Design ServicesEnd-To-End
TDP Rebrand
Identi
Empowering farmers to take control of their data.
- Branding
Project Summary
Identi is the gateway to digital and financial inclusion for rural farmers. By addressing their core challenges, IDENTI empowers them to take control of their data, connect with essential services, and participate actively in the digital economy.
During our exploration to rebrand Identi, we discovered a visual element that can adapt to any place in the world. We drew inspiration from the textile patterns created for generations by farmers and Indigenous communities, patterns built from simple geometric shapes that form unique, meaningful textures.
This became our starting point to design an isotype that not only represents the brand but also holds elements of our identity ike the 'ID' and allows us to create visual patterns that feel familiar and grounded in the everyday lives of those who use this technology.
Brand Icon
The isotype is more than just a brand symbol — its rounded, geometric shape makes it a versatile tool. It can be used to create image masks, design elements, and endless pattern variations. These patterns help extend the brand across digital assets and merchandise, making it more recognizable and shareable.
Logotype
The typography of our logo is designed to complement our isotype. Featuring curved finishes and a pixelated effect, it ties seamlessly to our core concept while simultaneously showcasing our technological innovation.
Colors
Colors
For the color palette, we continue drawing inspiration from the elements around us, while ensuring strong contrast for high-brightness environments and users with limited visibility. The orange comes from the ground, the stones, and a sense of warmth. The blue represents the sky and the depth of darkness. And the cream tone brings balance, offering a wide range of combinations that always help key elements stand out.
Brand Elements
Using the brand's primary element, the isotype, we have developed a series of complementary graphics that will serve as frames and visual elements.
These are designed to reinforce the brand's identity, ensure consistency across visual communications, and provide versatility in their application. They will be a key tool to accompany messages and create a unique visual impact across all materials.
Thank you!
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