Web Designer | Mid-Senior | Marketing Design Team

📍 Job Overview

Job Title: Web Designer | Mid-Senior | Marketing Design Team

Company: Nord Security

Location: Poland

Job Type: FULL_TIME

Category: Marketing Operations / GTM Design

Date Posted: 2026-09-07

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote (Poland)

🚀 Role Summary

• Drive user acquisition and satisfaction by designing visually striking and user-friendly web pages and marketing screens for mobile applications.

• Analyze and optimize existing website architecture and design flows to enhance user engagement and conversion rates.

• Collaborate closely with marketing, product, engineering, and design system teams to ensure brand consistency and achieve business objectives.

• Advocate for design excellence, presenting data-backed design choices and their impact on growth metrics to stakeholders.

• Embrace and integrate AI-enhanced workflows and tools into the daily design process to foster innovation and efficiency.

📝 Enhancement Note: While the title is "Web Designer," the responsibilities clearly indicate a strong focus on marketing design, user acquisition, and conversion optimization, aligning it closely with GTM (Go-To-Market) and Marketing Operations functions that rely heavily on design execution for business impact. The emphasis on "growth metrics" and "user acquisition" further solidifies this connection.

📈 Primary Responsibilities

• Design and develop visually appealing, high-performing web pages that significantly enhance new user engagement and interaction across the Nord Security website.

• Create compelling marketing screens for mobile applications, ensuring a cohesive user experience that aligns with web presence and brand identity.

• Conduct in-depth analysis of current website patterns, user flows, and architectural elements to identify design flaws and propose data-driven solutions for improvement.

• Partner with marketing and product management teams to translate business objectives and brand guidelines into effective, user-centric web design strategies that drive conversions and user satisfaction.

• Collaborate seamlessly with UI/UX Designers, UX Researchers, and Design System specialists to maintain design integrity and leverage established design principles.

• Champion design excellence by articulating design rationale and demonstrating the tangible impact of design decisions on key growth metrics to all relevant stakeholders.

• Proactively identify opportunities to integrate AI-powered design tools and workflows to streamline the design process and elevate creative output.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design execution and strategic thinking, focusing on measurable outcomes like user acquisition and conversion. This requires a designer who understands not just aesthetics but also the business impact of their work.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, digital design, HCI, or a related field is implied through the required experience and skill set.

Experience: 5-10 years of proven experience in web design, with a significant portion dedicated to creating engaging and high-performing web pages for marketing purposes. Experience designing marketing screens within mobile applications is also critical.

Required Skills:

• Web Design Expertise: Proven track record in designing engaging, high-performing web pages.

• Visual & Interaction Design: Exceptional skills with a keen eye for detail, aesthetics, and intuitive user experience.

• Figma Proficiency: Advanced command of Figma for design, prototyping, and collaboration.

• Marketing Alignment: Demonstrated ability to align design with business objectives, user needs, and brand identity for user acquisition and conversion.

• Collaborative Acumen: Experience working effectively with data analytics, web content managers, developers, and other design disciplines.

• Adaptability & Learning: Quick learner, adaptable to new technologies, evolving project requirements, and receptive to feedback.

• Communication Fluency: Excellent verbal and written communication skills, fluent in English.

• AI Workflow Integration: Openness and willingness to adopt and utilize AI-enhanced workflows and tools.

Preferred Skills:

• UI/UX Design Principles: Deep understanding of user interface and user experience design best practices.

• Design Systems: Experience working with or contributing to design systems.

• Data Analytics Interpretation: Ability to interpret web analytics and user research data to inform design decisions.

• Prototyping: Advanced prototyping skills for user flow visualization and stakeholder presentations.

• SEO Awareness: Understanding of how web design impacts SEO performance.

📝 Enhancement Note: The requirements strongly emphasize practical experience and a portfolio over formal education. The explicit mention of "AI-enhanced workflows" and "data analytics" indicates a forward-thinking and data-driven design environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong emphasis on web design projects.

• Highlight ideally web-focused projects that demonstrate expertise in creating engaging, high-performing web pages.

• Detail your design process for each project, including ideation, wireframing, prototyping, and final execution.

• Clearly articulate the outcomes achieved for each project, with a focus on measurable results related to user engagement, conversion rates, and user acquisition. Process Documentation:

• Case studies should illustrate your approach to analyzing current website patterns and identifying architectural/design flaws.

• Demonstrate your process for developing and presenting improvement plans and design solutions.

• Showcase how you collaborate with cross-functional teams (marketing, product, engineering) throughout the design and implementation phases.

• Examples of how you've used data analytics or user feedback to iterate on designs and improve performance are highly valued.

📝 Enhancement Note: The emphasis on a "web-focused" portfolio and demonstrating "outcomes achieved" and "growth metrics" is crucial for this role. Candidates should be prepared to walk through their design process and quantify their impact.

💵 Compensation & Benefits

Salary Range: 17,600 - 29,500 PLN per month.

This range is competitive for a Mid-Senior Web Designer in Poland, reflecting the company's global presence and the specialized skills required for marketing design and GTM support.

Benefits:

• Professional Development: Training, mentorship, and ample opportunities for growth.

• Work-Life Balance: Generous vacation days, sick days, and paid time off for life events.

• Comprehensive Healthcare: Fully covered private health insurance in Lithuania and Poland.

• Well-being Support: Free subscriptions to Calm, Headspace, and Mindletic, plus resilience and mindfulness training.

• Fitness & Wellness: In-house gyms, sports cards, online workouts, and personal fitness guidance.

• Unique Experiences: Company-wide workation trips and team-building events.

• Flexible Work: Work from anywhere policy, accommodating diverse working styles.

• Milestone Recognition: Gifts and recognition for birthdays, weddings, and new family members.

• Family Support: Children's summer camps and flexible scheduling for parents.

• Modern Workspace: Access to "Cyber City" amenities at the Vilnius HQ, including coffee bar, gym, music room, and more.

Working Hours: Standard 40-hour work week, with flexibility offered by the "work from anywhere" policy.

📝 Enhancement Note: The salary range is provided in PLN per month. The benefits package is extensive, highlighting a strong focus on employee well-being, professional development, and work-life balance, which are attractive to skilled professionals in the tech and design fields.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity, VPN Services, Digital Privacy. Nord Security is a leading force in the cybersecurity industry, known for its innovative products like NordVPN, NordLayer, and NordPass. This context means the design team operates within a fast-paced, security-conscious environment where user trust and data privacy are paramount.

Company Size: Nord Security is a significant player, with a growing global team. This size suggests a structured yet dynamic environment where collaboration across departments is essential, and there are opportunities for impact.

Founded: Nord Security was founded with a mission to provide robust online privacy and security solutions. This foundational purpose likely permeates the company culture, emphasizing user empowerment and technological advancement.

Team Structure:

• The role is within the Marketing Design Team, indicating a focus on external-facing creative assets and campaigns.

• Collaboration is expected with Marketing Peers, Product Teams, Copywriters, Web Content Managers, the Design System Team, Graphic Designers, and Engineers.

• The reporting structure likely involves a Design Lead or Manager within the Marketing department. Methodology:

• Data-Driven Design: Emphasis on analyzing website patterns, flows, and growth metrics to inform design decisions.

• User-Centric Approach: Focus on crafting user-friendly and engaging experiences that meet both user needs and business objectives.

• Agile Collaboration: Working closely with diverse teams suggests an agile or iterative development process where feedback and adjustments are common.

• AI Integration: A proactive stance on adopting AI tools for efficiency and innovation in design workflows.

Company Website: https://nordsecurity.com/

📝 Enhancement Note: Nord Security's mission in cybersecurity implies a culture that values innovation, security, and user empowerment. The design team's role is critical in communicating these values and driving user adoption through compelling visual experiences.

📈 Career & Growth Analysis

Operations Career Level: This Mid-Senior Web Designer role is positioned to contribute significantly to core marketing and GTM efforts. It requires a blend of creative execution, strategic thinking regarding user engagement, and a data-informed approach to design. The responsibilities suggest a role that bridges tactical design execution with strategic input on user acquisition funnels.

Reporting Structure: The role reports into the Marketing Design Team, likely with a direct manager overseeing design projects. Close collaboration with marketing, product, and engineering teams is expected, offering exposure to various facets of product development and go-to-market strategy.

Operations Impact: The primary impact of this role is on user acquisition and engagement through compelling web and app marketing designs. By enhancing the user experience and aligning designs with business objectives, the designer directly contributes to Nord Security's growth metrics and market position in the competitive cybersecurity landscape. The focus on conversion optimization and data-backed design reinforces this direct link to business outcomes.

Growth Opportunities:

• Skill Specialization: Deepen expertise in web design, UI/UX, or marketing design within the cybersecurity domain.

• Leadership Potential: Opportunity to mentor junior designers and lead design initiatives for key campaigns or product launches.

• Cross-Functional Exposure: Gain broader understanding of product management, marketing strategy, and engineering processes through close collaboration.

• AI Design Advancement: Become a go-to expert in leveraging AI tools for design optimization within the company.

• Career Path: Potential progression to Senior Web Designer, Lead Designer, or even Design Manager roles within Nord Security.

📝 Enhancement Note: The "Mid-Senior" level implies a candidate who can work independently on complex projects and contribute strategically, not just execute tasks. The growth opportunities highlight the potential for long-term career development within a dynamic tech company.

🌐 Work Environment

Office Type: The company offers a "Work from anywhere" policy, indicating a strong embrace of remote work. While there is a physical HQ in Vilnius, the primary work environment for this role is remote.

Office Location(s): While the company has offices (e.g., Vilnius HQ), this position is fully remote within Poland. This offers flexibility and autonomy to the employee.

Workspace Context:

• Remote Autonomy: Employees have the freedom to choose their workspace, promoting comfort and productivity.

• Digital Collaboration Tools: Expect a robust suite of digital tools for communication, project management, and design collaboration (e.g., Figma, Slack, project management software).

• Team Interaction: Despite being remote, the company fosters team interaction through virtual meetings, team-building events, and potentially online collaborative design sessions. The "Cyber City" amenities at HQ suggest a vibrant company culture, even for remote employees who might visit.

Work Schedule: A standard 40-hour work week is expected, but the remote nature and emphasis on work-life balance suggest a degree of flexibility in daily scheduling, provided core responsibilities and collaborative needs are met.

📝 Enhancement Note: The fully remote nature within Poland is a key aspect of the work environment. Candidates should be comfortable with asynchronous communication and digital collaboration tools.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, portfolio, and resume for relevant experience and skills.

• Portfolio Presentation: A dedicated session where candidates present their portfolio, showcasing key web design projects, design process, and achieved outcomes. This is a critical stage.

• Technical/Skills Assessment: Potentially a design challenge or a deep dive into Figma proficiency and problem-solving capabilities.

• Cross-Functional Interviews: Discussions with team members from marketing, product, and/or engineering to assess collaboration style and understanding of business objectives.

• Hiring Manager Interview: Final discussion focusing on cultural fit, career aspirations, and alignment with Nord Security's mission.

Portfolio Review Tips:

• Prioritize Web Design: Ensure your portfolio prominently features your strongest web design projects, especially those demonstrating user acquisition, engagement, and conversion impact.

• Showcase Process: For each project, clearly illustrate your design thinking, problem-solving approach, and iteration process. Use visuals like wireframes, user flows, and early mockups.

• Quantify Impact: Wherever possible, present data and metrics that demonstrate the success of your designs (e.g., increased conversion rates, improved user engagement scores, higher user acquisition numbers).

• Explain AI Integration: If applicable, highlight how you've used AI tools to enhance your design workflow or outcomes.

• Tailor to Nord Security: Briefly explain why your skills and approach are a good fit for Nord Security's mission and target audience.

Challenge Preparation:

• Design Challenge: Be prepared for a hypothetical design brief or a task to critique and improve an existing web page or marketing screen. Focus on applying your analytical and problem-solving skills.

• Figma Skills: Be ready to demonstrate your Figma proficiency, potentially through a live exercise or by explaining advanced features you've used.

• Stakeholder Communication: Practice articulating your design rationale, defending your choices, and explaining their business impact clearly and concisely.

📝 Enhancement Note: The portfolio review is central to this application process. Candidates must be prepared to not only show their work but also explain the "why" and the "what happened next" with data.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaboration. Expect advanced usage for creating complex interfaces and design systems.

• Web Design Software: Proficiency in industry-standard tools for web design and asset creation.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics, Amplitude): Ability to interpret data from these platforms to understand user behavior and inform design decisions.

• Data Visualization Tools: Familiarity with tools or methods for presenting data insights effectively.

CRM & Automation:

• While not directly a CRM role, understanding how web designs integrate with marketing automation platforms and CRM systems for lead generation and user journeys is beneficial. Emerging Technologies:

• AI-Enhanced Design Tools: Openness and willingness to work with AI tools for tasks such as content generation, image enhancement, workflow automation, and design exploration.

📝 Enhancement Note: Proficiency in Figma is a hard requirement. Familiarity with analytics tools is crucial for demonstrating the impact of design work. The explicit mention of AI tools indicates a forward-looking approach to design technology.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring privacy and security are paramount in all design decisions.

• Data-Driven Decision Making: Valuing insights from analytics and user research to guide design strategy and measure success.

• Innovation & Efficiency: Embracing new technologies, including AI, to drive creative solutions and optimize design processes.

• Collaboration & Transparency: Working effectively across diverse teams, openly sharing ideas, feedback, and design rationales.

• Excellence & Impact: Striving for high-quality design that not only looks great but also demonstrably contributes to business growth and user acquisition.

Collaboration Style:

• Cross-Functional Integration: Actively partnering with marketing, product, and engineering teams to ensure design alignment and successful implementation.

• Feedback Loops: Open to constructive criticism and iterative feedback from peers, researchers, and stakeholders.

• Knowledge Sharing: Contributing to a culture of learning by sharing design insights, best practices, and learnings from AI tool adoption.

📝 Enhancement Note: The company's mission in cybersecurity likely instills values of trust, responsibility, and continuous improvement. The design team is expected to embody these values in their work and collaborations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics with Performance: Creating visually stunning designs that also load quickly and perform well across devices and browsers.

• Evolving AI Landscape: Staying abreast of rapidly advancing AI design tools and effectively integrating them into established workflows without compromising quality or originality.

• Data Interpretation Complexity: Translating complex user analytics and A/B testing results into actionable design improvements.

• Cross-Team Alignment: Ensuring consistent brand messaging and design execution across various marketing campaigns and product touchpoints, especially in a remote setting.

Learning & Development Opportunities:

• AI Design Mastery: Opportunity to become a subject matter expert in using AI tools for web design and marketing creatives.

• Cybersecurity Design Specialization: Deepen understanding of design challenges and best practices within the cybersecurity industry.

• Advanced Analytics for Design: Further develop skills in interpreting and applying data analytics to optimize user journeys and conversion funnels.

• Leadership & Mentorship: Potential to grow into a lead role, guiding junior designers and influencing design strategy for major initiatives.

📝 Enhancement Note: The challenges highlight the dynamic nature of the role, requiring adaptability and continuous learning, particularly concerning AI. The growth opportunities are geared towards specialization and leadership within a cutting-edge tech company.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you analyzed website data to identify a design flaw and how you proposed and implemented a solution that improved user engagement or conversion rates."

• "How do you approach balancing brand consistency with the need for innovative and engaging web design in a competitive market like cybersecurity?"

• "Walk us through your process for designing a marketing landing page for a new product launch. How would you collaborate with copywriters and marketers?"

• "Tell us about your experience with AI-enhanced design tools. How have you used them, and what do you see as their future role in web design?" Company & Culture Questions:

• "What interests you about Nord Security and our mission in cybersecurity?"

• "How do you ensure your design work aligns with a company's core values, especially regarding user privacy and trust?"

• "Describe a situation where you had to present design concepts to stakeholders who were not designers. How did you ensure they understood and supported your vision?" Portfolio Presentation Strategy:

• Structure Your Narrative: Begin with an overview of your portfolio, then dive into 2-3 of your most relevant and impactful web design case studies.

• Focus on Impact: For each case study, clearly articulate the problem, your solution (design process), and the measurable results (growth metrics, user acquisition, conversion improvements).

• Demonstrate Figma Proficiency: Be ready to share your Figma files or screen recordings to highlight specific design techniques, prototyping, or collaborative features you utilized.

• Explain AI Integration: If you have examples, be prepared to discuss how AI tools aided your process or enhanced the final outcome.

• Be Ready for Questions: Anticipate questions about your design choices, collaboration methods, and how you handle feedback.

📝 Enhancement Note: Candidates should prepare to speak about their design process, quantifiable results, and their understanding of Nord Security's business context and mission. The ability to discuss AI integration is also key.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest web design projects, emphasizing those with measurable impact on user acquisition and engagement. Include case studies detailing your process and outcomes.

• Resume Optimization: Tailor your resume to highlight keywords such as "Web Design," "Figma," "UI/UX," "Marketing Design," "User Acquisition," "Conversion Optimization," and "AI-enhanced workflows." Quantify your achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design rationale, and discussing your experience with data analytics and AI tools. Prepare thoughtful questions for the interviewers.

• Company Research: Familiarize yourself with Nord Security's products (NordVPN, NordPass, etc.), their brand identity, and their mission in cybersecurity. Understand their target audience and the importance of design in their GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.