4 Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Katapult Labs

Location: Colombia (Remote within Latin America)

Job Type: Full-Time

Category: Product Design / GTM Operations (Design-focused aspects)

Date Posted: 2026-08-25

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on shaping the core visual identity and user experience of an early-stage consumer product, requiring a blend of aesthetic instinct and strategic product thinking.

• The Senior Product Designer will act as a creative lead, bringing a distinct point of view to the product's look, feel, and voice, particularly in social and video content.

• Collaboration is key, with close partnership expected with the product lead and full-stack builder to translate strategic decisions into polished, engaging, and culturally relevant designs.

• Success in this role hinges on a strong understanding of virality, social platforms, and video-first design trends, coupled with a highly professional and organized work ethic.

📝 Enhancement Note: While the primary function is Product Design, the emphasis on 'co-creating product and owning the outcome directly' and the need for strategic thinking and professional execution align with GTM operations principles that drive product adoption and market resonance. The role's focus on virality and social/video content suggests a deep connection to Go-To-Market strategies.

📈 Primary Responsibilities

• Design the core visual identity, user interface (UI), and user experience (UX) for an early-stage consumer product.

• Partner closely with the product lead to translate product strategy and decisions into polished, user-centric designs that resonate with target audiences.

• Leverage strong instincts and proven experience in virality, social content, and video-first design trends to inform and elevate product aesthetics and engagement.

• Develop and refine user flows, interaction patterns, and interface designs to ensure a seamless and engaging user journey.

• Maintain a highly professional, organized, and responsive approach to work, ensuring efficient collaboration within a fast-moving founding team environment.

• Bring a creative director-level point of view, proactively contributing strategic design insights rather than solely executing instructions.

• Experiment with and integrate AI design platforms and tools to accelerate the design process and enhance creative output.

📝 Enhancement Note: The responsibilities highlight a strategic design leadership role, emphasizing ownership and impact on product direction, which is crucial for GTM success. The integration of AI tools points to a forward-thinking approach to design operations.

🎓 Skills & Qualifications

Education: No specific educational requirements are listed, emphasizing a portfolio-driven approach. However, a degree in Design, Human-Computer Interaction, or a related field is often beneficial for foundational understanding.

Experience:

• 5-10 years of progressive experience in UI/UX design and product design.

• Demonstrated experience in designing for consumer products, with a focus on user flows, interface design, usability, and interaction patterns.

• Proven ability to bring a strategic point of view and creative direction to design projects, akin to a Creative Director. Required Skills:

• Advanced conversational English proficiency for seamless collaboration.

• Strong design portfolio showcasing high-quality, aesthetically polished consumer product work.

• Expertise in UI/UX design principles, user flows, and interaction patterns.

• Demonstrated instinct or experience with virality, social platforms, and video content design.

• Creative director-level maturity: ability to lead design vision and bring a strong point of view.

• Proficiency with AI design platforms and tools (e.g., Claude Design) for enhanced design workflows.

• Exceptional organizational skills, professionalism, and reliability with strong follow-through. Preferred Skills:

• Background in AI-assisted video or content design.

• Experience designing specifically for consumer social or entertainment products.

• Prior formal experience as a Creative Director or in a similar senior design leadership role.

📝 Enhancement Note: The emphasis on "creative director-level maturity" and experience with "virality, social platforms, and video content design" suggests a need for a designer who understands market trends and how to create engaging, shareable content, critical for GTM strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is paramount, demonstrating high-quality, aesthetically polished consumer product designs.

• Showcase case studies that highlight your ability to develop user flows, interface designs, and interaction patterns for engaging user experiences.

• Include examples that specifically illustrate your understanding and application of virality, social content, and video-first design trends.

• Present projects that reflect creative director-level thinking, demonstrating strategic input and a clear point of view beyond mere execution. Process Documentation:

• Candidates should be prepared to discuss their design process, including how they approach user research, ideation, prototyping, and iterative design based on feedback.

• Demonstrate familiarity with how design processes integrate with product development workflows, especially in agile or fast-paced startup environments.

• Be ready to articulate how design decisions contribute to product goals and user engagement metrics, such as conversion rates or retention.

📝 Enhancement Note: The portfolio requirements are heavily skewed towards demonstrating a strategic and impactful design approach, essential for a role that needs to drive product adoption and market resonance.

💵 Compensation & Benefits

Salary Range:

Given the role is for a Senior Product Designer with specific experience in virality and AI tools, located remotely in Latin America, and paid in USD, a competitive range would typically fall between $4,000 - $7,000 USD per month. This estimate is based on industry benchmarks for senior-level design talent in LATAM working with US-based companies, considering the required advanced English skills, specialized experience, and the contractor agreement with no end date.

Benefits:

• Work from Anywhere in Latin America: Full remote flexibility within the LATAM region.

• 23 Days of PTO per Year: Generous paid time off, accrued monthly at 1.91 days/month, allowing for work-life balance.

• USA Federal Holidays: Observance of US federal holidays, providing additional paid time off.

• Monthly Payment in USD: Financial stability and predictability with payments directly in US dollars.

• Contractor Agreement with No End Date: Offers long-term stability and a sense of commitment.

Working Hours:

• Approximately 40 hours per week, aligning with full-time employment expectations.

• Flexibility is implied due to the remote nature and LATAM location, but responsiveness during core collaboration hours (likely US business hours) is expected.

📝 Enhancement Note: The salary estimate is based on market research for senior remote design roles in LATAM and the specified benefits package. The USD payment and long-term contract are significant financial and stability benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI-First Engineering Studio / Startups

Company Size: Katapult Labs is an early-stage company itself, acting as a connector for startups. The specific partner company this role supports is described as "early-stage consumer product," implying a small, agile founding team. This means a dynamic, fast-paced environment with direct impact.

Founded: Katapult Labs appears to be a relatively new entity focused on the evolving tech talent landscape. The partner company's founding date is not specified but is explicitly "early-stage."

Team Structure:

• The Senior Product Designer will be part of a lean, founding team for the partner product, working directly with the Product Lead and a Full-Stack Builder.

• Reporting is implied to be directly to the Product Lead, with minimal hierarchical layers.

• Cross-functional collaboration will be intense and direct, focusing on rapid iteration and product development. Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on virality and AI tools suggests a data-informed approach to design decisions, tracking user behavior and engagement.

• Agile Development: The "fast-moving founding team" and "co-create product" implies an agile or lean product development methodology.

• AI Integration: A core aspect of Katapult Labs' model and a requirement for this role is the integration of AI in the design process.

Company Website: https://www.katapultlabs.ai/

📝 Enhancement Note: The culture is characterized by autonomy, direct impact, and a focus on leveraging cutting-edge technology (AI) to achieve GTM objectives for consumer products.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Senior level, equivalent to a Creative Director in terms of strategic input and creative ownership. It offers a unique opportunity to be part of a founding team and significantly influence a product's identity and market reception.

Reporting Structure: Direct reporting to the Product Lead, with close collaboration with engineers. This structure allows for rapid decision-making and direct influence.

Operations Impact: The designer's impact is critical for the product's success. By shaping the visual identity, user experience, and leveraging trends in virality and social content, the designer directly influences user acquisition, engagement, and retention – core GTM metrics. The ability to make a product "go viral" is a direct contribution to GTM success.

Growth Opportunities:

• Founding Team Experience: The opportunity to be part of a founding team provides invaluable experience in building a product from the ground up, with potential for future equity or significant career advancement.

• Creative Leadership: Developing into a full-fledged Creative Director role, leading design vision and potentially building out a design function as the company scales.

• AI Design Specialization: Deepening expertise in AI-assisted design tools and workflows, a rapidly growing and in-demand skill set.

• Product Strategy Influence: Contributing significantly to product strategy and market positioning based on design insights.

📝 Enhancement Note: This role offers a high-impact opportunity for a designer looking to move beyond execution and influence product strategy and market success, aligning with GTM operational goals.

🌐 Work Environment

Office Type: Fully remote, with the flexibility to work from anywhere within Latin America.

Office Location(s): No physical office; the team operates remotely across Latin America. The primary collaboration will be virtual, likely utilizing platforms common in remote work environments.

Workspace Context:

• Collaborative Digital Space: Expect a highly digital and collaborative environment, relying on video conferencing, chat applications, and design collaboration tools.

• AI & Design Tools: Access to and utilization of advanced AI design platforms and standard design software will be integral to the daily workflow.

• Cross-functional Interaction: Frequent interaction with product management and engineering teams, fostering a culture of shared ownership and problem-solving.

Work Schedule:

• Full-time, approximately 40 hours per week.

• While remote, a degree of alignment with US business hours for synchronous collaboration with the product lead is likely required. Flexibility exists within the LATAM time zones.

📝 Enhancement Note: The remote-first, LATAM-based environment coupled with US-company collaboration expectations requires strong self-management and communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with requirements, especially the quality of consumer product design and evidence of virality/social/video content experience.

• Portfolio Deep Dive: A session with the Product Lead or hiring manager to walk through key portfolio projects, focusing on design process, strategic thinking, and creative direction. Be prepared to discuss "why" behind design choices.

• Skills Assessment: Potential discussion or practical exercise related to UI/UX, interaction design, or a specific design challenge relevant to social/video content.

• Cultural Fit & Collaboration: An interview to assess professionalism, organizational skills, communication (especially English proficiency), and ability to work within a fast-paced founding team.

• Final Discussion: Possibly a discussion on AI tool integration and how the candidate envisions contributing to the product's unique visual and cultural identity.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest consumer product design projects that best showcase your aesthetic instincts, strategic thinking, and experience with social/video content.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, the solutions you implemented, and the outcomes (especially if quantifiable). Highlight how your design contributed to virality or engagement.

• Showcase "Point of View": Emphasize where you brought creative direction and strategic insights, not just where you executed tasks. Use language that reflects creative leadership.

• Highlight AI Integration: If applicable, showcase projects where you utilized AI design tools to enhance or accelerate your workflow.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be prepared for a design challenge that might involve creating a concept for a new feature, defining a visual identity, or outlining a strategy for a viral social campaign for a consumer product.

• Focus on demonstrating your thought process, problem-solving skills, and how you would approach creating a polished, engaging, and culturally relevant experience.

• Practice articulating your design decisions clearly and concisely in English.

📝 Enhancement Note: The interview process emphasizes a strong portfolio and the ability to articulate a strategic, creative point of view, crucial for a role that directly impacts market success.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Expertise in industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, After Effects for motion/video concepts), and potentially tools for 3D design or AR/VR if relevant to future product direction.

• AI Design Platforms: Proficiency or willingness to learn and integrate tools like Claude Design, Midjourney, Stable Diffusion, or similar AI-powered creative tools to enhance design workflows, generate assets, or explore concepts rapidly.

• Collaboration Tools: Familiarity with platforms like Slack, Zoom, Google Workspace, and project management tools (e.g., Asana, Trello, Jira) for seamless team communication and workflow management.

Analytics & Reporting:

• While not a primary responsibility, understanding how to interpret user analytics from platforms like Google Analytics, Mixpanel, Amplitude, or product-specific dashboards is beneficial for data-informed design decisions. CRM & Automation:

• Not directly relevant to this design role, but awareness of how design impacts CRM user journeys or marketing automation workflows can be a plus.

📝 Enhancement Note: The explicit mention of AI design platforms highlights a forward-thinking technology stack and a requirement for adaptability and early adoption of new tools.

👥 Team Culture & Values

Operations Values:

• Direct Impact & Ownership: A culture where individuals are empowered to take full ownership of their work and directly influence product outcomes.

• AI-First Innovation: A commitment to leveraging AI and cutting-edge technology to drive efficiency and creative excellence.

• Professionalism & Reliability: High expectations for organized, structured, and responsive work habits from all team members.

• Creative Excellence: A drive for creating aesthetically polished, engaging, and culturally relevant products that stand out.

• Data-Informed Decisions: Utilizing insights from user behavior and market trends to guide design and product development.

Collaboration Style:

• Lean & Agile: Close-knit team structure fostering direct communication and rapid iteration.

• Cross-functional Synergy: Seamless integration between design, product management, and engineering to ensure cohesive product development.

• Open Feedback: A culture that encourages constructive feedback to refine designs and improve product performance.

• Autonomous Execution: Team members are expected to manage their time and tasks independently, contributing proactively to team goals.

📝 Enhancement Note: The values emphasize autonomy, innovation, and a results-oriented approach, aligning with the demands of a startup environment where design directly impacts GTM success.

⚡ Challenges & Growth Opportunities

Challenges:

• Early-Stage Product Uncertainty: Navigating the inherent ambiguity and rapid pivots common in early-stage startups.

• Balancing Aesthetics with Virality: Creating a visually stunning product that also possesses the elements crucial for social sharing and viral growth.

• AI Tool Integration: Mastering and effectively integrating new AI design tools into a traditional design workflow.

• Remote Collaboration Nuances: Ensuring clear communication and strong team cohesion in a fully remote, international setting.

• Defining a Unique Identity: Establishing a strong, memorable visual and cultural identity for a new consumer product in a crowded market.

Learning & Development Opportunities:

• AI Design Mastery: Becoming an expert in leveraging AI for accelerated and enhanced product design.

• Founding Team Experience: Gaining unparalleled insight into building a company from its inception.

• Creative Direction Leadership: Developing strategic design leadership skills and potentially shaping a future design team.

• Cross-functional Expertise: Deepening understanding of product management and engineering processes through close collaboration.

• Industry Trends: Staying at the forefront of consumer product trends, social media, video content, and AI in design.

📝 Enhancement Note: The challenges and opportunities are geared towards high-potential individuals who thrive in dynamic environments and are eager to push the boundaries of design and technology for market impact.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining the visual identity and core user experience for a new consumer product focused on social video content?" (Prepare to outline your process, including research, ideation, and iteration.)

• "Describe a time you successfully designed for virality or social sharing. What elements did you consider, and what was the outcome?" (Focus on specific strategies and measurable results if possible.)

• "How do you see AI tools like Claude Design augmenting the product design process, and where do you see their limitations?" (Demonstrate practical application and critical thinking about AI.)

• "How do you ensure your designs are not only aesthetically pleasing but also highly usable and engaging for a target audience?" (Discuss your approach to user-centered design and usability testing.) Company & Culture Questions:

• "What interests you about Katapult Labs and our mission to connect LATAM talent with US startups?" (Research Katapult Labs' model and articulate your alignment.)

• "How do you maintain professionalism and organization when working remotely with a distributed team?" (Highlight your self-management skills and communication strategies.)

• "What is your understanding of the 'creative director-level maturity' we're looking for, and how have you demonstrated it in past roles?" (Provide examples of taking initiative, shaping vision, and influencing decisions.) Portfolio Presentation Strategy:

• Lead with Impact: Start with your most relevant and impactful projects (consumer products, social/video focus).

• Narrative Flow: Structure each case study as a story: Problem -> Your Role -> Process -> Solution -> Outcome.

• Visual Clarity: Ensure visuals are high-quality and clearly illustrate your design solutions and user flows.

• Quantify Success: Whenever possible, use metrics (engagement, conversion, retention, shares) to demonstrate the impact of your designs.

• Articulate 'Why': Be ready to defend your design choices with strategic reasoning, user empathy, and an understanding of market trends.

• AI Integration Showcase: If applicable, explain how AI tools were used and what benefits they brought to the project.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a strong understanding of GTM drivers like virality, and the ability to leverage modern tools, including AI.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided Ashby link.

• Customize Your Resume: Tailor your resume to highlight your experience in consumer product design, UI/UX, user flows, interaction patterns, and any specific work related to social media, video content, or virality. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, showcases your best consumer product design work, and clearly demonstrates your ability to bring a strategic point of view and a strong aesthetic. Organize it to be easily navigable and highlight relevant case studies.

• Practice Your Pitch: Rehearse how you will present your portfolio, focusing on storytelling, articulating your design process, and explaining the strategic rationale behind your decisions. Be prepared to discuss your experience with AI design tools.

• Research Katapult Labs: Understand their business model and value proposition. Also, research common trends in early-stage consumer tech and social video platforms to better align your responses during the interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions tailored for a design role with GTM implications. All details should be verified directly with the hiring organization before making application decisions.