Altoida

Why TDP?

Big Health reached out to The Design Project because of our experience developing consumer-facing apps that prioritize an easy-to-use and engaging UX. With proven product design processes that put the human first, Big Health knew TDP could help them create a tool that compelled users to take control of their sleep health more consistently.

• Simplification is key

  As with most things, simple is better. So we focused on eliminating as much friction and fluff as possible with improvements to the hierarchy of information and accessibility. This allowed Altoida to reduce user frustration and get straight to fun brain-measuring activities.

• Immerse ourselves in AR

  We listened and learned about Altoida’s team, allowing us to integrate our processes seamlessly into their workflow. This meant we could adapt our strategies, ensure consistent progress, and keep everything moving toward the same goal.

• Using proven processes that eliminate friction

  We never guess. We test and refine. That includes our own project management processes. Because our methods are honed from years of research and experimentation, TDP completed the finished project in just 1 month!