ALPHA H | Sr Graphic Designer | New Headcount

📍 Job Overview

Job Title: Sr Graphic Designer | New Headcount

Company: Vita Green Health Product Company Limited (Alpha-H)

Location: Cremorne, Victoria, Australia

Job Type: Full-Time

Category: Creative & Media | Art & Design | Marketing

Date Posted: April 28, 2026

Experience Level: Mid-Level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Lead the visual direction and brand aesthetic for Alpha-H, a leading science-backed skincare brand within the Vita Green portfolio.

• Develop and implement innovative design solutions across print and digital channels, including packaging, digital ads, website assets, and EDM campaigns.

• Drive creative strategy for paid media by developing rapid testing template systems and creating optimized motion and short-form video assets.

• Mentor junior design staff on advanced workflows, production methods, and emerging AI creative tools to foster team growth and efficiency.

• Collaborate closely with digital marketing, growth, and external agencies to ensure cohesive and high-impact brand representation across all platforms.

📝 Enhancement Note: This role is a unique intersection of traditional graphic design, performance marketing creative, and team leadership, with a strong emphasis on leveraging AI and creating scalable design systems for rapid iteration. Candidates should highlight experience in data-informed creative development and mentorship.

📈 Primary Responsibilities

• Own and maintain the visual identity of the Alpha-H brand across all marketing materials, ensuring consistency and adherence to brand guidelines.

• Design and art direct creative assets for paid advertising campaigns, focusing on rapid testing of headlines, hooks, offers, and formats to drive performance.

• Create motion graphics and short-form video content optimized for various digital channels, including social media and paid ad platforms.

• Collaborate with the Digital and Paid Media teams to interpret briefs, translate data insights into compelling creative, and enhance campaign effectiveness.

• Develop and manage template systems for rapid deployment and testing of creative assets, increasing design efficiency and agility.

• Design user-centric assets for the Alpha-H website and email marketing campaigns (EDMs), ensuring optimal user experience and engagement.

• Mentor and guide the Graphic Designer on design best practices, workflow optimization, and the integration of AI creative tools.

• Prepare and manage artwork files, ensuring correct specifications for printers, external agencies, and digital platforms.

• Contribute to the development and maintenance of comprehensive brand guidelines, reflecting ethical inclusivity in imagery and design for color blindness.

• Uphold a high level of professionalism, collaboration, and respect in all interactions with colleagues, managers, and external stakeholders.

📝 Enhancement Note: The responsibilities indicate a need for a designer who is not only creatively skilled but also strategically minded, with a focus on performance metrics and team development. The emphasis on "marketing blueprint," "paid media," and "data to improve creative design" suggests a strong alignment with revenue growth objectives.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Core Design Software Proficiency: Expert-level command of Adobe Creative Suite, specifically Adobe InDesign, Illustrator, Photoshop, and a strong emphasis on After Effects.

• Performance Creative Design: Proven experience designing creative assets specifically for paid social media and performance marketing campaigns.

• Motion Graphics & Video Editing: Demonstrated skills in creating motion graphics and short-form video content for digital advertising and social media platforms.

• AI Creative Tools: Essential experience and understanding of utilizing AI creative tools for design ideation and production.

• Brand Guideline Management: Ability to develop, interpret, and consistently apply brand guidelines across diverse media.

• Workflow Optimization: Skill in creating and managing template systems for rapid creative testing and deployment.

• Collaboration & Communication: Excellent interpersonal skills for effective collaboration with digital teams, agencies, and stakeholders, with strong written and verbal communication.

• Organizational Skills: Strong attention to detail, ability to prioritize multiple creative jobs, and excellent time management to meet internal and external deadlines.

Preferred Skills:

• EDM Design Experience: Experience designing effective EDMs for both mobile and desktop, with knowledge of platforms like Klaviyo being a plus.

• Photography & Filming: Experience in photography, filming, and editing, including camera operation (ISO settings, aperture).

• Web Design: Experience with web design principles and creating website assets.

• Packaging Design: Experience in packaging design, contributing to the visual appeal of physical products.

• Klaviyo Platform: Familiarity with Klaviyo for EDM design and execution.

• Shopify Platform: Understanding of website management on platforms like Shopify.

📝 Enhancement Note: The emphasis on "AI creative tools essential" and "motion/video editing skills highly desirable" signals a forward-looking approach to design. Hiring managers will likely seek candidates who can demonstrate adaptability and a proactive stance on new technologies within the design process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Case Studies: Showcase examples of paid social/performance creative, detailing the brief, your creative approach, the tools used (including AI), and measurable results (e.g., CTR, conversion rates).

• Motion Graphics & Video Examples: Include examples of short-form video and motion graphics optimized for paid channels, highlighting storytelling and engagement techniques.

• Brand Guideline Application: Demonstrate how you've applied and potentially developed brand guidelines across various digital and print assets.

• Template System Design: Present examples of template systems or rapid testing frameworks you've developed for creative assets.

• Ethical & Inclusive Design: Showcase instances where you've prioritized ethical inclusivity and accessibility in your design work.

Process Documentation:

• Workflow Optimization: Provide examples of how you've optimized design workflows, introduced automation, or implemented template systems to improve efficiency and speed up production.

• Data-Informed Design: Illustrate how you have used data from paid media or web analytics to inform and improve your creative design decisions.

• Mentorship & Knowledge Transfer: Describe how you have mentored junior designers on smarter workflows, production methods, or the use of new creative technologies.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates must clearly articulate their process, the tools they used (especially AI), and the impact of their work on marketing objectives. Demonstrating an ability to create scalable systems and mentor others will be key differentiators.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Leaves Entitlement: Standard annual leave, sick leave, and personal/carer's leave as per Australian employment law.

• Employee Product Allocation: Opportunity to receive Alpha-H skincare products, allowing firsthand experience with the brand's offerings.

• Professional Development: Potential for training and development in AI creative tools, advanced motion graphics, and performance marketing strategies.

• Health & Wellness focus: As part of the Vita Green brand, an emphasis on health and wellness may extend to employee well-being initiatives.

Working Hours:

• Standard full-time hours, likely around 38-40 hours per week. The role is on-site, requiring consistent presence in the Cremorne office. Flexibility may be available depending on team needs and project deadlines, but the core expectation is office-based work.

📝 Enhancement Note: The salary estimate is based on current market data for similar roles in Melbourne, considering the hybrid nature of responsibilities (design, strategy, mentorship) and the demand for specialized skills like AI and performance creative. Benefits are extrapolated from typical offerings in the industry and specific mentions in the job description.

🎯 Team & Company Context

🏢 Company Culture

Industry: Health & Wellness, Skincare (Cosmetics/Beauty)

Company Size: Part of Vita Green, which is a significant player in the health product sector. Alpha-H itself operates as a leading beauty brand. The combined entity likely employs a substantial number of people globally, with a dedicated marketing and creative team for Alpha-H.

Founded: Alpha-H was founded over 27 years ago, while Vita Green may have different founding dates. This history signifies established brand recognition and a deep understanding of the skincare market.

Team Structure:

• The Senior Graphic Designer will likely be part of a broader Marketing or Creative department.

• They will lead/mentor a Graphic Designer, indicating a small but potentially growing design function.

• Close collaboration with Digital Marketing, Paid Media, and potentially e-commerce teams (Shopify, Klaviyo).

Methodology:

• Data-Driven Creative: Emphasis on using data from paid media to inform and optimize creative design.

• Agile Design Systems: Development of template systems for rapid testing and iteration of creative assets.

• AI Integration: Proactive adoption and mentorship of AI tools to enhance creative processes and efficiency.

• Cross-Functional Collaboration: Strong focus on working with diverse teams to achieve cohesive marketing strategies.

Company Website: https://www.alphah.com.au/ (Alpha-H) & https://www.vitagreen.com/ (Vita Green)

📝 Enhancement Note: Operating within the Vita Green portfolio suggests a company with robust resources and a commitment to innovation within the health and wellness space. Alpha-H's long-standing reputation in the premium skincare market implies a focus on quality, efficacy, and sophisticated brand presentation.

📈 Career & Growth Analysis

Operations Career Level: Mid-to-Senior Level Designer. This role offers leadership potential through mentorship and strategic input into the brand's visual direction and marketing blueprint. It bridges hands-on design execution with team development and process improvement.

Reporting Structure: The Senior Graphic Designer will likely report to a Marketing Manager, Head of Creative, or a similar senior marketing leadership role. They will directly mentor a Graphic Designer.

Operations Impact: This role has a direct impact on Alpha-H's revenue through the creation of high-performing paid media assets, optimized website visuals, and engaging EDM campaigns. By owning the brand's visual direction and mentoring the design team, they contribute to brand perception, customer acquisition, and retention.

Growth Opportunities:

• Leadership Development: Opportunity to formally lead and mentor a junior designer, developing people management skills.

• Strategic Creative Input: Influence the overall marketing strategy and visual direction of a globally recognized skincare brand.

• Skill Specialization: Deepen expertise in performance creative, motion graphics, video editing, and AI creative tools.

• Industry Exposure: Gain experience within the dynamic health and wellness/skincare industry and a larger corporate structure (Vita Green).

• Potential for Creative Direction: As the brand grows, there may be opportunities to move into a full Creative Director role.

📝 Enhancement Note: This role is positioned as a stepping stone towards more senior creative leadership. The combination of hands-on design, AI integration, and team leadership presents a compelling growth trajectory for ambitious designers.

🌐 Work Environment

Office Type: Likely a modern office environment within the Cremorne, Victoria area, known for its vibrant commercial and creative hubs.

Office Location(s): Cremorne, Victoria, Australia. This location is easily accessible via public transport and offers a dynamic work environment with numerous amenities.

Workspace Context:

• Collaborative Environment: The role requires close collaboration with digital marketing, paid media teams, and potentially other creative professionals, suggesting an open or semi-open office layout conducive to teamwork.

• Technology & Tools: Access to high-end Mac computers and the full Adobe Creative Suite, along with potential investment in new AI creative tools and video editing software.

• Team Interaction: Regular team meetings, brainstorming sessions, and opportunities for direct interaction with colleagues across departments.

Work Schedule:

• Primarily on-site, full-time. Standard business hours are expected, but project-driven deadlines may require occasional flexibility. The emphasis is on in-person collaboration and team presence.

📝 Enhancement Note: Cremorne is a sought-after location for creative and tech professionals in Melbourne, indicating a vibrant and well-resourced work environment. The on-site requirement suggests a company culture that values in-person collaboration and team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core design skills, experience with performance creative, and AI tool proficiency.

• Design Challenge/Task: A practical exercise to evaluate real-time design skills, problem-solving abilities, and adherence to brand guidelines and briefs. This may involve creating ad variations or a short video asset.

• Portfolio Presentation & Interview: A detailed walkthrough of the candidate's portfolio, focusing on case studies of paid media creative, motion graphics, and any AI-driven projects. Discussion will cover creative strategy, workflow optimization, and mentorship experience.

• Team/Stakeholder Interviews: Meetings with potential collaborators from Digital Marketing, Paid Media, and potentially HR to assess cultural fit, communication style, and ability to work within a team.

• Final Interview: With senior leadership to discuss overall fit, strategic vision, and long-term contribution.

Portfolio Review Tips:

• Highlight Performance: Clearly articulate the brief, your creative process, and the performance metrics (e.g., CTR, conversion rates, engagement) achieved with your designs, especially for paid media.

• Showcase AI Integration: Detail how you've used AI tools in your workflow, the benefits achieved (e.g., speed, ideation, efficiency), and any challenges overcome.

• Demonstrate Motion Graphics: Include dynamic video examples that are concise, engaging, and optimized for social/paid channels.

• Explain Your Process: Be ready to discuss your thought process behind each piece, including how you interpret briefs, conduct research, and iterate on designs.

• Organize for Clarity: Structure your portfolio logically, perhaps by project type (paid ads, video, branding) or by impact. Ensure easy navigation.

• Quantify Achievements: Wherever possible, use numbers and data to demonstrate the impact of your design work.

Challenge Preparation:

• Understand the Brand: Thoroughly research Alpha-H's current visual identity, target audience, and marketing campaigns.

• Practice AI Tools: Familiarize yourself with current AI design tools and their potential applications in creating ads and motion graphics.

• Prepare for Data Interpretation: Be ready to discuss how you would use data provided (even hypothetically) to refine creative concepts.

• Develop Mentorship Talking Points: Prepare examples of how you've guided or mentored junior colleagues.

📝 Enhancement Note: The emphasis on performance creative, AI tools, and data-informed design suggests interviewers will probe deeply into how candidates translate marketing objectives into visual assets and how they can scale creative output. The portfolio is the primary tool for demonstrating these capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, InDesign, and particularly After Effects for motion graphics.

• AI Creative Tools: Experience with various AI-powered design platforms for ideation, asset generation, and workflow enhancement.

• Video Editing Software: Proficiency beyond After Effects, potentially including Premiere Pro or similar for more extensive video editing.

Analytics & Reporting:

• Paid Media Platforms: Familiarity with ad managers (e.g., Facebook Ads Manager, Google Ads) to understand creative performance metrics.

• Web Analytics Tools: Basic understanding of tools like Google Analytics to interpret website traffic and user behavior data influencing creative.

CRM & Automation:

• EDM Platforms: Experience with email marketing platforms, with Klaviyo being a preferred skill.

• Website Platforms: Familiarity with e-commerce platforms, specifically Shopify, for website asset integration.

📝 Enhancement Note: The explicit mention of specific Adobe programs and the emphasis on AI tools, motion graphics, and EDM platforms (like Klaviyo) indicate the technical skill set required. Candidates should be ready to discuss their proficiency and experience with these specific technologies.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to pushing boundaries in skincare and design, embracing new technologies like AI.

• Quality & Efficacy: A dedication to creating high-quality products and visually compelling assets that reflect clinical results.

• Customer Focus: Prioritizing customer experience through seamless digital interfaces and engaging content.

• Collaboration: Fostering a team-oriented environment where open communication and shared expertise drive success.

• Inclusivity & Respect: Upholding ethical standards in design and treating all individuals and the environment with respect.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, digital, and external teams to ensure cohesive campaign execution and brand messaging.

• Feedback-Driven: Open to constructive feedback from peers and stakeholders to refine creative output.

• Proactive & Proactive: Encouraging a team culture where members are active participants, willing to contribute ideas and solutions.

• Mentorship & Support: A culture where senior members actively support and develop junior team members.

📝 Enhancement Note: The company's values emphasize innovation, quality, and collaborative spirit. For a Sr. Graphic Designer, demonstrating how these values translate into design choices, workflow improvements, and team interactions will be crucial for cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Creative Iteration: The need to quickly design, test, and iterate on creative assets for paid channels in a fast-paced market.

• Balancing Brand & Performance: Ensuring that creative assets maintain brand integrity while also optimizing for specific performance metrics and conversion rates.

• Integrating AI Seamlessly: Effectively incorporating AI tools into the workflow without compromising creative quality or ethical standards, and mentoring others to do the same.

• Managing Multiple Projects: Juggling diverse design requests for packaging, digital ads, web, and video content simultaneously.

Learning & Development Opportunities:

• Advanced AI Training: Opportunities to deepen expertise in cutting-edge AI creative tools and their application in design.

• Performance Marketing Insights: Gaining a more profound understanding of performance marketing strategies and how creative directly impacts ROI.

• Creative Leadership: Developing leadership skills through mentoring and strategic input, potentially leading to future creative director roles.

• Industry Trends: Staying abreast of the latest trends in skincare marketing, digital design, and video content creation.

📝 Enhancement Note: The role presents a significant opportunity to evolve with the rapidly changing landscape of digital marketing and AI in creative fields. Candidates should be prepared to discuss how they approach challenges and leverage growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data from paid media campaigns to inform your creative design choices. What was the outcome?"

• "How would you approach developing a scalable template system for rapid testing of social media ad creatives for Alpha-H?"

Company & Culture Questions:

• "Based on your research, what do you see as the biggest visual opportunities or challenges for the Alpha-H brand?"

• "How would you ensure ethical inclusivity and accessibility in your design work for Alpha-H?"

Portfolio Presentation Strategy:

• Focus on Impact: For each piece, clearly state the objective, your role, the tools used (especially AI), and the quantifiable results achieved.

• Showcase AI Application: Dedicate a section or highlight specific examples where AI tools were instrumental in your design process or outcomes.

• Demonstrate Motion Skills: Prepare compelling examples of motion graphics and short-form videos, highlighting their effectiveness for paid channels.

• Tell a Story: Frame each project as a narrative – the problem, your solution, and the impact.

• Be Ready for Technical Questions: Prepare to discuss your proficiency with specific Adobe software and your understanding of their applications in different contexts.

📝 Enhancement Note: Interviewers will likely assess not just creative talent but also strategic thinking, adaptability to new technologies (AI), and the ability to contribute to performance-driven marketing efforts. Your portfolio is your primary evidence.

📌 Application Steps

To apply for this Sr Graphic Designer position:

• Submit your resume and a comprehensive portfolio through the provided application link.

• Portfolio Customization: Ensure your portfolio prominently features performance creative, motion graphics, and examples of AI tool integration. Tailor case studies to highlight data-driven design and measurable results.

• Resume Optimization: Clearly articulate your 3+ years of experience, proficiency with Adobe Creative Suite (especially After Effects), AI tool experience, and any mentorship roles. Use keywords from the job description.

• Prepare for Design Challenge: Be ready to demonstrate your design skills and creative problem-solving under time constraints, potentially focusing on creating ad variations or short video assets.

• Company & Brand Research: Thoroughly research Alpha-H's brand, products, and current marketing efforts. Understand Vita Green's broader mission to articulate your understanding of the company's values and market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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