Assistant Manager, UX/UI Design

📍 Job Overview

Job Title: Assistant Manager, UX/UI Design

Company: Mandai Wildlife Group

Location: Singapore, Singapore

Job Type: Full-time

Category: User Experience (UX) & User Interface (UI) Design

Date Posted: 2026-06-15T06:21:23

Experience Level: Mid-Senior Level (5-7 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design of intuitive, engaging, and seamless digital experiences across Mandai's digital ecosystem, including website, mobile app, and AI agents.

• Define and evolve Mandai's UX vision, standards, and best practices to ensure a consistent and high-quality user experience.

• Develop and maintain a scalable design system and component libraries to empower teams and ensure brand consistency.

• Drive continuous improvement of digital products through user research, usability testing, and data analysis.

📝 Enhancement Note: This role is a mid-senior level position focusing on both strategic design leadership and hands-on execution within the digital product development lifecycle. The hybrid work arrangement suggests a need for strong communication and collaboration skills, balancing remote flexibility with in-office teamwork.

📈 Primary Responsibilities

• Design Seamless Omni-Channel Experiences: Design and optimize end-to-end user journeys across Mandai's digital ecosystem (Website, Mobile App, WeChat Mini Program, AI Agent) to ensure intuitive, connected, and meaningful interactions.

• Develop User Journey Artifacts: Create journey maps, user flows, and service blueprints to identify pain points, opportunities, and ensure seamless cross-channel transitions.

• Define UX Vision and Standards: Establish UX methodologies, standards, and best practices, including designing and evolving information architecture and navigation structures.

• Advocate for User-Centricity: Champion accessibility, usability, and simplicity throughout the product lifecycle, facilitating workshops to align stakeholders on customer needs.

• Create High-Fidelity Designs: Produce wireframes, prototypes, and high-fidelity designs, along with detailed design specifications and assets for development teams.

• Maintain and Enhance UI Screens: Ensure consistency and quality through design reviews and continuous enhancement of UI screens across all digital products.

• Own and Evolve Design System: Develop and maintain Mandai's design system and component libraries, ensuring alignment with brand, accessibility, and platform standards.

• Drive Adoption of Design Principles: Work with Product and Technology teams to drive consistency and support the continuous enhancement of design assets.

• Conduct UX Research and Testing: Perform usability testing and UX research, analyze behavioral insights and guest feedback to identify areas for improvement.

• Collaborate with Cross-Functional Teams: Partner closely with Product Managers, Product Owners, Marketing, Content, Technology, and Operations teams to bring experiences to life.

• Facilitate Stakeholder Engagements: Conduct discovery sessions and design workshops, and present concepts and recommendations to stakeholders and leadership teams.

• Manage External Vendors: Manage external agencies and vendors as required to support design initiatives.

📝 Enhancement Note: The responsibilities emphasize a comprehensive approach to UX/UI design, from strategic journey mapping and standards definition to hands-on creation of wireframes, prototypes, and a robust design system. Collaboration with "Operations teams" is explicitly mentioned, highlighting the need for this role to integrate digital design with operational workflows and guest service delivery.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Computer Science, or a related field is preferred, though equivalent practical experience will be considered.

Experience: 5–7 years of progressive experience in UX design, UI design, product design, service design, or digital experience roles.

Required Skills:

• Proven experience designing customer-facing digital products across web and mobile platforms.

• Strong portfolio demonstrating expertise in:

  • Journey Mapping
  • Information Architecture
  • UX Research
  • Wireframing and Prototyping
  • UI Design
  • Design Systems

• Experience working with cross-functional teams including Product, Technology, and Business stakeholders.

• Proficiency in Figma or similar design and prototyping tools.

• Experience with collaboration tools such as FigJam or Miro.

• Familiarity with Adobe Creative Suite.

• Understanding of accessibility and usability principles.

• Excellent communication, presentation, and stakeholder management skills.

• Detail-oriented with a strong aesthetic sense.

• Curious, empathetic, collaborative, and comfortable with feedback. Preferred Skills:

• Experience coordinating with agencies or external partners.

• Experience in the hospitality, tourism, or entertainment industry.

• Knowledge of AI-driven conversational interfaces and their design considerations.

• Experience with A/B testing and conversion rate optimization (CRO) from a design perspective.

📝 Enhancement Note: The emphasis on a strong portfolio covering a range of UX/UI deliverables is critical. The requirement to work with "Operations teams" suggests that candidates with experience integrating digital solutions into operational frameworks will have an advantage. Proficiency in Figma is a key technical requirement.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate End-to-End Design Process: Showcase a minimum of 2-3 comprehensive case studies detailing your process from problem identification through to solution and iteration.

• Journey Mapping & User Flows: Include examples of detailed journey maps and user flows that illustrate how you analyze user needs and map out optimal digital pathways.

• Wireframing & Prototyping: Provide examples of wireframes (low-fidelity) and interactive prototypes (high-fidelity) that effectively communicate design concepts and user interactions.

• UI Design & Visual Language: Showcase high-fidelity UI designs that are aesthetically pleasing, functional, and consistent with brand guidelines.

• Design System Contributions: Illustrate your experience in developing, maintaining, or contributing to design systems, including component libraries and style guides.

• UX Research & Usability Testing: Detail how you incorporate user research and usability testing into your design process, with examples of insights gained and how they informed design decisions.

Process Documentation:

• Workflow Design and Optimization: Your portfolio should highlight instances where you've designed or optimized digital workflows to improve user efficiency and satisfaction.

• System Implementation Standards: Demonstrate an understanding of how designs integrate with underlying technologies and systems, ensuring feasibility and scalability.

• Metrics and Performance Analysis: Include examples of how you measure the success of your designs using relevant UX/UI metrics (e.g., task completion rates, user satisfaction scores, conversion rates) and how you use this data for iterative improvements.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only showcase visual design skills but also a deep understanding of UX methodologies, research integration, and the ability to articulate a clear, user-centered design process. Specifically, demonstrating experience with design systems and cross-channel journey mapping will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for an Assistant Manager, UX/UI Design in Singapore with 5-7 years of experience, the estimated salary range is S$6,000 - S$8,500 per month. This estimate considers the cost of living in Singapore, the specialized nature of UX/UI design, and the responsibilities outlined for this role.

Benefits:

• Comprehensive health and dental insurance coverage.

• Annual leave and public holidays in accordance with Singapore's employment laws.

• Opportunities for professional development, training, and conference attendance.

• Access to employee discounts and perks within Mandai Wildlife Group parks.

• Retirement savings plan (e.g., CPF contributions).

• Hybrid work arrangement offering flexibility.

• Opportunities to contribute to iconic wildlife and nature attractions.

Working Hours: Standard full-time hours are typically 40 hours per week. The hybrid work arrangement allows for flexibility in balancing on-site and remote workdays.

📝 Enhancement Note: Salary is estimated based on research for similar roles in Singapore, considering experience level and industry. The benefits package is typical for a full-time role in Singapore, with particular emphasis on professional development opportunities relevant to a design role and employee perks related to the company's offerings.

🎯 Team & Company Context

🏢 Company Culture

Industry: Tourism, Conservation, and Entertainment. Mandai Wildlife Group manages world-renowned wildlife parks and is undertaking a significant rejuvenation plan to create an integrated wildlife and nature destination.

Company Size: Large (500-1000+ employees, based on typical large organization structures in Singapore's tourism sector). This size indicates a structured environment with opportunities for cross-functional collaboration and established processes.

Founded: The Mandai Wildlife Group has a long history, with its constituent parks established over several decades, reflecting a deep-rooted presence and commitment to conservation and visitor experience.

Team Structure:

• The UX/UI Design team is likely part of a broader Digital or Technology department.

• This role will report to a Design Lead or Head of Digital Experience, with direct collaboration with Product Managers, Product Owners, Marketing, Content, Technology, and Operations teams.

• Expect a matrixed reporting structure for project-specific work, requiring strong stakeholder management and communication. Methodology:

• User-Centric Design: A strong emphasis on understanding and designing for guest needs is core.

• Data-Driven Decisions: Insights from user research, analytics, and feedback are used to inform design choices and drive continuous improvement.

• Agile Development: Collaboration with technology teams suggests an agile or iterative development process.

• Brand Consistency: Maintaining a cohesive brand identity across all digital touchpoints is a priority.

Company Website: https://careers.mandai.com

📝 Enhancement Note: The company's mission in wildlife conservation and creating unique visitor experiences provides a strong purpose-driven context for the UX/UI design role. The "Operations teams" mentioned are critical partners, suggesting that digital solutions must be practical and enhance real-world guest interactions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an Assistant Manager, indicating a mid-to-senior level position. It requires significant individual contribution and the ability to influence design direction, while also potentially guiding junior designers or leading specific projects. The focus is on applying expertise in UX/UI design to shape digital products and guest experiences.

Reporting Structure: The Assistant Manager will likely report to a Design Manager or Head of Digital Experience. They will collaborate extensively with Product Managers, Product Owners, Marketing, Technology, and importantly, Operations teams, requiring strong cross-functional communication and alignment.

Operations Impact: The role has a direct impact on guest satisfaction, engagement, and potentially revenue through improved digital touchpoints. By designing seamless journeys and intuitive interfaces, this role will enhance how guests discover, plan, and interact with Mandai's offerings, thereby supporting business objectives and the overall guest experience strategy.

Growth Opportunities:

• Leadership Progression: Potential to advance to a Manager or Senior Manager role, leading larger design initiatives or managing a team.

• Specialization: Opportunity to deepen expertise in specific areas like accessibility, design systems, or user research.

• Cross-Functional Exposure: Gaining broader experience by working across different departments and understanding business operations more deeply.

• Impactful Projects: Contributing to significant digital transformation projects within a well-known organization.

• Industry Engagement: Representing Mandai Wildlife Group at design conferences or contributing to industry best practices.

📝 Enhancement Note: This role offers a clear path for career growth within UX/UI design and digital product development. The interaction with "Operations teams" is a key differentiator, providing an opportunity to develop a unique understanding of how digital design interfaces with on-the-ground operational realities, which can be a valuable specialization.

🌐 Work Environment

Office Type: Hybrid work environment, combining remote work with in-office collaboration. This suggests a modern approach to workplace flexibility.

Office Location(s): 80 Mandai Lake Rd, Singapore. This location is within the Mandai Wildlife Reserve, offering a unique and nature-centric work setting.

Workspace Context:

• Collaborative Spaces: The office is likely equipped with collaborative spaces, meeting rooms, and potentially design studios to facilitate workshops and team sessions.

• Technology Access: Access to necessary design software, hardware, and potentially VR/AR equipment for immersive design experiences.

• Cross-functional Interaction: Frequent opportunities to interact with colleagues from Product, Technology, Marketing, and critically, Operations, fostering a holistic understanding of the business.

• Nature Integration: Working within a wildlife reserve can offer a unique, inspiring, and potentially less conventional office atmosphere.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility offered through the hybrid model. This allows for focused work, whether at home or in the office, to manage design projects effectively.

📝 Enhancement Note: The hybrid model and the unique location within a wildlife reserve are key aspects of the work environment. Candidates should be comfortable with a blend of remote and in-office work and appreciate an inspiring, nature-focused setting. The need to collaborate with diverse teams, including those directly involved in park operations, is a significant factor in the daily work environment.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Review of CV and portfolio for relevant experience and skills.

2. Initial Interview: Typically with an HR representative or hiring manager to assess general fit, motivation, and overview of experience.

3. Portfolio Presentation & Technical Interview: A crucial stage where candidates present their portfolio, discussing 2-3 key projects in detail, focusing on their process, problem-solving, and outcomes. This may include technical questions about UX/UI principles and tools.

4. Cross-Functional / Stakeholder Interview: Meeting with key stakeholders from Product, Technology, and potentially Operations to assess collaboration skills and alignment with business needs.

5. Final Interview: Potentially with senior leadership to discuss strategic vision and overall fit.

Portfolio Review Tips:

• Tell a Story: Structure your portfolio presentations around case studies, clearly outlining the problem, your approach, your role, the solutions, and the impact (quantifiable if possible).

• Show Your Process: Emphasize your thought process, research methods, iteration, and problem-solving skills, not just the final visual output.

• Highlight Collaboration: Demonstrate how you've worked with diverse teams, including product managers, developers, and operations, to achieve design goals.

• Tailor to the Role: Focus on projects that showcase experience with journey mapping, design systems, mobile/web design, and cross-channel experiences, as per the job description.

• Prepare for Questions: Be ready to discuss your design choices, trade-offs made, and how you handle feedback or conflicting stakeholder opinions.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design exercise, either take-home or live, that might involve solving a specific user problem related to Mandai's services or designing a new feature.

• Problem-Solving Scenarios: Practice articulating how you would approach ambiguous problems, balance user needs with business constraints, and integrate feedback.

• Systems Thinking: Consider how your designs would fit into a larger digital ecosystem and interact with operational processes.

📝 Enhancement Note: The portfolio presentation is a critical gate. Candidates should prepare to articulate not only their design skills but also their understanding of business objectives and how their designs support operational efficiency and guest satisfaction. Demonstrating an ability to collaborate with "Operations teams" will be a significant advantage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: (Preferred) Essential for UI design, wireframing, prototyping, and collaboration. Expect to demonstrate advanced proficiency.

• FigJam / Miro: Key for collaborative ideation, journey mapping, user flow creation, and workshop facilitation.

• Adobe Creative Suite: (e.g., Photoshop, Illustrator) Useful for creating visual assets, editing images, and other graphic design tasks.

Analytics & Reporting:

• Familiarity with how UX/UI designs integrate with analytics platforms (e.g., Google Analytics, Adobe Analytics) to track user behavior and measure success.

• Understanding of reporting tools used to present UX research findings and design performance metrics. CRM & Automation:

• While not a direct tool for this role, understanding how UX/UI designs impact customer relationship management (CRM) systems and automated customer journeys is beneficial.

• Awareness of how designs might integrate with or influence backend systems managed by technology and operations teams.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement. The other tools listed are standard for UX/UI roles, emphasizing collaboration and comprehensive design workflows. Understanding the ecosystem of tools used by Product, Tech, and Operations will be an advantage, showing an appreciation for integrated workflows.

👥 Team Culture & Values

Operations Values:

• Guest-Centricity: A deep commitment to understanding and serving the needs of guests, ensuring memorable and seamless experiences.

• Conservation & Sustainability: A passion for wildlife, conservation efforts, and promoting sustainable practices, which should be reflected in digital experiences.

• Collaboration & Teamwork: A strong emphasis on working together across departments to achieve shared goals and deliver exceptional results.

• Innovation & Excellence: Striving for continuous improvement and pushing boundaries in digital design and guest engagement.

• Integrity & Respect: Upholding high ethical standards and fostering a respectful and inclusive work environment.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with Product, Technology, Marketing, Content, and Operations teams to ensure alignment and cohesive execution of digital strategies.

• Open Communication: Encouraging open dialogue, constructive feedback, and knowledge sharing to foster a learning environment.

• Design Thinking Workshops: Facilitating and participating in workshops to solve problems collaboratively and generate innovative solutions.

• Agile Adaptation: Working within agile methodologies to deliver iterative improvements and respond effectively to changing needs.

📝 Enhancement Note: The company's strong mission around conservation and guest experience is central to its culture. Candidates should demonstrate how their design philosophy aligns with these values and how they can effectively collaborate with diverse teams, including those focused on the practical, on-the-ground aspects of park operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Diverse Stakeholder Needs: Effectively managing the expectations and requirements of various departments (e.g., Marketing, Operations, Technology) while advocating for the user.

• Integrating Digital with Physical Experiences: Designing digital touchpoints that seamlessly complement and enhance the physical experience within the wildlife parks.

• Maintaining Brand Consistency Across Channels: Ensuring a unified and high-quality user experience across a growing and diverse digital ecosystem.

• Driving Adoption of New Design Standards: Championing and integrating new design methodologies and the design system across different teams and projects.

Learning & Development Opportunities:

• Advanced UX/UI Training: Access to specialized courses, workshops, and certifications in cutting-edge UX/UI design techniques.

• Industry Conferences: Opportunities to attend relevant design and technology conferences to stay abreast of industry trends.

• Cross-Departmental Projects: Gaining exposure to different business functions, including deeper insights into park operations and guest services.

• Mentorship Programs: Potential for mentorship from senior design leaders or opportunities to mentor junior designers.

• Contributing to a Unique Brand: Developing expertise in designing for a well-regarded brand in the conservation and tourism sector.

📝 Enhancement Note: The primary challenges revolve around integration and alignment, particularly bridging the gap between digital design and the physical park experience, and collaborating effectively with operational teams. Growth opportunities are strong in leadership, specialization, and gaining unique industry experience.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance conflicting requirements from different stakeholders (e.g., Marketing vs. Operations) when designing a feature. How did you approach it, and what was the outcome?" (Evaluates stakeholder management and negotiation skills).

• "How would you approach designing a new digital feature that needs to integrate seamlessly with on-the-ground park operations, for example, a real-time queue management system for attractions?" (Tests systems thinking and operational awareness).

• "Walk us through your process for designing a complex user journey across multiple digital touchpoints (e.g., from initial research to booking to on-site experience). What tools and methodologies do you use?" (Assesses end-to-end design process and collaboration). Company & Culture Questions:

• "What excites you about Mandai Wildlife Group's mission, and how do you see your UX/UI design skills contributing to our conservation and guest experience goals?" (Tests alignment with company values).

• "How do you ensure accessibility and inclusivity in your designs, and what are your thoughts on designing for diverse audiences?" (Evaluates understanding of core design principles).

• "Describe your experience working with Agile development teams and how you collaborate with Product Managers and Engineers." (Assesses collaboration and process fit). Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly articulate the problem, your specific contribution, the design solutions, and the measurable impact (e.g., increased conversion, improved satisfaction, reduced friction).

• Show, Don't Just Tell: Use visuals (wireframes, prototypes, final UI) effectively to illustrate your process and solutions.

• Explain Your "Why": Be prepared to justify every design decision you made, linking it back to user needs, business objectives, or technical constraints.

• Demonstrate Adaptability: Highlight instances where you adapted your approach based on feedback, research, or changing project requirements.

• Practice Your Narrative: Rehearse your presentation to ensure a smooth flow, clear articulation, and adherence to time limits.

📝 Enhancement Note: Interview preparation should focus on demonstrating a user-centered approach that is also pragmatic and aware of business and operational realities. Being able to articulate how digital design can enhance physical guest experiences and support operational efficiency will be highly valued.

📌 Application Steps

To apply for this Assistant Manager, UX/UI Design position:

• Submit your application through the provided link on the Mandai Careers portal.

• Curate Your Portfolio: Select 2-3 of your strongest case studies that best demonstrate your experience in journey mapping, design systems, cross-channel design, and user research. Tailor your presentation to highlight how your work can benefit Mandai's unique context and its operational needs.

• Optimize Your Resume: Ensure your resume clearly highlights your 5-7 years of relevant UX/UI experience, key skills (especially Figma, journey mapping, design systems), and any experience working with cross-functional teams, including operations. Quantify achievements where possible.

• Prepare Your Presentation: Practice presenting your portfolio case studies, focusing on articulating your design process, problem-solving approach, and the impact of your work. Be ready to discuss how your designs integrate with broader business and operational goals.

• Research Mandai Wildlife Group: Familiarize yourself with Mandai's parks, mission, recent developments, and digital presence (website, app). Understand their commitment to conservation and guest experience, and consider how UX/UI can enhance these aspects.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.