B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago

Location: Brazil

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Services

Date Posted: April 30, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the creation of high-performing B2B static ad creatives for cold audiences, directly impacting campaign performance and lead generation.

• The position requires a deep understanding of B2B advertising psychology, translating complex go-to-market messaging and ICP insights into visually compelling ad assets.

• The Graphic Designer will collaborate closely with marketing and growth teams to optimize ad creatives across major digital platforms like LinkedIn, Google Display, and Meta.

• Key performance indicators for this role will revolve around driving clicks, conversions, and improving campaign results through iterative creative testing and design optimization.

📝 Enhancement Note: While the title is "B2B Graphic Designer," the emphasis on "high-performing static ad creatives for cold audiences," "drive clicks and conversions," and "design for performance" strongly indicates a role within Marketing Operations or Growth Marketing, focusing on the tactical execution of demand generation campaigns. The responsibilities align with operationalizing marketing strategy through creative asset production.

📈 Primary Responsibilities

• Design and produce high-converting static B2B ad creatives tailored for digital advertising platforms including LinkedIn, Google Display, and Meta.

• Translate campaign briefs, marketing messaging frameworks, and go-to-market strategies into visually engaging and persuasive ad concepts.

• Develop and iterate on multiple ad variations (headlines, visuals, layouts, CTAs) to facilitate comprehensive A/B testing and continuous campaign optimization.

• Ensure all creative assets adhere to platform-specific requirements, including multiple formats and dimensions, while maintaining brand consistency across diverse audience segments.

• Interpret Ideal Customer Profiles (ICPs), campaign objectives, and performance insights to inform creative direction and strategic design decisions.

• Collaborate effectively with marketing and growth teams to align creative output with campaign performance goals and overall business objectives.

• Actively participate in brainstorming sessions, contributing innovative creative ideas and concepts for new advertising initiatives.

• Analyze performance data and collaborate with the marketing team to iterate on designs, optimizing creatives based on actionable results and conversion metrics.

• Manage a pipeline of multiple ad creative projects simultaneously, ensuring high quality of output and adherence to strict deadlines.

• Develop and maintain a centralized library of creative assets, design templates, and brand guidelines to ensure consistency and streamline future production.

• Create and implement repeatable design templates and frameworks to enable scalable ad production workflows.

• Leverage AI design tools to accelerate ideation, concept development, and enhance overall creative workflow efficiency.

📝 Enhancement Note: The responsibilities are heavily skewed towards performance-driven creative production and optimization, a core function within Marketing Operations. The emphasis on A/B testing, conversion metrics, and collaboration with growth teams solidifies this interpretation.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of creative role.

Experience: 3+ years of professional experience specifically in designing B2B ad creatives for digital advertising campaigns.

Required Skills:

• Proven experience in creating static B2B ad creatives for digital platforms such as LinkedIn, Google Display, and Meta.

• A robust portfolio showcasing successful static B2B ad campaigns with demonstrable impact on clicks and conversions.

• Expert proficiency in design software: Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.

• Demonstrated ability to translate marketing strategy, messaging frameworks, and Ideal Customer Profiles (ICPs) into compelling visual designs.

• Solid understanding of B2B audience conversion principles, including visual hierarchy, attention-grabbing techniques, and effective CTA placement.

• Familiarity and practical experience with AI design tools (e.g., Midjourney, Adobe Firefly, ChatGPT) for ideation and creative workflow enhancement.

• Strong project management skills to handle multiple projects, meet deadlines, and maintain high-quality output.

Preferred Skills:

• Experience working directly with performance marketing or demand generation teams.

• Familiarity with key advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

• Experience in creating motion graphics or animated ads for digital campaigns.

• Background in marketing for SaaS, technology, or professional services industries.

• Proficiency in using project management tools like ClickUp, Asana, or Notion for workflow management.

📝 Enhancement Note: The "Must Haves" section directly translates into required skills. The "Nice to Have" section outlines preferred skills that would make a candidate more competitive, particularly those with performance marketing exposure and SaaS/tech industry experience, which are common in operations-adjacent roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio demonstrating a minimum of 3 years of experience in creating B2B static ad creatives.

• Showcase specific examples of ad creatives designed for LinkedIn, Google Display, and Meta platforms.

• Include case studies or project breakdowns that highlight the translation of campaign briefs, messaging, and ICP insights into visual designs.

• Demonstrate the impact of your creative work, ideally with data points on clicks, conversions, or other performance metrics.

Process Documentation:

• While not explicitly stated as a formal requirement, candidates should be prepared to discuss their design process, including:

  • Workflow for translating briefs into concepts.

  • Methods for iterating on designs based on feedback and performance data.

  • Strategies for managing multiple projects and meeting deadlines.

  • How AI tools are integrated into their design process.

  • Approach to maintaining brand consistency while adapting creatives for different segments.

📝 Enhancement Note: For a creative role with a performance focus, the portfolio is paramount. The requirements here are inferred from the "Must Haves" and responsibilities, emphasizing the need to showcase not just aesthetic skill but also strategic thinking and results-orientation critical for operations-aligned marketing functions.

💵 Compensation & Benefits

Salary Range: For a remote, independent contractor role based in Brazil with 2-5 years of experience and expertise in B2B ad design, a competitive range would typically be between R$7,000 to R$12,000 per month (approximately $1,400 - $2,400 USD per month, depending on exchange rates). This estimate considers the cost of living in Brazil for remote work and the specialized skills required for performance-driven B2B creative.

Benefits: As an Independent Contractor, benefits are typically not provided directly by the hiring company. This may include:

• No employer-sponsored health insurance or retirement plans.

• No paid time off (vacation, sick leave, holidays).

• Contractor is responsible for their own taxes and social security contributions in Brazil.

• Potential for flexible working hours within the agreed-upon scope and EST work times.

Working Hours: The role specifies "Eastern Standard Time (U.S. Hours)," implying a need for availability during typical U.S. business hours for collaboration, despite being based in Brazil. This translates to approximately 40 hours per week, with flexibility in scheduling as long as core collaboration times are met.

📝 Enhancement Note: Salary is an estimation based on the specified location (Brazil), employment type (Independent Contractor), and experience level (2-5 years). The conversion to USD is approximate and subject to fluctuating exchange rates. Benefits are standard for contractor roles, and the working hours are inferred from the EST requirement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates in the staffing and recruitment technology sector, focusing on connecting companies with freelance talent. The client they are hiring for is likely in the B2B SaaS, technology, or professional services space, given the job description's focus on B2B ad creatives.

Company Size: Pavago's LinkedIn profile indicates a company size of 11-50 employees. This suggests a lean, agile operation with a focus on efficient talent acquisition and placement.

Founded: Pavago was founded in 2021. This indicates a relatively young company, likely with a dynamic and evolving culture, possibly characterized by innovation and a fast-paced approach to business.

Team Structure:

• The Graphic Designer will likely be part of a remote marketing or growth team within the client company, reporting to a Marketing Manager or Head of Growth.

• Collaboration will be cross-functional, involving direct interaction with marketing specialists, campaign managers, and potentially product marketing teams.

Methodology:

• The role emphasizes a data-driven approach to creative development, with a strong focus on performance metrics (CTR, conversions) and A/B testing.

• Workflow optimization is key, highlighted by the need for repeatable templates, asset libraries, and the use of AI tools to enhance efficiency.

• Collaboration is framed around aligning creative output with strategic objectives and campaign performance goals.

Company Website: https://pavago.co/

📝 Enhancement Note: Information about Pavago's industry, size, and founding date is used to infer the likely environment of the client company for whom the designer is being hired. The focus on performance and efficiency in the job description points to a results-oriented methodology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3+ years of specialized experience. It is an individual contributor role focused on tactical execution within the marketing operations or creative services function.

Reporting Structure: The designer will report to a hiring manager within the client company, likely a Marketing Manager, Growth Marketing Lead, or similar, overseeing campaign execution. They will also interact with Pavago for contractor management.

Operations Impact: The Graphic Designer's work directly impacts the effectiveness of marketing campaigns, influencing lead generation, customer acquisition costs, and ultimately, revenue. High-performing creatives are critical for the success of demand generation efforts.

Growth Opportunities:

• Skill Specialization: Deepen expertise in performance-driven B2B advertising creative, A/B testing methodologies, and specific platform ad creative best practices.

• Industry Exposure: Gain experience across different B2B industries (SaaS, technology, professional services) by working with various clients through Pavago.

• Creative Leadership: Potential to grow into a senior creative role, leading creative strategy for campaigns, mentoring junior designers, or specializing in areas like motion graphics.

• Process Improvement: Contribute to the refinement of creative production workflows and the adoption of new design technologies, including advanced AI tools.

📝 Enhancement Note: Growth opportunities are framed within the context of a specialized creative role that supports operational marketing functions. The contractor status means growth is less about traditional corporate ladders and more about skill enhancement, project diversity, and potentially transitioning to full-time roles or higher-value contract work.

🌐 Work Environment

Office Type: This is a fully remote, independent contractor position. The "office" is the designer's own workspace.

Office Location(s): The role is based in Brazil, allowing for remote work from anywhere within the country.

Workspace Context:

• The designer will work independently, managing their own time and workspace to meet project demands.

• Collaboration will occur virtually through digital communication tools and video conferencing.

• Access to necessary design software (Adobe Creative Suite, Canva) and AI tools is expected to be provided by the contractor.

• The environment emphasizes self-discipline, effective time management, and proactive communication.

Work Schedule: While the role is remote, the requirement to work within "Eastern Standard Time (U.S. Hours)" means the designer must align their work schedule to overlap with U.S. business hours for effective collaboration with marketing and growth teams. This implies a need for flexibility in structuring the workday to accommodate these synchronous interactions.

📝 Enhancement Note: The remote nature and contractor status dictate the work environment. The EST hours requirement is a critical factor for work schedule management and collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary discussion to assess general experience, suitability for contract work, and initial portfolio review. Be prepared to briefly walk through your career path and highlight your B2B ad creative experience.

• Portfolio & Creative Review: A more in-depth session with the hiring team focused on your portfolio. Expect to discuss specific B2B ad campaigns, your design process, how you translated strategy into visuals, and the results achieved. Prepare to articulate your design rationale clearly.

• Client Interview: A conversation with the client's hiring team. This interview will focus on cultural fit, collaboration style, and how your creative approach aligns with their campaign objectives and brand. Be ready to discuss your understanding of B2B marketing and performance drivers.

• Final Interview: Final alignment on expectations, contract terms, and project scope.

Portfolio Review Tips:

• Curate Strategically: Select your strongest 3-5 B2B static ad creative projects that best demonstrate your ability to drive performance. Prioritize work done for LinkedIn, Google Display, or Meta.

• Showcase Process: For each project, briefly explain the brief, target audience (ICP), your creative strategy, the design choices you made (visuals, copy, CTA), and any A/B testing performed.

• Highlight Results: Wherever possible, include metrics (CTR, conversion rates, engagement) that demonstrate the effectiveness of your creatives. If exact numbers are confidential, describe the positive impact qualitatively.

• Demonstrate Versatility: Show examples of different creative approaches, styles, and solutions for various campaign objectives or audience segments.

• Include AI Usage: If you used AI tools in your process, be prepared to explain how they aided ideation or production.

Challenge Preparation:

• Candidates may be asked to complete a small design challenge or a take-home assignment simulating a real campaign brief.

• Preparation:

  • Understand the client's industry and target audience.

  • Analyze the provided brief thoroughly.

  • Develop a clear creative concept and rationale.

  • Execute a high-quality design that meets the specified requirements.

  • Be ready to present your rationale and design choices clearly and concisely.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to a performance-oriented creative role. Emphasizing the need to demonstrate strategic thinking, results, and process is crucial for success in this type of application.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, specifically Photoshop, Illustrator, and InDesign. These are industry-standard tools for professional graphic design.

• Canva: Proficiency is also acceptable, indicating a need for versatility in design tools, from professional-grade software to more accessible platforms.

Analytics & Reporting:

CRM & Automation:

• Project Management Tools: Familiarity with ClickUp, Asana, or Notion is a plus. These tools are used for task management, workflow tracking, and team collaboration in remote environments.

AI & Emerging Tools:

• AI Design Tools: Familiarity with Midjourney, Adobe Firefly, or ChatGPT is required. This indicates a forward-thinking approach to design, leveraging AI for ideation, concept generation, and potentially asset creation.

📝 Enhancement Note: The tools listed are directly from the "Must Haves" and "Nice to Have" sections. The emphasis on AI tools is a significant differentiator for this role.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on delivering results, measured by campaign performance metrics like clicks and conversions.

• Data-Informed: Creatives should be informed by campaign data, ICP insights, and A/B testing results.

• Efficiency & Scalability: The ability to produce high-quality work efficiently, utilizing templates and AI tools to streamline workflows.

• Collaboration & Communication: Proactive communication and effective teamwork are essential for remote collaboration with marketing and growth teams.

• Adaptability: Willingness to iterate on designs based on performance feedback and evolving campaign strategies.

Collaboration Style:

• Remote & Virtual: Collaboration will primarily occur through digital channels (email, chat, video calls).

• Cross-Functional: Working closely with marketing strategists, campaign managers, and potentially growth hackers.

• Feedback-Oriented: An environment where creative feedback is provided and received constructively to improve campaign outcomes.

• Goal-Aligned: All collaborations will be focused on achieving specific campaign objectives and driving business growth.

📝 Enhancement Note: These values and collaboration styles are inferred from the job description's emphasis on performance, data, efficiency, and teamwork within a remote, contractor setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Designing visually appealing ads that also meet strict performance metrics and conversion goals can be challenging.

• Working Remotely: Maintaining strong communication and collaboration with a remote team requires self-discipline and proactive engagement.

• Adapting to U.S. Hours: Juggling personal schedule with the requirement to align with Eastern Standard Time (EST) for meetings and collaboration.

• Rapid Iteration: The need to quickly produce multiple variations and iterate on designs based on real-time performance data.

• Staying Current: Keeping up with evolving digital advertising trends, platform algorithms, and AI design tool advancements.

Learning & Development Opportunities:

• Performance Design Mastery: Deepen expertise in conversion-focused B2B ad creative design principles and A/B testing strategies.

• Platform Specialization: Become an expert in creative best practices for LinkedIn, Google Display, and Meta advertising.

• AI Tool Proficiency: Gain advanced skills in using AI for creative ideation, content generation, and workflow automation.

• Cross-Industry Experience: Exposure to diverse B2B markets and marketing strategies through various client projects managed by Pavago.

• Contractor Network: Potentially connect with other professionals within the Pavago network for knowledge sharing and collaboration.

📝 Enhancement Note: Challenges are derived from the nature of the role (performance creative, remote, contractor) and the specific requirements (EST hours). Growth opportunities focus on skill enhancement relevant to the role's demands.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting static ad creative for a B2B audience on LinkedIn, starting from a campaign brief." (Focus on your strategic approach, understanding of ICP, messaging translation, and design rationale.)

• "How do you approach A/B testing for ad creatives? What elements do you typically test, and how do you interpret the results to iterate on designs?" (Demonstrate your understanding of data-driven optimization.)

Company & Culture Questions:

• "What do you know about Pavago and the types of clients they work with?" (Show you've researched Pavago and understand their business model.)

• "How do you ensure brand consistency while also tailoring creatives for specific audience segments or A/B tests?" (Address your understanding of brand guidelines and adaptability.)

Portfolio Presentation Strategy:

• Concise Storytelling: For each portfolio piece, clearly articulate the problem (brief/objective), your solution (creative concept/design), and the result (performance metrics).

• Focus on B2B Performance: Emphasize how your designs were specifically crafted to drive results in a B2B context.

• Showcase Process & Tools: Be ready to discuss your design workflow and how you utilized tools like Adobe Creative Suite and AI platforms.

• Highlight Collaboration: Explain how you worked with marketing teams or clients to achieve campaign goals.

• Be Prepared for Specifics: Have answers ready for questions about your favorite design tools, your experience with campaign metrics, and your understanding of B2B advertising psychology.

📝 Enhancement Note: These questions and strategies are designed to help candidates prepare for interviews by focusing on the core competencies and requirements of this specific B2B performance creative role within a remote, contractor framework.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features your best B2B static ad creative work for platforms like LinkedIn, Google Display, and Meta. Highlight projects that demonstrate your ability to drive clicks and conversions.

• Resume Optimization: Tailor your resume to highlight your 3+ years of experience in B2B ad design, proficiency with Adobe Creative Suite/Canva, and experience with AI design tools. Quantify achievements with performance metrics where possible.

• Interview Preparation: Practice articulating your design process, strategic thinking behind your creative choices, and how you use data to inform your work. Prepare to discuss your experience with A/B testing and performance marketing.

• Company Research: Familiarize yourself with Pavago's services and the industries they typically serve. Understand the importance of performance-driven creative in B2B marketing.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---