Design ServicesEnd-To-End
TDP Rebrand
The Well
A modern membership-based wellness club designed for busy urban professionals.
- Web Design
- Desktop
- Mobile
- UX / UI Design
- Mobile & Desktop
2022
The Challenge
The Well was looking for a design partner that would help them make their platform user friendly, simple and clear. TDP stepped in and collaborated closely with The Well's development team to streamline and refine the implementation process. Our focus was two-fold: ensuring a rapid rollout and creating a seamless experience that aligned with both user expectations and business objectives
Location
San Francisco
Plan
Essential
Investors
5
We designed The Well’s digital gift card experience
Summary
Following The Well's Brand Guidelines, we enhanced their digital gift card purchasing experience. We created an intuitive and seamless user journey, enabling customers to purchase gift cards with trust and ease.
Emphasizing clarity and user-friendliness, we elevated the user experience and strengthened the brand&apo;s connection with its customers, marrying functionality with intuitive design.
Slate
#51575D
Slate 60%
#51575D
Slate 30%
#51575D
Slate 10%
#51575D
Light Bone
#F8f6f4
Bone
#F2ede9
White
#FFF
UX Teardown & Audit
Our Process
Our approach began with a thorough assessment phase, where we identified The Well's key challenges. We were able to prioritize and implement solutions that had the greatest immediate impact for users.
This precise identification was crucial in setting the stage for targeted solution development and implementation.
Customization
We transformed the cold, impersonal gift card process by introducing customizable designs and editable sender details and messages, making the gifting experience more delightful and personal to the user.
Credibility
Despite gift cards comprising 50% of online sales, their purchase and redemption process was obscure, leaving users with insufficient and non-intuitive information. This intricate flow eroded user trust, leading to a lack of confidence in making purchases.
Convertibility
Poor usability and unclear instructions led to many incomplete purchases, that lead to significant sales losses. By applying Nielsen’s heuristics, we improved the user experience, enabling users to easily and confidently complete their gift card purchases.
Summary
TDP enhanced The Well's member experience by introducing personalized features and expanding capabilities, notably refining the booking and profile management aspects.
Thank you!
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