporting: You will report directly to the department founder, a seasoned entrepreneur.

• Cross-functional Collaboration: Collaboration will be with a world-class team of engineers, researchers, and commercial leaders, fostering a multidisciplinary and results-driven environment.

Methodology:

• Execution-Focused: Emphasis on fast execution, rapid implementation, and achieving market validation over theoretical planning or extensive approvals.

• Ownership-Driven: High degree of autonomy and end-to-end responsibility for initiatives.

• Data-Informed: While not explicitly stated, the context of "market validation" and "scalable traction" implies that data analysis and iterative improvements will be key.

Company Website: https://eworgmbh.teamtailor.com and potentially ewor.com

📝 Enhancement Note: The company culture is inferred from the description emphasizing "operators and builders," "maximum ownership," "high-growth environment," and "elite team." This paints a picture of a fast-paced, results-oriented, and entrepreneurial culture.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-to-Senior level, focusing on building and executing new initiatives from the ground up. It's a "builder" role with significant strategic input and operational responsibility, offering a unique opportunity to shape a new venture or department.

Reporting Structure: You will report directly to the department founder, providing a direct line to leadership and high-level decision-making. This structure allows for rapid feedback loops and direct influence on strategic direction.

Operations Impact: The impact of this role is substantial. You will be directly responsible for the initial success and scalability of critical 0-to-1 initiatives. Your work in UI/UX and Brand Design will directly influence market perception, user adoption, and the foundational elements that could lead to a successful spin-off and significant market traction. This role is integral to the Go-To-Market strategy and initial revenue generation potential.

Growth Opportunities:

• Strategic Leadership: Potential to grow into a leadership role within the new department or a future spin-off, taking on broader strategic and operational responsibilities.

• Entrepreneurial Experience: Gain invaluable experience in building ventures from scratch, working alongside successful serial entrepreneurs.

• Skill Expansion: Opportunity to broaden your skillset beyond design, delving deeper into product strategy, market validation, and business operations.

• Equity Growth: As the initiative scales and potentially spins off, your equity stake could grow significantly, reflecting your foundational contribution.

📝 Enhancement Note: The career growth analysis focuses on the "builder" and "0-to-1" aspects, highlighting opportunities for leadership, entrepreneurial experience, and direct impact on business growth.

🌐 Work Environment

Office Type: 100% Remote. This is a fully distributed role, offering maximum flexibility.

Office Location(s): While the role is remote, candidates are required to be based in Europe or the Americas, or open to remote arrangements within these regions. This allows for collaboration across different time zones but maintains a manageable operational scope.

Workspace Context:

• Distributed Collaboration: You will work within a globally distributed team, requiring strong asynchronous communication skills and proficiency with remote collaboration tools.

• Technology Stack: Access to modern design and collaboration tools will be provided, supporting efficient workflow and communication within the remote setup.

• Autonomy & Flexibility: The environment is designed for individuals who thrive with autonomy, offering the flexibility to structure your workday to maximize productivity and focus.

Work Schedule: While a standard 40-hour work week is implied, the emphasis on "fast execution" and "achieving strong market validation and scalable traction as fast as possible" suggests a results-oriented approach where dedication and efficiency are paramount, potentially requiring flexibility beyond typical hours during critical phases.

📝 Enhancement Note: The work environment is defined by its 100% remote nature and the specific geographical constraints (Europe/Americas), emphasizing the need for strong remote collaboration and self-management.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess alignment with the role's requirements and the company's builder/operator ethos.

• Portfolio Presentation: You will likely be asked to present a selection of your most relevant work, focusing on B2B initiatives, 0-to-1 projects, and demonstrating your strategic thinking and execution capabilities. Be prepared to articulate your process, challenges, and outcomes.

• Founder/Leadership Interview: A deep dive with the department founder or senior leadership to assess your strategic vision, problem-solving skills, ownership mentality, and cultural fit within a high-growth, entrepreneurial environment.

• Skills-Based Challenge (Potential): You may be given a short, focused task or case study to assess your design and strategic execution skills in a B2B context, simulating real-world challenges.

Portfolio Review Tips:

• Highlight 0-to-1 & B2B: Prioritize projects that showcase your experience in building new initiatives from scratch and your expertise in B2B markets.

• Showcase Process & Strategy: Clearly articulate your thought process, the strategic decisions you made, and how you translated vision into execution. Use diagrams, flowcharts, or step-by-step narratives.

• Quantify Impact: Wherever possible, present metrics that demonstrate the success and impact of your work (e.g., user adoption rates, conversion improvements, brand recognition metrics).

• Demonstrate Ownership: Frame your contributions in terms of the ownership you took and the end-to-end responsibility you managed.

• Tailor to EWOR: Research EWOR's mission and values. If possible, subtly tailor your presentation to align with their focus on "cutting-edge initiatives," "operators and builders," and "0-to-1" development.

Challenge Preparation:

• B2B Scenario: If a challenge is given, anticipate it will be framed around a B2B problem requiring both design and strategic thinking.

• Rapid Prototyping: Be ready to demonstrate a quick turnaround on design concepts or strategic outlines.

• Concise Articulation: Prepare to explain your approach and rationale clearly and concisely, as time may be limited.

📝 Enhancement Note: The interview process and portfolio review advice are tailored to a "builder" role focused on 0-to-1 initiatives, emphasizing strategic thinking, execution, and demonstrable impact beyond traditional design tasks.

🛠 Tools & Technology Stack

Primary Tools:

• UI/UX Design Software: Proficiency in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD), InVision, or similar for wireframing, prototyping, and visual design.

• Brand Development Tools: Experience with tools for creating brand assets, style guides, and potentially motion graphics or animation software for brand expression.

• Collaboration Platforms: Expertise in using tools like Slack, Microsoft Teams, or similar for real-time communication and team coordination.

• Project Management Software: Familiarity with tools such as Asana, Trello, Jira, or Monday.com for managing tasks, roadmaps, and project timelines in a remote setting.

Analytics & Reporting:

• Analytics Tools: Basic understanding or experience with web analytics platforms (e.g., Google Analytics) to interpret user behavior and inform design decisions.

• Prototyping & Testing Tools: Tools that facilitate user testing and feedback collection on prototypes.

CRM & Automation:

• CRM Familiarity (Optional but beneficial): Awareness of how CRM systems (e.g., Salesforce, HubSpot) function in a B2B context, understanding how design and brand elements integrate with customer journeys.

• No-Code/Low-Code Tools (Potential): Familiarity with tools that can accelerate prototyping or initial implementation of user interfaces.

📝 Enhancement Note: The tools listed are standard for UI/UX and Brand Designers but are framed within the context of supporting B2B initiatives and remote collaboration.

👥 Team Culture & Values

Operations Values:

• Ownership & Agency: A strong belief in taking extreme end-to-end ownership and demonstrating high personal agency to drive initiatives forward.

• Execution & Speed: Prioritizing fast execution, rapid implementation, and achieving tangible results over lengthy deliberation or approval processes.

• Innovation & Builder Mindset: A passion for building cutting-edge technology and category-defining ventures from the ground up, embracing the challenges of 0-to-1 development.

• Collaboration & Elite Teamwork: Valuing collaboration with a world-class team, fostering an environment of mutual respect and shared pursuit of ambitious goals.

• Impact & Scalability: A focus on achieving strong market validation and building scalable solutions that can support significant growth.

Collaboration Style:

• Direct & Transparent: Expect open communication and direct feedback, especially given the remote and fast-paced nature of the work.

• Cross-Functional Integration: A style that encourages seamless collaboration between design, engineering, research, and commercial functions to achieve unified goals.

• Results-Oriented: The primary driver of collaboration will be the shared objective of achieving rapid growth and market success.

📝 Enhancement Note: The culture and values are derived directly from the company's self-description, emphasizing the "builder" and "operator" ethos, which is critical for this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Navigating the inherent uncertainties and complexities of building new initiatives (0-to-1) in cutting-edge domains.

• Rapid Iteration & Validation: The pressure to quickly iterate on designs and strategies, validate them with the market, and pivot as needed.

• Remote Collaboration Dynamics: Effectively collaborating and maintaining strong communication within a fully remote, globally distributed team across different time zones.

• Balancing Design Excellence with Speed: Ensuring high-quality design and brand standards are met while adhering to aggressive timelines for execution and market entry.

Learning & Development Opportunities:

• Entrepreneurial Immersion: Gaining firsthand experience in launching and scaling ventures under the guidance of serial entrepreneurs.

• Strategic Development: Deepening your understanding of go-to-market strategies, product-market fit, and business operations.

• Cross-Disciplinary Skill Growth: Opportunities to learn from and collaborate with engineers, researchers, and commercial leaders, expanding your technical and business acumen.

• Leadership Potential: Developing leadership skills through direct ownership and the potential to grow into more senior roles as initiatives mature.

📝 Enhancement Note: The challenges and growth opportunities are framed around the unique context of a 0-to-1 initiative within a venture-building environment.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you led a significant 0-to-1 initiative. What was your process, what were the key challenges, and what was the outcome?" (Focus on ownership, strategic planning, and execution).

• "How would you approach designing the UI/UX and brand for a new B2B SaaS product aiming to disrupt [mention a relevant industry]? What are your first steps?" (Assess strategic thinking, B2B understanding, and design process).

• "Given a tight deadline and limited resources, how would you prioritize features and design elements for a new product launch to ensure maximum market impact?" (Evaluate prioritization, efficiency, and results-driven approach). Company & Culture Questions:

• "What excites you about EWOR's mission to launch cutting-edge initiatives and our 'builder/operator' culture?" (Demonstrate alignment with company values and entrepreneurial spirit).

• "How do you handle ambiguity and operate effectively with a high degree of autonomy in a remote environment?" (Assess self-management, adaptability, and ownership).

• "How do you ensure your design and brand strategy aligns with broader business objectives and contributes to scalability?" (Connect design work to business impact and long-term vision). Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around the story of each project: the problem, your strategic approach, the execution, and the measurable results.

• Highlight B2B & 0-to-1: Emphasize projects that specifically showcase your capabilities in B2B environments and building from scratch.

• Demonstrate Process: Walk through your design thinking, user research, and iterative development process.

• Quantify Impact: Clearly state the metrics and outcomes achieved, linking them back to your strategic decisions.

• Be Ready for Deep Dives: Prepare for detailed questions about your design choices, strategic rationale, and how you managed challenges.

📝 Enhancement Note: Interview preparation focuses on questions and strategies relevant to a high-agency, 0-to-1, B2B role, emphasizing strategic thinking, execution, and cultural fit.

📌 Application Steps

To apply for this operations-adjacent design position:

• Submit your application through the provided link on the EWOR GmbH teamtailor portal.

• Curate Your Portfolio: Select 2-3 key projects that best demonstrate your B2B UI/UX and Brand Design experience, with a strong emphasis on 0-to-1 initiatives, strategic execution, and measurable impact. Ensure your portfolio clearly articulates your process and the problems you solved.

• Optimize Your Resume: Tailor your resume to highlight your experience in leadership, ownership, strategic planning, execution, and building new initiatives. Use keywords such as "0-to-1," "B2B," "UI/UX," "Brand Strategy," "Execution," "Scalability," and "Remote Collaboration."

• Prepare Your Presentation: Practice presenting your portfolio case studies concisely and compellingly, focusing on your strategic thinking, problem-solving skills, and the quantifiable results you achieved. Be ready to discuss your approach to remote collaboration and high-growth environments.

• Research EWOR GmbH: Familiarize yourself with the company's mission, the backgrounds of its founders, and its focus on launching cutting-edge initiatives. Understand their "builder/operator" ethos and prepare to articulate why you are a strong fit for this entrepreneurial culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.