B2B Graphic Designer

📍 Job Overview

Job Title: B2B Graphic Designer

Company: Pavago

Location: Costa Rica

Job Type: Full-Time - Independent Contractor

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static B2B ad creatives for cold audiences across key digital platforms.

• Translate go-to-market messaging, campaign strategy, and Ideal Customer Profile (ICP) insights into visually compelling assets that drive clicks and conversions.

• Collaborate closely with marketing and growth teams to ensure creative alignment with campaign performance goals and facilitate iterative design based on A/B testing results.

• Leverage AI tools to accelerate ideation, concept development, and to scale creative production workflows for repeatable ad frameworks.

📝 Enhancement Note: While the title is "B2B Graphic Designer," the core responsibilities and emphasis on performance, conversion, A/B testing, and collaboration with growth teams strongly indicate a role within Marketing Operations or Creative Operations, focusing on the effectiveness of creative assets in driving business outcomes rather than purely aesthetic design. The "Independent Contractor" status also suggests a need for self-management and strong process adherence.

📈 Primary Responsibilities

• Design and produce high-converting static B2B ad creatives specifically for digital advertising platforms including LinkedIn, Google Display, and Meta.

• Interpret and translate campaign briefs, messaging frameworks, and go-to-market strategies into compelling visual concepts that resonate with target audiences.

• Create multiple ad variations for A/B testing, strategically adjusting headlines, visuals, layouts, and calls-to-action (CTAs) to optimize performance.

• Produce ad assets in various formats and dimensions to meet the technical specifications and best practices of different ad platforms.

• Maintain rigorous brand consistency across all creatives while adapting designs to suit specific audience segments and campaign objectives.

• Interpret Ideal Customer Profiles (ICPs), campaign objectives, and messaging strategies to inform creative direction and ensure strategic alignment.

• Collaborate proactively with marketing and growth teams to ensure creative assets directly support and contribute to campaign performance goals.

• Actively participate in campaign brainstorming sessions, contributing innovative creative ideas and concepts for new advertising initiatives.

• Review performance insights and analytics with the marketing team, using data-driven feedback to iterate and improve creative designs.

• Manage a pipeline of multiple ad creative projects simultaneously, ensuring high quality standards and adherence to project deadlines.

• Build and maintain a comprehensive library of creative assets, design templates, and brand materials for efficient access and reuse.

• Develop scalable design templates and repeatable frameworks to facilitate efficient and consistent ad production.

• Utilize AI design tools to expedite ideation, concept development, and to enhance overall creative workflows.

📝 Enhancement Note: The responsibilities emphasize a performance-driven approach to design, aligning with Marketing Operations principles. The need to interpret ICPs, campaign strategies, and A/B testing results indicates a strategic design function crucial for GTM success.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field is often preferred for roles requiring strategic visual communication and understanding of marketing principles. Equivalent practical experience will also be considered.

Experience: A minimum of 3+ years of dedicated experience in creating B2B ad creatives for digital advertising campaigns is required. Experience working with performance marketing or demand generation teams is highly desirable.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva for high-quality visual asset creation.

• Proven ability to translate complex marketing strategies and messaging into clear, compelling visual designs for B2B audiences.

• Deep understanding of B2B audience conversion principles, including effective messaging hierarchy, visual attention drivers, and strategic CTA placement.

• Demonstrated experience designing static ad creatives for digital platforms such as LinkedIn, Google Display, and Meta.

• Familiarity and practical experience with AI-powered design tools (e.g., Midjourney, Adobe Firefly, ChatGPT) to support ideation and accelerate creative workflows.

• Strong portfolio showcasing a track record of successful B2B ad creative work.

• Excellent visual communication skills with a keen eye for detail, aesthetics, and brand consistency. Preferred Skills:

• Familiarity with advertising performance metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

• Experience in creating motion graphics or animated ads for enhanced engagement.

• Background in marketing for SaaS, technology, or professional services industries.

• Experience using project management tools like ClickUp, Asana, or Notion for workflow organization and collaboration.

• Understanding of demand generation principles and how creative assets contribute to lead acquisition funnels.

📝 Enhancement Note: The emphasis on "Must Haves" and "Nice to Haves" suggests a clear hierarchy of skills. The AI tool requirement is particularly notable, indicating a forward-thinking approach to creative production within operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is essential, specifically showcasing static B2B ad creatives designed for platforms like LinkedIn, Google Display, or Meta.

• The portfolio should demonstrate the candidate's ability to translate marketing strategy and messaging into visually compelling designs that drive performance.

• Include case studies or examples that highlight the iterative design process, showing how A/B testing and performance insights led to improved creative outcomes.

• Quantify results where possible, demonstrating understanding of conversion principles and the impact of design on key metrics like CTR and conversions.

• Showcase proficiency in using design tools such as Adobe Creative Suite or Canva, and ideally, examples of AI-assisted creative development. Process Documentation:

• Candidates are expected to articulate their design process, from brief interpretation and ideation to execution, revision, and final delivery.

• Demonstrate a clear workflow for managing multiple projects, incorporating feedback, and ensuring brand consistency across various creative assets.

• Be prepared to discuss how they would establish and maintain a library of creative assets and templates for scalable ad production.

• Discuss experience with or willingness to adopt AI tools for accelerating creative workflows and producing repeatable design frameworks.

📝 Enhancement Note: The portfolio requirements are heavily focused on performance and process, aligning with the operational aspects of creative delivery within a marketing function. Demonstrating an understanding of the full creative lifecycle, including performance iteration, is key.

💵 Compensation & Benefits

Salary Range: As an Independent Contractor in Costa Rica, the salary will likely be determined based on experience, skill set, and prevailing market rates for remote B2B Graphic Designers. Based on industry benchmarks for mid-level remote design roles with specialized B2B ad experience, a competitive hourly rate or monthly retainer would be expected. A typical range could be between $2,000 - $4,000 USD per month, or an equivalent hourly rate of $12 - $25 USD, depending on the depth of experience and specific project scope.

Benefits:

• Flexible Work Schedule: As an Independent Contractor, there is inherent flexibility in managing one's own schedule, provided Eastern Standard Time (U.S. Hours) availability for key meetings and collaborations.

• Remote Work: The role is fully remote, offering the flexibility to work from any location within Costa Rica.

• Professional Development: Opportunity to work with diverse B2B campaigns, performance marketing teams, and leverage AI tools, fostering continuous skill development in a high-demand area of digital advertising.

• Direct Impact: The role offers the chance to directly influence campaign performance and contribute to the growth objectives of clients through strategic creative design.

• Contractor Engagement: This role offers an independent contractor engagement, providing autonomy and the opportunity to manage workload and projects.

Working Hours: The role requires availability during Eastern Standard Time (U.S. Hours) for essential meetings, collaboration, and to align with marketing and growth teams. While the specific daily hours may offer flexibility, consistent availability during these core business hours is expected. The role is full-time, typically implying around 40 hours per week.

📝 Enhancement Note: Given the independent contractor status and remote location in Costa Rica, a salary range has been estimated based on common industry practices for similar roles. Benefits are outlined based on the typical advantages of remote contract work in the operations and creative fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the professional services sector, specifically acting as an intermediary connecting clients with specialized talent. The client for this role is likely in the technology, SaaS, or professional services space, given the B2B focus. This implies a culture that values efficiency, performance, and clear communication.

Company Size: Pavago's size is not explicitly stated, but as a talent solutions provider, they likely manage a diverse pool of contractors. The client company's size is also not specified but the need for specialized, performance-driven creative suggests a growth-oriented organization, potentially a mid-sized to large enterprise or a rapidly scaling startup.

Founded: Information on Pavago's founding date is not provided, but their focus on connecting clients with remote talent indicates a modern, adaptable business model.

Team Structure:

• The designer will likely be part of a broader marketing or growth team within the client organization.

• This team will include marketing managers, campaign specialists, and potentially other designers or content creators.

• Collaboration will be cross-functional, requiring interaction with individuals responsible for campaign strategy, ICP definition, and performance analysis.

• Reporting will likely be to a Marketing Manager or Head of Growth, focusing on project delivery and campaign contribution. Methodology:

• Data-Driven Creative: Emphasis on using performance metrics (CTR, conversions) to inform and iterate on design choices.

• Agile Workflow: Expectation of working in an agile manner, with rapid iteration cycles for A/B testing and campaign optimization.

• AI Integration: Proactive adoption of AI tools to enhance efficiency, speed up production, and explore new creative avenues.

• Collaborative Design: Strong emphasis on teamwork, clear communication, and shared responsibility for campaign success.

Company Website: https://pavago.co/ (Pavago's website, the client's website is not specified)

📝 Enhancement Note: The cultural context is inferred from the nature of the role (performance-driven B2B creative) and Pavago's business model. The emphasis on data and AI suggests a modern, results-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level, requiring 3+ years of specialized experience. It's a contributor role focused on executing specific design tasks that directly impact marketing performance. The "Independent Contractor" status means career progression is less about traditional hierarchical advancement within one company and more about building a portfolio of successful projects and potentially taking on more complex or strategic design challenges across various clients.

Reporting Structure: The designer will report to a Marketing Manager or Head of Growth within the client organization. This structure emphasizes direct contribution to marketing campaigns and collaboration with performance-focused teams.

Operations Impact: The impact of this role is directly tied to the performance of digital advertising campaigns. By creating high-converting ad creatives, the designer will directly influence key business metrics such as lead generation, customer acquisition cost (CAC), and ultimately, revenue. The ability to effectively translate strategy into visuals that drive action is critical for GTM success.

Growth Opportunities:

• Specialization: Deepen expertise in performance-driven B2B ad creative design, becoming a sought-after specialist in this niche.

• Skill Expansion: Develop proficiency in other areas of digital marketing creative, such as motion graphics, animated ads, or even basic UX/UI principles for landing pages.

• AI Proficiency: Become an expert in leveraging AI tools for creative ideation and production, a rapidly growing and valuable skill set.

• Client Exposure: Gain experience working with a variety of B2B companies, understanding different market segments, ICPs, and campaign strategies, which broadens professional experience.

• Contract Negotiation: Develop skills in negotiating contracts, managing client relationships, and building a sustainable freelance business.

📝 Enhancement Note: Growth for an independent contractor is often measured by the complexity and impact of projects, as well as the breadth of skills acquired. This role offers significant opportunities to hone performance-based design skills.

🌐 Work Environment

Office Type: This is a fully remote, independent contractor role, meaning there is no traditional office environment provided by the hiring entity. The work will be conducted from the designer's chosen location in Costa Rica.

Office Location(s): The role is specified as being remote within Costa Rica. This allows for flexibility in work location within the country.

Workspace Context:

• Autonomy: The designer will have significant autonomy over their workspace and daily routine, with the primary requirement being adherence to U.S. EST working hours for collaboration.

• Digital Collaboration Tools: The work environment will be primarily digital, relying heavily on communication and project management tools (e.g., email, Slack, ClickUp/Asana/Notion) for interaction with the marketing and growth teams.

• Technology Stack: Access to and proficiency with Adobe Creative Suite, Canva, and AI design tools are paramount. The client may provide specific software licenses or expect the contractor to use their own.

Work Schedule: While the role is full-time (approximately 40 hours per week), the schedule offers flexibility as long as availability during U.S. EST business hours is maintained for meetings and responsive communication. This allows for a good work-life balance, typical of remote contractor roles.

📝 Enhancement Note: The work environment is characterized by remote autonomy and digital collaboration, requiring strong self-discipline and effective use of communication technologies.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (Pavago): A preliminary discussion to assess overall experience, fit for the contractor role, and initial review of the candidate's background and portfolio.

• Portfolio & Creative Review: A dedicated session with the client's marketing team to thoroughly review past B2B ad creative work. Candidates should be prepared to discuss their design process, strategic thinking behind specific examples, and how their work drove performance.

• Client Interview: A conversation with the hiring team (likely Marketing Manager/Head of Growth) focusing on collaboration style, understanding of campaign objectives, and how the candidate would integrate into their team's workflow.

• Final Interview: A final alignment meeting to discuss expectations, contract terms, and confirm mutual fit for the role.

Portfolio Review Tips:

• Curate for Performance: Select portfolio pieces that specifically highlight B2B ad creatives with demonstrable results (e.g., high CTR, conversion rates). If direct metrics are unavailable, articulate the strategic reasoning behind the design choices that were intended to drive performance.

• Showcase Process: For 2-3 key pieces, be ready to walk through the entire process: understanding the brief, ICP, messaging, ideation, design iterations, and how feedback was incorporated.

• Highlight AI Usage: If applicable, include examples where AI tools were used and explain the benefits gained (e.g., speed, concept generation).

• Tailor to B2B: Ensure the portfolio strongly emphasizes B2B work, as this is a core requirement.

• Visual Clarity: Present the portfolio in a clean, organized, and visually appealing manner, whether it's a PDF, a dedicated website, or a platform like Behance.

Challenge Preparation:

• Mock Creative Brief: Be prepared to receive a hypothetical creative brief for a B2B ad campaign and outline your approach to designing the creatives. This might involve sketching out concepts or discussing strategic considerations.

• Design Iteration Scenarios: Anticipate questions about how you would handle feedback or requests to iterate on designs based on A/B testing results.

• Tool Proficiency Discussion: Be ready to discuss your experience with Adobe Creative Suite, Canva, and any AI design tools mentioned.

📝 Enhancement Note: The interview process is structured to thoroughly assess design skills, strategic thinking, and collaborative fit, with a strong emphasis on the portfolio's ability to demonstrate performance-oriented B2B creative work.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required, specifically Photoshop, Illustrator, and InDesign for creating professional-grade static ad creatives.

• Canva: High proficiency is also acceptable, indicating flexibility in tool usage and potentially a need for faster, template-driven design for certain assets.

• AI Design Tools: Familiarity and experience with tools like Midjourney, Adobe Firefly, or ChatGPT are crucial for ideation, concept development, and accelerating creative workflows.

Analytics & Reporting:

• While not a primary design tool, understanding and interpreting advertising performance metrics (CTR, CPC, conversion rates) is essential for iterating on designs. Familiarity with how these metrics are tracked and reported within advertising platforms is beneficial. CRM & Automation:

• Project Management Tools: Experience with tools such as ClickUp, Asana, or Notion is a "nice to have," indicating a preference for organized workflow management and collaboration.

📝 Enhancement Note: The technology stack is heavily focused on design software and emerging AI tools, reflecting the role's core function. Understanding how design impacts performance metrics is also a key technical requirement.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the commitment to creating designs that not only look good but also achieve specific, measurable business objectives (clicks, conversions).

• Data-Informed: Designs should be informed by data, including ICP insights and performance metrics, with a willingness to iterate based on results.

• Efficiency & Scalability: Value placed on developing repeatable processes, templates, and leveraging tools (including AI) to produce high volumes of effective creative assets efficiently.

• Collaboration & Communication: Strong emphasis on working effectively with marketing and growth teams, communicating design rationale clearly, and being receptive to feedback.

• Adaptability: Willingness to adapt to new tools, platforms, and evolving campaign strategies in the fast-paced digital advertising landscape.

Collaboration Style:

• Cross-Functional Integration: The designer will be expected to integrate seamlessly with marketing and growth teams, working as a partner rather than an isolated contributor.

• Feedback Loop: A culture of open feedback is expected, where designers provide creative insights and are receptive to constructive criticism from performance analysts and marketing managers.

• Proactive Contribution: Encouragement to proactively suggest new creative concepts and identify opportunities for design to improve campaign outcomes.

• Digital Communication: Reliance on digital platforms for communication, requiring clear, concise, and timely interactions.

📝 Enhancement Note: The values and collaboration style point towards a results-oriented, team-centric environment where creative output is directly linked to business success and efficiency.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to maintain creative integrity and visual appeal while strictly adhering to performance metrics and conversion goals.

• Rapid Iteration Cycles: Working in a performance marketing context often involves frequent design updates and A/B testing, requiring agility and efficient workflow management.

• AI Tool Integration: Effectively integrating new and evolving AI design tools into existing workflows to enhance, rather than hinder, the creative process.

• Remote Collaboration: Maintaining strong communication and alignment with a remote team, especially across different time zones (though EST availability is required).

• Interpreting Data: Translating raw performance data and ICP insights into actionable design decisions.

Learning & Development Opportunities:

• Advanced Performance Design: Deepen expertise in the psychology of B2B advertising and conversion-focused design principles.

• AI Creative Mastery: Become exceptionally skilled in using AI tools for concept generation, image creation, and workflow optimization, positioning as an expert in this emerging field.

• Platform Specialization: Gain deeper understanding of the nuances and best practices for designing ads on specific platforms like LinkedIn, Google Display, and Meta.

• Campaign Strategy Insight: Develop a stronger strategic understanding of overarching marketing and GTM strategies by working closely with campaign managers.

• Portfolio Expansion: Build a highly impactful portfolio with documented successes in driving key performance metrics for B2B clients.

📝 Enhancement Note: The challenges are directly linked to the performance-driven nature of the role, while growth opportunities focus on deepening specialized skills and expanding expertise in high-demand areas like AI and performance creative.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting B2B static ad creative for a cold audience on LinkedIn." (Focus on ICP, messaging, visual hierarchy, CTA, A/B testing considerations).

• "How would you approach designing multiple ad variations for a campaign aimed at testing different value propositions?" (Highlight your A/B testing strategy and how you'd differentiate visuals and copy).

• "Walk me through a time you used performance data to iterate on a design and improve campaign results." (Be ready with a specific case study demonstrating this).

• "How do you envision using AI tools like Midjourney or Adobe Firefly in your B2B ad creative workflow?" (Discuss specific applications for ideation, asset generation, and efficiency). Company & Culture Questions:

• "What do you know about Pavago and our client's industry?" (Research Pavago's website and infer client industry from the job description).

• "How do you ensure brand consistency while also tailoring creatives for different audience segments or platforms?" (Demonstrate understanding of brand guidelines and adaptation).

• "Describe your ideal collaboration with a marketing manager or growth specialist." (Emphasize partnership, clear communication, and responsiveness). Portfolio Presentation Strategy:

• Structure by Impact: Organize your portfolio to highlight your strongest B2B ad creative examples first, ideally those with quantifiable results.

• Tell the Story: For each key piece, be prepared to articulate the challenge, your strategic approach, the design solution, and the outcome (performance metrics or intended impact).

• Showcase Process: Be ready to discuss your workflow, including how you interpret briefs, collaborate, and iterate on designs.

• Demonstrate Tool Proficiency: Be prepared to briefly discuss your experience with Adobe Creative Suite, Canva, and AI design tools, potentially showing examples of AI-assisted work.

• Conciseness: Practice presenting your portfolio concisely, focusing on the most relevant aspects for this specific role.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative skill, strategic thinking, data-driven decision-making, and collaborative capability, with a strong emphasis on B2B performance.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your resume and portfolio to prominently feature your experience with B2B static ad creatives, digital advertising platforms (LinkedIn, Google Display, Meta), and your understanding of performance marketing principles. Quantify achievements where possible.

• Resume Optimization: Ensure your resume clearly highlights 3+ years of relevant experience, proficiency in Adobe Creative Suite/Canva, and familiarity with AI design tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, discussing B2B conversion psychology, and explaining how you use data and AI to enhance creative output. Be ready to present your portfolio with specific case studies.

• Company Research: Familiarize yourself with Pavago and the general industries targeted by their clients (likely SaaS, technology, professional services) to better understand the context of the role and demonstrate your interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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