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Noogata

No-code AI data analytics

  • UX
  • Data Viz
  • Web Design
  • Mobile App
Summary

With the implementation of TDP’s carefully crafted UX strategies—and Noogata’s internal expertise about their product—customers now access, manage and interpret data faster and easier than ever before.

TDP helped Noogata improve user retention and increase productivity with UX that put customers in control

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Founded in 2019, and winning over key investors like Team 8 and Skylake • 2 Rounds of $12M Seed Funding (as of March 2021) • Integrates with powerful platforms like Hubspot, Snowflake, Salesforce, Stripe, and many more

Customer Challenge

Interacting with complex data analytics gets overwhelmingly complicated—fast. While Noogata’s AI data tool was making their customers’ lives easier, the platform wasn’t user-focused. This meant that Noogata customers struggled with a confusing and cumbersome clickstream while trying to find the information they needed. Noogata’s original interface design was built by their internal dev team, but lacked any dedicated designers with specialization in functionality and interface.

  • Location
  • PlanTurbo

Why TDP?

The Design Project honed in on all interactions within the Noogata platform, ensuring every dot was connected in a seamless and effective navigation experience. Being that TDP’s customer experience and UX processes were developed specifically for ease of use, Noogata saw them as the obvious choice for optimizing their own platform.

This critical evolution of the Noogata platform not only improved the lives of their users and internal team, but lead to a second round of seed funding totaling $12M in March of 2021!

Results

With the implementation of TDP’s carefully crafted UX strategies—and Noogata’s internal expertise about their product—customers now access, manage and interpret data faster and easier than ever before.

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