AI Graphic Designer - Performance Ads

📍 Job Overview

Job Title: AI Graphic Designer - Performance Ads

Company: Jobgether (Partner Company)

Location: Ireland

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-13

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (Europe-wide)

🚀 Role Summary

• Drive creative production for performance-driven paid social campaigns, focusing on high-volume static ad creatives.

• Leverage AI image generation tools in conjunction with advanced design software to accelerate creative output and experimentation.

• Collaborate closely with Creative Strategy and Performance Marketing teams to translate briefs into effective, test-ready visual assets.

• Iterate and optimize ad creatives based on campaign performance metrics, A/B testing results, and actionable feedback.

• Maintain an efficient, organized, and repeatable creative production workflow for consistent delivery with minimal oversight.

📝 Enhancement Note: This role is positioned as a production-focused graphic design position within the performance marketing ecosystem. The emphasis is on speed, volume, and measurable results derived from static ad creatives, with a significant component involving the integration of AI tools into a traditional design workflow. The term "Performance Ads" implies a direct-response focus, where creative directly influences conversion metrics like CTR, CPA, and ROAS.

📈 Primary Responsibilities

• Design and produce a high volume of static advertising creatives for Meta and other paid social platforms, with a direct impact on conversion rates.

• Translate creative briefs into multiple visual directions, incorporating compelling hooks, effective messaging, and diverse ad variations for A/B testing.

• Consistently deliver a high volume of polished, test-ready creatives weekly, meeting aggressive production targets.

• Integrate AI image-generation tools (e.g., Midjourney, FLUX, Firefly) into the design workflow to enhance speed, explore novel visual concepts, and expand creative possibilities.

• Refine and enhance AI-generated imagery through expert application of typography, composition, retouching, image editing, and layout principles.

• Adapt and evolve successful creative concepts into new formats, targeting segments, visual treatments, and messaging angles to maintain campaign freshness and performance.

• Partner with the Senior Creative Strategist and performance marketing team to ensure creative concepts are strategically aligned and effectively executed for maximum impact.

• Continuously iterate and improve creatives based on real-time campaign performance data, A/B testing outcomes, and constructive stakeholder feedback.

• Establish and maintain an efficient, organized, and repeatable creative production workflow to ensure timely delivery and scalability.

• Take full ownership of the static ad production process, becoming a reliable and autonomous source of high-quality creative output.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on production volume and direct contribution to performance metrics. The integration of AI tools is presented as a means to accelerate and expand traditional design capabilities, rather than a replacement for core design skills. Iteration based on performance data is a key accountability.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, visual communication, and digital marketing is essential, often gained through formal design education, bootcamps, or extensive self-study and practical experience.

Experience: 2-5 years of proven experience in creating static paid-social advertisements, with a preference for Direct-to-Consumer (DTC), e-commerce, or consumer brands.

Required Skills:

• Demonstrated experience creating static paid-social advertisements, particularly for DTC, e-commerce, or consumer brands.

• A robust portfolio showcasing actual advertising and performance creatives, emphasizing direct-response effectiveness over branding or organic content.

• Proven ability to produce multiple creative variations efficiently and consistently in a fast-paced, high-volume environment.

• Solid understanding of direct-response advertising principles, including the critical role of hooks, visual hierarchy, clear messaging, and attention-grabbing design for paid social platforms.

• Advanced hands-on proficiency in professional design tools such as Figma, Adobe Photoshop, and Adobe Illustrator.

• Practical commercial experience utilizing AI image-generation tools as an integral part of a creative production workflow.

• Excellent visual judgment encompassing typography, composition, hierarchy, product presentation, image editing, and overall creative execution quality.

• Ability to accurately interpret creative briefs while exercising strong independent design decision-making during the execution phase.

• Comfort and adaptability in an environment characterized by continuous creative production, testing, and iteration cycles. Preferred Skills:

• Experience with AI tools such as Higgsfield, Midjourney, FLUX, Nano Banana/Gemini, Firefly, Krea, or similar platforms.

• Prior experience creating advertising for specific DTC consumer categories like beauty, health, supplements, wellness, or apparel.

• Familiarity with key paid-media performance metrics (e.g., CTR, CPA, ROAS) and an understanding of how creative performance data informs iterative design improvements.

• Experience working with brands that operate at significant paid-media scale.

📝 Enhancement Note: The emphasis on a portfolio of "actual advertising and performance creatives" is critical. Candidates should curate their portfolios to highlight campaigns that demonstrably drove results, rather than purely aesthetic or branding-focused work. The preference for specific AI tools suggests familiarity with current industry trends in AI-assisted design for advertising.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 distinct paid-social ad campaigns, with a focus on static creatives.

• For each campaign, include examples of multiple variations tested (e.g., different hooks, visuals, CTAs).

• Highlight campaigns where creative iteration led to measurable performance improvements (e.g., increased CTR, reduced CPA).

• Demonstrate proficiency in using professional design tools (Figma, Photoshop, Illustrator) for refinement and execution.

• Include examples of how AI image-generation tools were integrated into the workflow, showcasing the pre- and post-AI refinement process.

• Quantify results where possible, linking creative elements to specific performance metrics. Process Documentation:

• Describe your typical workflow for translating a creative brief into multiple ad variations.

• Explain your process for iterating on creatives based on performance data and feedback.

• Detail your approach to organizing and managing a high volume of creative assets for testing.

• Outline how you integrate AI tools into your workflow, from prompt engineering to final asset refinement.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application and measurable impact in a performance marketing context. Candidates need to clearly articulate their process and showcase how they use design skills and AI tools to achieve advertising objectives.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level (2-5 years) Graphic Designer specializing in Performance Ads in Ireland, with remote work capabilities across Europe, a competitive salary range is estimated between €35,000 - €55,000 annually. This estimate accounts for the specialized skill set, the demand for AI integration, and the high-volume production nature of the role.

Benefits:

• Full-time position with a remote-first setup, offering flexibility to work from anywhere within Europe.

• Opportunity to work at the cutting edge of design, AI image generation, and performance marketing.

• High-volume creative environment fostering continuous experimentation and testing of new visual concepts.

• Collaborative working relationships with experienced Creative Strategy and Performance Marketing professionals.

• Hands-on exposure to and development of modern AI-powered creative production workflows and tools.

• Significant ownership and autonomy over the static ad production process.

• Direct influence on advertising performance through creative experimentation and strategic iteration.

• A fast-paced environment suited for designers who thrive on producing and refining work at speed.

• Opportunities to develop specialized expertise in performance creative for DTC and e-commerce brands.

Working Hours: Standard full-time hours, typically 40 hours per week. Flexibility may be expected to meet campaign deadlines and performance review cycles, common in performance marketing roles.

📝 Enhancement Note: The salary range is an estimate based on typical compensation for similar roles in Ireland and the European remote market, considering the specialized AI and performance marketing focus. The listed benefits are directly extracted from the job description, emphasizing the unique aspects of the role.

🎯 Team & Company Context

🏢 Company Culture

Industry: The partner company operates within the Digital Marketing and Advertising Technology sector, specifically focusing on performance marketing for consumer brands. This industry is characterized by rapid innovation, data-driven decision-making, and a strong emphasis on ROI.

Company Size: Jobgether itself is a platform facilitating job applications, but the partner company's size is not explicitly stated. However, the "remote-first setup across Europe" and the focus on high-volume production suggest a lean, agile organization likely scaling its creative output.

Founded: The founding date of the partner company is not provided. However, the role's focus on AI integration suggests a modern, forward-thinking company that embraces new technologies to drive efficiency and innovation.

Team Structure:

• The AI Graphic Designer will likely be part of a Creative or Marketing team.

• They will report to a Senior Creative Strategist or a Creative Lead.

• Close collaboration is expected with Performance Marketing Managers and Analysts who provide campaign data and strategic direction.

• Cross-functional interaction will be key, bridging the gap between creative execution and marketing performance. Methodology:

• Data-driven creative iteration: Decisions on design changes will be heavily influenced by performance metrics from paid social campaigns.

• Agile production: A high-volume, iterative workflow designed to quickly test and deploy new creative assets.

• AI integration: Utilizing AI tools to augment and accelerate traditional design processes.

• Performance optimization: A constant focus on improving key metrics like CTR, CPA, and ROAS through creative adjustments.

Company Website: https://jobgether.com/ (This is the platform facilitating the application, not the hiring company's direct website).

📝 Enhancement Note: The context implies a dynamic, results-oriented environment where creative output is directly tied to business outcomes. The "remote-first" aspect suggests a culture that values autonomy and effective asynchronous communication.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Production Designer. While focused on execution, the integration of AI and direct contribution to performance metrics offer significant growth potential beyond standard graphic design roles.

Reporting Structure: The AI Graphic Designer will report to a Senior Creative Strategist, indicating a clear line of guidance and mentorship. Collaboration with Performance Marketing teams means exposure to the strategic and analytical side of advertising.

Operations Impact: The role has a direct and measurable impact on revenue through the creation of high-converting ad creatives. Success in this position directly contributes to customer acquisition cost (CAC) optimization and return on ad spend (ROAS) improvement for the brands served.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative for specific DTC verticals (beauty, wellness, apparel) or advanced AI creative workflows.

• Strategic Development: Transition towards a Creative Strategist role by gaining deeper insights into campaign strategy, audience segmentation, and testing methodologies.

• Team Leadership: As the team grows, opportunities for leading junior designers or managing specific creative production streams may emerge.

• Tool Mastery: Become a go-to expert for AI image generation and its application in advertising design.

• Performance Analytics: Develop a stronger understanding of performance marketing metrics and their creative implications.

📝 Enhancement Note: The growth path leans towards specialization in performance creative and AI integration, or a move towards strategic creative roles. The "operations" aspect here is defined by the systematic, data-driven approach to creative production within a marketing context.

🌐 Work Environment

Office Type: Remote-first, meaning there is no central office for this role. The work is conducted from a home office or co-working space.

Office Location(s): Ireland and other locations across Europe, aligning with the remote-first setup.

Workspace Context:

• Collaborative Environment: While remote, the role requires active collaboration through digital communication tools (Slack, email, video conferencing) with strategists and marketing teams.

• Tools & Technology: Access to industry-standard design software (Figma, Adobe Suite) and AI image generation platforms is essential. The company likely provides access or mandates specific tools for the workflow.

• Team Interaction: Regular virtual meetings and communication channels will facilitate interaction and knowledge sharing, essential for a remote team.

Work Schedule: Standard full-time (approx. 40 hours/week). While remote, maintaining consistent availability during core European working hours will be crucial for team collaboration and real-time feedback loops on campaigns.

📝 Enhancement Note: The remote-first nature emphasizes the need for strong self-discipline, proactive communication, and proficiency with digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of applications and portfolios by Jobgether's AI system for core requirements.

• Shortlisting: Top-fitting candidates are shortlisted and their profiles shared with the hiring partner company.

• Hiring Partner Interview(s): The partner company will conduct interviews, likely focusing on design skills, AI tool experience, portfolio review, and understanding of performance marketing principles. This may involve:

  • Portfolio Walkthrough: Presenting and discussing selected projects, explaining design choices, AI integration, and performance impact.
  • Technical/Design Assessment: A practical exercise or challenge to evaluate design skills, speed, and AI tool application.
  • Behavioral/Situational Questions: Assessing collaboration style, problem-solving abilities, and adaptability in a fast-paced, iterative environment.

• Final Decision: The hiring company makes the final selection.

Portfolio Review Tips:

• Curate for Performance: Select projects that clearly demonstrate your ability to create static ads that drive measurable results (e.g., increased CTR, lower CPA). Use case studies to explain your thought process and the impact of your creative.

• Showcase AI Integration: Clearly label and explain how you used AI tools. Provide examples of prompts, the AI output, and your subsequent refinement process to transform raw AI imagery into polished, brand-appropriate creatives.

• Highlight Volume & Iteration: Include examples of how you produced multiple variations of an ad and how you iterated on designs based on performance feedback.

• Quantify Success: Wherever possible, use data and metrics to support your claims about creative effectiveness. If specific numbers aren't available, describe the qualitative impact or learning.

• Tailor to the Role: Emphasize experience with DTC, e-commerce, and direct-response advertising.

Challenge Preparation:

• AI Prompting: Practice generating diverse and effective prompts for AI image generation tools relevant to advertising themes.

• Rapid Design: Be prepared for timed design exercises that simulate the need for quick, high-quality output.

• Performance Metrics: Refresh your understanding of key paid social metrics (CTR, CPA, ROAS) and how creative elements influence them.

• Communication: Practice articulating your design decisions, AI integration strategies, and performance rationale clearly and concisely.

📝 Enhancement Note: The process emphasizes efficiency and AI screening via Jobgether, followed by a detailed evaluation by the partner company. The portfolio is the primary tool for demonstrating suitability, with a strong emphasis on performance and AI integration.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation: Higgsfield, Midjourney, FLUX, Nano Banana/Gemini, Firefly, Krea, or similar platforms are highly advantageous. Proficiency in prompt engineering and AI output refinement is key.

• Professional Design Software:

  • Figma: Essential for collaborative design, prototyping, and efficient asset creation/handoff.
  • Adobe Photoshop: Critical for image editing, retouching, compositing, and advanced raster-based design.
  • Adobe Illustrator: Necessary for vector graphics, typography, and scalable design elements.

Analytics & Reporting:

• While not a primary responsibility, familiarity with performance metrics reported by ad platforms (Meta Ads Manager, Google Ads) is crucial. Understanding how to interpret CTR, CPA, ROAS, and other key performance indicators (KPIs) will inform design iterations. CRM & Automation:

• Not directly applicable to this design role, but an understanding of how ad creatives feed into CRM and marketing automation systems for lead generation and customer journeys is beneficial.

📝 Enhancement Note: The core technical requirement is a blend of traditional professional design software proficiency and practical, hands-on experience with AI image generation tools within a commercial context.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by performance metrics and A/B testing results, ensuring creative efforts are aligned with measurable outcomes.

• Efficiency & Speed: A culture that values rapid production cycles and optimizing workflows to deliver high volumes of creatives quickly.

• Experimentation: Encouragement to test new visual concepts and AI-driven approaches to discover what resonates best with target audiences.

• Collaboration: Strong emphasis on teamwork and communication between creative, strategy, and performance marketing functions.

• Impact-Oriented: A focus on delivering tangible business results and contributing directly to client success through creative work.

Collaboration Style:

• Digital First: Communication and collaboration occur primarily through digital channels, requiring clear, concise, and proactive messaging.

• Feedback Loops: Openness to receiving and providing constructive feedback on creative work and performance data.

• Cross-Functional Integration: Seamless integration between design, strategy, and performance marketing teams to ensure alignment and shared goals.

• Knowledge Sharing: A culture that encourages sharing insights on AI tools, design trends, and performance learnings to benefit the entire team.

📝 Enhancement Note: The values highlight a results-focused, agile, and collaborative environment where creative professionals are expected to be proactive, data-informed, and adaptable.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Volume & Quality: Balancing the need for high-volume output with consistently high design quality and creative effectiveness.

• AI Tool Evolution: Keeping pace with the rapid advancements in AI image generation technology and integrating new tools or techniques effectively.

• Performance Pressure: Working under the constant pressure of direct performance metrics, requiring quick adaptation to campaign results.

• Creative Fatigue: Developing strategies to maintain creative freshness and avoid burnout when producing a large number of variations.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in leveraging various AI image generation platforms for commercial advertising.

• Performance Marketing Acumen: Deepening understanding of paid social advertising strategies, audience segmentation, and campaign optimization.

• Creative Strategy Exposure: Learning from senior strategists to develop a more strategic approach to creative development beyond pure production.

• Vertical Specialization: Gaining in-depth knowledge of specific DTC/e-commerce industries and their unique creative needs.

• Advanced Design Techniques: Refining skills in retouching, compositing, and typography to elevate AI-generated assets.

📝 Enhancement Note: The challenges are inherent to high-performance creative production, while growth opportunities focus on leveraging the unique aspects of AI and performance marketing to build specialized expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief and generating multiple static ad variations for a performance campaign. How do you incorporate AI tools into this process?"

• "Walk us through a time you iterated on a creative based on campaign performance data. What were the results?"

• "How do you ensure visual hierarchy and a strong hook in static ads designed for fast-scrolling social feeds?"

• "Imagine a campaign's CTR is low. What design elements would you first examine and propose changes for?" Company & Culture Questions:

• "What interests you about working with AI tools in a performance marketing context?"

• "How do you handle tight deadlines and a high volume of creative requests?"

• "Describe your ideal collaboration style with a creative strategist and a performance marketer."

• "How do you stay updated on design trends and advancements in AI image generation?" Portfolio Presentation Strategy:

• Storytelling: For each project, tell a concise story: the brief/objective, your approach (including AI use), the creative execution, and the results/learnings.

• Quantify Impact: Use numbers (CTR, CPA, ROAS improvements) to demonstrate the effectiveness of your work. If exact figures aren't possible, discuss qualitative impact or insights gained.

• Showcase AI Workflow: Clearly articulate your AI prompt engineering, refinement process, and how AI enhanced your creative output compared to traditional methods alone.

• Visual Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, highlighting the most relevant performance ad examples.

• Engage: Be prepared to answer detailed questions about your design choices, tool usage, and strategic thinking.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical application of design skills, AI tool proficiency, understanding of performance metrics, and the ability to work efficiently in a results-driven environment.

📌 Application Steps

To apply for this AI Graphic Designer position:

• Submit your application through the provided link on Jobgether.

• Tailor your Resume: Highlight experience with performance ads, AI image generation tools, and professional design software. Quantify achievements related to creative output volume and impact on campaign metrics.

• Curate Your Portfolio: Select and present 5-7 strong examples of static paid-social ad campaigns that demonstrate direct-response effectiveness. Clearly articulate your role, the creative process (including AI integration), and any measurable results.

• Prepare for the Interview: Research performance marketing basics, AI design trends, and practice articulating your design process and rationale, especially concerning AI integration and performance optimization.

• Understand the Platform: Familiarize yourself with how Jobgether's AI matching process works to ensure your application is optimally presented to the partner company.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.