Associate, Product Strategy (Deliveries)

📍 Job Overview

Job Title: Associate, Product Strategy (Deliveries)

Company: Grab

Location: Ho Chi Minh City, Vietnam

Job Type: Full-time

Category: Product Strategy / Operations

Date Posted: August 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive strategic product roadmap creation and GTM execution for Grab's Deliveries sector (Food, Express) in Vietnam, focusing on enhancing the driver-partner experience.

• Leverage data fluency and analytical tools to design and deploy impactful product experiments (A/B testing, geo-rollouts) and measure their incremental impact.

• Collaborate closely with cross-functional Product, Strategy, and Engineering teams at both country and regional levels to align roadmaps and ensure successful deployment.

• Develop and utilize quantitative frameworks to monitor competitive marketplace intelligence, identify strategic portfolio pivots, and adjust GTM sequencing.

• Actively incorporate market trends, competitor actions, and evolving Grab strategic visions to iterate and optimize product strategies.

📝 Enhancement Note: This role sits at the intersection of Product Strategy and Operations, demanding a strong understanding of marketplace dynamics, GTM execution, and data-driven decision-making within the delivery sector. The emphasis on "Deliveries sector (Food, Express)" and "Driver-partners" indicates a focus on the operational supply side of the platform, requiring a strategic approach to driver experience and retention.

📈 Primary Responsibilities

• Lead the strategic creation of Grab Vietnam Deliveries product roadmaps, with a specific focus on analyzing and maximizing impact for driver-partners.

• Define and refine roadmap requirements and specifications, ensuring alignment with guided business OKRs and driving decisions with data-fluent GTM strategies.

• Design, implement, and rigorously analyze impactful experiments (A/B testing, geo-rollouts) to quantify the incremental impact of product features and GTM initiatives.

• Foster strong collaboration with country and regional Product, Strategy, and Engineering teams to achieve roadmap alignment and facilitate seamless deployment.

• Continuously adapt and iterate product strategies and GTM approaches in response to dynamic market trends, competitor activities, and Grab's overarching strategic objectives.

• Develop sophisticated quantitative frameworks for monitoring competitive marketplace intelligence, enabling strategic portfolio adjustments and optimized GTM sequencing.

📝 Enhancement Note: The responsibilities highlight a blend of strategic planning, product development lifecycle management, and analytical rigor. The emphasis on "Non-stop incorporate, pivot and interate" suggests a fast-paced environment requiring agility and a proactive approach to market changes. The requirement to "Fixate roadmap, requirements, specifications with guided business OKRs" emphasizes a structured approach to product development within an agile framework.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Business, Economics, Computer Science, Engineering, or a related field is typically expected for roles of this nature. Advanced degrees or relevant certifications would be a plus.

Experience: Minimum of 3 years of experience in product management, business strategy, or a related operational role within the tech or delivery sector, with a proven track record of driving product initiatives and GTM strategies.

Required Skills:

• Minimum 3 years of experience in product and business records, preferably within the tech or delivery sector.

• Exceptional collaborator with a "will-do and can-do" spirit, adept at working with multiple departments and country/regional stakeholders.

• Demonstrated absolute accountability for owned problem spaces and project outcomes.

• Elite data fluency, with natural proficiency in SQL, Python, Google Sheets, and automated analytical tools.

• Familiarity with agentic analytics tools and agentic models (e.g., Claude, GPT, MCPs).

• Applied economics expertise, particularly in platform and pricing dynamics.

• Strong ability to use data to drive decisions, measure product performance, and communicate impact effectively to senior executives.

• Fluent in both English and Vietnamese.

• Experience with product technical aspects to effectively communicate business needs to engineering teams.

• Passion for the product, users, and business, with an excitement for the future of technology. Preferred Skills:

• Experience in marketplace operations or delivery platform strategy.

• Proven ability to manage complex product roadmaps and translate business OKRs into actionable product requirements.

• Experience with A/B testing frameworks and statistical analysis for experiment validation.

• Familiarity with AI/ML concepts and their application in product strategy.

• Experience presenting business cases and product strategies to senior leadership.

📝 Enhancement Note: The qualifications emphasize a blend of technical skills (SQL, Python, agentic models), strategic thinking (applied economics, pricing dynamics, GTM), and strong interpersonal/communication abilities (stakeholder management, executive buy-in). The "just be so excited about what you do" highlights a cultural fit requirement emphasizing passion and ownership.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate experience in defining and executing product roadmaps for delivery or marketplace platforms, showcasing a clear link between strategy and execution.

• Provide case studies of impactful product experiments (A/B tests, geo-rollouts) that led to measurable improvements in key metrics such as driver engagement, retention, or platform efficiency.

• Showcase examples of developing and implementing GTM strategies for new product features or market expansions, with quantifiable results.

• Illustrate the ability to use data analysis (SQL, Python) to derive insights, monitor competitive landscape, and inform strategic portfolio decisions. Process Documentation:

• Examples of how you've documented product requirements and specifications, ensuring alignment with business OKRs and technical feasibility.

• Evidence of creating quantitative frameworks for market analysis, competitive intelligence, and performance tracking.

• Documentation or process flows illustrating how you've collaborated with engineering teams to translate business needs into technical requirements.

📝 Enhancement Note: Given the role's focus on product strategy and data-driven experimentation, a portfolio demonstrating a structured approach to problem-solving, data analysis, and impact measurement is crucial. The ability to articulate the "why" behind strategic decisions and quantify their outcomes will be key.

💵 Compensation & Benefits

Salary Range: For an Associate, Product Strategy role with 3+ years of experience in Ho Chi Minh City, Vietnam, the estimated salary range is likely between 35,000,000 VND to 65,000,000 VND per month (approximately $1,400 - $2,600 USD per month, subject to exchange rate fluctuations). This range can vary based on the candidate's specific experience, interview performance, and the company's compensation bands.

Benefits:

• Term Life Insurance

• Comprehensive Medical Insurance

• GrabFlex benefits package, allowing customization to suit individual needs and aspirations.

• Parental leave

• Birthday leave

• Love-all-Serve-all (LASA) volunteering leave for community engagement.

• Confidential Grabber Assistance Programme (GAP) for personal and family support.

• FlexWork arrangements, including differentiated hours, to support work-life balance.

Working Hours: The standard working hours are likely around 40 hours per week, typical for a full-time role. However, Grab's FlexWork arrangements and the nature of product strategy roles may offer some flexibility in terms of daily scheduling, with an expectation of availability to support critical initiatives and cross-functional collaboration.

📝 Enhancement Note: Salary estimation is based on industry benchmarks for mid-level product strategy and operations roles in major Southeast Asian tech hubs, adjusted for the cost of living and market rates in Vietnam. The benefits package is extensive, reflecting Grab's commitment to employee well-being and work-life balance.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Superapp, E-commerce, Logistics, Food Delivery, Financial Services. Grab operates as a leading superapp in Southeast Asia, providing a wide array of services that integrate technology and AI to serve millions of users. This diverse industry landscape means operations professionals must be adaptable and understand complex, interconnected business models.

Company Size: Grab is a large, publicly traded company with thousands of employees across Southeast Asia. This size implies established processes, opportunities for career advancement, and a structured work environment, but also potential for bureaucracy.

Founded: Grab was founded in 2012. Its journey from a ride-hailing startup to a comprehensive superapp showcases a culture of rapid innovation, adaptation, and a strong focus on solving local problems with technology.

Team Structure: The Product Strategy team within Grab Vietnam is designed to be a central planning unit focused on driving growth for the Food and Express delivery sectors.

• This team likely comprises individuals with expertise in commercial planning, product strategy, and AI-driven analytics, working collaboratively.

• Reporting to the Lead, GE and Commercial, Special Projects, the Associate will be part of a specialized unit dedicated to complex operational challenges.

• Cross-functional collaboration is paramount, involving close partnerships with country and regional Product, Strategy, and Engineering teams, as well as potentially Marketing, Operations, and Data Science. Methodology:

• Data Analysis & Insights: Heavy reliance on data-fluent GTM strategies, quantitative frameworks, and AI-driven analytics to understand marketplace dynamics, competitive intelligence, and product performance.

• Workflow Planning & Optimization: Focus on creating scalable GTM strategies and marketplace innovations, with a methodology that incorporates continuous iteration and adaptation to market trends.

• Automation & Efficiency: While not explicitly detailed, the use of AI and analytical tools suggests an underlying drive for automation and efficiency in problem-solving and strategy execution.

Company Website: https://www.grab.com/

📝 Enhancement Note: Grab's "superapp" model means its operations are incredibly complex and data-intensive. The Product Strategy team's role is critical in navigating this complexity, ensuring alignment across diverse business lines and driving growth through innovation and operational excellence. The team culture likely emphasizes a "heart, hunger, honour, and humility" ethos, promoting purpose-driven work and continuous learning.

📈 Career & Growth Analysis

Operations Career Level: This Associate, Product Strategy role is positioned at a mid-level, often referred to as an "Individual Contributor" or "Specialist" level within the product and strategy domain. It's a critical stepping stone for individuals looking to deepen their expertise in product strategy, GTM execution, and marketplace operations within a dynamic tech environment. The role demands a strong foundation in analytical skills, strategic thinking, and cross-functional collaboration.

Reporting Structure: The Associate will report directly to the Lead, GE and Commercial, Special Projects. This suggests a focused reporting line within a specialized team, allowing for direct mentorship and clear guidance on strategic priorities. The team itself is positioned to influence broader product and commercial decisions within Grab Vietnam's Deliveries sector.

Operations Impact: The impact of this role is significant and direct. By shaping product roadmaps for Deliveries, optimizing driver experience, and driving GTM strategies, the Associate will directly influence Grab Vietnam's market position, revenue growth, and user satisfaction for millions of consumers, driver-partners, and merchant partners. Decisions made here will have tangible effects on operational efficiency and business outcomes.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in product strategy, GTM execution, marketplace dynamics, and advanced analytics (SQL, Python, agentic models) within a leading Southeast Asian tech company.

• Leadership Development: Potential to grow into a Senior Product Strategist or Product Manager role, leading larger initiatives or managing a team, with opportunities for mentorship from experienced leaders.

• Cross-Functional Exposure: Gain comprehensive experience working across various departments (Product, Engineering, Commercial, Data Science) and with regional stakeholders, building a robust network and a well-rounded understanding of the business.

• Specialization: Opportunity to become a subject matter expert in the delivery sector (Food, Express) or in specific areas like driver experience or marketplace economics.

📝 Enhancement Note: The "Associate" title implies a role focused on executing defined strategies under guidance, but with significant ownership. Growth opportunities will likely involve taking on more complex projects, leading smaller initiatives, and demonstrating leadership potential for future advancement into more senior or managerial positions within Grab's product or strategy functions.

🌐 Work Environment

Office Type: Grab operates with a hybrid work model. This means the role will involve a combination of working from the office (Mapletree Business Centre, Ho Chi Minh City) and remotely. The office environment is designed to foster collaboration, innovation, and team cohesion.

Office Location(s): The primary office location mentioned is Mapletme Business Centre in Ho Chi Minh City, Vietnam. This is a modern business hub, likely offering good accessibility and amenities.

Workspace Context:

• Collaborative Environment: The hybrid model encourages in-office days for team meetings, brainstorming sessions, and building relationships with colleagues. Expect a dynamic workspace that facilitates interaction.

• Operations Tools & Technology: Access to Grab's internal suite of tools, including advanced analytics platforms, project management software, and communication tools (e.g., Slack, internal communication systems). The role requires proficiency with SQL, Python, and potentially agentic AI tools.

• Team Interaction: Opportunities for regular interaction with the Product Strategy team, Product Managers, Engineers, Data Scientists, and other GTM stakeholders through meetings, workshops, and informal discussions.

Work Schedule: While a standard 40-hour work week is typical, Grab's commitment to "FlexWork arrangements such as differentiated hours" suggests a degree of flexibility. However, the nature of product strategy and GTM roles often requires adaptability to meet project deadlines, respond to market shifts, and accommodate cross-time zone collaboration, meaning occasional work outside standard hours might be necessary.

📝 Enhancement Note: The hybrid model at Grab, combined with FlexWork arrangements, indicates a company that values both productivity and employee well-being. For an operations-focused role like this, the ability to manage time effectively across different work settings and collaborate seamlessly both in-person and virtually is key.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume, assessing for key qualifications and experience.

• Hiring Manager Interview: A discussion with the Lead, GE and Commercial, Special Projects to assess your strategic thinking, problem-solving skills, and understanding of the delivery/marketplace domain. Expect questions on your experience with GTM strategies and product roadmapping.

• Technical/Case Study Interview: This will likely involve a data analysis challenge or a product strategy case study. You may be asked to use SQL or Python to analyze a dataset, develop a GTM plan for a new feature, or propose solutions to a complex operational problem. This is where you'll demonstrate your data fluency and analytical capabilities.

• Cross-Functional/Team Interview: You may meet with other members of the Product Strategy team or stakeholders from Product, Engineering, or Operations to assess your collaboration style, communication skills, and cultural fit.

• Final Interview: Potentially with a senior leader to discuss your overall fit and long-term potential within Grab.

Portfolio Review Tips:

• Quantify Impact: For each project or initiative in your portfolio, clearly articulate the business problem, your role, the actions taken, and most importantly, the quantifiable results (e.g., % increase in driver retention, % improvement in delivery times, revenue impact).

• Showcase Data-Driven Decisions: Highlight instances where you used data (SQL, Python analysis) to inform strategic decisions, design experiments, or measure outcomes.

• Demonstrate GTM Strategy: Include examples of successful Go-To-Market strategies you've developed and executed, detailing the target audience, key messaging, channels, and measured success.

• Structure for Clarity: Organize your portfolio logically, perhaps by project type (e.g., Product Roadmap Development, Experimentation, Market Analysis) or by impact area. Use clear headings, concise descriptions, and visually appealing data representations.

• Tailor to the Role: Emphasize experiences most relevant to Grab's Deliveries sector, driver-partner focus, and the use of agentic models or applied economics.

Challenge Preparation:

• Data Analysis Practice: Brush up on SQL queries for data extraction and manipulation, and Python for data analysis and visualization. Practice common analytical tasks like cohort analysis, segmentation, and A/B test interpretation.

• GTM Strategy Frameworks: Be ready to outline a GTM strategy for a new feature or market entry, considering target segments, value propositions, channel selection, and success metrics.

• Problem-Solving Scenarios: Prepare to tackle hypothetical operational challenges within the delivery space, focusing on identifying root causes, proposing data-backed solutions, and outlining implementation plans.

• Understanding Grab's Business: Research Grab's business model, its competitors in Vietnam, and its mission. Understand the nuances of the superapp ecosystem and the delivery market.

📝 Enhancement Note: The interview process is designed to rigorously assess analytical skills, strategic thinking, and the ability to drive impact in a data-intensive environment. A strong, quantifiable portfolio is essential for demonstrating capabilities in this role.

🛠 Tools & Technology Stack

Primary Tools:

• SQL: Essential for data extraction, manipulation, and analysis from Grab's databases. Proficiency is critical for understanding user behavior, platform performance, and competitive metrics.

• Python: Used for more advanced data analysis, scripting, automation, statistical modeling, and potentially developing prototypes or analyzing results from experiments. Libraries such as Pandas, NumPy, and SciPy are likely common.

• Google Sheets: For quick data analysis, reporting, and collaboration on smaller datasets or presentations.

Analytics & Reporting:

• Internal BI/Dashboarding Tools: Grab likely uses proprietary or industry-standard Business Intelligence tools (e.g., Tableau, Looker, or custom solutions) for creating dashboards to monitor key performance indicators (KPIs) for Deliveries, driver engagement, and market performance.

• A/B Testing Platforms: Tools for designing, deploying, and analyzing A/B tests and other product experiments.

CRM & Automation:

• Internal CRM/Data Platforms: While not explicitly mentioned, Grab would have robust internal systems for managing customer, driver, and merchant data.

• Agentic Analytics Tools & Models: Explicitly mentioned are Claude, GPT, and MCPs. This indicates a forward-thinking approach, utilizing AI models for advanced analytics, natural language processing, or even strategic planning assistance. Familiarity with these tools is a key differentiator.

📝 Enhancement Note: The technology stack emphasizes a strong analytical foundation with SQL and Python, augmented by advanced AI/agentic models. This suggests that Grab is investing heavily in data-driven decision-making and leveraging cutting-edge AI for strategic insights and operational efficiency.

👥 Team Culture & Values

Operations Values:

• Purpose-Driven: Grab's mission to "drive Southeast Asia forward by economically empowering everyone" is central. Operations professionals are expected to contribute to this mission with "heart, hunger, honour, and humility."

• Data-Driven Decision Making: Emphasis on using data to inform strategy, measure impact, and optimize processes. Analytical rigor is paramount.

• Innovation & Iteration: A culture that encourages experimentation, continuous learning, and adapting to market changes. The "non-stop incorporate, pivot and iterate" mindset is key.

• Collaboration & Accountability: Strong emphasis on working effectively across diverse teams and taking absolute accountability for owned problem spaces and project outcomes.

• User-Centricity: A focus on understanding and improving the experience for all users – consumers, driver-partners, and merchant partners.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where close partnerships with Product, Strategy, Engineering, Data Science, and Commercial teams are essential for success.

• Process Review & Feedback: A culture that likely values constructive feedback and iterative improvement, encouraging open dialogue on process optimization and strategy refinement.

• Knowledge Sharing: Encouragement of sharing best practices, insights, and learnings across teams to foster collective growth and efficiency.

📝 Enhancement Note: Grab's core values of "heart, hunger, honour, and humility" are deeply embedded in its culture. For operations roles, this translates to a commitment to doing good, pursuing ambitious goals, acting with integrity, and maintaining a humble attitude, especially when working with diverse teams and stakeholders.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Complexity: The superapp model presents immense complexity across multiple business lines. Balancing the needs of consumers, drivers, and merchants within the Deliveries sector requires nuanced strategic thinking.

• Competitive Landscape: The delivery market in Southeast Asia is highly competitive. Staying ahead requires constant innovation, agile GTM strategies, and deep market intelligence.

• Data Interpretation & Actionability: Translating vast amounts of data into clear, actionable strategies and gaining buy-in from senior stakeholders can be challenging.

• Rapid Market Evolution: The tech and delivery landscape evolves quickly, demanding continuous learning and adaptation to new trends, technologies (like AI), and competitor moves.

Learning & Development Opportunities:

• Operations Skill Advancement: Gain hands-on experience with advanced analytics, AI/ML applications in product strategy, and complex GTM execution within a leading tech firm.

• Industry Exposure: Opportunity to attend industry conferences, workshops, and potentially pursue certifications relevant to product management, strategy, or data analytics.

• Mentorship & Leadership: Access to mentorship from experienced leaders within Grab, with clear pathways for developing leadership skills and advancing into more senior roles.

📝 Enhancement Note: The challenges in this role are directly tied to the dynamic and competitive nature of the tech and delivery industry. Embracing these challenges as learning opportunities is key to professional growth within Grab.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you developed a product roadmap for a marketplace or delivery platform. How did you prioritize features and align with business objectives?" (Focus on your process, data used, and impact.)

• "Walk me through how you would design and measure the success of an A/B test aimed at increasing driver engagement on the Grab platform." (Demonstrate your understanding of experimental design, metrics, and statistical significance.)

• "How do you approach competitive analysis in a fast-paced market like Southeast Asia's delivery sector? What frameworks do you use?" (Highlight your ability to gather intelligence and translate it into strategic recommendations.) Company & Culture Questions:

• "Why Grab? What specifically about our mission and the Deliveries sector excites you?" (Show genuine interest and alignment with Grab's purpose.)

• "How do you embody Grab's values of heart, hunger, honour, and humility in your work?" (Provide specific examples of how these values guide your actions.)

• "How would you approach gaining buy-in from senior executives for a strategic product initiative?" (Focus on your communication, data storytelling, and stakeholder management skills.) Portfolio Presentation Strategy:

• Start with the 'Why': Clearly articulate the business problem or opportunity your portfolio project addressed.

• Detail Your Role & Actions: Explain your specific contributions and the methodologies you employed (e.g., data analysis, GTM planning, experimentation).

• Quantify Outcomes: Present concrete results using metrics and KPIs. If exact numbers are confidential, use percentages or relative improvements.

• Highlight Key Learnings: Discuss what you learned from the project and how it would inform future work.

• Connect to Grab: Where possible, draw parallels between your experiences and Grab's business, mission, or challenges.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong analytical foundation, strategic thinking, an understanding of marketplace dynamics, and a proactive, collaborative approach. Be ready to back up all claims with specific examples and quantifiable results.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Grab careers portal via the provided link.

• Tailor your resume: Highlight your experience with product strategy, GTM execution, data analysis (SQL, Python), and marketplace operations. Quantify achievements wherever possible.

• Prepare your portfolio: Curate 2-3 key projects that showcase your ability to drive product strategy, conduct data analysis, design experiments, and execute GTM plans. Ensure each project clearly outlines the problem, your solution, and the measurable impact.

• Practice your pitch: Be ready to articulate your experience and how it aligns with Grab's mission and the specific requirements of the Associate, Product Strategy role. Practice presenting your portfolio projects concisely and effectively.

• Research Grab: Familiarize yourself with Grab's business model, its services in Vietnam, its competitors, and its company culture. Understand the challenges and opportunities within the delivery sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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