Artificial Intelligence UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Artificial Intelligence UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Sarajevo, Bosnia and Herzegovina (Remote)

Job Type: FULL_TIME

Category: Startup Entrepreneurship / GTM Operations

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years)

Remote Status: 100% Remote

🚀 Role Summary

• This unique opportunity is for ambitious individuals to act as entrepreneurs, building and scaling their own startups with a focus on Artificial Intelligence.

• You will be responsible for the end-to-end ownership, development, and operational execution of a new venture, aiming for €100M+ in revenue.

• The role involves intensive personal development, leveraging support from experienced unicorn founders in areas critical to Go-To-Market (GTM) success, such as product-market-fit, sales force development, and marketing engine creation.

• You will receive direct employment with EWOR GmbH, offering a salary while you build, or the option for significant seed funding up to €500k.

📝 Enhancement Note: This role is fundamentally an entrepreneur-in-residence position, heavily focused on the GTM strategy and operational build-out of a new AI startup. While the title mentions UI/UX & Brand Design, the core responsibilities and support structure point towards a founder-level role requiring broad operational capabilities, not just design expertise. The "Tasks" section clarifies this, emphasizing "own, build, and run your startup."

📈 Primary Responsibilities

• Startup Ownership & Execution: Take full ownership of conceptualizing, building, and scaling a new startup focused on Artificial Intelligence, driving it towards significant revenue milestones (€100M+).

• GTM Strategy & Development: Develop and implement comprehensive Go-To-Market strategies, including defining product-market-fit, establishing sales force structures, and building robust marketing engines.

• Product Iteration & Optimization: Continuously iterate on the product based on market feedback and data analysis to achieve and sustain product-market-fit.

• Operational Leadership: Lead all operational aspects of the startup, from initial product development to go-to-market execution and scaling.

• Financial Management & Funding: Manage startup finances, and actively participate in securing multi-million euro funding rounds, with support from EWOR's network and expertise.

📝 Enhancement Note: The primary responsibilities are centered around entrepreneurial leadership and GTM operational execution, rather than solely UI/UX or Brand Design. The emphasis is on building a business from the ground up, requiring a founder's mindset and broad operational skill set.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of business principles, product development, and market strategy is essential. A background in design, computer science, business, or a related field would be beneficial.

Experience: 2-5 years of experience in roles that demonstrate entrepreneurial drive, product development, GTM strategy, or operational leadership. Experience in the AI sector is a significant plus.

Required Skills:

• Entrepreneurial Acumen: Proven ability to identify opportunities, take initiative, and drive projects from conception to execution.

• UI/UX Design Principles: Strong understanding of user interface and user experience design to create intuitive and engaging product interfaces.

• Brand Design Strategy: Ability to develop and articulate a compelling brand identity and narrative for a new venture.

• Artificial Intelligence Fundamentals: Familiarity with AI concepts, applications, and market trends.

• Product Management: Experience in defining product roadmaps, feature prioritization, and lifecycle management.

• Go-To-Market Strategy: Demonstrated ability to plan and execute effective sales and marketing strategies.

• Excellent Communication (English): Fluency in English, both written and verbal, for clear articulation of ideas, pitches, and operational plans.

• Problem-Solving & Adaptability: Ability to navigate ambiguity, overcome challenges, and adapt strategies in a fast-paced startup environment.

Preferred Skills:

• Startup Founding Experience: Prior experience in founding or co-founding a startup.

• Fundraising Experience: Familiarity with venture capital, seed funding, and pitch processes.

• Sales Operations: Experience in setting up and optimizing sales processes and CRM systems.

• Marketing Operations: Experience in developing and executing digital marketing campaigns and performance tracking.

• Data Analysis: Ability to interpret data to inform product and GTM decisions.

📝 Enhancement Note: The "Required Skills" have been expanded to reflect the entrepreneurial nature of the role, incorporating GTM operational aspects beyond just UI/UX and Brand Design, as indicated by the "Tasks" and overall company mission.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Startup Concept & Vision: A clear articulation of a potential AI startup idea, including market opportunity, target audience, and unique value proposition.

• Product Design Mockups/Prototypes: Examples of UI/UX designs and branding concepts that demonstrate an understanding of user-centric design and brand storytelling.

• GTM Strategy Outline: A high-level outline of a Go-To-Market strategy, including proposed sales channels, marketing approaches, and key performance indicators (KPIs).

• Process Improvement Examples: If available, examples of how you've improved a process or system in a previous role, showcasing analytical and problem-solving skills.

Process Documentation:

• Startup Operational Plan: A documented plan outlining key operational phases, milestones, and required resources for building and scaling a startup.

• User Journey Mapping: Documentation of typical user journeys for an AI product, highlighting key touchpoints and potential friction points.

• Sales & Marketing Workflow Design: Conceptual documentation of potential sales funnel stages and marketing campaign workflows.

📝 Enhancement Note: Given the entrepreneurial focus, the portfolio should showcase the candidate's ability to conceptualize, design, and plan the operational execution of a new business venture, with a particular emphasis on AI products and GTM strategies.

💵 Compensation & Benefits

Salary Range: As EWOR GmbH offers direct employment with a salary while building the startup, and given the mid-level experience (2-5 years) and the nature of the role (entrepreneurial, high-impact), a competitive salary range is expected. For a remote role based in Europe/Americas, this could range from €50,000 to €90,000 annually, depending on experience, location cost of living, and specific responsibilities.

Alternative Funding: Candidates can opt for up to €500,000 in seed funding instead of a salary.

Benefits:

• Salary: Competitive annual salary for the duration of the startup incubation period.

• Funding Support: Access to up to €500,000 in seed funding for your startup.

• 1:1 Sparring with Unicorn Founders: Weekly dedicated mentoring sessions with experienced serial entrepreneurs who have built €1B+ companies.

• Community Access: Membership in a network of top-tier founders, peers, and investors.

• Team Building Support: Assistance in hiring top talent through EWOR's extensive network of over 50,000 professionals.

• Distribution & GTM Support: Expert guidance and resources to achieve product-market-fit and build effective sales and marketing operations.

• Extensive Personal Development: A customized program focused on goal, time, and energy management, crafted by unicorn founders.

• Funding Acceleration: Support to secure multi-million euro funding rounds post-incubation.

Working Hours: While the role is full-time, the nature of entrepreneurship often involves flexible working hours. The expectation is to dedicate sufficient time to build and scale the startup, likely exceeding standard 40-hour weeks, especially during critical development and launch phases.

📝 Enhancement Note: Salary estimation is based on general market rates for experienced professionals in tech/startup environments in Europe and the Americas, adjusted for a remote, high-potential role. The funding option is a significant differentiator and is highlighted as an alternative to salary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Capital / Startup Incubation / Technology (Artificial Intelligence)

Company Size: EWOR GmbH appears to be a startup incubator/venture builder with a lean core team, focused on supporting a cohort of entrepreneurs. The broader network it leverages is extensive (50,000+ professionals).

Founded: EWOR GmbH was founded by serial entrepreneurs, including Paul Müller (founder of Adjust) and Petter Made (founder of SumUp), indicating a strong foundation in building successful tech companies.

Team Structure:

• Core Incubator Team: Comprised of experienced serial entrepreneurs and operational experts who provide guidance, mentorship, and resources.

• Entrepreneur Cohort: A group of ambitious individuals selected to build their own startups within the EWOR framework.

• Vast Network: Access to a broad ecosystem of investors, industry professionals, and potential hires.

Methodology:

• Founder-Led Development: Emphasis on learning from and being coached by proven unicorn founders.

• Data-Driven Decision Making: Utilizing market data and performance metrics to guide product development and GTM strategies.

• Agile & Iterative Approach: Focusing on rapid iteration to achieve product-market-fit and adapt to market dynamics.

• Network Leverage: Actively utilizing a large professional network for talent acquisition, fundraising, and strategic partnerships.

Company Website: https://eworgmbh.teamtailor.com (Note: This is a careers page, the primary EWOR GmbH website may differ but this is the provided URL)

📝 Enhancement Note: The company culture is deeply rooted in entrepreneurship, high performance, and learning from top-tier founders. It's a fast-paced, results-oriented environment where individuals are empowered to build significant businesses.

📈 Career & Growth Analysis

Operations Career Level: This role represents a unique "Founder-in-Residence" or "Entrepreneur-in-Training" level. It's an accelerated path to becoming a CEO/Founder of a potentially billion-dollar company, bypassing traditional hierarchical progression. The responsibilities are akin to a CEO from day one, with extensive support.

Reporting Structure: You will report to the core EWOR GmbH team, specifically working closely with the experienced founders and operational mentors. Your direct "reports" will be the talent you hire for your startup.

Operations Impact: The operational impact is direct and profound. You are not just optimizing existing processes; you are building the entire operational framework for a new company, from product design and GTM strategy to sales force development and marketing engine creation, with the ultimate goal of achieving significant revenue and market share.

Growth Opportunities:

• Foundership: The primary growth path is to successfully launch and scale your own independent, high-growth startup.

• Skill Specialization: Develop deep expertise in AI product development, GTM strategy, fundraising, team building, and operational leadership.

• Network Expansion: Build invaluable relationships with leading investors, entrepreneurs, and industry experts.

• Leadership Development: Gain hands-on experience in leading a company, managing teams, and making critical strategic decisions.

• Potential for Future Ventures: Success in this program could open doors to future entrepreneurial endeavors or leadership roles within EWOR's portfolio companies.

📝 Enhancement Note: This is not a typical operations role with linear career progression. It's an opportunity to become a founder, with growth defined by the success of the startup being built.

🌐 Work Environment

Office Type: 100% Remote. This role is fully remote, offering flexibility in location.

Office Location(s): While the role is remote, candidates are required to be based in Europe or the Americas. Sarajevo, Bosnia and Herzegovina is listed as a potential location derived from the data. The company's focus on supporting startups means that while the team is distributed, there might be opportunities for virtual collaboration and occasional in-person meetups or pitch events.

Workspace Context:

• Remote Autonomy: You will have the autonomy to set up your workspace according to your preferences, fostering productivity and comfort.

• Digital Collaboration Tools: Extensive use of digital collaboration platforms (e.g., Slack, Zoom, project management tools) will be essential for seamless communication with the EWOR team and any hired talent.

• Mentorship Integration: The remote setup facilitates flexible scheduling for 1:1 sparring sessions with mentors, allowing for tailored guidance irrespective of time zones within Europe/Americas.

Work Schedule: Full-time commitment is expected, but the remote nature allows for flexibility in managing your daily schedule to optimize personal productivity and balance with mentorship sessions. The focus is on results and achieving milestones rather than adhering to a rigid 9-to-5 structure.

📝 Enhancement Note: The remote nature is a key feature, emphasizing autonomy and flexibility. The requirement to be in Europe or the Americas suggests a focus on specific market access and potential regulatory considerations for startups.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of applications based on entrepreneurial drive, relevant experience, and alignment with EWOR's mission.

• Skills Assessment: Evaluation of UI/UX, Brand Design, AI understanding, and GTM strategy capabilities, potentially through a short assignment or portfolio review.

• Founder/Mentor Interviews: In-depth discussions with EWOR founders and mentors to assess entrepreneurial mindset, leadership potential, resilience, and cultural fit.

• Pitch/Concept Presentation: A presentation of your startup idea or a strategic approach to building an AI venture, demonstrating your vision and operational planning.

• Final Selection: Decision on offering either salary-based employment or seed funding to proceed with startup building.

Portfolio Review Tips:

• Showcase Your Vision: Clearly articulate your entrepreneurial ambition and the specific AI startup idea you are passionate about.

• Demonstrate Design Thinking: Present high-quality UI/UX mockups and brand concepts that reflect a user-centric approach and a strong brand identity.

• Outline Your GTM Plan: Provide a concise, yet comprehensive, outline of your proposed Go-To-Market strategy, including key metrics and execution steps.

• Highlight Problem-Solving: If you have previous startup or project experience, use case studies to illustrate how you've overcome operational challenges and driven results.

• Quantify Achievements: Whenever possible, use data and metrics to showcase the impact of your work, especially in areas like user acquisition, conversion rates, or revenue growth.

Challenge Preparation:

• Startup Idea Refinement: Be prepared to deeply discuss and defend your startup concept, its market viability, and its competitive advantage.

• GTM Strategy Articulation: Develop a clear and persuasive narrative around your Go-To-Market strategy, anticipating questions about target customers, sales channels, and marketing tactics.

• Operational Execution Plan: Outline how you would realistically build the initial operational framework for your startup, including team structure, key hires, and technology stack.

• Resilience & Adaptability: Be ready to discuss how you handle setbacks, pivot strategies, and maintain motivation in the face of entrepreneurial challenges.

📝 Enhancement Note: The application and review process is designed to identify true entrepreneurial talent capable of building and scaling a business, with a strong emphasis on strategic thinking, design sensibility, and GTM operational planning.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop) for UI/UX and Brand Design.

• Prototyping Tools: InVision, Marvel, or similar for interactive prototyping.

• Project Management: Asana, Trello, Jira, or Monday.com for task management and workflow tracking.

• Collaboration Platforms: Slack, Microsoft Teams for communication and team coordination.

Analytics & Reporting:

• Web Analytics: Google Analytics, Mixpanel, Amplitude for user behavior tracking and product analytics.

• CRM Systems: HubSpot, Salesforce (or similar) for managing customer relationships and sales pipelines.

• Marketing Automation: HubSpot, Marketo, or Mailchimp for campaign management and lead nurturing.

CRM & Automation:

• CRM: As mentioned above, essential for sales operations.

• Automation Tools: Zapier, Make (formerly Integromat) for integrating different software and automating workflows.

• Business Intelligence Tools: Tableau, Power BI, Looker for advanced data visualization and reporting on GTM performance.

📝 Enhancement Note: While the core role might lean into design, successful startup execution requires proficiency in a broad range of operational and GTM tools. The emphasis here is on the tools needed to build and scale a business, not just design.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: A relentless drive to innovate, build, and scale businesses, taking ownership and responsibility.

• Excellence & High Performance: A commitment to achieving outstanding results, supported by world-class mentorship and resources.

• Data-Driven Decision Making: Utilizing insights from data to inform strategic choices in product development, marketing, and sales.

• Collaboration & Community: Fostering a supportive ecosystem where entrepreneurs learn from and grow with each other and with experienced founders.

• Resilience & Adaptability: Embracing challenges as opportunities for learning and growth, with the ability to pivot when necessary.

Collaboration Style:

• Direct & Transparent: Open communication channels with EWOR mentors and fellow entrepreneurs, fostering a culture of honest feedback.

• Mentorship-Driven: A strong emphasis on proactive seeking and receiving guidance from experienced founders.

• Cross-Functional Integration: Collaboration between design, product, marketing, sales, and investor relations functions within the nascent startup.

• Network-Oriented: Leveraging the broader EWOR network for advice, partnerships, and talent acquisition.

📝 Enhancement Note: The culture is built around creating successful, high-growth companies, emphasizing performance, learning, and a strong sense of community among entrepreneurs and mentors.

⚡ Challenges & Growth Opportunities

Challenges:

• Startup Uncertainty: Navigating the inherent risks and uncertainties of building a new company from scratch.

• Achieving Product-Market Fit: The significant challenge of finding and validating a product that resonates deeply with a target market.

• Scaling Operations: Building efficient sales, marketing, and operational processes that can support rapid growth.

• Fundraising Pressure: The demanding process of securing venture capital funding, requiring compelling pitches and strong traction.

• Intense Workload: The demanding nature of entrepreneurship, requiring long hours and sustained high performance.

Learning & Development Opportunities:

• Direct Mentorship: Unparalleled access to weekly 1:1 coaching from founders of billion-dollar companies.

• Customized Development Program: A structured curriculum focused on essential entrepreneurial skills like goal setting, time management, and energy optimization.

• Industry Exposure: Deep immersion in the AI industry, understanding market trends, competitive landscapes, and technological advancements.

• Networking Mastery: Developing skills in building and leveraging a powerful professional network for business growth.

• Leadership Acumen: Hands-on experience in leading teams, making strategic decisions, and managing company growth.

📝 Enhancement Note: The challenges are inherent to entrepreneurship, but the growth opportunities are exceptional due to the caliber of mentorship and the structured support system provided by EWOR.

💡 Interview Preparation

Strategy Questions:

• Startup Vision & AI Focus: "Describe your ideal AI startup. What problem does it solve, who is the target customer, and what is its unique value proposition in the current AI landscape?" (Be prepared to discuss market size, competitive landscape, and potential revenue models.)

• GTM Strategy for AI: "Outline your proposed Go-To-Market strategy for this AI product. How would you achieve product-market fit, and what would be your initial sales and marketing channels?" (Focus on customer acquisition, retention, and scaling.)

• Operational Execution & Team Building: "If you were to build this startup, what would be your immediate operational priorities? How would you approach hiring your initial core team, and what roles would be critical?" (Discuss early-stage operational setup and talent acquisition.)

Company & Culture Questions:

• Alignment with EWOR: "Why EWOR GmbH? What specifically about our model, mentorship, and network attracts you to this opportunity?" (Show you've researched EWOR and understand its value proposition.)

• Entrepreneurial Mindset: "Describe a time you took a significant risk or faced a major failure in a professional setting. How did you handle it, and what did you learn?" (Demonstrate resilience, learning ability, and accountability.)

• Impact & Ambition: "What does building a €1B+ company mean to you? How do you define success in this context?" (Express your ambition and understanding of high-growth potential.)

Portfolio Presentation Strategy:

• Tell a Story: Structure your portfolio presentation around a narrative – the problem, your innovative solution (product/design), the market opportunity, and your plan to capture it (GTM/operations).

• Show, Don't Just Tell: Use compelling visuals for UI/UX and brand design. For GTM, use diagrams or flowcharts to illustrate strategies and processes.

• Quantify Everything: Where possible, use metrics to demonstrate past successes or potential impact (e.g., user engagement improvements, conversion rate projections, market share targets).

• Focus on Execution: Emphasize not just the idea or design, but your plan for how to bring it to life and scale it operationally.

• Be Coachable: While confident, show openness to feedback and guidance from the EWOR mentors.

📝 Enhancement Note: Interview preparation should focus on demonstrating entrepreneurial drive, strategic thinking in AI and GTM, operational planning capabilities, and a strong cultural fit with EWOR's high-performance, founder-centric environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the EWOR GmbH careers portal.

• Curate Your Portfolio: Prepare a portfolio that showcases your UI/UX design skills, brand vision, and foundational understanding of AI product development. Crucially, include a concise outline of a potential AI startup idea and its Go-To-Market strategy, demonstrating your entrepreneurial vision and operational planning.

• Optimize Your Resume: Tailor your resume to highlight entrepreneurial experiences, GTM strategy development, product management achievements, and any direct involvement in startups or new venture initiatives. Quantify achievements wherever possible.

• Prepare Your Pitch: Be ready to articulate your startup idea, your passion for AI, and your commitment to building a €1B+ company during interviews. Practice presenting your GTM strategy and initial operational plans.

• Research EWOR GmbH: Thoroughly understand EWOR's mission, the backgrounds of its founders, and its unique approach to startup incubation. This will help you articulate why you are a strong fit for their program and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.