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The Well

A modern membership-based wellness club designed for busy urban professionals.

  • Web Design
  • Desktop
  • Mobile
  • UX / UI Design
  • Mobile & Desktop
2022

The Challenge

The Well was looking for a design partner that would help them make their platform user friendly, simple and clear. TDP stepped in and collaborated closely with The Well's development team to streamline and refine the implementation process. Our focus was two-fold: ensuring a rapid rollout and creating a seamless experience that aligned with both user expectations and business objectives

  • Location
    San Francisco
  • Plan
    Essential
  • Investors
    5

We designed The Well’s digital gift card experience

Summary

Following The Well's Brand Guidelines, we enhanced their digital gift card purchasing experience. We created an intuitive and seamless user journey, enabling customers to purchase gift cards with trust and ease.

Emphasizing clarity and user-friendliness, we elevated the user experience and strengthened the brand&apo;s connection with its customers, marrying functionality with intuitive design.

UX Teardown & Audit

Our Process

Our approach began with a thorough assessment phase, where we identified The Well's key challenges. We were able to prioritize and implement solutions that had the greatest immediate impact for users.

This precise identification was crucial in setting the stage for targeted solution development and implementation.

  • Customization

    We transformed the cold, impersonal gift card process by introducing customizable designs and editable sender details and messages, making the gifting experience more delightful and personal to the user.

  • Credibility

    Despite gift cards comprising 50% of online sales, their purchase and redemption process was obscure, leaving users with insufficient and non-intuitive information. This intricate flow eroded user trust, leading to a lack of confidence in making purchases.

  • Convertibility

    Poor usability and unclear instructions led to many incomplete purchases, that lead to significant sales losses. By applying Nielsen’s heuristics, we improved the user experience, enabling users to easily and confidently complete their gift card purchases.

Summary

TDP enhanced The Well's member experience by introducing personalized features and expanding capabilities, notably refining the booking and profile management aspects.

Thank you!

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