Apparel Design Director

📍 Job Overview

Job Title: Apparel Design Director

Company: imogene + willie

Location: Nashville, Tennessee, United States (Open to Los Angeles, CA or New York City, NY)

Job Type: FULL_TIME

Category: Apparel Design & Product Development

Date Posted: 2026-05-27

Experience Level: 7+ Years (with an AI-derived 10+ year estimate)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead seasonal design concepts and style-level garment direction for all apparel categories, with a strong emphasis on denim.

• Provide creative leadership on fabric and trim selection, ensuring alignment with imogene + willie's brand ethos and aesthetic.

• Collaborate closely with product development, patternmaking, production, and sewing teams to translate concepts from ideation through to final production.

• Drive product strategies with a focus on authentic brand storytelling and translating vision into compelling garments.

• Ensure the execution of design decisions aligns with established brand and industry standards for quality and aesthetic.

📝 Enhancement Note: While the job title is "Apparel Design Director," the core responsibilities and experience required lean heavily into product development and creative leadership within the apparel space, particularly for a brand with a strong denim heritage. The role requires a blend of creative vision, technical design knowledge, and project management skills to guide products from concept to market. The remote flexibility indicates a need for strong communication and collaboration tools, as well as a willingness to travel.

📈 Primary Responsibilities

• Develop and present overarching seasonal design concepts, guiding aesthetic direction across all apparel categories including denim, non-denim bottoms, wovens, knits, and outerwear.

• Lead fabric and trim selection and sourcing strategies, ensuring resonance with the brand's ethos, identity, and commitment to quality.

• Effectively partner with the product development team to implement design ideas, overseeing the sample process and ensuring accurate translation into production.

• Build and execute product strategies that emphasize compelling narrative and storytelling, connecting with the brand's heritage and values.

• Collaborate with the patternmaker to develop and refine fit blocks, ensuring consistent fit and silhouette across product lines.

• Actively participate in fit reviews, providing constructive feedback to advance style-level concepts and ensure design intent is achieved.

• Identify and proactively propose creative solutions for any challenges or issues that arise during the product design and development lifecycle.

• Conduct regular market research to stay abreast of emerging fashion trends, seeking inspiration and identifying new product opportunities that align with the brand's direction.

📝 Enhancement Note: The responsibilities highlight a strategic and hands-on approach to design leadership. The emphasis on "product storytelling" and "brand ethos" indicates a need for a candidate who understands brand narrative as much as design execution. The direct involvement in "fit reviews" and "fabric/trim selection" points to a deep understanding of garment construction and material science.

🎓 Skills & Qualifications

Education: Bachelor's degree or equivalent combination of education and experience.

Experience: At least 7 years of experience in product design, with a strong preference for candidates with 10+ years of experience.

Required Skills:

• Extensive experience in designing across multiple apparel categories, including but not limited to denim, non-denim bottoms, wovens, knits, and outerwear.

• Proven ability to lead design decisions with a keen eye for detail, translating concepts into compelling garments that meet brand standards.

• Excellent communication and presentation skills, with the ability to effortlessly convey design concepts, specifications, and rationale to diverse teams.

• Deep understanding of clothing anatomy, silhouette, fabrication, garment construction, and finishing techniques.

• Proficiency in Adobe Illustrator and Adobe Photoshop for flat sketching, print recoloring, and design development.

• Demonstrated project management skills, with a thorough understanding of the product cycle and design timelines.

• Collaborative working style, with a willingness to discuss, adapt, and integrate feedback from cross-functional teams.

• Highly detail-oriented approach, with the ability to maintain focus on both intricate details and the overarching strategic vision.

• A steadfast work ethic and ability to thrive in a fast-paced environment, juggling multiple projects concurrently.

Preferred Skills:

• Experience in leading design teams or providing creative direction.

• Familiarity with vintage apparel aesthetics and historical garment construction.

• Understanding of sustainable design practices and material innovation.

• Experience working with overseas or domestic production facilities.

• Knowledge of 3D design software for apparel.

📝 Enhancement Note: The qualifications emphasize a blend of creative talent, technical proficiency, and strong interpersonal skills. The explicit mention of "denim passion" and "vintage apparel" suggests the company values a specific aesthetic and deep expertise in its core product category. The required software skills are standard for design roles, but the emphasis on project management and collaboration is critical for a director-level position.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of design projects showcasing a strong understanding of apparel categories mentioned in responsibilities.

• Detailed examples of seasonal design concepts, demonstrating the ability to articulate a cohesive vision and narrative.

• Visual documentation of fabric and trim selection rationale, highlighting an understanding of material properties and brand fit.

• Case studies or project examples demonstrating the translation of concepts through the development process, including sketches, technical flats, and potentially product samples.

Process Documentation:

• Examples of how seasonal design calendars and product development timelines were managed and adhered to.

• Documentation illustrating collaboration with patternmakers, developers, and production teams, highlighting communication strategies.

• Visual aids or descriptions of how design feedback was incorporated and implemented to refine product.

• Case studies demonstrating the ability to build product strategies that incorporate brand storytelling and market research insights.

📝 Enhancement Note: For a design director role, the portfolio is crucial for demonstrating creative vision, technical execution, and process management. It should not only showcase finished products but also the strategic thinking and collaborative efforts that led to their creation. The emphasis on "storytelling" and "brand ethos" means the portfolio should reflect an understanding of imogene + willie's unique brand identity.

💵 Compensation & Benefits

Salary Range: Based on the experience level (7+ years, with an AI-derived estimate of 10+ years), location (Nashville, Los Angeles, or New York City), and the senior nature of the "Director" title, a competitive salary range is estimated. For Nashville, TN, a range of $110,000 - $160,000 annually is a reasonable benchmark. For Los Angeles, CA, this could range from $130,000 - $180,000, and for New York City, NY, it could be $140,000 - $190,000 annually. These figures are estimates and may vary based on specific experience and negotiation.

Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans.

• Paid Parental Leave for new parents.

• Generous employer-matched 401k retirement contributions.

• Significant employee discounts on imogene + willie products.

• A fast-paced, energetic, and creative work environment.

• Opportunities for professional development and growth within the company.

Working Hours: The role is listed as FULL_TIME, implying a standard 40-hour work week. However, given the director-level responsibilities and the nature of creative industries, occasional flexibility may be expected to meet project deadlines or seasonal demands. The hybrid work arrangement allows for some flexibility in work location.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for Apparel Design Director roles in major US cities, considering the stated experience requirements and the company's known brand positioning. Benefit details are directly extracted from the provided information, highlighting attractive offerings such as a 401k match and parental leave, which are significant draws for experienced professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Retail, with a strong focus on premium denim and timeless American craftsmanship.

Company Size: imogene + willie is a mid-sized company, likely employing between 50-200 individuals based on available information and typical apparel brand structures. This size allows for significant impact and direct collaboration with leadership.

Founded: 2009, with over 15 years of commitment to high-quality, handcrafted denim produced in the USA. This history signifies a deep-rooted brand identity and established operational processes.

Team Structure:

• The Apparel Design Director reports to the Director of Design and Development, indicating a clear reporting line and integration within a broader design and development function.

• Close collaboration is expected with the Founding Partner group, providing direct exposure to leadership and strategic decision-making.

• The role will also work intimately with the development team, pattern maker, production team, and a sewing facility in Los Angeles, highlighting a hands-on, integrated approach to product creation.

Methodology:

• Data Analysis & Insights: While not explicitly detailed, a design director role in this industry would rely on market trend analysis, sales data (for product performance), and customer feedback to inform design decisions.

• Workflow Planning & Optimization: Managing seasonal design concepts and product development timelines requires robust workflow planning and optimization to ensure timely delivery and quality.

• Automation & Efficiency Practices: While design is often creative, efficiency in digital sketching (Adobe Suite), project management, and communication tools would be key to optimizing the design process.

Company Website: http://imogeneandwillie.com

📝 Enhancement Note: The company culture is described as passionate, community-focused, and dedicated to authentic storytelling and high-quality, USA-made products. The size suggests a close-knit environment where individual contributions are visible. The emphasis on "vintage apparel" and "denim heritage" points to a brand that values craftsmanship, history, and a distinct aesthetic.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role within the design and product development function, equivalent to a Director level. It involves creative oversight, strategic input, and team collaboration, managing a critical aspect of the business's product offering.

Reporting Structure: The role reports to the Director of Design and Development, indicating a hierarchical structure within the design department. Direct interaction with the Founding Partner group offers unique visibility and influence.

Operations Impact: The Apparel Design Director has a direct and significant impact on imogene + willie's product line, brand perception, and ultimately, revenue. By shaping the aesthetic and quality of products, especially in the core denim category, this role influences customer appeal, market positioning, and sales performance.

Growth Opportunities:

• Operations Skill Advancement: Potential to expand influence into broader product development strategy, supply chain considerations, and brand integration across product categories.

• Industry Expertise Development: Deepening expertise in denim innovation, sustainable materials, and advanced garment construction techniques.

• Leadership Development: Opportunity to mentor junior designers and contribute to the growth and evolution of the design team and brand aesthetic. Potential to influence future product lines and company direction.

📝 Enhancement Note: The "Director" title signifies a strategic role with significant responsibility. Growth opportunities would likely involve increasing scope of influence, leading larger teams, or contributing to broader business strategy beyond just design execution. The focus on denim and heritage suggests opportunities for specialization and mastery within a niche yet significant market segment.

🌐 Work Environment

Office Type: The role is described as Hybrid, with flexibility to be based in Nashville, Los Angeles, or New York City. This suggests a modern work environment that values both in-person collaboration and remote flexibility. The company also maintains a headquarters in Nashville.

Office Location(s):

• Nashville, Tennessee (Headquarters)

• Los Angeles, California

Workspace Context:

• Collaborative Environment: The company emphasizes passionate people and a creative environment, suggesting a dynamic and interactive workspace. Regular travel to Nashville for those based in LA or NYC underscores the importance of in-person collaboration.

• Operations Tools & Technology: While specific tools aren't detailed, standard industry software like Adobe Creative Suite is expected. Collaboration platforms for remote teams would also be essential.

• Team Interaction: The role requires close interaction with the development team, pattern maker, production team, and sewing facility, indicating a hands-on, team-oriented workspace.

Work Schedule: Full-time (40 hours/week) with potential for flexibility to meet project demands, typical for a creative leadership role. The hybrid arrangement offers flexibility in managing work location.

📝 Enhancement Note: The hybrid nature of the role, with multiple potential locations, suggests a company that is adapting to modern work trends while maintaining strong ties to its core creative hubs. The expectation of travel to Nashville for non-Nashville-based employees highlights the importance of the headquarters and its culture in the company's operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, design aesthetic, and alignment with brand values.

• Creative Assessment: A potential design challenge or portfolio presentation focusing on seasonal concepts, denim expertise, and problem-solving abilities. This may involve presenting a mini-collection or a specific product development case study.

• Cross-Functional Interviews: Meetings with the Director of Design and Development, Founding Partners, and potentially members of the product development and production teams to evaluate collaboration style, technical knowledge, and cultural fit.

• Fit Review Simulation: Candidates might be asked to participate in a mock fit review to demonstrate their understanding of garment construction and feedback delivery.

• Final Evaluation: Assessment of overall fit with the company culture, leadership potential, and strategic vision for the design direction.

Portfolio Review Tips:

• Showcase Denim Expertise: Dedicate a significant portion of your portfolio to denim design projects, highlighting construction, washes, fit, and detailing.

• Brand Alignment: Ensure your portfolio reflects an understanding and appreciation for imogene + willie's aesthetic, its vintage inspiration, and its commitment to quality and storytelling.

• Process Over Product: Clearly articulate your design process, from initial concept and inspiration to technical execution and problem-solving during development.

• Visual Storytelling: Use high-quality imagery and clear explanations to present your work, making it engaging for the reviewers. Include mood boards, sketches, technical flats, and any relevant product samples or photos.

• Quantify Impact: If possible, include examples of how your designs have contributed to product success or brand narrative.

Challenge Preparation:

• Research imogene + willie: Deeply understand their history, brand values, current product offerings, and target customer.

• Denim Trends & Innovation: Be prepared to discuss current denim market trends, innovative fabrications, and construction techniques.

• Brand Storytelling: Think about how you would translate imogene + willie's brand story into design concepts for future collections.

• Problem-Solving Scenarios: Anticipate questions about how you would handle design challenges, fit issues, or production delays, emphasizing collaborative solutions.

📝 Enhancement Note: The interview process for a design director role will heavily scrutinize both creative output and strategic thinking. The portfolio is paramount, and candidates should tailor it to demonstrate specific skills and an understanding of imogene + willie's unique brand identity. The emphasis on denim and storytelling requires specific preparation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for flat sketching, technical drawings, print design, and graphic development (Adobe Illustrator, Adobe Photoshop).

• Product Lifecycle Management (PLM) Software: Likely used for managing product data, specifications, and timelines, though specific platforms are not mentioned.

• Project Management Software: Tools like Asana, Trello, or Monday.com may be used for tracking design projects and team workflows.

• Collaboration Platforms: Slack, Microsoft Teams, or similar for day-to-day communication, especially in a hybrid environment.

Analytics & Reporting:

• Market Research Tools: Access to fashion trend forecasting services (e.g., WGSN) and analysis of sales data to inform design direction.

• Internal Reporting Dashboards: Likely used to track product performance, sales figures, and inventory levels.

CRM & Automation:

• While not directly a CRM role, an understanding of how design impacts sales and customer engagement is beneficial. Basic familiarity with how design specifications feed into ERP or inventory management systems would be advantageous.

📝 Enhancement Note: The technology stack for an Apparel Design Director is primarily focused on design execution and project management. Proficiency in Adobe Suite is a given. The ability to leverage data for design decisions and manage projects efficiently in a hybrid setting is also critical.

👥 Team Culture & Values

Operations Values:

• Craftsmanship & Quality: A deep commitment to high-quality, USA-made products, particularly denim, reflecting a value for durable and well-made goods.

• Authenticity & Storytelling: A focus on genuine brand narrative, community engagement, and honest communication in all aspects of the business.

• Collaboration & Teamwork: A belief in working together, sharing ideas, and supporting one another to achieve common goals, especially in a creative and fast-paced environment.

• Passion & Dedication: A drive for excellence and a genuine love for the product and the brand, fostering a motivated and engaged workforce.

• Detail Orientation: A meticulous approach to design, production, and brand presentation, ensuring that every element meets a high standard.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working closely with product development, pattern makers, production teams, and leadership to ensure seamless execution from concept to finished product.

• Feedback-Driven: A willingness to engage in constructive dialogue, discuss ideas openly, and adapt designs based on feedback from various stakeholders, including production capabilities and market insights.

• Knowledge Sharing: An environment that likely encourages sharing of inspiration, trends, and technical knowledge to foster continuous learning and collective growth.

📝 Enhancement Note: The company values are deeply intertwined with its brand identity – emphasizing heritage, quality, and authentic storytelling. The collaboration style is likely very hands-on and integrated, given the focus on USA manufacturing and direct relationships with production partners.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Authenticity: Balancing evolving fashion trends with the brand's commitment to vintage aesthetics and timeless design.

• Scalability of USA Production: Navigating the complexities and costs associated with maintaining high-quality, USA-based manufacturing as the brand grows.

• Cross-Location Collaboration: Ensuring seamless communication and cohesive design direction across multiple locations (Nashville, LA, NYC) in a hybrid work model.

• Denim Innovation: Continuously innovating within the denim category to offer fresh perspectives while staying true to the brand's core identity.

Learning & Development Opportunities:

• Specialized Denim Expertise: Deepening knowledge of denim washes, treatments, fabric development, and sustainable denim practices.

• Brand Strategy Influence: Gaining exposure to and influencing broader brand strategy, marketing, and retail presentation through product design.

• Leadership Mentorship: Opportunities to develop leadership skills by guiding the design process and potentially mentoring junior team members.

• Industry Immersion: Staying at the forefront of apparel industry trends, sustainable practices, and manufacturing advancements through continuous learning and market engagement.

📝 Enhancement Note: The challenges for this role are typical for a director-level position in a brand with a strong heritage. The opportunities focus on deepening expertise and expanding influence within the company and the industry.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a new denim collection that feels both contemporary and true to imogene + willie's vintage aesthetic?" (Focus on process, inspiration, and brand alignment.)

• "Describe a time you had to balance creative vision with production constraints. What was your approach and the outcome?" (Demonstrate problem-solving, collaboration, and technical understanding.)

Company & Culture Questions:

• "What about imogene + willie's brand and commitment to USA manufacturing appeals to you?" (Assess cultural fit and passion.)

• "How would you foster collaboration between the design team and our production partners in Los Angeles?" (Evaluate teamwork and communication skills.)

Portfolio Presentation Strategy:

• Tell a Story: Structure your presentation around key projects, weaving a narrative that highlights your process, inspiration, and problem-solving.

• Focus on Denim: Dedicate significant time to showcasing your denim design work, detailing construction, materials, and unique design elements.

• Demonstrate Brand Fit: Clearly articulate how your design sensibilities align with imogene + willie's aesthetic and values. Use mood boards and inspiration imagery effectively.

• Show Technical Acumen: Be prepared to discuss technical flats, garment construction, and fabric choices in detail.

• Highlight Collaboration: Explain how you worked with others (developers, pattern makers, etc.) to bring your designs to life.

📝 Enhancement Note: Interview preparation for this role should focus on demonstrating a deep understanding of denim, a strong connection to the brand's ethos, and a strategic approach to design leadership. The portfolio presentation is a critical opportunity to showcase these aspects.

📌 Application Steps

To apply for this Apparel Design Director position:

• Submit your application through the provided Trakstar link: https://imogeneandwillie.hire.trakstar.com/jobs/fk0zp2n/

• Curate Your Portfolio: Select projects that best showcase your denim design expertise, creative vision, and ability to translate brand identity into compelling apparel. Ensure it includes examples of seasonal concepts, technical flats, and fabric selections.

• Optimize Your Resume: Highlight your 7+ years of product design experience, specific achievements in apparel categories (especially denim), leadership roles, and proficiency in design software. Quantify accomplishments where possible.

• Prepare Your Presentation: Practice presenting your portfolio, focusing on storytelling, brand alignment with imogene + willie, and your collaborative process. Be ready to discuss design challenges and solutions.

• Research the Brand: Thoroughly understand imogene + willie's history, values, aesthetic, and commitment to USA manufacturing. Prepare thoughtful questions about the role, team, and company direction.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.