Design ServicesEnd-To-End
TDP Rebrand
Full Harvest | Kiwi®
A B2B marketplace for surplus produce that helps reduce food waste.
- Design System
Design System
Project Summary
We worked with Full Harvest to create a design system that would fit within their current framework. By integrating our expertise with their established product, we built a foundation that not only respects the brand but is also primed for future growth.
Customer ChallengeThe Challenge
Full Harvest already possessed a solid, functional product. However, as they grew, the challenge shifted towards not only updating the product but also enhancing brand recognition and ensuring cohesiveness. We embraced industry best practices and elevated their design process. TDP revisited and redesigned older flows, while creating new features and design elements. The key to achieving these goals—promoting cross-functional collaboration, maintaining cohesiveness, and fostering a fast-paced workflow—was the development of a comprehensive design system.
Location
San Francisco, USA
Plan
Pro
Investors
24
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The principles
Accesible
We align with WCAG standards to ensure inclusivity. Key features include adaptable color contrasts, readable typography, and comprehensive ARIA labels, enabling users of all abilities to navigate with ease.
Atomic
Our system breaks down UI elements into atoms, molecules, and organisms for modularity and consistency. This simplifies interface development, promoting reuse and coherence across projects.
Soft 8-pt grid
The soft 8-point grid underpins our layout design, providing a scalable structure that ensures visual balance and alignment across different devices and screen sizes, enhancing both aesthetics and functionality.
Extensive
Featuring a broad range of components, our design system is documented, offering guidelines for UI elements, color schemes, and typography. This ensures brand alignment and a cohesive user experience.
Flexible
Designed for adaptability, our system allows easy customization of elements to meet diverse project needs. This flexibility supports brand evolution and accommodates various design requirements.
Cross functional
Our system is structured to serve different teams and applications, from marketing to product development. It provides specialized components for each use case, fostering collaboration and consistency.
Having Kiwi allowed the product team to work on over 30 features in the span of a year.
Results
The Design System, with its arsenal of over 200 components, significantly accelerated our workflow, enabling the team to focus on intricate flows and strategic developments across multiple versions without the need to redesign elements repeatedly. This comprehensive approach also minimized inconsistencies and errors between elements across the platform, ensuring a more unified and efficient design process.
Thank you!
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