TDP Rebrand

About rebrand

We redesigned The Design Project's branding and website to reflect our growth and core values:

Being Curios & Open-minded | Strive for Excellency | Ownership | Customer Obsession | Transparency | Bias for Action | Disagree and Commit | Develop the best people | Deliver results.

Our new logo, designed with collaboration, excellence, and action in mind, embodies our culture and mission. As a dynamic, responsive design team, we now offer branding, marketing, and website design subscriptions. Check out our fresh new look and imagine what we can do for you!

Design process

We began by realigning our brand and values through collaborative meetings, games, and developing user personas. We delved into our purpose, vision, mission, values, audience, and competitors. After thorough market research and benchmarking, we immersed ourselves in inspiration and moodboards.

For us, rethinking about our voice tone and the why-how-what, was the most important and powerful thing.

For the logo, we emphasized on the world ‘relationships’, reflecting what matters most to TDP. We sketched, refined vector options, and worked pixel-perfect on the final design. With our color palette, typography, and logo set, we moved to product design. Starting the website desktop and mobile with low-fidelity wireframes, we evolved to mid-fi and then hi-fi, bringing our vision to life over months.

We tested with both designers and non-designers, shared feedback across the team, and finalized files for development. Implementation is always ongoing, as we believe in continuous improvement and striving for excellence.

UI/UX Redesign

The Design Project's website just got a cool new redesign to offer the best user experience and user interface. As a leading UI/UX and branding agency, the focus was on making navigation intuitive and engaging, giving the site a fresh, modern look too. This redesign boosts The Design Project's online presence, making it more user-friendly for everyone and super engaging.