Slate
A modern social betting app that makes friendly wagers seamless and fun.
- Visual Identity
- Branding
Project Summary
Slate is a social betting platform that transforms friendly competition into a seamless and exciting experience. With an inclusive and innovative approach, it lets users “raise the stakes” in both sports and non-sports settings, making every challenge more engaging.
After the rebranding, Slate evolved into a bold and modern identity with a sleek, geometric logo that merges an "S" with a lightning bolt for instant recognition.
Results
The improved brand clarity and consistency strengthen user trust, making Slate feel more intuitive, inclusive, and engaging. This transformation sets the foundation for a seamless UX/UI experience, better market positioning, and stronger user adoption at launch.
Design works in numbers
Redesigned Identity
Recognizable Logo
Color & Typo
The color palette flows from deep Midnight to vibrant Minty Green, balancing confidence, versatility, and modern playfulness with neutral black and white for a timeless foundation. Midnight brings sophistication, Minty Green adds energy, and lighter variations enhance flexibility, creating a cohesive, dynamic, and approachable identity for Slate.
For typography selection, we chose Poppins, a versatile variable font that allows us to maintain consistency and cohesion within the same type family.
Primary Color
Midnight
Primary Color
Deep Blue
Primary Color
Grape
Primary Color
Mint
Neutrals
Black
Neutrals
White
Secondaries
Gum
Secondaries
Sky
The Customer
Slate approached us to refine its brand identity before launch. The app was fully functional but lacked a distinctive visual appeal. They wanted to stand out from traditional wagering platforms, appeal to a broader audience beyond just men, and create a modern, versatile identity.
Thank you!
See more of our work
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