Design ServicesEnd-To-End
TDP Rebrand
Eleanor Health
Creates tailored care plans like therapy, psychiatry, and care coordination for other physical or social needs.
- Design System
- UX/UI Design
Project Summary
Eleanor Health's interface is crafted to simplify the path to recovery, emphasizing empathy to ensure immediate support and understanding. By integrating expert insights with user feedback, we've created a user-friendly experience that nurtures every step of the journey. Our design focuses on personalization, making each interaction resonate with the individual's unique path towards wellness.
Customer Challenge
Eleanor Health decided to rebrand to connect better with their users. They wanted their app to feel more welcoming and supportive. To do this, they teamed up with us for a complete app makeover. We developed a new design system to make the app look cohesive and introduced hand-drawn illustrations to add a personal touch.
LocationWaltham, Massachusetts, United States
PlanPro
Funding$107.4M
Investors8
Our goal was to simplify every aspect of the app, especially the forms, making it more approachable and thereby helping users to engage more fully with their recovery journey.
BeforeAfter
TDP has been flexible with our changing needs and delivers high-quality work
Design System
Zenith Design system was created, ensuring a cohesive and intuitive user experience throughout the app. This streamlined framework simplifies development and boosts usability, from typography to transitions.
Color Palette
Primary
Eleanor Blue#073CA8
Periwinkle Blue#8099F6
Light Periwinkle Blue#D9E0FF
Secondary
Green#4E7B51
Orange#E4834E
Pink#EBBBCE
Yellow#EDD35D
Text Styles
Components
Illustrations
In our pursuit to make Eleanor Health as personal and uplifting as possible, we've introduced a collection of hand-drawn illustrations throughout the app. These warm, humanly sketches are designed to evoke comfort and hope, transforming the app's environment into one that's more welcoming and encouraging.
Forms Control
Recognizing the crucial role that form completion plays in the Eleanor Health app, we undertook a comprehensive redesign of all form components to eliminate confusion and fatigue.
Our focus was on simplification and user-friendliness, streamlining the process of entering data and information. By transforming these essential steps into a more intuitive and less daunting experience, we could and reduce users drop-offs.
Results
Following the redesign, Eleanor Health experienced a surge in user engagement, with a 40% increase and a notable drop in form abandonment. The more inviting interface and illustrations were praised for enhancing the user experience, directly contributing to improved consistency in app usage and supporting users' recovery journeys more effectively.
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