Associate Experience Design Strategist

📍 Job Overview

Job Title: Associate Experience Design Strategist

Company: Adelphi Group

Location: New York, New York, United States

Job Type: Full time

Category: Operations - GTM Strategy & Operations / Marketing Operations

Date Posted: 2026-08-07

Experience Level: Entry-Level (0-2 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping patient support programs by focusing on the strategic design of educational content and user experiences, directly impacting Go-To-Market (GTM) strategies for patient adherence and engagement.

• It involves deep dives into market research, understanding patient needs, and translating these insights into actionable learning and support solutions that drive business results.

• The position requires a strong foundation in health literacy, accessibility, and behavioral science principles to ensure program effectiveness and inclusivity.

• Collaboration with cross-functional teams, including brand strategists and creative specialists, is essential for integrating learning strategies into comprehensive GTM initiatives.

📝 Enhancement Note: The title "Associate Experience Design Strategist" and the description focusing on patient support programs, adherence, and business results suggest a strong alignment with GTM Operations and Marketing Operations functions. The emphasis on strategy, research, and cross-functional collaboration points towards a role that supports the go-to-market execution for healthcare products and services.

📈 Primary Responsibilities

• Assist in the customization and application of Learning Design Guidelines to ensure patient-centric education materials are clear, accessible, and effective.

• Conduct comprehensive market research to identify patient needs, behaviors, and preferences, synthesizing findings to inform strategic recommendations.

• Evaluate engagement tactics and content understandability, ensuring all materials are grounded in insights and promote health literacy.

• Support Brand Strategists by providing learning needs-based perspectives, integrating insights into GTM strategies and recommendations.

• Develop and present findings confidently to internal stakeholders, representing learning strategy expertise and fostering productive cross-functional relationships.

• Participate actively in workshops, new business pitches, and internal onboarding sessions, contributing to the development of inclusive learning environments and GTM approaches.

• Apply the "inQ framework" in the strategic development process, ensuring a consistent and effective methodology for designing patient support experiences.

📝 Enhancement Note: The responsibilities clearly indicate a role that bridges user experience design with strategic marketing and operational execution within the healthcare sector. The focus on "inQ framework," "learning design guidelines," and "engagement tactics" highlights a structured, data-informed approach to GTM strategy development and implementation.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Public Health or a related field is required.

• A Master's degree in Education/Promotion or Health Studies is strongly preferred, indicating a desire for advanced theoretical understanding and specialized knowledge. Experience:

• Prior internship experience is required, demonstrating an early commitment to the field and practical exposure to relevant work environments.

• Experience in applying health literacy guidance and understanding its impact on patient engagement and program success. Required Skills:

• Health Literacy Expertise: Demonstrated understanding and application of health literacy principles to create accessible and understandable patient education materials.

• Learning Design: Ability to develop and apply structured learning designs that effectively educate and engage target patient populations.

• Project Management: Proficient in managing multiple tasks, prioritizing effectively, and meeting deadlines within a dynamic project environment.

• Creative Problem-Solving: Aptitude for identifying challenges and developing innovative solutions that align with patient needs and business objectives.

• Market Research: Skills in conducting research, gathering data, and synthesizing findings to inform strategic decisions and program development.

• Content Creation: Ability to contribute to the development of clear, concise, and impactful educational content.

• Microsoft Office Suite: Proficiency in Word, Excel, and PowerPoint for documentation, analysis, and presentation purposes.

Preferred Skills:

• Certified Health Education Specialist (CHES) certification or eligibility: Indicates a higher level of professional qualification and commitment to the field of health education.

• Behavioral Science Principles: Understanding of how behavioral science can influence patient adherence and engagement.

• User Experience (UX) Principles: Familiarity with UX design concepts and their application in creating patient-centric digital experiences.

• Strategic Development: Experience in contributing to broader strategic initiatives beyond individual projects.

📝 Enhancement Note: The qualifications emphasize a blend of academic rigor in public health and education, practical experience through internships, and essential operational skills like project management and problem-solving. The preference for a Master's degree and CHES certification suggests a company that values specialized expertise and professional development within the health education and patient support domain, aligning with a GTM strategy that prioritizes deep understanding of the target audience.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies in Patient Education: Demonstrations of projects where you developed or contributed to patient education materials, highlighting the strategic approach, target audience, and outcomes.

• Process Improvement Examples: Documentation of instances where you identified inefficiencies in educational content development or distribution and proposed or implemented improvements.

• Health Literacy Application: Specific examples showcasing how you applied health literacy principles to simplify complex information and ensure accessibility for diverse patient populations.

• Research Synthesis & Recommendations: Portfolio pieces that illustrate your ability to conduct market research, analyze findings, and translate them into actionable strategic recommendations for patient support programs.

Process Documentation:

• Workflow Design & Optimization: Evidence of understanding or contributing to the design and optimization of workflows for creating, reviewing, and deploying patient education materials.

• Implementation & Automation: Examples of involvement in the implementation of learning solutions, with an understanding of how technology or streamlined processes can enhance reach and impact.

• Measurement & Performance Analysis: Ability to articulate how the effectiveness of educational materials and support programs can be measured, including key performance indicators (KPIs) related to patient engagement, understanding, and adherence.

📝 Enhancement Note: For an Associate Experience Design Strategist role, a portfolio is crucial for demonstrating practical application of theoretical knowledge. The emphasis should be on showcasing a thoughtful approach to problem-solving, research, and the creation of user-centric educational content, especially within a healthcare context. A candidate's ability to articulate their process and the impact of their contributions will be key.

💵 Compensation & Benefits

Salary Range: $60,000 - $70,000 USD per year.

Benefits:

• Comprehensive Health Coverage: Likely includes medical, dental, and vision insurance, critical for professionals in the healthcare and GTM space.

• Retirement Savings Plan: Such as a 401(k) with potential company match, supporting long-term financial planning.

• Paid Time Off: Includes vacation, sick leave, and potentially personal days, essential for work-life balance.

• Professional Development: Opportunities for training, certifications (like CHES), and participation in industry conferences, crucial for career growth in specialized fields.

• Hybrid Work Model: Offers flexibility with a minimum of three days in the office, allowing for structured collaboration and remote work balance.

Working Hours:

• Standard full-time hours, typically around 40 hours per week.

• The hybrid policy requires a minimum of three days per week in the New York office, with potential for this to increase over time.

📝 Enhancement Note: The provided salary range is typical for an Associate-level position in a major metropolitan area like New York City, especially within the agency or consulting sector. The benefits are standard for full-time roles but are particularly relevant for operations and strategy roles requiring a balance of focused work and collaborative interaction. The explicit mention of hybrid work and potential for increased office days is a key detail for candidates to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Advertising & Marketing Services / Healthcare Consulting. Adelphi Group operates within the broader Omnicom network, specializing in patient support programs and adherence solutions. This industry context means a focus on client service, data-driven strategies, and creative problem-solving.

Company Size: Part of the Omnicom Group, which is a large, global advertising and marketing conglomerate. Adelphi Group itself likely operates as a specialized unit within this larger structure, potentially ranging from a medium-sized specialized agency to a larger division, offering both focused expertise and broad resources.

Founded: While specific founding dates for "Adelphi Group" and "Snow" (mentioned as the agency) within Omnicom are not provided, Omnicom was founded in 1986. This indicates a company with a long-standing presence and established methodologies in the marketing and communications space.

Team Structure:

• Patient Support Services Focus: The team is dedicated to creating and promoting patient support programs, comprised of specialists in behavioral and learning strategy, service design, and content creation.

• Cross-functional Collaboration: Works closely with brand strategists, creative teams, and potentially client-side marketing and product teams.

• Reporting: Likely reports into a senior leadership role within the Patient Support Services team or a broader GTM/Marketing Strategy department.

Methodology:

• Patient-Centric Design: Emphasizes shaping programs based on the needs of the people they serve.

• Data-Informed Strategies: Utilizes insights from market research and behavioral analysis to develop effective solutions.

• inQ Framework: A proprietary or established framework used for strategic development, ensuring a consistent and effective approach to designing patient experiences.

• Health Literacy & Accessibility: Core principles guiding the creation of educational and support materials.

Company Website: [Interpublic.wd5.myworkdayjobs.com/OMC] (This is the job portal; a specific Adelphi Group or Snow agency website would be ideal if available).

📝 Enhancement Note: Understanding Adelphi Group's position within Omnicom is key. It suggests access to extensive resources and established best practices, while also implying a structured, corporate environment. The focus on "Patient Support Services" and the "inQ framework" points to a specialized, results-oriented team within the larger organization, likely serving pharmaceutical or healthcare clients.

📈 Career & Growth Analysis

Operations Career Level: This is an "Associate" level role, signifying an entry-level position (0-2 years of experience). It's designed for individuals early in their careers who are looking to build foundational skills in experience design, strategy, and patient support program development. The role requires learning and applying established frameworks and methodologies.

Reporting Structure: The Associate Experience Design Strategist will likely report to a more senior strategist (e.g., Learning Strategist, Senior Experience Designer, or Manager of Patient Support Services). This structure provides mentorship and guidance, crucial for early-career professionals.

Operations Impact: While not a traditional "operations" role focused on backend systems or process efficiency, this position significantly impacts Go-To-Market (GTM) operations by ensuring that patient education and support strategies are effective, accessible, and aligned with business objectives. Successful patient adherence and engagement directly contribute to client success and, by extension, the Adelphi Group's business results. The role influences how clients' products are perceived and utilized by their target audiences.

Growth Opportunities:

• Specialization in Health Literacy & Experience Design: Develop deep expertise in health literacy, patient behavior, and user experience design within the healthcare sector.

• Progression to Senior Strategist Roles: With demonstrated success and experience, advance to roles like Learning Strategist, Senior Experience Designer, or GTM Strategy Consultant, taking on more complex projects and client management.

• Cross-functional Skill Development: Gain exposure to brand strategy, content creation, and service design, broadening skill sets for a well-rounded GTM career.

• Leadership Potential: Opportunity to lead smaller initiatives or contribute to larger strategic projects, developing leadership capabilities.

• Industry Certifications: Pursue further certifications (e.g., advanced CHES, UX certifications) to enhance professional credentials and marketability.

📝 Enhancement Note: The growth trajectory for this role is clearly defined within the specialized area of patient support and experience design. It offers a pathway for individuals to become experts in a niche but critical aspect of healthcare GTM strategy, moving from execution support to strategic leadership.

🌐 Work Environment

Office Type: The role is based in New York, NY, and operates under a hybrid work model. This means a combination of in-office work and remote work.

Office Location(s): New York, New York, United States. Specific office details (e.g., amenities, accessibility) would need to be confirmed, but as part of Omnicom, it's likely a professional, well-equipped corporate environment.

Workspace Context:

• Collaborative Environment: The hybrid model, with a minimum of three days in the office, is designed to foster collaboration, team brainstorming, and in-person mentorship. Operations professionals in this setting benefit from direct interaction with colleagues and stakeholders.

• Tools & Technology: Access to standard office technology (Microsoft Office Suite) and potentially specialized design and research software relevant to experience design and patient support.

• Team Interaction: Opportunities to engage with diverse teams, including strategists, designers, and client-facing professionals, facilitating knowledge sharing and diverse perspectives on GTM challenges.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with a hybrid arrangement. Candidates should be prepared for the potential increase in in-office days over time, as stated in the job description. This schedule allows for focused individual work alongside collaborative team sessions.

📝 Enhancement Note: The hybrid model is a significant factor. The explicit mention of a minimum of three days in the office and the potential for this to increase indicates a company culture that values in-person collaboration and team cohesion, which is common in agency environments. This setup supports both focused work and dynamic team interactions essential for GTM strategy development.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess qualifications and experience against the role requirements.

• First Round Interview: May involve a conversation with an HR representative or hiring manager to discuss your background, motivations, and understanding of the role. Expect questions about your internship experience and foundational knowledge.

• Skills Assessment/Case Study: A common step for design strategy roles. You may be asked to present a portfolio piece, walk through a hypothetical patient support challenge, or complete a short exercise related to health literacy or learning design.

• Team/Hiring Manager Interview: Further discussion about your strategic thinking, problem-solving abilities, and cultural fit with the team. This is where deeper dives into your operations mindset and ability to collaborate will occur.

• Final Interview: Potentially with senior leadership, focusing on your long-term potential and alignment with Adelphi Group's vision.

Portfolio Review Tips:

• Highlight Health Literacy & Patient Focus: Ensure your portfolio clearly demonstrates your understanding and application of health literacy principles. Showcase projects where you prioritized patient needs and accessibility.

• Structure Case Studies Logically: For each project, clearly outline the challenge, your role and approach, the strategies you employed (research, design, content), and the results or impact achieved. Quantify outcomes where possible.

• Showcase Process & Thinking: Don't just show the final product; explain your thought process, the research methods used, and how you arrived at your strategic recommendations. This is crucial for a strategy role.

• Tailor to the Role: Emphasize projects that align with patient support programs, learning design, or healthcare GTM strategies. If direct healthcare experience is limited, draw parallels from other customer-facing or educational roles.

• Prepare for Presentation: Be ready to verbally present 1-2 key portfolio pieces, articulating your contributions and insights concisely and confidently.

Challenge Preparation:

• Understand the "inQ Framework": If possible, research or prepare to ask about the "inQ framework" mentioned in the description. Understanding the company's core methodology is vital.

• Health Literacy Scenarios: Be ready to discuss how you would approach making complex medical information understandable to a layperson.

• Patient Journey Mapping: Familiarize yourself with patient journey mapping as a tool for understanding and improving patient experiences.

• GTM Strategy Basics: Refresh your understanding of how patient support programs fit into broader pharmaceutical or healthcare GTM strategies (e.g., patient acquisition, retention, adherence).

📝 Enhancement Note: The interview process for a role like this will heavily weigh the candidate's ability to think strategically about user experience and translate that into tangible GTM support. The portfolio is not just a showcase of past work but a demonstration of problem-solving methodology and operational thinking within a specific industry context.

🛠 Tools & Technology Stack

Primary Tools:

• Microsoft Office Suite: Essential for daily tasks, including Word for documentation, Excel for data analysis and research synthesis, and PowerPoint for presentations and strategy articulation.

• Design & Prototyping Tools (Potential): While not explicitly stated, familiarity with tools like Figma, Sketch, Adobe Creative Suite (Illustrator, InDesign) could be beneficial for visualizing educational materials and user interfaces, especially if contributing to digital aspects of patient support.

• Project Management Software (Potential): Experience with tools like Asana, Trello, Jira, or Monday.com would be valuable for managing project timelines and deliverables, aligning with the "efficient project management" requirement.

Analytics & Reporting:

• Research & Data Analysis Tools: Proficiency in using online research databases, survey tools (e.g., SurveyMonkey, Qualtrics), and potentially basic data analysis within Excel or other statistical software to interpret market research findings.

• Presentation Software: Mastery of PowerPoint is critical for presenting data-driven insights and strategic recommendations to stakeholders.

CRM & Automation:

• CRM Systems (Conceptual Understanding): While not directly managing a CRM, understanding how patient support programs integrate with CRM data for tracking adherence, engagement, and patient journeys would be advantageous. Familiarity with Salesforce or similar platforms is a plus.

• Content Management Systems (CMS - Potential): Basic understanding of how digital content is managed and published online could be relevant if patient education materials are delivered through web platforms.

📝 Enhancement Note: The explicit mention of Microsoft Office Suite is a baseline. For an "Experience Design Strategist," it's reasonable to infer that familiarity with design and research tools is highly valued, even if not strictly required. The ability to leverage data and present findings effectively is paramount for any strategy-focused role, especially one impacting GTM.

👥 Team Culture & Values

Operations Values:

• Patient-Centricity: A core value driving all efforts, ensuring that patient needs, health literacy, and accessibility are at the forefront of program design and execution.

• Data-Driven Decision Making: Emphasis on using research, insights, and analytics to inform strategies and measure effectiveness, reflecting a strong operations mindset.

• Collaboration & Teamwork: Fostering an environment where specialists from various disciplines (strategy, design, content) work together effectively to achieve common goals.

• Innovation & Continuous Improvement: Encouraging the exploration of new approaches and frameworks (like "inQ") to enhance patient support and adherence programs.

• Inclusivity & Consciousness: Promoting awareness and application of inclusivity in all aspects of work, from internal team dynamics to external program design.

Collaboration Style:

• Cross-functional Integration: High degree of collaboration between learning strategists, brand strategists, and creative teams to ensure seamless integration of patient support into broader GTM campaigns.

• Insight Sharing: A culture that values sharing research findings and insights across teams to inform strategy and creative development.

• Feedback Loops: Openness to receiving and providing constructive feedback on materials, strategies, and processes to drive continuous improvement.

• Workshop-Based Development: Utilizes collaborative workshops as a key method for brainstorming, problem-solving, and strategic planning.

📝 Enhancement Note: The culture appears to be a blend of corporate structure (due to Omnicom) and agency dynamism. The emphasis on patient-centricity, data, and collaboration aligns well with effective GTM operations, where understanding the end-user and working effectively across departments is crucial for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Information: A primary challenge will be simplifying complex medical or health-related information into easily understandable and actionable content for diverse patient populations.

• Balancing Patient Needs with Business Objectives: Effectively aligning patient support program goals with the commercial objectives of clients requires strategic thinking and negotiation.

• Adapting to Evolving Healthcare Landscape: Staying current with changes in healthcare regulations, patient advocacy, and digital health technologies to ensure program relevance and effectiveness.

• Measuring Impact: Developing robust methods to measure the effectiveness of patient education and support programs, demonstrating ROI to clients.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen expertise in health literacy, behavioral science, user experience design, and specific frameworks like "inQ."

• Industry Conferences & Certifications: Support for attending relevant industry events (e.g., healthcare marketing, patient advocacy, UX conferences) and pursuing certifications like CHES.

• Mentorship Programs: Access to experienced strategists and designers within Adelphi Group and Omnicom for guidance and career development.

• Exposure to Diverse Clients & Projects: Working on a variety of patient support programs for different clients offers broad learning experiences and exposure to various GTM challenges.

📝 Enhancement Note: This role presents a fantastic opportunity for someone passionate about healthcare and patient advocacy to grow within a specialized field. The challenges are inherent to the complex healthcare GTM environment, and the growth opportunities are structured to build deep expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to simplify complex information for a specific audience. What was your process, and what was the outcome?" (Tests health literacy application and communication skills).

• "How would you approach designing a patient support program for a new medication, considering both patient needs and client business goals?" (Assesses strategic thinking and GTM alignment).

• "Walk me through your process for conducting market research for a new patient education initiative." (Evaluates research methodology and analytical skills).

• "Explain the importance of health literacy and how it impacts patient engagement and adherence." (Tests foundational knowledge). Company & Culture Questions:

• "What interests you about Adelphi Group and our work in patient support services?" (Assesses motivation and research into the company).

• "How do you approach collaboration with individuals from different professional backgrounds (e.g., creative, marketing, clinical)?" (Evaluates teamwork and communication style).

• "Describe your understanding of the 'inQ framework' or a similar structured approach to strategic development." (Tests familiarity with their methodology).

• "How do you ensure inclusivity and accessibility in your work?" (Assesses cultural alignment with company values). Portfolio Presentation Strategy:

• Focus on Process: For each case study, clearly articulate the problem, your analytical approach, the strategic decisions made, and how you executed them. Use visuals to support your narrative.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your projects (e.g., increased engagement, improved understanding, positive feedback).

• Highlight Adaptability: Show how you adapted your approach based on research, constraints, or feedback.

• Concise Storytelling: Be prepared to present 1-2 key projects within a set timeframe, focusing on the most impactful aspects and your specific contributions. Practice your narrative to be clear and engaging.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of patient-centric design, health literacy, and the ability to translate research into actionable strategies that support GTM objectives. The portfolio is the primary tool to showcase these capabilities.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workday link.

• Curate Your Portfolio: Select 2-3 of your most relevant projects that showcase your experience in health literacy, learning design, research synthesis, and strategic problem-solving. Ensure each project clearly outlines the challenge, your role, your process, and the outcomes.

• Tailor Your Resume: Highlight keywords from the job description such as "Health Literacy," "Learning Design," "Project Management," "Market Research," and "Patient Support." Quantify achievements where possible.

• Prepare Your Presentation: Practice walking through your chosen portfolio pieces, focusing on clear communication of your strategic thinking and operational approach. Be ready to discuss your understanding of the "inQ framework" and its application.

• Research Adelphi Group & Omnicom: Understand their mission, client work (especially in healthcare), and company culture. Prepare thoughtful questions about the team, projects, and growth opportunities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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