Associate, Product Strategy (Deliveries)

📍 Job Overview

Job Title: Associate, Product Strategy (Deliveries)

Company: Grab

Location: Ho Chi Minh City, Vietnam

Job Type: Full-time

Category: Product Strategy / Revenue Operations / GTM Operations

Date Posted: August 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive the strategic creation and execution of product roadmaps specifically for Grab Vietnam's Deliveries sector (Food, Express), with a strong focus on enhancing the Driver-partner experience and overall marketplace efficiency.

• Leverage advanced data analytics and quantitative frameworks to monitor competitive landscape intelligence, identify strategic pivots, and optimize Go-To-Market (GTM) sequences for supply and demand balance.

• Design, deploy, and rigorously analyze impactful experiments (A/B testing, geo-rollouts) to measure the incremental impact of new product features and GTM strategies, ensuring alignment with business OKRs.

• Collaborate closely with cross-functional Product, Strategy, and Engineering teams at both country and regional levels to ensure roadmap agreement, seamless deployment, and continuous iteration based on market trends and company vision.

📝 Enhancement Note: This role is positioned as an "Associate, Product Strategy" but the responsibilities and required experience (minimum 3 years) suggest a mid-level position with significant ownership. The emphasis on GTM strategies, marketplace intelligence, and data-driven experimentation strongly aligns with a Revenue Operations or GTM Operations function, focusing on the strategic deployment and optimization of product initiatives within the delivery sector. The title might lean towards Product, but the core functions are deeply rooted in operations and strategy execution.

📈 Primary Responsibilities

• Lead the strategic development and prioritization of Grab Vietnam's Deliveries product roadmaps, with a keen focus on enhancing Driver-partner experience and overall platform performance, supported by thorough impact analysis.

• Define and refine roadmap requirements and specifications, ensuring direct alignment with guided business Objectives and Key Results (OKRs), thereby translating business needs into actionable product and GTM strategies.

• Design and implement robust experimental frameworks, including A/B testing and geo-controlled rollouts, to rigorously quantify the incremental impact of product features and GTM initiatives on key performance indicators.

• Foster strong collaborative relationships with country and regional Product, Strategy, and Engineering teams to achieve consensus on roadmaps, facilitate smooth deployment, and ensure consistent execution of GTM strategies.

• Continuously adapt and iterate on strategies and product initiatives in response to dynamic market trends, competitive actions, and evolving Grab strategic objectives.

• Develop and maintain quantitative frameworks for monitoring competitive marketplace intelligence, providing actionable recommendations for strategic portfolio adjustments and GTM sequence optimizations to maintain market leadership.

• Analyze complex operational challenges within the Deliveries sector (Food, Express), Driver experience, and strategic GTM motions to identify opportunities for product innovation and efficiency improvements.

📝 Enhancement Note: The primary responsibilities highlight a blend of product strategy, GTM execution, and rigorous data analysis. The focus on "fixing roadmap, requirements, specifications with guided business OKRs" and "data-fluent GTM strategies" indicates a strong operational component where strategy is translated into executable plans with measurable outcomes. This role requires not just strategic thinking but also the operational discipline to drive execution and measure success, characteristic of senior operations roles.

🎓 Skills & Qualifications

Education: A Bachelor's degree in a relevant field such as Business, Economics, Computer Science, Engineering, or a related quantitative discipline is expected. A Master's degree or MBA would be a strong asset.

Experience: Minimum of 3 years of professional experience in product management, business strategy, operations, or a related role, preferably within the technology, e-commerce, or delivery/logistics sectors.

Required Skills:

• Proven track record in product strategy development and execution, with a strong understanding of product roadmapping principles.

• Elite data fluency, with demonstrated proficiency in SQL for data extraction and analysis, and Python for scripting, automation, and advanced analytics.

• Expertise in spreadsheet software (e.g., Google Sheets, Microsoft Excel) for data manipulation, modeling, and reporting.

• Experience designing, implementing, and analyzing A/B tests and other experimental methodologies to measure product and GTM impact.

• Strong understanding of Go-To-Market (GTM) strategies, particularly in the context of marketplace dynamics and supply/demand balancing.

• Ability to develop and utilize quantitative frameworks for competitive intelligence and market analysis.

• Excellent stakeholder management skills, with the ability to collaborate effectively with diverse country and regional teams, including Product, Engineering, and Business units.

• Demonstrated ability to translate business objectives (OKRs) into concrete product requirements and strategic initiatives.

• Strong problem-solving skills with a data-driven approach to decision-making and impact measurement.

• Fluent in both English and Vietnamese, with excellent written and verbal communication skills. Preferred Skills:

• Familiarity with agentic analytics tools and agentic models (e.g., Claude, GPT) for enhanced data analysis and strategic insights.

• Applied economics expertise, particularly in platform economics, pricing dynamics, and incentive structures.

• Experience with product technical aspects to effectively communicate business needs to engineering teams.

• A "will-do" and "can-do" spirit, demonstrating initiative, accountability, and a proactive approach to problem-solving.

• A genuine passion for the product, users, and business, with a forward-thinking mindset regarding technology's future.

• Experience in the delivery or superapp sector (e.g., food delivery, ride-hailing, logistics).

📝 Enhancement Note: The "Elite data fluency" requirement with specific mention of SQL and Python, coupled with the need for experimental design and GTM strategy, strongly points to an operations-focused role. The mention of "agentic analytics tools and agentic models" is a forward-looking requirement that sophisticated operations teams are beginning to explore. The emphasis on "Absolute accountability with owned problem spaces" and "getting buy-in from senior executives" are hallmarks of experienced operations professionals who drive significant business impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase examples of strategic product roadmaps developed, detailing the process from ideation to execution and the impact achieved, particularly within a delivery or marketplace context.

• Present case studies of impactful experiments (A/B tests, geo-rollouts) that demonstrate your ability to design, implement, measure, and iterate on product features or GTM strategies, clearly articulating the methodology and quantifiable results.

• Include documentation or descriptions of quantitative frameworks developed for competitive intelligence or market analysis, illustrating how data was used to drive strategic recommendations.

• Provide evidence of successful collaboration with cross-functional teams (Product, Engineering, Business) to achieve product and GTM objectives, highlighting your role in facilitating agreement and driving execution.

• Demonstrate experience in translating business OKRs into actionable product requirements and GTM plans, with examples of how these were tracked and achieved. Process Documentation:

• Document a process for developing and prioritizing product roadmaps within a dynamic marketplace environment, emphasizing data-driven decision-making and stakeholder alignment.

• Outline a framework for designing and executing controlled experiments (e.g., A/B testing) to measure the impact of product changes or GTM initiatives, including hypothesis generation, test design, data analysis, and iteration.

• Detail a methodology for continuous market and competitor analysis, including the types of data collected, analytical tools used, and how insights are translated into strategic recommendations for portfolio pivots and GTM adjustments.

• Illustrate a collaborative process for engaging with engineering teams to communicate business needs and technical requirements effectively, ensuring smooth product development and deployment cycles.

📝 Enhancement Note: For a role like this, a portfolio is crucial. Candidates should prepare to showcase not just strategic thinking but also the operational rigor behind it. This includes detailed case studies of experimentation, roadmap development processes, and how data analysis directly informed GTM strategies. The ability to articulate the "how" and "why" behind these processes, demonstrating a structured and analytical approach, will be key.

💵 Compensation & Benefits

Salary Range: For an Associate, Product Strategy role with 3+ years of experience in Ho Chi Minh City, Vietnam, a competitive salary range is estimated between VND 35,000,000 to VND 60,000,000 per month (approximately USD 1,400 - 2,400 per month), depending on experience, qualifications, and specific negotiation. This range is benchmarked against similar roles in the tech and delivery sectors in major Vietnamese cities, considering the cost of living and industry standards for mid-level professionals.

Benefits:

• Term Life Insurance

• Comprehensive Medical Insurance

• GrabFlex: A flexible benefits package allowing customization to suit individual needs and aspirations.

• Parental Leave: Support for new parents during a significant life event.

• Birthday Leave: Time off to celebrate personal milestones.

• Love-all-Serve-all (LASA) Volunteering Leave: Opportunities to contribute to the community.

• Grabber Assistance Programme: Confidential support services for personal and professional challenges.

• FlexWork Arrangements: Including differentiated hours to better balance personal commitments and work demands.

Working Hours: The standard working hours for this role are estimated at 40 hours per week, typical for a full-time position. However, Grab's commitment to FlexWork arrangements suggests potential flexibility in daily scheduling to accommodate personal needs and optimize productivity, aligning with the role's hybrid nature.

📝 Enhancement Note: The salary estimation is based on publicly available data for mid-level tech and operations roles in Ho Chi Minh City, adjusted for the specific industry and the "Associate" title which typically implies a mid-level position. The benefits listed are directly from the job description and are comprehensive, reflecting Grab's commitment to employee well-being and work-life balance, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, E-commerce, Logistics, Financial Services (Superapp)

Company Size: Large (Grab is a major Southeast Asian tech company with thousands of employees globally).

Founded: 2012. Grab started as a ride-hailing service and has since evolved into a comprehensive superapp, demonstrating a history of innovation, expansion, and adaptation.

Team Structure:

• The Product Strategy team for Deliveries in Vietnam operates as a specialized unit focused on driving growth and solving complex operational challenges within the Food and Express sectors.

• This team likely comprises individuals with expertise in commercial planning, product strategy, and AI-driven analytics, working collaboratively to bridge business needs with product technology.

• Reporting to the Lead, GE and Commercial, Special Projects, the team is integrated within the broader Grab Vietnam operations, ensuring alignment with national and regional strategies.

• Cross-functional collaboration is essential, involving close partnerships with Product, Strategy, and Engineering teams across different levels of the organization. Methodology:

• Data Analysis and Insights: A strong emphasis on data fluency (SQL, Python) and quantitative frameworks to derive actionable insights from marketplace data, competitive intelligence, and experimental results.

• Workflow Planning and Optimization: Strategic creation of product roadmaps and GTM plans, with a focus on optimizing Driver-partner experience, supply-demand balance, and overall platform efficiency.

• Automation and Efficiency: Leveraging technology, AI, and experimental design to drive scalable solutions and continuously improve operational performance and product impact.

Company Website: https://www.grab.com/

📝 Enhancement Note: Grab's "superapp" model implies a complex ecosystem where operations play a critical role in integrating diverse services. The company's rapid growth and expansion suggest a dynamic, fast-paced environment where adaptability and a data-driven approach are paramount for success, particularly within operations and strategy teams. The emphasis on "heart, hunger, honour, and humility" in their mission points to a culture that values purpose-driven work and strong ethical conduct.

📈 Career & Growth Analysis

Operations Career Level: This "Associate, Product Strategy" role represents a mid-level position within the broader operations and strategy function at Grab. It offers significant autonomy and responsibility for critical aspects of product strategy and GTM execution within the Deliveries sector. The role requires individuals who can operate independently, drive initiatives, and influence decisions based on data and strategic insights.

Reporting Structure: The role reports to the Lead, GE and Commercial, Special Projects. This suggests a reporting line within a strategic planning or commercial operations function, likely working closely with product management but with a strategic operational lens. This structure allows for focused strategic development and direct oversight from a senior leader in commercial operations.

Operations Impact: The operations impact is substantial. By shaping product roadmaps and GTM strategies for Grab's Deliveries sector, this role directly influences millions of consumers, driver-partners, and merchant partners. Success in this role translates into tangible improvements in marketplace efficiency, supply reliability, demand creation, and ultimately, revenue growth and profitability for Grab Vietnam. The data-driven approach ensures that operational decisions are aligned with measurable business outcomes.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in product strategy, GTM execution, marketplace analytics, experimental design, and applied economics within a high-growth tech environment.

• Leadership Development: Progress into Senior Associate or Lead roles within Product Strategy, GTM Operations, or broader Commercial Operations teams, potentially managing projects or small teams.

• Cross-Functional Mobility: Opportunities to move into related roles within Product Management, Strategy, Data Science, or Business Operations across other Grab verticals or regions.

• Industry Exposure: Gain invaluable experience in the rapidly evolving Southeast Asian tech and delivery landscape, working with cutting-edge AI and data analytics tools.

📝 Enhancement Note: The career path for this role is strongly geared towards strategic operations and GTM leadership. The emphasis on data fluency, experimentation, and cross-functional collaboration prepares individuals for senior roles in operations management and strategic planning within the tech industry. The "Associate" title, while indicating a mid-level, comes with responsibilities that can accelerate career progression if managed effectively.

🌐 Work Environment

Office Type: Grab operates with a hybrid work model. This role is based in Ho Chi Minh City, Vietnam, at the Mapletree Business Centre. The environment is likely a modern, collaborative office space designed to foster teamwork and innovation, with amenities supporting a productive hybrid work setup.

Office Location(s): Mapletree Business Centre, Ho Chi Minh City, Vietnam. This location is a prominent business hub, offering accessibility for employees and good infrastructure.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest an office designed for team meetings, brainstorming sessions, and knowledge sharing, complemented by effective remote collaboration tools.

• Operations Tools and Technology: Access to Grab's extensive technology stack, including advanced analytics platforms, communication tools, and data visualization software, will be integral to daily operations.

• Team Interaction: Opportunities for direct interaction with team members, stakeholders, and leadership, fostering strong working relationships and facilitating efficient problem-solving.

Work Schedule: While a standard 40-hour work week is typical, Grab's "FlexWork arrangements" and "differentiated hours" indicate a flexible approach to scheduling. This allows operations professionals to manage their time effectively, balancing project deadlines with personal commitments, which is crucial for roles involving deep analytical work and experimentation.

📝 Enhancement Note: The hybrid work environment and emphasis on FlexWork are attractive for operations professionals who often require focused time for deep analysis, alongside collaborative sessions. The modern office setting at Mapletree Business Centre in HCMC would provide the necessary infrastructure and collaborative spaces for this role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and any provided portfolio materials, to assess alignment with the required skills and experience, particularly data fluency and strategic thinking.

• Technical/Case Study Interview: Expect a rigorous interview focusing on your data analysis capabilities (SQL, Python), experimental design, GTM strategy formulation, and problem-solving skills. This may involve a live coding exercise or a detailed case study discussion related to marketplace optimization or product strategy challenges.

• Stakeholder/Team Interview: This stage will assess your collaboration style, ability to work with cross-functional teams (Product, Engineering, Regional teams), and cultural fit within Grab's purpose-driven environment. Questions will likely probe your experience managing stakeholders and your approach to accountability.

• Final Interview: A discussion with senior leadership, potentially the hiring manager or a director, to evaluate your strategic vision, leadership potential, and overall fit for the role and Grab's long-term objectives.

Portfolio Review Tips:

• Showcase Data-Driven Impact: For each project, clearly articulate the problem, your analytical approach (including specific tools like SQL/Python), the solution/strategy implemented, and the quantifiable results (e.g., % increase in conversion, % improvement in driver retention).

• Demonstrate Process Ownership: Highlight your role in defining or optimizing processes, whether for roadmap creation, experimentation, or GTM execution. Use frameworks like STAR (Situation, Task, Action, Result) to structure your examples.

• Focus on GTM & Marketplace: Since this is a GTM-focused strategy role, emphasize projects that involved launching new features, optimizing market dynamics, or influencing user behavior through strategic initiatives.

• Technical Communication: Be prepared to explain technical concepts (e.g., A/B testing methodology, SQL queries) clearly to both technical and non-technical audiences, demonstrating your ability to bridge business and engineering.

Challenge Preparation:

• Data Analysis & Interpretation: Practice solving hypothetical problems using data. Be ready to interpret charts, identify trends, and make strategic recommendations based on given datasets.

• Strategic Thinking & GTM Scenarios: Prepare to discuss how you would approach launching a new feature in a competitive market, balancing supply and demand, or optimizing pricing strategies for a delivery platform.

• Stakeholder Management Scenarios: Think about how you would handle conflicting priorities from different departments or gain buy-in for a strategic initiative from senior executives.

📝 Enhancement Note: The interview process is designed to test both technical operations skills and strategic business acumen. A strong portfolio showcasing data analysis, experimental design, and GTM strategy execution with measurable outcomes will be critical. The emphasis on "agentic analytics" tools suggests potential questions around AI-driven insights and their application.

🛠 Tools & Technology Stack

Primary Tools:

• SQL: Essential for data extraction, manipulation, and analysis from Grab's vast databases. Proficiency is a core requirement.

• Python: Crucial for scripting, automation, advanced data analysis, statistical modeling, and potentially interacting with agentic models.

• Spreadsheets (Google Sheets/Excel): For data modeling, reporting, and ad-hoc analysis.

• Agentic Analytics Tools & Models (e.g., Claude, GPT, MCPs): Familiarity with AI-powered analytical tools and models is noted as present, indicating potential use in generating insights, summarizing data, or assisting in strategy formulation.

Analytics & Reporting:

• Data Visualization Tools: Likely utilized for creating dashboards and reports to communicate insights to stakeholders (e.g., Tableau, Looker, or internal Grab tools).

• Experimentation Platforms: Tools for designing, running, and analyzing A/B tests and other controlled experiments.

CRM & Automation:

• While not explicitly mentioned, Grab likely uses internal CRM-like systems for managing partner relationships (merchants, drivers) and automation tools for operational workflows. Understanding how to leverage these for strategic insights would be beneficial.

• Integration Tools: Experience with understanding how different systems (e.g., CRM, analytics, product platforms) integrate to provide a cohesive view of operations and user behavior.

📝 Enhancement Note: The explicit mention of SQL and Python, alongside the emerging "agentic analytics" tools, highlights the technical depth expected. Operations professionals in this role will need to be adept at not just querying data but also using it to build models, automate processes, and generate strategic insights, potentially with AI assistance.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: A strong commitment to Grab's mission of "driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility." Operations professionals are expected to embody these values in their daily work, focusing on impact and ethical decision-making.

• Data-Driven Decision Making: A core value is the reliance on data and rigorous analysis to inform strategy, measure performance, and drive continuous improvement. Operations professionals must be comfortable with quantitative methods and evidence-based approaches.

• Excellence and Accountability: A culture that prizes high performance, continuous learning, and absolute accountability for owned problem spaces. Operations professionals are expected to deliver results and take full ownership of their initiatives.

• Collaboration and Humility: While driving impact, there's an emphasis on working collaboratively across departments and regions, fostering a culture of mutual respect and learning from diverse perspectives.

Collaboration Style:

• Cross-Functional Integration: Operations professionals are expected to work seamlessly with Product, Engineering, Marketing, and other business units to align strategies and execute initiatives effectively.

• Data-Informed Dialogue: Discussions and decision-making are grounded in data and analytical insights, encouraging objective and evidence-based conversations.

• Iterative Improvement: A culture that embraces experimentation and continuous iteration, where feedback is actively sought and incorporated to refine strategies and processes.

📝 Enhancement Note: Grab's stated values are deeply integrated into its operations. For an operations candidate, demonstrating an understanding and alignment with these values—particularly the "heart, hunger, honour, humility" and the data-driven approach—will be crucial for cultural fit and long-term success.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating a Complex Marketplace: The Deliveries sector involves balancing the needs of multiple stakeholders (consumers, drivers, merchants) in a highly competitive and dynamic market. Developing strategies that satisfy all parties while driving business growth is a significant challenge.

• Data Integration and Analysis: Managing and analyzing vast, diverse datasets from various Grab services requires sophisticated analytical skills and robust data infrastructure. Ensuring data accuracy and deriving actionable insights can be complex.

• Rapid Iteration and Adaptation: The fast-paced nature of the tech industry and Grab's growth trajectory necessitate continuous adaptation to market trends, competitor actions, and evolving customer needs. Maintaining agility in strategy and execution is key.

• Cross-Functional Alignment: Achieving buy-in and seamless collaboration across numerous departments and regional teams can be challenging, requiring strong communication and influencing skills.

Learning & Development Opportunities:

• Operations Skill Advancement: Gain deep expertise in product strategy, GTM execution, marketplace analytics, experimental design, and applied economics within a leading Southeast Asian tech company.

• AI and Agentic Analytics: Opportunity to work with and learn about emerging AI technologies and agentic models for enhanced data analysis and strategic decision-making.

• Industry Exposure: Become an expert in the rapidly evolving superapp and delivery ecosystem of Southeast Asia, understanding its unique challenges and opportunities.

• Leadership Mentorship: Benefit from working with experienced leaders in Product Strategy and Commercial Operations, with potential for mentorship and guidance on career progression.

📝 Enhancement Note: This role offers a prime opportunity to tackle complex operational challenges in a high-growth environment. The ability to learn and adapt to new technologies, such as agentic analytics, will be a significant growth factor. The challenges are directly tied to the strategic and operational demands of a leading superapp.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a product roadmap. How did you prioritize initiatives, and what was the impact on business objectives (OKRs)?" (Focus on process, data inputs, and outcome measurement).

• "Imagine Grab launches a new feature for its delivery drivers. How would you design an A/B test to measure its impact on driver retention and delivery efficiency? What metrics would you track?" (Test your experimental design and analytical thinking).

• "How would you approach developing a GTM strategy for a new delivery zone in Vietnam, considering supply and demand dynamics and competitive pressures?" (Assess your strategic planning and execution approach). Company & Culture Questions:

• "What do you know about Grab's mission and values? How would you apply the principle of 'heart, hunger, honour, and humility' in this role?" (Demonstrate cultural alignment).

• "How do you approach collaboration with Product and Engineering teams, especially when there are competing priorities or technical constraints?" (Evaluate your stakeholder management and teamwork skills).

• "How do you ensure your operational strategies are data-driven and lead to measurable business impact?" (Focus on your analytical process and results orientation). Portfolio Presentation Strategy:

• Quantify Everything: For each case study, clearly state the problem, your actions, and the quantifiable results using metrics like percentage increases, cost savings, or revenue growth.

• Show Your Process: Detail the methodologies used (e.g., specific SQL queries, experimental design steps, framework logic). This demonstrates your operational rigor.

• Tell a Story: Frame your experiences as compelling narratives that showcase your problem-solving skills, strategic thinking, and ability to drive impact within complex operational environments.

• Highlight GTM & Marketplace Acumen: Emphasize projects related to market strategy, competitive analysis, and GTM execution, as this is core to the role.

📝 Enhancement Note: Candidates should prepare to articulate their experience using the STAR method and be ready to dive deep into the specifics of their past projects, especially concerning data analysis, experimentation, and GTM strategies. Understanding Grab's business model and its commitment to its mission will be key to answering culture-related questions effectively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on SmartRecruiters.

• Curate Your Portfolio: Select 2-3 key projects that best demonstrate your experience in product strategy, data analysis (SQL/Python), experimental design, and GTM execution. Prepare to discuss the quantifiable impact and your specific role.

• Optimize Your Resume: Tailor your resume to highlight keywords such as "Product Strategy," "GTM," "SQL," "Python," "A/B Testing," "Marketplace Intelligence," and "Stakeholder Management." Quantify your achievements wherever possible.

• Practice Your Pitch: Rehearse your responses to common interview questions, focusing on strategy, problem-solving, and collaboration. Be ready to walk through your portfolio projects clearly and concisely.

• Research Grab: Understand Grab's business model, its position in the Southeast Asian market, its mission, and its latest strategic initiatives. Familiarize yourself with their product offerings, especially in the Deliveries sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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