Web Designer II

📍 Job Overview

Job Title: Web Designer II

Company: Crown World

Location: Irvine, California, United States

Job Type: Full-time

Category: Marketing Operations / Web Development

Date Posted: September 16, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role focuses on the strategic design, development, and maintenance of responsive websites and e-commerce platforms, crucial for Crown World's digital presence and Go-To-Market (GTM) strategies.

• Key responsibilities include leveraging Content Management Systems (CMS) such as WordPress and Adobe Experience Manager (AEM) to translate marketing campaign requirements and business needs into functional, user-friendly web pages.

• The position requires a strong understanding of front-end development principles (HTML, CSS, JavaScript) to implement custom designs, optimize user experience (UX), and ensure Search Engine Optimization (SEO) best practices are followed.

• This role is integral to the marketing operations function, directly impacting lead generation, customer engagement, and online sales through effective website management and continuous improvement initiatives.

📝 Enhancement Note: While the title is "Web Designer II," the responsibilities clearly indicate a blend of design, development, and marketing operations support, particularly in managing e-commerce platforms and integrating website functionality with marketing campaigns. The role requires a candidate who can bridge the gap between creative design and operational execution within a GTM framework.

📈 Primary Responsibilities

• Develop and maintain custom websites and landing pages using HTML, CSS, JavaScript, and theme frameworks within CMS platforms like Adobe Experience Manager (AEM) and WordPress.

• Build, update, and manage responsive websites and landing pages specifically using WordPress and Elementor Pro, ensuring seamless user experience across all devices.

• Create and modify reusable website elements such as page layouts, templates, forms, headers, and footers to maintain brand consistency and streamline content updates.

• Translate complex design mockups and detailed business requirements into functional, user-friendly, and aesthetically pleasing web pages that align with GTM objectives.

• Optimize websites for critical performance metrics including mobile responsiveness, page load speed, accessibility standards, overall UX, and SEO to maximize organic reach and user engagement.

• Troubleshoot and resolve website, CMS, browser compatibility, and front-end technical issues promptly to ensure continuous site availability and optimal performance.

• Manage and maintain the company's e-commerce platform (e.g., Shopify), including administering themes, updating product information, managing plugins, and addressing any operational challenges.

• Collaborate closely with marketing teams and other cross-functional stakeholders to support integrated marketing campaigns and execute website-related projects effectively.

• Develop marketing emails using custom HTML or by adapting existing HTML templates, ensuring brand consistency and effective delivery for campaign outreach.

• Engage with cross-functional project stakeholders to accurately assess project requirements, scope, and realistic timelines, facilitating smooth project execution.

• Track time and project progress meticulously using applicable project management platforms, ensuring accountability and efficient resource allocation.

• Analyze marketing analytics data and leverage insights to inform and implement improvements in website structure, functionality, user flow, and overall UX.

• Perform other related duties and projects as business needs require, demonstrating flexibility and a proactive approach to supporting management directives.

📝 Enhancement Note: The responsibilities highlight a need for a candidate who is not only skilled in web design and development but also understands the operational aspects of digital marketing, e-commerce, and cross-functional collaboration within a GTM context. Proficiency in troubleshooting and analytics is also critical for continuous improvement.

🎓 Skills & Qualifications

Education:

• High school diploma or equivalent required. Experience:

• Minimum of four (4) years of progressive experience in digital marketing, encompassing a range of disciplines relevant to web operations and GTM strategies.

• Proven track record of working with Content Management Systems (CMS), with specific experience in WordPress and Elementor Pro being mandatory.

• Prior experience troubleshooting websites, CMS platforms, browser compatibility, and front-end issues is essential. Required Skills:

• HTML & CSS: Proficient in structuring and styling web content for responsive and visually appealing layouts.

• JavaScript: Ability to implement interactive elements and enhance website functionality.

• WordPress & Elementor Pro: Extensive experience in building, managing, and customizing websites using these platforms.

• Responsive Web Design: Expertise in creating websites that adapt seamlessly to various screen sizes and devices.

• SEO Fundamentals: Understanding of on-page SEO principles to optimize content and structure for search engines.

• UX/UI Principles: Knowledge of user experience and user interface design to create intuitive and engaging digital interactions.

• Troubleshooting: Demonstrated ability to diagnose and resolve technical issues across web platforms and browsers.

Preferred Skills:

• Adobe Experience Manager (AEM): Prior experience with enterprise-level CMS platforms like AEM is highly desirable.

• Shopify Management: Experience managing and maintaining e-commerce operations on Shopify.

• Graphic Design: Ability to create or optimize website graphics, iconography, and visual assets.

• Email Marketing Development: Experience creating marketing emails using custom HTML or templates.

• Web Analytics: Familiarity with analyzing website performance metrics (e.g., Google Analytics) to drive improvements.

• API Integration: Basic understanding of how APIs can be used to connect web services.

📝 Enhancement Note: The required experience level of 4+ years in digital marketing, coupled with specific CMS proficiencies, suggests a role that demands practical, hands-on experience rather than purely theoretical knowledge. The preference for AEM indicates a potential for exposure to enterprise-level tools and complex digital ecosystems.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse web design and development projects that demonstrate proficiency in responsive design, user experience, and visual appeal.

• Include case studies highlighting the process of translating business requirements into functional websites or landing pages, detailing problem-solving approaches and solutions implemented.

• Projects should ideally span different CMS platforms (e.g., WordPress, AEM) and include examples of e-commerce integrations or optimizations if applicable.

• Clearly articulate the impact of design and development decisions, quantifying improvements in metrics such as user engagement, conversion rates, or page load times where possible. Process Documentation:

• Provide examples of workflow diagrams or process maps illustrating how you approach website development projects from conception to launch.

• Demonstrate experience in documenting website updates, maintenance procedures, and troubleshooting steps for knowledge sharing and team efficiency.

• Include examples of how you utilize project management tools to track tasks, timelines, and project progress for web development initiatives.

📝 Enhancement Note: For a Web Designer II role, a portfolio is critical. It should not only showcase visual design skills but also technical execution, problem-solving capabilities, and an understanding of how web design supports broader marketing and business objectives. The emphasis on process documentation suggests the company values structured approaches to web development and maintenance.

💵 Compensation & Benefits

Salary Range: $32.85 - $35.00 per hour

• Estimated Annual Salary: $68,328 - $72,800 (based on a 40-hour work week)

Benefits:

• Health Insurance: Comprehensive medical, dental, and vision insurance plans to support employee well-being.

• Retirement Savings Plan: Opportunities for retirement savings, potentially with employer matching contributions.

• Paid Time Off: Generous paid time off (PTO) policy, including vacation days, sick leave, and holidays, to promote work-life balance.

• Professional Development: Access to training resources, workshops, and opportunities for continuous learning to enhance skills in web design and digital marketing technologies.

• Employee Assistance Program (EAP): Confidential support services for personal and work-related challenges.

Working Hours: 40 hours per week. While standard business hours are expected, occasional flexibility may be required to meet project deadlines or address urgent website issues.

📝 Enhancement Note: The salary range provided is hourly, which is common for some roles in the US. The estimated annual range is provided for context. Benefits are inferred based on industry standards for full-time roles in the US, as specific details were not provided. The role is on-site, implying a standard 9-to-5 structure with potential for occasional overtime.

🎯 Team & Company Context

🏢 Company Culture

Industry: Dental products and services. Crown World likely operates in a competitive market requiring strong brand presence and customer engagement through its digital channels.

Company Size: The provided LinkedIn data indicates a company size of 51-200 employees. This suggests a dynamic environment where individuals can have a tangible impact and potentially wear multiple hats within their departments.

Founded: Founded in 1972, Crown World has a long-standing history, suggesting stability and established market presence. This history likely imbues a culture that values experience while also adapting to modern digital strategies.

Team Structure:

• The Web Designer II will likely be part of a broader Marketing or Digital team, potentially working alongside digital marketers, content creators, and other GTM professionals.

• Reporting structure is likely to a Marketing Manager or Director, with close collaboration with campaign managers and e-commerce specialists.

• Cross-functional collaboration is expected with Sales, Product Development, and IT teams to ensure website initiatives align with overall business goals and technical capabilities. Methodology:

• Data Analysis: The role involves assessing marketing analytics to inform UX improvements, indicating a data-driven approach to web design and optimization.

• Workflow Planning: Translating business requirements into functional web pages requires structured workflow planning and execution.

• Automation & Efficiency: While not explicitly stated, managing CMS and e-commerce platforms often involves leveraging automation for content updates and routine tasks to improve efficiency.

Company Website: crownworlddental.com

📝 Enhancement Note: A medium-sized company with a long history suggests a culture that balances established practices with the need for innovation in digital marketing and web operations. The Web Designer will play a key role in driving this digital evolution.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a "Web Designer II," indicating an intermediate level. It suggests a professional who has moved beyond entry-level tasks and possesses a solid understanding of web design principles, CMS management, and basic GTM integration. They are expected to work with moderate supervision and contribute to project execution.

Reporting Structure: The Web Designer II will likely report to a Marketing Manager or Director of Digital Marketing. This position often serves as a key support function for broader marketing campaigns and GTM strategies, requiring close collaboration with campaign managers and e-commerce specialists.

Operations Impact: The Web Designer II's contributions directly impact Crown World's online presence, customer acquisition, and revenue generation. Effective website design, user experience, and e-commerce functionality are critical for lead generation, brand perception, and direct sales, making this role vital to the company's GTM success.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific CMS platforms (e.g., advanced AEM features) or e-commerce optimization techniques.

• Cross-functional Leadership: Potential to lead smaller web projects or take on more responsibility in campaign integrations, moving towards a Web Development Lead or Marketing Operations Specialist role.

• Technical Proficiency: Continuous learning in emerging web technologies, front-end frameworks, and digital marketing tools can open doors to more senior technical or strategic roles within the marketing department.

• Project Management: Developing stronger project management skills can lead to roles with greater oversight of web development lifecycles.

📝 Enhancement Note: The "II" in the title signifies a level of autonomy and expected contribution beyond an entry-level position. Growth paths would likely involve increased complexity of projects, greater strategic input, and potentially leadership within the web development or marketing operations function.

🌐 Work Environment

Office Type: On-site role at Crown World's Irvine, California location. This suggests a traditional office environment with opportunities for in-person collaboration and team interaction.

Office Location(s): Irvine, California. This location is part of a vibrant business hub in Southern California, offering a professional setting with access to amenities and a skilled workforce.

Workspace Context:

• Collaborative Environment: The on-site nature of the role facilitates direct collaboration with marketing colleagues, designers, and other stakeholders, fostering a dynamic team environment.

• Tools & Technology: Access to standard office technology, design software, and the company's specific CMS and e-commerce platforms will be provided. This includes workstations equipped for web development and design tasks.

• Team Interaction: Opportunities for brainstorming sessions, project reviews, and informal knowledge sharing with team members, enhancing problem-solving and innovation.

Work Schedule: Standard full-time working hours (40 hours per week) are expected. While the role is primarily on-site, occasional flexibility might be needed to accommodate project deadlines or urgent website maintenance tasks.

📝 Enhancement Note: The on-site requirement emphasizes the company's preference for direct team collaboration and immediate accessibility for project-related discussions and problem-solving, which is common for roles requiring tight integration with other departments.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and alignment with the role's technical and experience requirements.

• Technical Interview: An interview focused on your proficiency in HTML, CSS, JavaScript, CMS platforms (WordPress, Elementor Pro, AEM), and troubleshooting skills. Expect questions about your approach to responsive design, SEO, and UX.

• Portfolio Presentation: A dedicated session where you will present selected projects from your portfolio, explaining your design process, technical implementation, problem-solving strategies, and the impact of your work.

• Cross-functional Interview: An interview with marketing or GTM team members to evaluate your collaboration style, communication skills, understanding of marketing campaigns, and ability to translate business needs into web solutions.

• Final Interview: A discussion with the hiring manager or department head to assess cultural fit, long-term potential, and final decision-making.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 projects that best showcase your skills in responsive design, CMS development (especially WordPress/Elementor Pro), and any e-commerce or AEM experience.

• Highlight Process & Impact: For each project, clearly articulate the problem you were solving, your design and development process, the tools you used, and the measurable outcomes (e.g., improved conversion, engagement, site speed).

• Demonstrate Technical Depth: Be prepared to discuss the technical challenges you faced and how you overcame them, including specific code snippets or architectural decisions if relevant.

• Showcase Collaboration: If possible, include projects where you collaborated with marketing or other teams, and be ready to discuss your role and communication within that team.

• Tailor to Crown World: Consider projects that align with Crown World's industry (dental, B2B/B2C) or demonstrate experience with similar business objectives.

Challenge Preparation:

• Coding Exercise: You might be given a small coding challenge to test your HTML, CSS, or JavaScript skills live or as a take-home assignment.

• Problem-Solving Scenario: Be ready to discuss how you would approach a hypothetical website issue or a request for a new website feature, focusing on your problem-solving methodology and decision-making process.

• CMS Customization: You may be asked to describe how you would implement a specific feature or customization within WordPress or Elementor Pro.

📝 Enhancement Note: The emphasis on a portfolio presentation and potential technical challenges indicates that Crown World values practical skills and a demonstrated ability to execute. Candidates should prepare to articulate their design and development philosophy and back it up with concrete examples.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): Adobe Experience Manager (AEM) (preferred), WordPress (required), Elementor Pro (required). Proficiency in building, customizing, and managing content within these platforms is essential.

• Front-End Technologies: HTML, CSS, JavaScript for custom development, theming, and troubleshooting.

• E-commerce Platforms: Shopify (required for management), with potential for other platforms.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics for tracking website performance, user behavior, and campaign effectiveness.

• Browser Developer Tools: Proficient use of Chrome Developer Tools or similar for debugging and performance analysis.

CRM & Automation:

• Project Management Software: Experience with platforms for tracking time and project progress (e.g., Asana, Trello, Jira – specific tools not mentioned but implied).

• Email Marketing Tools: Experience creating emails using custom HTML or leveraging existing templates within marketing automation platforms (specific platforms not mentioned).

📝 Enhancement Note: The core technology stack revolves around popular CMS platforms for website and e-commerce management. The inclusion of AEM as a preferred skill suggests the company may be operating at an enterprise level with more complex digital infrastructure, while WordPress and Elementor Pro are essential for day-to-day operations.

👥 Team Culture & Values

Operations Values:

• Efficiency & Optimization: A strong focus on improving website performance, user experience, and development workflows to maximize efficiency and achieve business objectives.

• Collaboration & Communication: Emphasis on working effectively with cross-functional teams, clearly communicating project needs, timelines, and technical considerations.

• Data-Driven Decision Making: Utilizing marketing analytics to inform design choices and website improvements, ensuring that changes are strategic and measurable.

• Quality & Brand Consistency: Commitment to delivering high-quality web solutions that maintain brand integrity and messaging across all digital touchpoints.

Collaboration Style:

• Cross-functional Integration: Expect to work closely with marketing, sales, and potentially product teams, requiring active participation in meetings and a proactive approach to understanding diverse stakeholder needs.

• Process Review: A culture that likely values feedback and iterative improvement, encouraging constructive reviews of designs, code, and workflows.

• Knowledge Sharing: Opportunities to share best practices and insights within the team, fostering a learning environment where team members can collectively enhance their skills and project outcomes.

📝 Enhancement Note: The values and collaboration style suggest an environment where technical skills are valued alongside strong communication and a commitment to continuous improvement. The role requires an individual who can integrate seamlessly into a team-oriented, results-driven marketing department.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Technical Constraints: Effectively translating creative visions into functional web pages that adhere to CMS limitations, performance goals, and SEO best practices.

• Keeping Pace with Evolving Web Technologies: Continuously updating skills and knowledge to adapt to new design trends, development techniques, and platform updates in the fast-paced digital landscape.

• Managing Multiple Projects and Stakeholder Demands: Juggling various website development and maintenance tasks for different campaigns and departments, ensuring timely delivery and stakeholder satisfaction.

• Optimizing E-commerce Performance: Continuously improving the user experience and conversion rates on the e-commerce platform to drive sales growth.

Learning & Development Opportunities:

• Advanced CMS Training: Opportunities to gain deeper expertise in AEM or advanced WordPress development techniques.

• E-commerce Optimization Certifications: Pursuing certifications in e-commerce best practices, UX optimization, or conversion rate optimization (CRO).

• Web Analytics & SEO Workshops: Participating in workshops to enhance skills in data analysis, SEO strategy, and performance marketing.

• Mentorship: Potential for mentorship from senior marketing leaders or web development experts within the company.

📝 Enhancement Note: The challenges highlight the dynamic nature of web design and operations. The growth opportunities are geared towards deepening technical expertise and expanding into areas like e-commerce strategy and advanced analytics, which are crucial for career progression in marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a complex business requirement into a functional website feature. What was your process, and what was the outcome?" (Focus on your problem-solving methodology, technical implementation, and impact metrics.)

• "How do you approach optimizing a website for both user experience (UX) and Search Engine Optimization (SEO) simultaneously?" (Demonstrate your understanding of balancing user needs with search visibility, and mention specific techniques.)

• "Walk me through your process for troubleshooting a website issue, from initial report to resolution. What tools do you typically use?" (Highlight your systematic approach and technical diagnostic skills.) Company & Culture Questions:

• "What interests you about Crown World and our industry (dental products)?" (Research the company's mission, values, and recent marketing efforts. Connect your skills to their business objectives.)

• "How do you prefer to collaborate with marketing and cross-functional teams on web projects?" (Emphasize your communication style, proactivity, and ability to work within a team structure.)

• "How do you stay updated on the latest trends in web design and digital marketing?" (Showcase your commitment to continuous learning and professional development.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly outline the problem, your solution (design and technical), your role, the tools used, and the quantifiable results.

• Focus on Relevance: Prioritize projects that showcase your WordPress, Elementor Pro, responsive design, and any e-commerce or AEM experience.

• Be Ready for Technical Deep Dives: Anticipate questions about your code, design choices, and how you handled specific technical challenges.

• Showcase Problem-Solving: Highlight instances where you encountered obstacles and how you creatively or technically overcame them.

• Practice Your Delivery: Rehearse your presentation to ensure it flows well, stays within time limits, and clearly communicates your expertise and value.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just technical proficiency but also a strategic understanding of how web design contributes to marketing goals and business success. The portfolio presentation is a key opportunity to showcase this.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Jobvite.

• Customize Your Resume: Tailor your resume to highlight your experience with HTML, CSS, JavaScript, WordPress, Elementor Pro, responsive design, SEO, and any e-commerce or AEM experience. Use keywords from the job description and quantify your achievements whenever possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (e.g., via a link), and features projects that best demonstrate your skills relevant to this role, particularly showcasing your work on WordPress and Elementor Pro.

• Research Crown World: Familiarize yourself with Crown World's products, services, website, and any recent marketing campaigns. Understand their brand identity and target audience to better articulate how your skills can contribute.

• Practice Interview Responses: Prepare answers to common web design, technical, and behavioral interview questions, focusing on real-world examples from your experience that demonstrate your problem-solving abilities and collaborative skills.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---