Web Designer | Mid-Senior | Marketing Design Team

📍 Job Overview

Job Title: Web Designer | Mid-Senior | Marketing Design Team

Company: Nord Security

Location: Vilnius, Lithuania

Job Type: FULL_TIME

Category: Marketing Operations / Design

Date Posted: 2026-09-07

Experience Level: Mid-Senior (2-5 years)

Remote Status: Hybrid (Remote from anywhere within Lithuania)

🚀 Role Summary

• Design compelling web pages and marketing screens for mobile applications to enhance user engagement and drive acquisition for Nord Security's leading cybersecurity products.

• Analyze existing web patterns and user flows to identify design flaws, propose solutions, and implement improvements that align with business objectives and brand identity.

• Collaborate closely with marketing, product teams, UI/UX designers, UX researchers, copywriters, web content managers, design system specialists, graphic designers, and engineers to bring innovative designs to life.

• Advocate for design excellence by presenting and justifying design choices, demonstrating their impact on key growth metrics and user satisfaction to stakeholders.

📝 Enhancement Note: This role is specifically for a Web Designer with a strong emphasis on marketing-driven design within the cybersecurity industry. While the core function is web design (~90%), the inclusion of marketing screens for mobile apps signifies a need for versatility. The "Mid-Senior" experience level suggests a need for demonstrated autonomy and strategic thinking, not just execution. The hybrid remote status, allowing work from anywhere in Lithuania, indicates a focus on results and flexibility.

📈 Primary Responsibilities

• Craft visually striking and user-friendly web page designs that optimize new user engagement, interaction, and conversion rates across the Nord Security website.

• Develop intuitive and impactful marketing screens for Nord Security's mobile applications, ensuring a cohesive brand experience.

• Conduct thorough analysis of current website architectures, user flows, and design patterns to pinpoint areas for improvement and recommend strategic solutions.

• Partner with marketing and product stakeholders to ensure all web designs are strategically aligned with brand guidelines, campaign objectives, and overarching business goals.

• Collaborate effectively with a diverse team of UI/UX Designers, UX Researchers, Design System experts, copywriters, and engineers to ensure design fidelity and successful implementation.

• Present and articulate design rationales, technical considerations, and projected outcomes to stakeholders, using data and analytics to support design decisions and their impact on growth metrics.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and analytical problem-solving, emphasizing the impact of design on business outcomes like user acquisition and conversion. The requirement to "advocate for design excellence" and present to stakeholders suggests a need for strong communication and strategic thinking beyond pure design skills.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Graphic Design, Web Design, UI/UX Design, or a related field, complemented by a robust portfolio, is expected.

Experience: A minimum of 2-5 years of proven experience in web design, with a significant focus on marketing-driven web pages and user acquisition strategies. Experience designing marketing screens for mobile applications is also a key consideration.

Required Skills:

• Web Design Expertise: Proven track record in designing engaging, high-performing, and user-centric web pages.

• Visual & Interaction Design: Exceptional skills in visual aesthetics, layout, typography, and interaction design, with a meticulous eye for detail.

• User Experience (UX) Focus: Deep understanding of UX principles and best practices to create intuitive and seamless user journeys.

• Figma Proficiency: Advanced command of Figma for design, prototyping, and collaboration.

• Portfolio: A comprehensive portfolio showcasing relevant web design projects, design process, and achieved outcomes.

• Collaboration: Ability to work effectively within cross-functional teams, including marketing, product, engineering, and other design disciplines.

• Communication: Excellent verbal and written English communication skills for articulating design concepts and collaborating with international teams.

• Adaptability & Learning: Demonstrated ability to learn quickly, adapt to new technologies, and integrate feedback for continuous improvement.

• AI-Enhanced Workflows: Openness and willingness to adopt and utilize AI-enhanced workflows and tools within the design process.

Preferred Skills:

• UI/UX Design: Broader UI/UX design skills beyond just web pages, including user research and usability testing.

• Design Systems: Experience working with or contributing to design systems.

• Data Analytics & CRO: Familiarity with web analytics tools and conversion rate optimization (CRO) principles.

• Marketing Campaign Design: Experience designing assets for global marketing campaigns.

• Cybersecurity Industry Knowledge: Understanding of the cybersecurity landscape and its user needs.

📝 Enhancement Note: The emphasis on "AI-enhanced workflows" is a significant differentiator, suggesting that candidates who can demonstrate experience or enthusiasm for integrating AI into their design process will be highly valued. The preference for broader UI/UX skills and data analytics indicates a move towards more strategic and data-informed design roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Focus: A significant portion of the portfolio must showcase web design projects, detailing the problem, your design process, solutions implemented, and measurable outcomes (e.g., increased engagement, conversion rates).

• Marketing Screens: Include examples of marketing screens designed for mobile applications, highlighting their strategic purpose and user interaction.

• Design Process Documentation: Clearly articulate your design process for each project, including research, ideation, wireframing, prototyping, and iteration stages.

• Outcome-Oriented Presentation: Demonstrate the impact of your designs using quantifiable metrics and qualitative feedback where possible, linking them to business objectives like user acquisition and brand enhancement.

• Figma Prototypes: Provide interactive Figma prototypes to showcase user flows and interaction design capabilities.

Process Documentation:

• Workflow Analysis: Showcase examples of how you've analyzed existing website flows and identified opportunities for optimization.

• Solution Design: Detail how you translated analysis into concrete design solutions, considering user needs and business goals.

• Cross-functional Collaboration: Illustrate how you've collaborated with developers, content managers, and other stakeholders to ensure design implementation aligns with your vision.

📝 Enhancement Note: The explicit request for a "comprehensive portfolio showcasing your work" and the note to "highlight relevant (ideally web-focused) projects, your design process, and the outcomes you achieved" underscore the critical importance of the portfolio. It needs to be more than just a gallery of visuals; it must tell a story of problem-solving and impact.

💵 Compensation & Benefits

Salary Range: The stated salary range is €3,100 - €6,000 per month. This range is competitive for a Mid-Senior Web Designer in Vilnius, Lithuania, considering the cost of living and the specialized nature of the role within a leading tech company. The upper end of the range reflects significant experience, exceptional skill, and potential leadership contributions.

Benefits:

• Professional Development: Training, mentorship, and opportunities for growth.

• Work-Life Balance: Additional vacation days, sick days, and flexible time off.

• Comprehensive Healthcare: Fully covered private health insurance in Lithuania and Poland.

• Wellness Programs: Free subscriptions to Calm, Headspace, and Mindletic; resilience and mindfulness training.

• Fitness & Wellbeing: Access to in-house gyms, sport cards, online workouts, and personal fitness guidance.

• Unique Experiences: Company-wide workations and team-building events.

• Flexibility: Option to work from anywhere within Lithuania.

• Milestone Recognition: Gifts for birthdays, weddings, and new family members.

• Family Support: Children’s summer camps and flexible scheduling for parents.

• On-site Amenities (Vilnius HQ): Coffee bar, open gyms, kids’ room, music room, massage chairs.

Working Hours: The role is full-time, typically implying around 40 hours per week. The company offers flexibility, including the ability to "Work from anywhere" within Lithuania, suggesting a focus on output rather than strict adherence to office hours, provided project deadlines and collaborative needs are met.

📝 Enhancement Note: The salary range is detailed and specific. The benefits package is exceptionally comprehensive, with a strong emphasis on employee well-being, professional development, and work-life balance, which are attractive to experienced professionals. The "work from anywhere" policy within Lithuania is a significant perk for remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity. Nord Security is a global leader, providing advanced VPN, password management, encrypted cloud storage, and other security solutions designed to protect user privacy, security, and data. This industry context implies a fast-paced, innovative environment with a strong focus on trust, reliability, and user empowerment.

Company Size: Nord Security is a rapidly growing, large organization. While specific employee counts fluctuate, they are in the range of 1,000-5,000+ employees globally, indicating a structure with established processes but also room for agility and individual impact.

Founded: Nord Security was founded in 2012. This history provides a foundation of stability and expertise, combined with a continuous drive for innovation in the evolving cybersecurity landscape.

Team Structure:

• Marketing Design Team: The Web Designer will be part of a dedicated Marketing Design team, likely comprising various design specialists (UI/UX, graphic designers, web designers).

• Reporting: The role will likely report to a Design Lead or Marketing Manager, with close collaboration across marketing, product, and engineering departments.

• Collaboration: A strong emphasis on cross-functional collaboration is evident, with designers working alongside copywriters, content managers, researchers, and developers. The culture encourages design excellence and data-informed decision-making.

Methodology:

• Data-Driven Design: The team utilizes data analytics to inform design decisions and measure the impact of their work on growth metrics.

• User-Centric Approach: Designs are crafted with a focus on user needs, engagement, and seamless experiences.

• Agile Development: While not explicitly stated, the fast-paced tech environment and cross-functional collaboration suggest an agile or iterative approach to design and development.

• AI Integration: The company is actively exploring and integrating AI into workflows, encouraging designers to adopt these tools.

Company Website: https://nordsecurity.com/

📝 Enhancement Note: Nord Security's position as a leader in cybersecurity and its mission to empower users with privacy and security are core to its culture. This translates into a professional environment that values innovation, user trust, and high performance. The "Cyber City" amenities at the Vilnius HQ suggest a vibrant and supportive on-site work environment when needed.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Web Designer. It requires a solid foundation of technical design skills, coupled with the ability to think strategically about user acquisition, conversion, and brand alignment. Candidates are expected to work with a degree of autonomy, contribute to design strategy, and mentor junior designers if applicable.

Reporting Structure: The Web Designer will likely report to a Design Manager or a Senior Lead within the Marketing Design team. They will work closely with Marketing Managers, Product Managers, and Engineering Leads.

Operations Impact: The Web Designer's work directly impacts Nord Security's ability to attract and retain users by creating compelling online experiences. Their designs are crucial for global campaigns, new business initiatives, and overall brand perception, contributing significantly to user acquisition and engagement metrics that drive business growth.

Growth Opportunities:

• Skill Specialization: Develop deeper expertise in web design, UI/UX, conversion optimization, or explore adjacent areas like product design.

• Leadership Potential: Opportunities to lead design initiatives, mentor junior designers, and contribute to design system evolution.

• Cross-functional Exposure: Gain experience working on diverse projects across different Nord Security brands and product lines.

• Industry Expertise: Deepen knowledge within the cybersecurity domain, understanding its unique design challenges and opportunities.

• AI Proficiency: Become a leader in leveraging AI tools for design efficiency and innovation.

📝 Enhancement Note: The "Mid-Senior" designation implies that this role is not just about executing tasks but also about contributing to strategy and potentially guiding others. The growth opportunities are framed around both deepening technical skills and developing leadership capabilities within the operations and design functions.

🌐 Work Environment

Office Type: The role is described as "TELECOMMUTE," with the primary location being Vilnius, Lithuania, but with the flexibility to "Work from anywhere" within Lithuania. Nord Security also offers a vibrant HQ in Vilnius ("Cyber City") with amenities like a coffee bar, gyms, and music rooms, suggesting a hybrid model where employees can choose to work remotely or utilize office facilities.

Office Location(s): The main office is located in Vilnius, Lithuania, which is equipped with extensive amenities. However, the "work from anywhere" policy within Lithuania offers significant flexibility.

Workspace Context:

• Remote Flexibility: The ability to work remotely from anywhere in Lithuania provides autonomy and work-life balance.

• Collaborative Hub: When utilizing the Vilnius HQ, designers have access to state-of-the-art facilities designed to foster collaboration and creativity.

• Tooling: Access to industry-standard design tools like Figma is provided, along with potential exposure to AI-enhanced design tools.

• Team Interaction: Regular collaboration with a global, multidisciplinary team, emphasizing clear communication and shared goals.

Work Schedule: The role is full-time, with the expectation of around 40 hours per week. The "work from anywhere" policy and emphasis on outcomes suggest a flexible approach to daily scheduling, as long as team collaboration and project deadlines are met.

📝 Enhancement Note: The hybrid and flexible remote work policy is a key feature. While the company provides excellent on-site facilities, the option to work remotely from anywhere in Lithuania is a significant draw, indicating trust in employees to manage their time effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio link.

• Portfolio Review: A dedicated session to discuss your portfolio, focusing on your web design projects, design process, and the outcomes you achieved. Be prepared to articulate your role, challenges, and solutions.

• Technical/Skills Assessment: This may involve a design challenge or a deep dive into your Figma proficiency and understanding of UI/UX principles.

• Cross-functional Interviews: Discussions with potential team members (e.g., Marketing Manager, Design Lead, Engineer) to assess collaboration skills, communication, and cultural fit.

• Final Interview: A discussion with senior leadership to assess strategic thinking, impact alignment, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest, most relevant web design projects. Prioritize those that demonstrate impact on user acquisition, engagement, or conversion.

• Tell a Story: For each project, clearly outline the problem statement, your approach, the design decisions made (and why), your specific contributions, and the results achieved using data.

• Showcase Process: Include wireframes, user flows, and early concepts to illustrate your thinking process.

• Highlight Figma Use: Demonstrate your proficiency with Figma, including prototyping and collaboration features.

• Emphasize AI Integration: If you have experience or ideas about using AI in your design workflow, be ready to discuss them.

• Brand Alignment: Show how your designs align with brand identity and business objectives.

Challenge Preparation:

• Design Exercise: Be prepared for a practical design exercise, likely involving a prompt related to improving a web page or designing a marketing screen. Focus on your process, problem-solving, and ability to articulate your design choices.

• Case Study Presentation: Practice presenting a past project as a case study, focusing on metrics and impact.

• Stakeholder Empathy: Consider how you would address concerns from marketing, engineering, or product teams.

📝 Enhancement Note: The emphasis on the portfolio and "outcomes achieved" is paramount. Candidates should prepare to not just show their work but to explain the strategic thinking and measurable impact behind it. The mention of AI in the application process suggests that candidates should be ready to discuss their familiarity or interest in AI-driven design tools.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is the core design tool required for this role, used for UI/UX design, wireframing, prototyping, and collaboration. Advanced proficiency is expected.

• AI-Enhanced Design Tools: Candidates are expected to be open to and potentially proficient with AI tools that can assist in design workflows (e.g., for ideation, asset generation, optimization). Specific tools may vary but a willingness to learn and adapt is key.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with tools like Google Analytics, Amplitude, or similar platforms to understand user behavior, track website performance, and measure the impact of designs on key metrics.

• Data Visualization Tools: Experience with tools that can help present data insights effectively to stakeholders.

CRM & Automation:

• Marketing Automation Platforms: While not a direct requirement for the designer, understanding how web designs integrate with marketing automation workflows (e.g., email campaigns, landing pages) is beneficial.

• Content Management Systems (CMS): Familiarity with CMS platforms (e.g., WordPress, custom solutions) to understand how web designs are implemented.

📝 Enhancement Note: Figma is explicitly mentioned as a required tool. The inclusion of "AI-enhanced workflows" suggests that familiarity with or a proactive approach to adopting AI design tools will be a significant advantage. Understanding how design integrates with analytics and marketing automation is crucial for a role focused on user acquisition and conversion.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving user needs, ensuring intuitive and valuable experiences.

• Data-Driven Decision Making: Utilizing analytics and insights to guide design choices and measure success.

• Collaboration & Transparency: Working effectively across teams, sharing knowledge, and providing constructive feedback.

• Innovation & Adaptability: Embracing new technologies (like AI), methodologies, and evolving project requirements.

• Excellence & Impact: Striving for high-quality design that directly contributes to business objectives and user growth.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be active participants in multidisciplinary teams, working closely with marketing, product, and engineering.

• Feedback Culture: An environment that encourages open feedback exchange for continuous improvement of designs and processes.

• Knowledge Sharing: A culture that promotes sharing best practices, insights, and learnings across the design team and beyond.

📝 Enhancement Note: The company values align with a modern, tech-forward design team. The emphasis on user-centricity, data, and collaboration is standard for successful operations and design teams, but the specific mention of AI integration and impact on growth metrics adds a distinct flavor.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Business Goals: Effectively translating complex cybersecurity features into user-friendly interfaces that also drive business objectives like user acquisition and conversion.

• Rapidly Evolving Landscape: Keeping pace with the fast-changing cybersecurity market, user expectations, and emerging design technologies, including AI.

• Global Brand Consistency: Ensuring design consistency across various campaigns and product touchpoints for a globally recognized brand.

• Data Interpretation: Translating complex web analytics and user feedback into actionable design improvements.

Learning & Development Opportunities:

• AI in Design: Opportunities to lead in the adoption and application of AI tools for design ideation, optimization, and workflow enhancement.

• Growth Design: Specializing in design for growth, focusing on metrics like user acquisition, activation, retention, and revenue.

• Cross-Disciplinary Learning: Gaining insights into marketing strategy, product development, and cybersecurity technology.

• Mentorship Programs: Access to experienced designers and leaders for guidance and career development.

📝 Enhancement Note: The primary challenges revolve around the intersection of complex technology (cybersecurity), strategic business goals (growth), and user experience. The growth opportunities are strongly tied to emerging trends like AI in design and the specialized field of growth design.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new landing page for a cybersecurity product aimed at increasing free trial sign-ups?" (Focus on process, user research, conversion optimization tactics).

• "Describe a time you had to balance conflicting stakeholder feedback on a design. How did you resolve it, and what was the outcome?" (Focus on communication, negotiation, and data-driven justification).

• "How do you measure the success of your web designs, and what metrics are most important to you?" (Focus on analytics, KPIs, and ROI).

• "Given our focus on privacy and security, how would you ensure your designs build trust with users?" (Focus on design principles for security-conscious audiences). Company & Culture Questions:

• "What interests you about Nord Security and the cybersecurity industry?" (Research Nord Security's mission, products, and recent news).

• "How do you see AI impacting the future of web design, and how would you integrate it into your workflow here?" (Demonstrate proactive thinking and adaptability).

• "Describe your experience working in a hybrid or remote environment. How do you ensure effective collaboration?" (Highlight communication skills and self-management). Portfolio Presentation Strategy:

• Structure is Key: Start with an overview of the project, followed by your problem-solving process, key design decisions, challenges faced, and finally, the quantifiable results.

• Quantify Impact: Use numbers wherever possible. Instead of "improved user experience," say "increased conversion rate by 15%," or "reduced bounce rate by 10%."

• Showcase Figma Skills: Be ready to walk through interactive prototypes and explain your Figma workflow.

• AI in Action (If Applicable): If you've used AI tools, briefly explain how they helped you achieve better results or work more efficiently.

• Conciseness: Respect the interviewer's time. Aim for clear, impactful presentations, typically 5-10 minutes per project.

📝 Enhancement Note: Interview preparation should heavily emphasize the "why" behind design decisions, the impact on business metrics, and the candidate's adaptability, particularly regarding AI. Candidates should be prepared to discuss specific projects in detail, demonstrating a strategic, results-oriented approach.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to highlight 3-5 strong web design projects that demonstrate your ability to drive user acquisition and engagement, with clear metrics and outcomes.

• Resume Optimization: Ensure your resume clearly lists your proficiency in Figma and experience with UI/UX principles, web design, and marketing design. Use keywords from the job description.

• Prepare Your Narrative: Practice articulating your design process, problem-solving approach, and the impact of your work. Be ready to discuss your experience with AI-enhanced workflows.

• Research Nord Security: Familiarize yourself with Nord Security's products, mission, and recent marketing efforts to understand their brand and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.