AI Product Designer (FORMA)

📍 Job Overview

Job Title: AI Product Designer (FORMA)

Company: Universe

Location: Kyiv, Ukraine

Job Type: CONTRACTOR

Category: Product Design / UI/UX

Date Posted: August 14, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Spearhead the design of AI-driven features and user experiences for a B2C Web SaaS product with over 7 million monthly users.

• Drive product growth by designing and iterating on web funnels, focusing on improving conversion rates (CR), customer acquisition cost (CAC), and payback periods.

• Implement and manage a multi-brand design system, ensuring consistency and efficiency across diverse product offerings.

• Collaborate within cross-functional teams of product managers, analysts, and developers to deliver data-informed design solutions.

• Leverage an AI-first mindset and tools to enhance the entire design workflow, from research and ideation to prototyping and iteration.

📝 Enhancement Note: This role is positioned as a "Product Designer" with a strong emphasis on "AI" and "Product Metrics," indicating a strategic need for a candidate who can bridge design execution with tangible business outcomes. The "FORMA" product line suggests a focus on file interaction services, requiring an understanding of user needs in managing diverse file types. The "CONTRACTOR" employment type suggests a project-based or time-limited engagement, though the company's growth and internal promotion rates hint at potential for longer-term involvement or conversion.

📈 Primary Responsibilities

• Partner with product managers to craft effective design solutions for user flows, with a primary focus on activation and retention zones.

• Design, experiment with, and iterate on web funnels to positively impact key business metrics such as Conversion Rate (CR), Customer Acquisition Cost (CAC), and Payback.

• Generate design variations for A/B testing based on thorough user research, market analysis, and performance data to boost critical product metrics.

• Contribute to the development of new functionalities by writing code snippets (vibecoding) within existing repositories, indicating a hands-on approach.

• Address retention, monetization, and growth objectives by analyzing metrics and developing data-driven hypotheses.

• Conduct unmoderated usability testing and user surveys as part of a structured process to gather user feedback and identify areas for improvement.

• Maintain and evolve a multi-brand design system, including components, tokens, and variants, ensuring scalability and consistency.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on data-driven decision-making and direct impact on business metrics, moving beyond traditional UI/UX tasks. "Vibecoding" implies a need for basic coding proficiency or a strong understanding of frontend development principles to effectively contribute to feature implementation. The mention of "multi-brand design system" suggests a need for adaptability and experience managing design consistency across different product lines or sub-brands within FORMA.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Design, Human-Computer Interaction, or a related field is implied by the role's nature. A strong portfolio demonstrating practical application of design principles is paramount.

Experience: Minimum of 2 years of experience in product design, UI/UX design, or a closely related field.

Required Skills:

• Product Design & UI/UX Expertise: Proven ability to create user-centered designs, wireframes, prototypes, and high-fidelity mockups.

• Business & Product Acumen: A strong understanding of how product decisions impact business metrics (CR, CAC, LTV, ROI, retention) and the ability to design solutions that drive these metrics.

• AI-First Mindset & Workflow: Demonstrated integration of AI tools (e.g., Claude, Figma AI, v0, GitHub Copilot) into the design process for research, ideation, copywriting, illustrations, and prototyping.

• Figma Proficiency: Advanced skills in Figma, including management of multi-brand design systems, tokens, and components.

• A/B Testing Experience: Proven experience in designing for and analyzing A/B tests to optimize user experiences and product performance.

• Data Analysis & Interpretation: Ability to interpret product metrics and user data to inform design decisions and hypotheses.

• User Research & Testing: Experience conducting usability testing (unmoderated) and user surveys to gather qualitative and quantitative feedback.

• Collaboration & Communication: Excellent teamwork skills and ability to work effectively with product managers, analysts, and developers.

• English Proficiency: Upper-Intermediate or higher.

Preferred Skills:

• Experience in the PDF SaaS domain.

• Proficiency in motion design and prototyping complex interactions.

• Experience building or developing products using AI technologies.

• Experience managing multiple projects concurrently.

• Track record of leading product experiments end-to-end with demonstrable business results.

📝 Enhancement Note: The emphasis on "AI-first mindset" and specific AI tool mentions (Claude, Figma AI, v0, GitHub) is critical. Candidates should be prepared to showcase how they integrate AI into their daily design workflow, not just as a conceptual idea but as a practical application. The requirement for "vibecoding" and "GitHub" proficiency suggests a preference for designers who can bridge the gap between design and development, potentially contributing to front-end implementation or at least having a strong understanding of code.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Data-Driven Case Studies: Showcase at least 2-3 detailed product design case studies that clearly demonstrate your impact on key business metrics (e.g., conversion rates, retention, user engagement). Quantify your contributions with specific numbers and ROI where possible.

• AI Integration Examples: Include examples of how you've utilized AI tools within your design process to achieve specific outcomes. This could range from AI-assisted research, idea generation, content creation, or prototyping.

• Design System Contribution: Highlight your experience with design systems, ideally showcasing work on component libraries, token management, or maintaining consistency across multiple product lines or brands.

• A/B Testing Design: Present case studies where your designs were part of A/B tests, detailing the hypothesis, the variations you designed, and the resulting impact on metrics.

Process Documentation:

• User Flow & Wireframing: Demonstrate your process for mapping out user flows and creating low-fidelity wireframes to solve specific user problems and business objectives.

• Prototyping & Iteration: Showcase your approach to creating interactive prototypes and how you iterate on designs based on user feedback and A/B testing results.

• Metrics-Driven Design Approach: Clearly articulate your methodology for defining success metrics and how you use data analysis to inform design iterations and strategic decisions.

📝 Enhancement Note: The portfolio is the most critical component for this role. It needs to go beyond just showcasing aesthetic UI skills. Candidates must demonstrate a strong understanding of product strategy, business metrics, and the practical application of AI. The "multi-brand design system" aspect suggests that showcasing experience with complex design systems or managing design consistency across different products will be highly valued.

💵 Compensation & Benefits

Salary Range: Given the role is for a CONTRACTOR in Kyiv, Ukraine, and requires 2+ years of experience with specific AI and product metric skills, a competitive range would be approximately $2,500 - $4,500 USD per month. This estimate is based on industry benchmarks for experienced contract Product Designers in Eastern Europe, considering the demand for AI integration and data-driven product development. Factors influencing the range include the specific duration of the contract, the depth of AI tool proficiency, and the demonstrated impact on business metrics.

Benefits:

• Unlimited budget for AI tools (e.g., Claude, Codex, Cursor, Vercel).

• Mentorship and Professional Development Program (PDP) from the Product Design Lead.

• 20 days of paid vacation per year.

• Paid sick leave.

• Corporate training and access to internal learning platforms (UNIVERSITY).

• Provision of modern equipment.

• Access to an internal knowledge base.

• Potential for growth within the company, with a high internal promotion rate (70% of managers grew internally).

• Flexible hybrid work arrangement.

• Compensation through FOP (ФОП - Фізична особа-підприємець) or within a Diya.City legal structure.

• Support during wartime, including safety and essential resources for uninterrupted work.

Working Hours: Approximately 40 hours per week, with flexibility due to the hybrid work arrangement. The company emphasizes an intensive pace and significant responsibility.

📝 Enhancement Note: The salary estimate is based on publicly available data for contract roles in Kyiv for experienced designers with specialized skills, adjusted for the "CONTRACTOR" employment type and the specific demands of AI integration and product metric impact. The benefits package is robust, particularly the "unlimited budget for AI tools" and comprehensive learning opportunities, which are significant draws for ambitious professionals. The mention of Diya.City suggests a modern, tech-focused legal framework for engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, SaaS, AI, File Management Services. Universe is a co-founding company that builds services for efficient interaction with various file types. FORMA is one of its product lines, serving a massive global user base.

Company Size: While specific numbers aren't provided for FORMA, Universe's broader operations suggest a dynamic, growing tech company. The design department has a Product Design Lead and three Middle Product Designers, indicating a structured but agile team.

Founded: Universe was founded with a vision to create innovative tech solutions. FORMA has already achieved significant traction, with 7 million+ monthly users and over 100 tools.

Team Structure:

• Cross-functional Teams: You will work in close collaboration with product managers, analysts, and developers within agile, cross-functional teams.

• Design Department: You will be part of a dedicated design department, currently comprising a Product Design Lead, three Middle Product Designers, and a Graphic/Motion Designer. This structure allows for specialized collaboration and mentorship.

• Reporting: Likely reporting to the Product Design Lead or a related product leadership role, with direct collaboration across product development functions.

Methodology:

• Data-Driven Decision Making: A core principle, evident in the focus on product metrics, A/B testing, and hypothesis-driven design.

• AI Integration: Proactive and extensive use of AI tools across the design and product development lifecycle.

• Agile Development: Implied by cross-functional teams and iterative design/experimentation processes.

• User-Centricity: Emphasis on user research, usability testing, and retention strategies.

Company Website: https://uni.tech/

📝 Enhancement Note: The company culture appears to be fast-paced, results-oriented, and innovation-driven, with a strong emphasis on leveraging AI and data. The "CONTRACTOR" status might mean less integration into long-term company-wide initiatives compared to full-time employees, but the hybrid model and team structure suggest good collaborative opportunities. The "easy mode" disclaimer in the job description reinforces the expectation of a challenging yet rewarding environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) Product Designer level. It offers significant opportunities to influence product strategy and directly impact business metrics, moving beyond purely execution-focused design tasks. The emphasis on "business and product mindset" and "influencing product metrics" suggests a path towards Product Owner or Senior Product Designer roles.

Reporting Structure: You will report to the Product Design Lead and work within cross-functional teams alongside Product Managers, Analysts, and Developers. This structure provides exposure to various facets of product development and strategic decision-making.

Operations Impact: The role has a direct and measurable impact on the company's success. By focusing on activation and retention, improving conversion rates, and optimizing web funnels, the designer will directly contribute to user growth, revenue generation, and overall product-market fit. The scale of 7 million+ users amplifies the impact of design decisions.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven design, A/B testing, design systems, and B2C SaaS product strategy.

• Leadership Potential: With a 70% internal promotion rate and opportunities for mentorship from the Product Design Lead, there's a clear path for career advancement within Universe. The "UNIVERSITY" platform and "PDP" (Personal Development Plan) further support this.

• Cross-functional Exposure: Gain valuable experience working across product management, data analytics, and engineering, broadening your understanding of the product lifecycle.

• Impactful Projects: Contribute to a product used by millions globally, providing a strong foundation for future career opportunities.

📝 Enhancement Note: The "CONTRACTOR" status needs to be considered regarding long-term career growth. While the company promotes internal growth, contract roles may not always offer the same stability or direct promotion pathways as permanent positions. However, the experience gained and the network built could be highly valuable for future opportunities. The emphasis on "intensive pace and lots of responsibility" suggests a steep learning curve and rapid development for motivated individuals.

🌐 Work Environment

Office Type: Hybrid. The company maintains a physical office in Kyiv, located in the Podil district near Kontraktova Square.

Office Location(s): Kyiv, Ukraine (Podil, Kontraktova Square). This is a central and accessible location within the city.

Workspace Context:

• Hybrid Flexibility: The role requires office presence only once every two weeks, offering a significant degree of flexibility for remote work. This balance allows for focused individual work while maintaining team connection.

• Collaborative Environment: The design department and cross-functional teams foster a collaborative atmosphere, encouraging knowledge sharing and joint problem-solving.

• Tools & Technology: Access to modern equipment and an "unlimited budget for AI tools" indicates a technologically advanced and well-resourced work environment.

Work Schedule: The standard work week is approximately 40 hours. While the pace is described as intensive, the hybrid model and focus on results suggest a degree of autonomy in managing one's schedule within project deadlines.

📝 Enhancement Note: The hybrid model, with minimal in-office requirements, is a significant perk for candidates seeking flexibility. The specific location in Podil is a desirable area in Kyiv. The "support during wartime" mention indicates the company prioritizes employee safety and continuity of operations, which is a crucial consideration in the current geopolitical climate.

📄 Application & Portfolio Review Process

Interview Process:

• CV and Portfolio Screening: Initial review to assess experience, skills, and alignment with the role's requirements, with a strong emphasis on the portfolio's quality and content.

• TA Specialist Interview: A preliminary conversation with a Talent Acquisition Specialist to gauge general fit, motivation, and understanding of the role.

• Technical Test (up to 8 hours): A practical assignment designed to evaluate your design skills, problem-solving abilities, and approach to a specific challenge, likely related to product metrics or AI integration.

• Technical Interview with Product Design Lead: In-depth discussion about your design process, portfolio case studies, and technical expertise, particularly concerning AI tools and design systems.

• Final Interview with Head of Product: A strategic conversation to assess your product vision, business acumen, and overall fit with the company's direction.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly state the problem, your solution, and the measurable impact on business metrics (e.g., "Increased conversion by X%," "Reduced CAC by Y%," "Improved retention by Z%").

• Showcase AI Integration: Dedicate a section or specific examples within case studies to illustrate how you've effectively used AI tools in your workflow and the benefits achieved.

• Highlight Design System Work: If applicable, present examples of your contributions to or management of design systems, emphasizing consistency, scalability, and efficiency.

• Explain Your Process: Be prepared to walk through your design process for each case study, explaining your rationale, research methods, and iteration cycles.

• Visual Polish: Ensure your portfolio is visually appealing, well-organized, and easy to navigate. A strong UI in your portfolio reflects your own design sensibilities.

Challenge Preparation:

• Understand FORMA's Product: Research the FORMA product line and its user base to understand the context of the design challenges.

• Focus on Metrics: Prepare to discuss how you would approach designing for specific metrics like CR, CAC, and retention. Think about potential hypotheses and A/B test ideas.

• AI Tool Familiarity: Be ready to discuss your experience with specific AI tools mentioned and how you envision using them to solve design problems for FORMA.

• Design System Thinking: Consider how you would approach maintaining or evolving a multi-brand design system.

📝 Enhancement Note: The interview process is multi-stage and rigorous, with a significant emphasis on the portfolio and a practical test. Candidates should tailor their portfolio to directly address the "AI-first," "data-driven," and "metric-impact" aspects of the role. The 8-hour test suggests a substantial evaluation of practical skills.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core design tool, with an expectation of advanced proficiency in managing design systems, components, and tokens.

• AI Tools: A broad and encouraged usage of AI tools, including but not limited to:

  • Claude: For content generation, research assistance, and potentially coding support.
  • Figma AI: Integrated AI features within the design tool.
  • v0: For AI-generated design components and prototypes.
  • Codex / GitHub Copilot: For code generation and assistance, implying some level of coding understanding or collaboration.
  • Cursor: An AI-first code editor, further emphasizing the AI integration.

• Version Control: GitHub is explicitly mentioned, suggesting familiarity with Git workflows for code collaboration or asset management.

Analytics & Reporting:

• Proficiency in interpreting data from various analytics platforms (specific tools not mentioned, but common ones include Google Analytics, Mixpanel, Amplitude) to inform design decisions.

• Understanding of key product metrics (CR, CAC, LTV, ROI, retention). CRM & Automation:

• While not explicitly listed as a direct tool requirement for the designer, an understanding of how design impacts CRM and marketing automation workflows might be beneficial, especially concerning user activation and retention funnels.

📝 Enhancement Note: The "unlimited budget for AI tools" is a significant differentiator. Candidates should be prepared to discuss their current AI tool stack and how they plan to leverage this budget. The explicit mention of GitHub and "vibecoding" suggests a lean towards designers who can either code basic elements or communicate effectively with developers on technical implementation.

👥 Team Culture & Values

Operations Values:

• AI-First: A fundamental belief in leveraging Artificial Intelligence to enhance efficiency, creativity, and product outcomes across all aspects of the workflow.

• Data-Driven: Decisions are based on rigorous analysis of metrics and user data, prioritizing quantifiable results over subjective opinions.

• Impact-Oriented: A strong focus on delivering tangible business results, particularly concerning user activation, retention, and revenue growth.

• High-Pace & Responsibility: An environment that demands intensity, ownership, and a willingness to take on significant challenges for rapid professional growth.

• Teamwork & Collaboration: Emphasis on working effectively within cross-functional teams to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in product development, working closely with PMs, analysts, and engineers.

• Iterative Feedback: A culture that embraces experimentation and continuous improvement through regular feedback loops and A/B testing.

• Knowledge Sharing: Encouragement of learning and sharing best practices, particularly around AI tools and data-driven design strategies.

📝 Enhancement Note: The company culture is clearly defined by its embrace of AI, data, and a results-driven mentality. The "no easy mode" ethos suggests that candidates who thrive in challenging, high-autonomy environments will be a good fit. The emphasis on "delivering solutions to millions of users" points to a desire for designers who can handle scale and complexity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The need to launch quickly ("easy mode" is not an option) while maintaining high design standards and ensuring impact on metrics requires excellent prioritization and time management skills.

• AI Integration Complexity: Effectively integrating and optimizing a wide array of AI tools into a complex product workflow can be challenging, requiring continuous learning and experimentation.

• Multi-Brand Design System Management: Maintaining consistency and scalability across different product lines within the FORMA ecosystem demands meticulous attention to detail and strong system-thinking.

• Data Interpretation for Design: Translating complex product metrics and user data into actionable design insights requires strong analytical skills and a deep understanding of user behavior.

Learning & Development Opportunities:

• AI Tool Mastery: Unparalleled opportunity to become an expert in cutting-edge AI tools for design and product development, with an unlimited budget for exploration.

• Product Strategy & Business Acumen: Direct involvement in influencing product metrics and strategy provides significant growth in understanding business dynamics.

• Mentorship & PDP: Structured mentorship from the Product Design Lead and personalized development plans (PDP) support skill enhancement and career progression.

• Internal University (UNIVERSITY): Access to a comprehensive internal learning platform covering various domains, including AI Mindset, Human Effectiveness, and Business Thinking.

• Scale of Impact: Working on a product with millions of users offers invaluable experience in designing for large-scale applications.

📝 Enhancement Note: The challenges are framed as opportunities for growth. The company actively supports professional development, particularly in the rapidly evolving field of AI and data-driven product development. Candidates should be prepared to articulate how they approach challenges and leverage learning opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve a design outcome or process. What was the impact?" (Focus on specific AI tools, your role, and quantifiable results.)

• "How would you approach designing a new feature for FORMA to increase user retention by 15%? Walk us through your process, including potential A/B tests and metrics." (Demonstrate your understanding of retention strategies and data-driven iteration.)

• "Imagine you need to quickly launch a new UI element. How do you balance speed, design quality, and potential impact on key metrics like CR and CAC?" (Showcase your ability to prioritize and make trade-offs.) Company & Culture Questions:

• "What excites you most about FORMA and Universe's mission?" (Research the company and product thoroughly.)

• "How do you see AI shaping the future of product design, and how do you stay ahead of these trends?" (Reflect your AI-first mindset.)

• "Describe your experience working in a fast-paced, data-driven environment. What challenges did you face, and how did you overcome them?" (Align with the company's culture.) Portfolio Presentation Strategy:

• Storytelling with Data: Structure your case studies as compelling narratives, clearly defining the problem, your solution, and the measurable impact. Use visuals effectively to support your story.

• Focus on AI Integration: Explicitly highlight where and how you used AI tools within each relevant case study. Explain the benefits and outcomes derived from AI assistance.

• Demonstrate Metric Impact: For each project, clearly articulate the key metrics you influenced and the quantitative results achieved. Be prepared to discuss your role in achieving those results.

• Design System Examples: If you have experience with design systems, be ready to showcase your contributions and explain your approach to maintaining consistency and scalability.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a practical, AI-integrated, and metric-driven design approach. Candidates should be ready to discuss specific tools, processes, and quantifiable outcomes. The portfolio presentation is a critical component, acting as the primary evidence of their capabilities.

📌 Application Steps

To apply for this AI Product Designer position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight your experience with product metrics (CR, CAC, retention), AI tools (mention specific ones like Claude, Figma AI, v0), design systems, and A/B testing. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that best showcase your ability to drive business metrics, integrate AI into your workflow, and your UI/UX skills. Ensure each case study clearly outlines the problem, your solution, your process, and quantifiable results.

• Prepare Your Portfolio Walkthrough: Be ready to present your portfolio, articulating your design process, decision-making rationale, and the impact of your work, especially concerning AI and business outcomes.

• Research FORMA & Universe: Understand their products, user base, and company mission to articulate your motivations and how you can contribute to their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.