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Altoida

How TDP’s informative and engaging tutorial made measuring brain health easier in augmented reality (AR) assessment

  • Mobile App
  • UX / UI
  • Onboarding
Summary

With our knack for turning complicated data into minimalist fine art, The Design Project developed an engaging tutorial that helped users navigate and enjoy Altoida’s brain health assessment tool.

The Design Project created a simplified walk-through that Altoida users of every skill level could follow

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Altoida is building the world's leading platform to accelerate and improve drug development, research, and care for those suffering from neurological diseases. Through carefully designed augmented reality (AR) activities, Altoida provides a cognitive assessment that measures brain health in 10 minutes.

Customer Challenge

Altoida wanted to help their users learn about, and take care of, their minds. They offered a 10-minute assessment to test brain health, but users struggled to understand the exercises due unclear instructions. This caused abandonment rates to skyrocket. Our main goal was to simplify the process, so all users could understand how to use the product. And, also, increase user motivation and engagement through the assessment.

  • LocationWashington, USA
  • PlanTurbo

Why TDP?

Big Health reached out to The Design Project because of our experience developing consumer-facing apps that prioritize an easy-to-use and engaging UX. With proven product design processes that put the human first, Big Health knew TDP could help them create a tool that compelled users to take control of their sleep health more consistently.

  • Simplification is key

    As with most things, simple is better. So we focused on eliminating as much friction and fluff as possible with improvements to the hierarchy of information and accessibility. This allowed Altoida to reduce user frustration and get straight to fun brain-measuring activities.

  • Immerse ourselves in AR

    We listened and learned about Altoida’s team, allowing us to integrate our processes seamlessly into their workflow. This meant we could adapt our strategies, ensure consistent progress, and keep everything moving toward the same goal.

  • Using proven processes that eliminate friction

    We never guess. We test and refine. That includes our own project management processes. Because our methods are honed from years of research and experimentation, TDP completed the finished project in just 1 month!

TDP’s tutorial design helped Altoida users feel safe and guided through the entire assessment experience

Results

We made learning complex activities (like AR) easier and more enjoyable. We Improved user motivation by creating a friendly mascot that instructed and encouraged users with motivational dialog. We added progress indicators (gamification) which made the user experience more fun and engaging. As Altoida demonstrates, whether it’s on your desktop or in virtual reality, great user experiences are key to a successful product.

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