SuperAdLibrary

The Ad Library with super powers

Mobile App
UX / UI

Summary

The Design project was commissioned to build a new and innovative product from scratch. SuperAdLibrary would help marketers, designers, and founders create better ads by providing instant inspiration and AI-powered insights.

TDP built a tool that could change the marketing industry forever

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SAL helps users track their competitors on Facebook, Linkedin, and more—automatically delivering AI-powered insights to help develop more effective ad campaigns.

Customer Challenge

SuperAdLibrary was a great idea—but needed the tools and expertise to bring it to life. We wanted to create better ads that resonated with target audiences and increased sales, track competitor strategies and performance and, stay relevant and look for gaps in competitor campaigns

Location
Plan
Turbo

Why TDP?

Big Health reached out to The Design Project because of our experience developing consumer-facing apps that prioritize an easy-to-use and engaging UX. With proven product design processes that put the human first, Big Health knew TDP could help them create a tool that compelled users to take control of their sleep health more consistently.

Save hours of research.
No more manual competitor research because SuperAdLibrary generates AI-powered insights automatically
Keep track. Get notified.
Users are notified immediately when competitors launch a new campaign or stop using a creative
Improve your ads.
Users recieve relevant and effective inspiration that helps them outperform their competitors

TDP built a tool that could change the marketing industry forever

Results

Starting as a simple PDF sent to someone’s email inbox, we applied user feedback to transform the MVP into an intuitive and actionable AI-powered report that marketers look forward to receiving each week. We worked in three phases. Phase 1 consisted of research: we wanted to design a product that solved a real problem for marketers in every industry—and solving problems always begins with research. Afterward, we interviewed designers and vendors—even created testing opportunities that allowed us to study how some of our ideas worked in practice. Finally, this data helped us build a powerful tool while chipping away at anything that slowed down the user experience… and the product finally launched to early-access users.