NextGem

How The Design Project blended passion and planning into a better onboarding experience for the NextGem card collecting app

  • Mobile App
  • UX / UI
  • Sign Up
  • Onboarding
Summary

NextGem is a platform for passionate card experts and enthusiasts to share and celebrate their prized collections. Learn how we divided and conquered to create a clearer onboarding and account creation experience that helped every user get the most out of the mobile app.

How The Design Project blended passion and planning into a better onboarding experience for the card collecting app

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NextGem is a passion-driven marketplace and social network specifically created for sports card hobbyists, collectors, and investors.

Customer Challenge

While the app offered a suite of tools developed specifically to enhance the card sharing experience, users didn’t quite understand how to use them. Some of the challenges users faced while using the app were: declining app sign-ups due to a confusing UX and they didn't know how to finish setting up their accounts. Users needed a simplified but informative onboarding experience.

  • LocationMinnesota, USA
  • PlanTurbo

Why TDP?

Big Health reached out to The Design Project because of our experience developing consumer-facing apps that prioritize an easy-to-use and engaging UX. With proven product design processes that put the human first, Big Health knew TDP could help them create a tool that compelled users to take control of their sleep health more consistently.

  • The courage to experiment

    User feedback is crucial in UX, and we’re not afraid to test innovative concepts and let the users tell us exactly what they think of them.

  • The expertise to back our bravery

    While experimentation is part of the process, we use decades of expertise to uncover the strategies that get the best results for our clients.

  • Passion, passion—and more passion

    While we could never love your product as much as you do… we still love it a lot. That means we care about your goals—and we’ll do what it takes to help you achieve them.

TDP designed and built NextGem’s improved user experience in just 2 months!

Results

Our research showed that the best approach was to user-test a prototype before any building took place. To maximize success and efficiency, we divided the project into three main parts: 1. Create a clear app preview so users understood NextGem’s layout 2. Make the sign-up process faster and easier 3. Eliminate confusion with a tutorial guiding users on how to set up their account This division meant we could design, test, and perfect each element quickly—allowing us to hand over the revitalized UX in just 2 months! Now NextGem users enjoy an intuitive onboarding experience that empowers and inspires them to share their collection more easily than ever before.

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