Artificial Intelligence UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Artificial Intelligence UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Edinburgh, United Kingdom (Remote)

Job Type: FULL_TIME

Category: Operations - Startup Incubation & Growth

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• This unique role focuses on empowering ambitious entrepreneurs to build and scale their own AI-focused startups, acting as a co-founder with direct support from experienced unicorn founders.

• The position involves owning, building, and running a new startup in the Artificial Intelligence domain, with a strong emphasis on achieving product-market fit and scaling operations.

• Candidates will benefit from extensive personal development, 1:1 sparring with seasoned entrepreneurs, and access to a robust network for talent acquisition, distribution, and funding.

• The core of the role is to drive significant business growth, aiming for €100M+ in revenue, supported by a structured incubation program and substantial funding opportunities.

📝 Enhancement Note: While the job title is "Artificial Intelligence UI/UX & Brand Designer," the core responsibilities and description clearly indicate a startup founder/co-founder role with a focus on building and scaling an AI business. The UI/UX and Brand Design aspect is likely a key functional area for the startup the candidate will build, rather than the primary function for EWOR GmbH itself. This role is for an entrepreneur, not a traditional designer role within EWOR.

📈 Primary Responsibilities

• Startup Incubation & Leadership: Take full ownership of conceptualizing, building, and leading a new AI-focused startup from inception to significant scale (€100M+ revenue target).

• Product-Market Fit & Iteration: Drive the product development lifecycle, iterating with EWOR GmbH support until product-market fit is achieved, leveraging user feedback and market analysis.

• Distribution Strategy Development: Build and implement robust sales and marketing engines to achieve market penetration and revenue growth, potentially establishing a dedicated sales force.

• Talent Acquisition & Team Building: Leverage EWOR GmbH's extensive network (50,000+ professionals) to identify, recruit, and build a high-performing team for the newly formed startup.

• Funding & Investor Relations: Prepare and execute a strategy to secure significant funding rounds, aiming for multi-million euro investments within 12 months, culminating in EWOR's "Grand Pitch."

• Personal & Professional Development: Engage actively in a customized development program focused on goal setting, time management, energy management, and leadership skills, guided by unicorn founders.

• Strategic Sparring & Coaching: Participate in weekly 1:1 sessions with serial entrepreneurs and unicorn founders to refine strategy, overcome challenges, and accelerate growth.

📝 Enhancement Note: The "Tasks" section in the raw description has been expanded into primary responsibilities to better reflect the strategic and operational scope of a founder role. Emphasis is placed on business ownership, scaling, and leveraging EWOR's resources.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's degree in a relevant field (e.g., Computer Science, Engineering, Business, Design, or a related technical/entrepreneurial discipline) is typically expected for founder-level roles, though exceptional practical experience will be considered.

Experience: Minimum of 2-5 years of experience, with a strong preference for prior entrepreneurial experience, startup involvement, or significant leadership roles in technology-driven environments. Demonstrated ability to drive projects from concept to execution.

Required Skills:

• Entrepreneurial Acumen: Proven ability to identify market opportunities, develop business models, and drive venture creation.

• Artificial Intelligence Domain Expertise: Strong understanding of AI technologies, applications, and market trends relevant to building a startup in this space.

• Product Vision & Strategy: Ability to define a compelling product vision and translate it into actionable development and go-to-market strategies.

• Sales & Marketing Operations: Foundational knowledge or experience in building and executing sales strategies and marketing campaigns to drive customer acquisition and revenue.

• Leadership & Team Building: Capacity to inspire, recruit, and manage a high-performing team.

• Excellent Communication Skills: Fluent in English, with the ability to articulate complex ideas clearly and persuasively to stakeholders, investors, and team members.

• Resilience & Adaptability: Demonstrated ability to thrive in ambiguous, fast-paced startup environments and overcome significant challenges.

Preferred Skills:

• UI/UX Design & Brand Strategy: Hands-on experience or a strong conceptual understanding of user interface (UI), user experience (UX) design principles, and brand development for technology products.

• Financial Management & Fundraising: Experience with financial modeling, budgeting, and securing investment rounds.

• Data Analysis & Metrics: Ability to define key performance indicators (KPIs), track operational metrics, and make data-driven decisions for growth.

• Process Optimization: Experience in streamlining workflows and improving operational efficiency within a business context.

📝 Enhancement Note: The "Requirements" section has been expanded to include more specific skills relevant to an entrepreneurial founder role, particularly in AI, and also to incorporate the UI/UX and Brand Design elements mentioned in the title as a potential area of focus for the startup itself. The "based in Europe or Americas" requirement is interpreted as a preference for remote work within these regions, aligning with the "100% remote" designation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Startup Concept & Business Plan: A well-defined concept for an AI-driven startup, including a preliminary business plan, target market analysis, and value proposition.

• Product Mockups/Prototypes (if applicable): Examples of UI/UX design work, wireframes, or interactive prototypes showcasing an understanding of user-centered design and product flow.

• Brand Identity Examples (if applicable): Demonstrations of brand development, including logo concepts, style guides, or marketing collateral that reflect a strategic brand approach.

• Growth Strategy Outline: A high-level plan detailing how product-market fit will be achieved and how sales/marketing operations will be established.

• Problem-Solving Case Studies: Examples of complex problems faced in previous roles (entrepreneurial, leadership, or design-focused) and how they were systematically solved.

Process Documentation:

• Market Research & Validation: Documentation or examples of how market research was conducted and findings were used to validate business ideas.

• User Journey Mapping: Examples of mapping out user journeys to identify pain points and design effective user experiences.

• Go-to-Market Strategy Framework: A structured approach to launching products and acquiring customers, including channel strategies and initial marketing tactics.

📝 Enhancement Note: Given the entrepreneurial nature of the role, the portfolio requirements are geared towards demonstrating the candidate's ability to conceive, design, and plan for a new business, rather than traditional operations documentation. The UI/UX and Brand Design elements are included as potential areas of contribution to the startup itself.

💵 Compensation & Benefits

Salary Range: EWOR GmbH offers a competitive salary during the startup building phase, estimated between €60,000 - €100,000 annually, depending on experience and the chosen compensation model (salary vs. funding).

• Research Methodology: This estimate is based on typical salaries for experienced founders or senior leadership roles in tech startups in Europe and the Americas, considering the high level of responsibility and the €1B+ company ambition. This range also accounts for the alternative of receiving up to €500k in funding.

Benefits:

• Salary: A competitive salary provided while building the startup.

• Funding Support: Option for up to €500,000 in initial funding for the startup.

• Mentorship: Weekly 1:1 sparring sessions with unicorn founders (e.g., founders of Adjust, SumUp) for direct guidance.

• Professional Networking: Access to a curated community of top-tier founders, peers, and investors.

• Hiring Support: Assistance in recruiting top talent through EWOR's extensive network.

• Coaching: Intensive coaching to prepare the startup for significant funding rounds.

• Distribution Support: Guidance on achieving product-market fit and building sales/marketing operations.

• Equity Potential: Significant equity stake in the startup being built.

Working Hours: Approximately 40 hours per week, though startup environments often require flexible and extended working hours, especially during critical phases like product launch or funding rounds. The role is fully remote, allowing for flexibility in daily scheduling.

📝 Enhancement Note: The salary range is an estimate based on the information provided, including the option for significant funding. The benefits are directly extracted from the job description and framed for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Capital, Startup Incubation, Artificial Intelligence. EWOR GmbH operates at the intersection of venture building and deep tech, focusing on fostering next-generation AI companies.

Company Size: EWOR GmbH appears to be a lean, highly specialized venture builder/accelerator with a core team of experienced entrepreneurs and investors, complemented by a vast external network. The company size itself is likely small, but its network is expansive.

Founded: EWOR GmbH is associated with established entrepreneurs such as Paul Müller (founder of Adjust) and Petter Made (founder of SumUp), indicating a relatively recent but experienced-driven founding. The focus is on leveraging their past successes to build new ventures.

Team Structure:

• Core Team: Comprised of serial entrepreneurs, venture capitalists, and operational experts who provide direct mentorship and strategic guidance.

• Fellows/Entrepreneurs: Ambitious individuals selected to build their own startups, forming a cohort of driven founders.

• Network: An extensive network of over 50,000 professionals, including potential hires, investors, and advisors.

Methodology:

• Venture Building: A systematic approach to identifying, building, and scaling high-potential startups, particularly in AI.

• Founder-Centric Support: Emphasis on intensive 1:1 coaching, mentorship, and a supportive community environment.

• Data-Driven Growth: While not explicitly stated for EWOR's internal operations, the goal of building €1B+ companies implies a strong focus on metrics, product-market fit, and scalable growth strategies for the startups they incubate.

• Agile Development: The process of iterating on product and strategy until product-market fit is achieved suggests an agile and iterative methodology.

Company Website: https://eworgmbh.teamtailor.com/ (Note: This is a careers page; the primary company website is likely ewor.com based on the domain)

📝 Enhancement Note: The company context is inferred from the description of its founders, its mission, and the services offered to entrepreneurs. The culture is positioned as highly entrepreneurial, ambitious, and supportive, driven by experienced founders.

📈 Career & Growth Analysis

Operations Career Level: This role represents a significant leap into entrepreneurship, essentially a "Founder" or "Co-Founder" level. It's an opportunity to build a company from the ground up with institutional support, rather than a traditional operations role within an established company.

Reporting Structure: While directly employed by EWOR GmbH, the "Fellow" operates with significant autonomy to build their startup. They will report to and receive regular guidance from the EWOR GmbH core team, including the unicorn founders. The ultimate "reporting" is to the success and growth of the startup itself.

Operations Impact: The impact is immense. The goal is to build a €1B+ company, meaning the candidate will be responsible for all aspects of operations, strategy, product development, sales, marketing, and team building, directly influencing revenue generation, market share, and long-term business viability.

Growth Opportunities:

• Startup Scale-Up: The primary growth opportunity is to successfully scale the AI startup to €100M+ in revenue and achieve unicorn status.

• Founder Development: Intensive personal and professional growth through direct mentorship from world-class entrepreneurs, focusing on leadership, strategic thinking, and operational execution.

• Network Expansion: Building a powerful network of founders, investors, and industry leaders.

• Future Ventures: Potential for future startup incubation opportunities with EWOR GmbH or leveraging the experience gained to pursue independent ventures.

• Equity & Wealth Creation: Significant potential for financial upside through equity ownership in a highly successful venture.

📝 Enhancement Note: The career path is not a typical corporate ladder but a direct trajectory into entrepreneurship. The "growth" is defined by the success of the startup and the personal development as a founder.

🌐 Work Environment

Office Type: 100% Remote. This role is designed for individuals who thrive in a distributed work environment and can manage their own workspace and schedule effectively.

Office Location(s): While the role is remote, candidates are required to be based in Europe or the Americas, or be open to relocation. This suggests a preference for candidates within specific time zones for collaboration purposes and potentially for legal/operational reasons related to EWOR GmbH's structure.

Workspace Context:

• Autonomy & Flexibility: The remote nature provides significant autonomy over work location and daily schedule, ideal for deep work and focused startup building.

• Digital Collaboration: Reliance on digital tools for communication, project management, and collaboration with the EWOR team and potential hires.

• Global Connectivity: Opportunity to collaborate with a diverse, international network of founders, mentors, and talent.

• Focused Environment: Candidates are expected to create their own productive remote workspace conducive to intense strategic thinking and operational execution.

Work Schedule: While a standard 40-hour work week is mentioned, the reality of building a startup from scratch, especially in AI with ambitious growth targets, often necessitates a more demanding and flexible schedule. This includes potential evening and weekend work, particularly during critical development, launch, or fundraising phases.

📝 Enhancement Note: The remote aspect is a key feature, emphasizing self-discipline and the ability to create a productive home office environment. The geographical requirement (Europe/Americas) is noted as a potential factor for collaboration and operational setup.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of applications to assess entrepreneurial drive, relevant experience, and alignment with EWOR's mission.

• Founder/Mentor Interviews: In-depth discussions with EWOR GmbH's core team and unicorn founders to evaluate strategic thinking, problem-solving abilities, AI domain knowledge, and cultural fit.

• Startup Concept Presentation: A presentation or detailed discussion of the candidate's proposed AI startup idea, business model, and growth strategy.

• Portfolio Review: Evaluation of any submitted portfolio items (e.g., design work, business plans, previous startup achievements) to gauge practical skills and past successes.

• Final Selection & Offer: Decision on selecting candidates to become EWOR Fellows, with terms for salary/funding and equity clearly outlined.

Portfolio Review Tips:

• Focus on Vision & Execution: Showcase your ability to envision a disruptive AI product and articulate a credible plan for bringing it to market and scaling it.

• Demonstrate Entrepreneurial Grit: Highlight instances where you've taken initiative, overcome significant obstacles, and driven projects to successful outcomes, even under uncertainty.

• Quantify Impact: If presenting past projects or startups, use metrics to demonstrate achievements in areas like user acquisition, revenue growth, product adoption, or efficiency improvements.

• Showcase AI Relevance: Clearly articulate how your proposed startup leverages AI and why it has the potential for significant market impact and valuation.

• Design Skills (if applicable): If UI/UX or Brand Design is a core part of your proposed startup, provide compelling examples that demonstrate user-centricity and strategic brand building.

Challenge Preparation:

• Market Analysis: Be prepared to discuss current AI market trends, identify unmet needs, and propose solutions.

• Business Model Innovation: Think critically about various monetization strategies for AI-powered products and services.

• Scalability Strategy: Outline how your startup will scale operations, team, and customer base rapidly.

• Risk Assessment: Identify potential risks (technical, market, competitive) and propose mitigation strategies.

📝 Enhancement Note: The interview process is tailored towards identifying entrepreneurial potential and readiness to build a high-growth startup, rather than standard corporate hiring. Portfolio focus is on the business concept and execution capability.

🛠 Tools & Technology Stack

Primary Tools:

• AI/ML Development Platforms: Depending on the chosen startup, candidates may need familiarity with platforms like TensorFlow, PyTorch, scikit-learn, or cloud-based AI services (AWS SageMaker, Google AI Platform, Azure ML).

• Cloud Infrastructure: Experience with cloud providers such as AWS, Google Cloud, or Microsoft Azure for deploying and scaling applications.

• CRM & Sales Tools: Familiarity with CRM systems (e.g., Salesforce, HubSpot) and sales enablement tools to build out sales operations.

• Marketing Automation Platforms: Knowledge of tools like Marketo, Pardot, or HubSpot for marketing campaign execution and lead nurturing.

• Project Management Software: Proficiency in tools like Asana, Trello, Jira, or Monday.com for managing startup development and team tasks.

Analytics & Reporting:

• Business Intelligence Tools: Experience with tools like Tableau, Power BI, or Looker for data analysis and dashboard creation to track startup performance.

• Web & Product Analytics: Tools such as Google Analytics, Mixpanel, or Amplitude for understanding user behavior and product adoption.

• Financial Modeling Software: Proficiency in Excel or specialized financial planning tools for forecasting and fundraising.

CRM & Automation:

• CRM Systems: Salesforce, HubSpot, Zoho CRM.

• Automation Tools: Zapier, IFTTT, or custom scripting for workflow automation.

• Collaboration Suites: Google Workspace or Microsoft 365 for communication, document sharing, and productivity.

📝 Enhancement Note: The technology stack is speculative, reflecting the tools commonly used in AI startups and venture building. Candidates are expected to be adaptable and learn new technologies as required by their specific startup venture.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: A relentless drive to build, innovate, and take calculated risks.

• Ambition & Vision: Commitment to building €1B+ companies with a clear long-term vision.

• Data-Driven Decision Making: Utilizing metrics and analytics to inform strategy and optimize operations.

• Collaboration & Support: A culture of mutual support among founders and with the EWOR team, fostering shared learning and problem-solving.

• Excellence & High Standards: A commitment to achieving world-class results through rigorous execution and continuous improvement.

• Resilience: The ability to persevere through challenges and setbacks inherent in startup building.

Collaboration Style:

• Intensive Sparring: Regular, direct, and challenging feedback sessions with experienced founders and mentors.

• Peer-to-Peer Learning: A community environment where founders share insights, challenges, and best practices.

• Network Integration: Proactive engagement with EWOR's network for talent, advice, and investment opportunities.

• Agile & Iterative: A flexible approach to strategy and execution, emphasizing rapid iteration based on feedback and market dynamics.

📝 Enhancement Note: The culture is deeply intertwined with the entrepreneurial journey, emphasizing high performance, resilience, and strong collaborative support structures.

⚡ Challenges & Growth Opportunities

Challenges:

• Startup Failure Risk: The inherent high risk of startup failure, requiring resilience and adaptability.

• Achieving Hyper-Growth: The demanding task of scaling a new venture to €100M+ in revenue within aggressive timelines.

• Product-Market Fit Uncertainty: Navigating the complexity of finding and validating product-market fit in a competitive AI landscape.

• Intense Mentorship & Accountability: Balancing the support and guidance from unicorn founders with the pressure to deliver exceptional results.

• Building a Team from Scratch: The challenge of attracting and retaining top talent for a nascent startup.

Learning & Development Opportunities:

• Foundational Entrepreneurship: Comprehensive learning experience in all facets of building and scaling a tech company.

• AI Specialization: Deepening expertise in specific AI domains through the development of a dedicated startup.

• Leadership Acumen: Developing advanced leadership, strategic, and operational management skills under the tutelage of proven entrepreneurs.

• Investor Relations & Fundraising Mastery: Gaining practical experience in pitching to and securing investment from venture capitalists.

• Networking Mastery: Building a high-value professional network through direct engagement with EWOR's ecosystem.

📝 Enhancement Note: Challenges are framed as opportunities for growth, directly linked to the demanding nature of the venture building process.

💡 Interview Preparation

Strategy Questions:

• "Describe your vision for an AI startup that could disrupt [specific industry/market]. What problem does it solve, and how will you achieve product-market fit?" (Prepare a concise pitch, market analysis, and validation strategy.)

• "How would you approach building a sales and marketing engine from the ground up for a new AI product? What KPIs would you track?" (Outline key strategies, channels, and metrics for customer acquisition and revenue growth.)

• "Given EWOR's network, who are the first three key hires you would prioritize for your startup, and why?" (Demonstrate strategic thinking about team building and essential roles.) Company & Culture Questions:

• "Why are you drawn to EWOR's model of building €1B+ companies, and what makes you a strong candidate to succeed in this intensive entrepreneurial environment?" (Connect your ambition and experience to EWOR's mission and culture.)

• "How do you handle ambiguity and high-pressure situations? Provide an example from your past experience." (Prepare a STAR method (Situation, Task, Action, Result) response showcasing resilience.)

• "How do you approach receiving and giving constructive feedback, especially from highly experienced mentors?" (Highlight openness to learning and a collaborative mindset.) Portfolio Presentation Strategy:

• Elevator Pitch: Be ready to present your startup idea and its potential impact in 60 seconds.

• Visual Aids (if applicable): If presenting design mockups or business plans, ensure they are clear, concise, and professionally designed.

• Focus on Impact: For any past projects, emphasize the problem solved, your role, the actions taken, and the quantifiable results achieved.

• AI Integration: Clearly articulate the role of AI in your proposed venture and its competitive advantage.

• Ask Insightful Questions: Prepare questions about EWOR's support structure, the entrepreneurial journey, and the typical challenges faced by fellows.

📝 Enhancement Note: Interview preparation focuses on assessing entrepreneurial potential, strategic thinking, and the ability to articulate a compelling vision for an AI startup.

📌 Application Steps

To apply for this unique entrepreneurial opportunity:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Curate Your "Startup Pitch": Prepare a concise and compelling overview of your AI startup idea, focusing on the problem it solves, its unique value proposition, and its potential for massive scale.

• Optimize Your Profile: Ensure your resume or LinkedIn profile clearly highlights entrepreneurial achievements, leadership experience, AI-related projects, and any UI/UX or brand development work. Quantify successes wherever possible.

• Practice Your Presentation: Rehearse articulating your startup vision, business strategy, and growth plans clearly and persuasively, as you will likely need to present these during the interview process.

• Research EWOR & Its Founders: Familiarize yourself with EWOR GmbH's mission, the backgrounds of its key founders (Paul Müller, Petter Made), and their previous successes to demonstrate genuine interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.