Tailored Communication
We had to make sure our messaging spoke to both creators and brands, finding a way to connect with both groups effectively.
Itair
AI travel assistant for content creators
- Website
- Responsive
- Marketing
01. Project Summary
Itair is transforming the travel influencer scene with AI that turns videos into bookable trips, making it easy for creators to profit. They've asked us to create a new brand and website to showcase their impact!
02. The Customer
Location
San Jose, California
Tier
Custom tier
Money Raised
$250,000
Top Investor
Antler
Branding
While working on the re-branding, we also kicked off the website to make sure we could deliver everything quickly.
The Challenge
We faced the challenge of creating a brand, website, and product in just two months. We had to cater to diverse audiences with varying needs. This pushed us to collaborate closely, and work efficiently on the tasks.
Focus on Hi-Fi Designs
With time constraints, we dove straight into hi-fi designs, skipping the low-fidelity stage to keep things moving.
Limited Feedback Opportunities
The tight timeline meant we had fewer chances to get feedback, so it was crucial to nail Itair’s business and product vision early on.
03. Project Timeline
Full UI/UX Project
Check it outThank you!Micaela Conte, Design LeadAntonella Rodríguez, Product Design
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